玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)135.92-33.56-8.4917.24-15.49-3.797.4527.79-24.63.29-11.8-14.5512.6827.25.135.4892.34-17.62.4232.76-6.62114150.00.0
24Q3 (19)204.58-3.344.8220.4-9.772.465.83-11.80.523.735.979.389.97-6.65-2.252.85-8.75-4.111.829.634.35114150.0-16.47
24Q2 (18)211.6631.77-5.7822.6130.926.256.6129.13.613.52-5.12-6.8810.68-0.6412.773.12-2.029.961.66-28.0-1.17114150.0-16.47
24Q1 (17)160.638.15-20.1617.27-3.630.525.12-48.1813.783.71-3.645.710.75-10.8925.913.19-52.0842.512.31-10.932.39114150.0-16.47
23Q4 (16)148.53-23.9-29.8417.92-9.99-10.589.8870.3453.893.8512.90.012.0618.2727.456.65123.83119.342.5948.3642.5211415-16.47-16.47
23Q3 (15)195.17-13.12-24.5519.91-6.44-1.785.8-9.09-26.33.41-9.79-9.3110.207.6930.192.974.64-2.321.753.8320.21136660.05.6
23Q2 (14)224.6411.66-1.2421.2823.863.66.3841.78-18.933.787.69-27.319.4710.934.92.8426.98-17.921.68-3.55-26.4136660.05.6
23Q1 (13)201.19-4.96-9.6217.18-14.27-7.584.5-29.91-29.83.51-8.8339.848.54-9.82.252.24-26.25-22.331.74-4.0754.72136660.05.6
22Q4 (12)211.69-18.176.3620.04-1.13-4.666.42-18.4256.23.852.3919.579.4720.82-10.363.03-0.3146.871.8225.1312.42136665.65.6
22Q3 (11)258.6913.7329.720.27-1.3118.617.870.0-6.973.76-27.6955.377.84-13.23-8.553.04-12.08-28.271.45-36.4219.8129410.07.58
22Q2 (10)227.452.186.4220.5410.495.717.8722.7818.175.2107.17105.539.038.13-0.673.4620.1611.032.29102.7593.13129410.07.58
22Q1 (9)222.611.847.9718.59-11.567.396.4155.967.372.51-22.0511.568.35-20.92-0.532.8839.45-0.551.13-30.33.32129410.07.58
21Q4 (8)199.04-0.2113.6221.0223.013.814.11-51.42-14.733.2233.06-11.5410.5623.260.162.06-51.32-24.951.6233.34-22.14129417.587.58
21Q3 (7)199.46-6.672.4617.09-12.040.718.4627.0352.982.42-4.3512.048.57-5.75-1.714.2436.1149.321.212.499.35120290.01.85
21Q2 (6)213.723.668.4819.4312.2519.286.6611.5635.642.5312.4431.099.098.289.963.127.6225.041.188.4720.84120290.01.85
21Q1 (5)206.1717.6954.7517.31-6.2828.65.9723.8697.682.25-38.1935.548.40-20.37-16.892.905.2427.751.09-47.48-12.41120290.02.9
20Q4 (4)175.18-10.020.018.478.840.04.82-12.840.03.6468.520.010.5420.950.02.75-3.140.02.0887.280.0120291.850.0
20Q3 (3)194.68-1.190.016.974.170.05.5312.630.02.1611.920.08.725.430.02.8413.980.01.1113.260.0118100.00.0
20Q2 (2)197.0247.880.016.2921.030.04.9162.580.01.9316.270.08.27-18.160.02.499.940.00.98-21.380.0118101.030.0
20Q1 (1)133.230.00.013.460.00.03.020.00.01.660.00.010.100.00.02.270.00.01.250.00.0116900.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)712.79-7.3777.521.6125.01-5.814.24-2.1310.889.73.511.72.005.66114150.0
2023 (9)769.54-16.3976.29-3.9726.55-7.0414.55-5.039.9114.873.4511.191.8913.611415-16.47
2022 (8)920.4412.4779.446.1528.5613.3815.3247.178.63-5.623.100.811.6630.85136665.6
2021 (7)818.416.974.8414.825.1937.810.4110.749.14-1.793.0817.881.27-5.26129417.58
2020 (6)700.1110.3465.190.1718.2828.829.47.559.31-9.222.6116.751.34-2.53120291.85
2019 (5)634.55.3365.086.614.19-6.898.745.6810.261.212.24-11.61.380.33118101.03
2018 (4)602.399.161.054.6515.244.178.274.5510.13-4.092.53-4.521.37-4.1711690-6.21
2017 (3)552.12-3.5158.34-0.7714.632.027.91-0.6310.572.852.655.731.432.99124641.15
2016 (2)572.21-5.2958.79-2.5414.34-15.87.96-0.1310.272.912.51-11.091.395.45123220.0
2015 (1)604.180.6260.320.4217.03-5.67.974.329.9802.8201.32012322-5.72

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