- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 22.24 | 12.84 | -16.67 | 0.73 | 5.8 | 1.39 | 1.12 | -11.11 | 6.67 | 0.49 | -2.0 | -2.0 | 3.28 | -6.24 | 21.68 | 5.04 | -21.22 | 28.01 | 2.20 | -13.15 | 17.61 | 2440 | 0.0 | 1.24 |
| 24Q2 (19) | 19.71 | 3.3 | -6.59 | 0.69 | 11.29 | 0.0 | 1.26 | 14.55 | 24.75 | 0.5 | 6.38 | 4.17 | 3.50 | 7.73 | 7.05 | 6.39 | 10.88 | 33.55 | 2.54 | 2.98 | 11.51 | 2440 | 0.0 | 1.24 |
| 24Q1 (18) | 19.08 | -24.32 | 7.55 | 0.62 | -19.48 | -3.12 | 1.1 | -16.03 | 6.8 | 0.47 | -11.32 | 6.82 | 3.25 | 6.39 | -9.93 | 5.77 | 10.95 | -0.7 | 2.46 | 17.17 | -0.68 | 2440 | 0.0 | 1.24 |
| 23Q4 (17) | 25.21 | -5.55 | 18.19 | 0.77 | 6.94 | -4.94 | 1.31 | 24.76 | -7.75 | 0.53 | 6.0 | 6.0 | 3.05 | 13.22 | -19.57 | 5.20 | 32.09 | -21.94 | 2.10 | 12.22 | -10.31 | 2440 | 1.24 | 1.24 |
| 23Q3 (16) | 26.69 | 26.49 | -1.8 | 0.72 | 4.35 | -7.69 | 1.05 | 3.96 | -12.5 | 0.5 | 4.17 | 0.0 | 2.70 | -17.51 | -6.0 | 3.93 | -17.81 | -10.89 | 1.87 | -17.65 | 1.84 | 2410 | 0.0 | -13.06 |
| 23Q2 (15) | 21.1 | 18.94 | -14.89 | 0.69 | 7.81 | 4.55 | 1.01 | -1.94 | 2.02 | 0.48 | 9.09 | 0.0 | 3.27 | -9.36 | 22.83 | 4.79 | -17.56 | 19.86 | 2.27 | -8.28 | 17.49 | 2410 | 0.0 | -13.06 |
| 23Q1 (14) | 17.74 | -16.83 | -19.4 | 0.64 | -20.99 | 4.92 | 1.03 | -27.46 | 0.98 | 0.44 | -12.0 | -6.38 | 3.61 | -5.0 | 30.17 | 5.81 | -12.79 | 25.29 | 2.48 | 5.81 | 16.15 | 2410 | 0.0 | -13.06 |
| 22Q4 (13) | 21.33 | -21.52 | -15.59 | 0.81 | 3.85 | 3.85 | 1.42 | 18.33 | 27.93 | 0.5 | 0.0 | -1.96 | 3.80 | 32.33 | 23.03 | 6.66 | 50.79 | 51.56 | 2.34 | 27.43 | 16.15 | 2410 | -13.06 | -13.06 |
| 22Q3 (12) | 27.18 | 9.64 | 13.96 | 0.78 | 18.18 | -2.5 | 1.2 | 21.21 | 26.32 | 0.5 | 4.17 | -7.41 | 2.87 | 7.79 | -14.45 | 4.42 | 10.55 | 10.84 | 1.84 | -4.99 | -18.75 | 2772 | 0.0 | -5.46 |
| 22Q2 (11) | 24.79 | 12.63 | -4.8 | 0.66 | 8.2 | -18.52 | 0.99 | -2.94 | 2.06 | 0.48 | 2.13 | -9.43 | 2.66 | -3.94 | -14.41 | 3.99 | -13.83 | 7.21 | 1.94 | -9.33 | -4.87 | 2772 | 0.0 | -5.46 |
| 22Q1 (10) | 22.01 | -12.9 | 1.38 | 0.61 | -21.79 | -24.69 | 1.02 | -8.11 | 8.51 | 0.47 | -7.84 | -7.84 | 2.77 | -10.21 | -25.72 | 4.63 | 5.5 | 7.03 | 2.14 | 5.81 | -9.1 | 2772 | 0.0 | -5.46 |
| 21Q4 (9) | 25.27 | 5.95 | 4.85 | 0.78 | -2.5 | -8.24 | 1.11 | 16.84 | -11.2 | 0.51 | -5.56 | -10.53 | 3.09 | -7.98 | -12.48 | 4.39 | 10.28 | -15.31 | 2.02 | -10.86 | -14.67 | 2772 | -5.46 | -5.46 |
| 21Q3 (8) | 23.85 | -8.41 | -9.21 | 0.8 | -1.23 | 3.9 | 0.95 | -2.06 | -10.38 | 0.54 | 1.89 | 1.89 | 3.35 | 7.83 | 14.44 | 3.98 | 6.93 | -1.28 | 2.26 | 11.24 | 12.22 | 2932 | 0.0 | 2.16 |
