玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)19.81.493.940.94-3.0910.593.74-2.351.630.1427.27-6.674.75-4.516.418.89-3.78-2.220.7125.41-10.271690.00.0
24Q2 (19)19.510.21-3.270.974.319.753.834.646.390.11-31.25-26.674.974.0923.819.634.439.990.56-31.39-24.1971690.00.0
24Q1 (18)19.472.472.960.939.419.413.667.963.980.16-30.4323.084.786.776.2618.805.360.990.82-32.1119.5471690.00.0
23Q4 (17)19.0-0.26-2.010.850.0-11.463.39-7.880.590.2353.334.554.470.26-9.6417.84-7.642.661.2153.746.6971690.00.0
23Q3 (16)19.05-5.55-0.830.854.940.03.682.224.550.150.036.364.4611.110.8419.328.235.420.795.8837.5171690.00.0
23Q2 (15)20.176.665.770.81-4.71-17.353.62.2712.850.1515.380.04.02-10.66-21.8517.85-4.126.70.748.18-5.4571690.00.0
23Q1 (14)18.91-2.480.320.85-11.4666.673.524.45-4.090.13-40.91333.334.49-9.2166.1418.617.1-4.390.69-39.41331.9671690.00.0
22Q4 (13)19.390.94-0.770.9612.94-42.173.37-4.2641.00.22100.0-45.04.9511.89-41.7217.38-5.1542.091.1398.14-44.5771690.00.0
22Q3 (12)19.210.731.050.85-13.2770.03.5210.34-3.030.11-26.67450.04.42-13.968.2318.329.54-4.040.57-27.2444.2771690.00.0
22Q2 (11)19.071.177.20.9892.16100.03.19-13.08-8.070.15400.0650.05.1489.9486.5816.73-14.08-14.240.79394.23599.6671690.00.0
22Q1 (10)18.85-3.53-2.380.51-69.280.03.6753.562.80.03-92.50.02.71-68.152.4419.4759.185.310.16-92.232.4471690.00.0
21Q4 (9)19.542.798.441.66232.0213.212.39-34.16-30.920.41900.03900.08.50222.99188.8412.23-35.95-36.32.051845.753588.8471690.00.0
21Q3 (8)19.016.863.430.52.04-20.633.634.6111.350.020.00.02.63-4.51-23.2719.10-2.17.660.11-6.42-3.3171690.00.0
21Q2 (7)17.79-7.87-0.840.49-3.926.523.47-2.80.870.02-33.330.02.754.297.4219.515.51.720.11-27.640.8471690.00.0
21Q1 (6)19.317.169.650.51-3.77-7.273.573.185.620.03200.0-40.02.64-10.2-15.4418.49-3.71-3.680.16179.96-45.2871690.00.0
20Q4 (5)18.02-1.960.330.53-15.87-1.853.466.133.280.01-50.0200.02.94-14.19-2.1819.208.262.940.06-49.0199.6771690.00.0
20Q3 (4)18.382.450.00.6336.960.03.26-5.230.00.020.00.03.4333.680.017.74-7.50.00.11-2.390.071690.00.0
20Q2 (3)17.941.870.00.46-16.360.03.441.780.00.02-60.00.02.56-17.90.019.18-0.10.00.11-60.740.071690.00.0
20Q1 (2)17.61-1.950.00.551.850.03.380.90.00.05600.00.03.123.880.019.192.90.00.28609.940.071690.00.0
19Q4 (1)17.960.00.00.540.00.03.350.00.0-0.010.00.03.010.00.018.650.00.0-0.060.00.071690.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)77.130.783.351.5214.23.350.6731.374.340.7318.412.540.8730.3571690.0
2022 (9)76.531.143.34.4313.745.210.518.514.313.2617.954.020.677.2971690.0
2021 (8)75.675.173.1645.6213.06-3.550.47327.274.1838.4617.26-8.290.62306.2771690.0
2020 (7)71.951.642.171.413.541.880.11-8.333.02-0.2318.820.240.15-9.8171690.0
2019 (6)70.790.52.141.4213.290.830.12-47.833.020.9218.770.340.17-48.0871690.0
2018 (5)70.44-0.822.112.4313.18-1.350.23-45.243.003.2718.71-0.540.33-44.7971690.0
2017 (4)71.02-1.582.06-4.6313.36-1.760.4275.02.90-3.118.81-0.190.5977.817169-6.53
2016 (3)72.162.412.16-0.4613.61.870.2450.02.99-2.8118.85-0.530.3346.4776705.01
2015 (2)70.462.552.177.9613.35-2.70.1623.083.085.2818.95-5.110.2320.027304-2.09
2014 (1)68.71-8.582.014.1513.724.020.1302.93019.9700.1907460-3.63

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