- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 58.01 | -33.04 | 22.72 | 3.26 | 59.8 | -1.21 | 2.16 | -31.21 | -20.88 | 0 | 0 | 0 | 5.62 | 138.67 | -19.5 | 3.72 | 2.74 | -35.53 | 0.00 | 0 | 0 | 2961 | 0.0 | 0.0 |
| 24Q3 (19) | 86.64 | -7.07 | 29.55 | 2.04 | -40.87 | 9.09 | 3.14 | -4.85 | 19.39 | 0 | 0 | 0 | 2.35 | -36.37 | -15.79 | 3.62 | 2.39 | -7.84 | 0.00 | 0 | 0 | 2961 | 0.0 | -2.95 |
| 24Q2 (18) | 93.23 | 59.5 | 24.99 | 3.45 | 10.58 | 31.18 | 3.3 | 22.22 | 8.91 | 0 | 0 | 0 | 3.70 | -30.67 | 4.95 | 3.54 | -23.37 | -12.86 | 0.00 | 0 | 0 | 2961 | 0.0 | -2.95 |
| 24Q1 (17) | 58.45 | 23.65 | -30.31 | 3.12 | -5.45 | -14.52 | 2.7 | -1.1 | 6.72 | 0 | 0 | 0 | 5.34 | -23.54 | 22.65 | 4.62 | -20.02 | 53.13 | 0.00 | 0 | 0 | 2961 | 0.0 | -2.95 |
| 23Q4 (16) | 47.27 | -29.32 | -55.45 | 3.3 | 76.47 | 13.01 | 2.73 | 3.8 | 1.87 | 0 | 0 | 0 | 6.98 | 149.68 | 153.69 | 5.78 | 46.86 | 128.66 | 0.00 | 0 | 0 | 2961 | -2.95 | -2.95 |
| 23Q3 (15) | 66.88 | -10.34 | -29.06 | 1.87 | -28.9 | -32.0 | 2.63 | -13.2 | 6.05 | 0 | 0 | 0 | 2.80 | -20.7 | -4.14 | 3.93 | -3.2 | 49.5 | 0.00 | 0 | 0 | 3051 | 0.0 | 11.51 |
| 23Q2 (14) | 74.59 | -11.06 | -15.33 | 2.63 | -27.95 | -11.15 | 3.03 | 19.76 | 6.69 | 0 | 0 | 0 | 3.53 | -18.98 | 4.93 | 4.06 | 34.66 | 26.0 | 0.00 | 0 | 0 | 3051 | 0.0 | 11.51 |
| 23Q1 (13) | 83.87 | -20.96 | 2.83 | 3.65 | 25.0 | 14.78 | 2.53 | -5.6 | -8.99 | 0 | 0 | 0 | 4.35 | 58.15 | 11.62 | 3.02 | 19.44 | -11.5 | 0.00 | 0 | 0 | 3051 | 0.0 | 11.51 |
| 22Q4 (12) | 106.11 | 12.55 | 61.46 | 2.92 | 6.18 | 54.5 | 2.68 | 8.06 | -5.96 | 0 | 0 | 0 | 2.75 | -5.66 | -4.31 | 2.53 | -3.98 | -41.76 | 0.00 | 0 | 0 | 3051 | 11.51 | 11.51 |
| 22Q3 (11) | 94.28 | 7.03 | 25.57 | 2.75 | -7.09 | 5.36 | 2.48 | -12.68 | -22.26 | 0 | 0 | 0 | 2.92 | -13.19 | -16.09 | 2.63 | -18.41 | -38.09 | 0.00 | 0 | 0 | 2736 | 0.0 | 2.4 |
| 22Q2 (10) | 88.09 | 8.01 | 20.79 | 2.96 | -6.92 | -15.19 | 2.84 | 2.16 | 8.81 | 0 | 0 | 0 | 3.36 | -13.82 | -29.78 | 3.22 | -5.41 | -9.91 | 0.00 | 0 | 0 | 2736 | 0.0 | 2.4 |
| 22Q1 (9) | 81.56 | 24.1 | 1.72 | 3.18 | 68.25 | 11.97 | 2.78 | -2.46 | -23.2 | 0 | 0 | 0 | 3.90 | 35.58 | 10.08 | 3.41 | -21.4 | -24.5 | 0.00 | 0 | 0 | 2736 | 0.0 | 2.4 |
| 21Q4 (8) | 65.72 | -12.47 | -5.43 | 1.89 | -27.59 | 21.15 | 2.85 | -10.66 | -25.39 | 0 | 0 | 0 | 2.88 | -17.27 | 28.1 | 4.34 | 2.07 | -21.11 | 0.00 | 0 | 0 | 2736 | 2.4 | 2.4 |