| 21Q2 (7) | 26.04 | 19.94 | 16.2 | 0.81 | 0.0 | 6.58 | 0.97 | 3.19 | -1.02 | 0.53 | 3.92 | 10.42 | 3.11 | -16.63 | -8.28 | 3.73 | -13.97 | -14.82 | 2.04 | -13.36 | -4.98 | 2932 | 0.0 | 2.16 |
| 21Q1 (6) | 21.71 | -9.92 | 23.56 | 0.81 | -4.71 | 9.46 | 0.94 | -24.8 | -3.09 | 0.51 | -10.53 | 8.51 | 3.73 | 5.78 | -11.41 | 4.33 | -16.52 | -21.57 | 2.35 | -0.68 | -12.18 | 2932 | 0.0 | 23.14 |
| 20Q4 (5) | 24.1 | -8.26 | 14.93 | 0.85 | 10.39 | 1.19 | 1.25 | 17.92 | 16.82 | 0.57 | 7.55 | 5.56 | 3.53 | 20.33 | -11.95 | 5.19 | 28.54 | 1.65 | 2.37 | 17.23 | -8.15 | 2932 | 2.16 | 23.14 |
| 20Q3 (4) | 26.27 | 17.22 | 0.0 | 0.77 | 1.32 | 0.0 | 1.06 | 8.16 | 0.0 | 0.53 | 10.42 | 0.0 | 2.93 | -13.57 | 0.0 | 4.04 | -7.73 | 0.0 | 2.02 | -5.81 | 0.0 | 2870 | 0.0 | 0.0 |
| 20Q2 (3) | 22.41 | 27.55 | 0.0 | 0.76 | 2.7 | 0.0 | 0.98 | 1.03 | 0.0 | 0.48 | 2.13 | 0.0 | 3.39 | -19.48 | 0.0 | 4.37 | -20.79 | 0.0 | 2.14 | -19.93 | 0.0 | 2870 | 20.54 | 0.0 |
| 20Q1 (2) | 17.57 | -16.21 | 0.0 | 0.74 | -11.9 | 0.0 | 0.97 | -9.35 | 0.0 | 0.47 | -12.96 | 0.0 | 4.21 | 5.14 | 0.0 | 5.52 | 8.2 | 0.0 | 2.68 | 3.88 | 0.0 | 2381 | 0.0 | 0.0 |
| 19Q4 (1) | 20.97 | 0.0 | 0.0 | 0.84 | 0.0 | 0.0 | 1.07 | 0.0 | 0.0 | 0.54 | 0.0 | 0.0 | 4.01 | 0.0 | 0.0 | 5.10 | 0.0 | 0.0 | 2.58 | 0.0 | 0.0 | 2381 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 90.73 | -4.81 | 2.82 | -1.4 | 4.4 | -4.97 | 1.94 | -1.02 | 3.11 | 3.58 | 4.85 | -0.17 | 2.14 | 3.98 | 2410 | 0.0 |
| 2022 (9) | 95.31 | -1.6 | 2.86 | -10.62 | 4.63 | 16.62 | 1.96 | -6.22 | 3.00 | -9.17 | 4.86 | 18.52 | 2.06 | -4.69 | 2410 | -13.06 |
| 2021 (8) | 96.86 | 7.22 | 3.2 | 2.56 | 3.97 | -7.03 | 2.09 | 1.95 | 3.30 | -4.34 | 4.10 | -13.28 | 2.16 | -4.91 | 2772 | -5.46 |
| 2020 (7) | 90.34 | 4.05 | 3.12 | -0.95 | 4.27 | 5.96 | 2.05 | 4.06 | 3.45 | -4.81 | 4.73 | 1.83 | 2.27 | 0.01 | 2932 | 2.16 |
| 2019 (6) | 86.82 | 4.56 | 3.15 | -11.02 | 4.03 | 12.89 | 1.97 | 5.91 | 3.63 | -14.9 | 4.64 | 7.96 | 2.27 | 1.29 | 2870 | 20.54 |
| 2018 (5) | 83.03 | 3.71 | 3.54 | 1.43 | 3.57 | 13.69 | 1.86 | 8.77 | 4.26 | -2.2 | 4.30 | 9.63 | 2.24 | 4.88 | 2381 | 0.38 |
| 2017 (4) | 80.06 | -4.68 | 3.49 | -14.67 | 3.14 | -20.91 | 1.71 | -15.76 | 4.36 | -10.48 | 3.92 | -17.02 | 2.14 | -11.63 | 2372 | 3.04 |
| 2016 (3) | 83.99 | 5.16 | 4.09 | 3.54 | 3.97 | 6.43 | 2.03 | 5.18 | 4.87 | -1.53 | 4.73 | 1.21 | 2.42 | 0.02 | 2302 | -2.75 |
| 2015 (2) | 79.87 | 12.89 | 3.95 | 15.84 | 3.73 | 18.79 | 1.93 | -3.98 | 4.95 | 2.61 | 4.67 | 5.23 | 2.42 | -14.94 | 2367 | 1.59 |
| 2014 (1) | 70.75 | 20.16 | 3.41 | 50.88 | 3.14 | 22.18 | 2.01 | 24.84 | 4.82 | 0 | 4.44 | 0 | 2.84 | 0 | 2330 | 5.0 |