| 21Q3 (7) | 75.08 | 2.95 | 3.17 | 2.61 | -25.21 | -13.29 | 3.19 | 22.22 | 21.76 | 0 | 0 | 0 | 3.48 | -27.36 | -15.96 | 4.25 | 18.72 | 18.01 | 0.00 | 0 | 0 | 2672 | 0.0 | 5.32 |
| 21Q2 (6) | 72.93 | -9.04 | -3.91 | 3.49 | 22.89 | -3.32 | 2.61 | -27.9 | 26.09 | 0 | 0 | 0 | 4.79 | 35.1 | 0.61 | 3.58 | -20.73 | 31.22 | 0.00 | 0 | 0 | 2672 | 0.0 | 5.32 |
| 21Q1 (5) | 80.18 | 15.38 | 52.55 | 2.84 | 82.05 | 24.02 | 3.62 | -5.24 | 27.46 | 0 | 0 | 0 | 3.54 | 57.78 | -18.7 | 4.51 | -17.87 | -16.44 | 0.00 | 0 | 0 | 2672 | 0.0 | 13.46 |
| 20Q4 (4) | 69.49 | -4.51 | 0.0 | 1.56 | -48.17 | 0.0 | 3.82 | 45.8 | 0.0 | 0 | 0 | 0.0 | 2.24 | -45.73 | 0.0 | 5.50 | 52.68 | 0.0 | 0.00 | 0 | 0.0 | 2672 | 5.32 | 0.0 |
| 20Q3 (3) | 72.77 | -4.12 | 0.0 | 3.01 | -16.62 | 0.0 | 2.62 | 26.57 | 0.0 | 0 | 0 | 0.0 | 4.14 | -13.03 | 0.0 | 3.60 | 32.01 | 0.0 | 0.00 | 0 | 0.0 | 2537 | 0.0 | 0.0 |
| 20Q2 (2) | 75.9 | 44.41 | 0.0 | 3.61 | 57.64 | 0.0 | 2.07 | -27.11 | 0.0 | 0 | 0 | 0.0 | 4.76 | 9.17 | 0.0 | 2.73 | -49.53 | 0.0 | 0.00 | 0 | 0.0 | 2537 | 7.73 | 0.0 |
| 20Q1 (1) | 52.56 | 0.0 | 0.0 | 2.29 | 0.0 | 0.0 | 2.84 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 4.36 | 0.0 | 0.0 | 5.40 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 2355 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 296.33 | 8.7 | 11.86 | 3.58 | 11.3 | 3.48 | 0 | 0 | 4.00 | -4.71 | 3.81 | -4.8 | 0.00 | 0 | 2961 | 0.0 |
| 2023 (9) | 272.61 | -26.33 | 11.45 | -3.05 | 10.92 | 1.3 | 0 | 0 | 4.20 | 31.6 | 4.01 | 37.5 | 0.00 | 0 | 2961 | -2.95 |
| 2022 (8) | 370.03 | 25.9 | 11.81 | 8.95 | 10.78 | -12.14 | 0 | 0 | 3.19 | -13.46 | 2.91 | -30.22 | 0.00 | 0 | 3051 | 11.51 |
| 2021 (7) | 293.91 | 8.57 | 10.84 | 3.53 | 12.27 | 8.11 | 0 | 0 | 3.69 | -4.64 | 4.17 | -0.42 | 0.00 | 0 | 2736 | 2.4 |
| 2020 (6) | 270.72 | -4.15 | 10.47 | -3.77 | 11.35 | 21.13 | 0 | 0 | 3.87 | 0.39 | 4.19 | 26.37 | 0.00 | 0 | 2672 | 5.32 |
| 2019 (5) | 282.43 | 9.24 | 10.88 | 2.74 | 9.37 | 15.97 | 0 | 0 | 3.85 | -5.96 | 3.32 | 6.15 | 0.00 | 0 | 2537 | 7.73 |
| 2018 (4) | 258.53 | 15.44 | 10.59 | -2.58 | 8.08 | 24.88 | 0 | 0 | 4.10 | -15.6 | 3.13 | 8.18 | 0.00 | 0 | 2355 | -3.68 |
| 2017 (3) | 223.96 | -2.21 | 10.87 | -11.41 | 6.47 | -10.14 | 0 | 0 | 4.85 | -9.41 | 2.89 | -8.11 | 0.00 | 0 | 2445 | -12.15 |
| 2016 (2) | 229.01 | -18.48 | 12.27 | -0.89 | 7.2 | -1.64 | 0 | 0 | 5.36 | 21.59 | 3.14 | 20.66 | 0.00 | 0 | 2783 | -16.38 |
| 2015 (1) | 280.94 | 3.22 | 12.38 | -8.63 | 7.32 | -5.67 | 0 | 0 | 4.41 | 0 | 2.61 | 0 | 0.00 | 0 | 3328 | -13.18 |
