- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 314.98 | 11.21 | 5.45 | 0 | 0 | 0 | 5.13 | 28.89 | -0.19 | 0.22 | -18.52 | -51.11 | 0.00 | 0 | 0 | 1.63 | 15.91 | -5.35 | 0.07 | -26.73 | -53.64 | 0 | 0 | 0 |
| 24Q3 (19) | 283.24 | -8.13 | 1.28 | 0 | 0 | 0 | 3.98 | -19.43 | 4.19 | 0.27 | -20.59 | -6.9 | 0.00 | 0 | 0 | 1.41 | -12.3 | 2.87 | 0.10 | -13.56 | -8.07 | 0 | 0 | 0 |
| 24Q2 (18) | 308.3 | 5.32 | 29.29 | 0 | 0 | 0 | 4.94 | -1.0 | 20.49 | 0.34 | 13.33 | 13.33 | 0.00 | 0 | 0 | 1.60 | -6.0 | -6.81 | 0.11 | 7.61 | -12.34 | 0 | 0 | 0 |
| 24Q1 (17) | 292.72 | -2.0 | 33.99 | 0 | 0 | 0 | 4.99 | -2.92 | 39.0 | 0.3 | -33.33 | 3.45 | 0.00 | 0 | 0 | 1.70 | -0.93 | 3.74 | 0.10 | -31.97 | -22.8 | 0 | 0 | 0 |
| 23Q4 (16) | 298.7 | 6.81 | 15.37 | 0 | 0 | 0 | 5.14 | 34.55 | 17.35 | 0.45 | 55.17 | 7.14 | 0.00 | 0 | 0 | 1.72 | 25.98 | 1.72 | 0.15 | 45.28 | -7.13 | 0 | 0 | 0 |
| 23Q3 (15) | 279.66 | 17.28 | 14.58 | 0 | 0 | 0 | 3.82 | -6.83 | -4.74 | 0.29 | -3.33 | -3.33 | 0.00 | 0 | 0 | 1.37 | -20.56 | -16.86 | 0.10 | -17.57 | -15.64 | 0 | 0 | 0 |
| 23Q2 (14) | 238.46 | 9.15 | 6.59 | 0 | 0 | 0 | 4.1 | 14.21 | -5.53 | 0.3 | 3.45 | 0.0 | 0.00 | 0 | 0 | 1.72 | 4.63 | -11.37 | 0.13 | -5.23 | -6.18 | 0 | 0 | 0 |
| 23Q1 (13) | 218.46 | -15.62 | -2.61 | 0 | 0 | 0 | 3.59 | -18.04 | -16.32 | 0.29 | -30.95 | -17.14 | 0.00 | 0 | 0 | 1.64 | -2.86 | -14.07 | 0.13 | -18.17 | -14.92 | 0 | 0 | 0 |
| 22Q4 (12) | 258.9 | 6.08 | 12.02 | 0 | 0 | 0 | 4.38 | 9.23 | -16.57 | 0.42 | 40.0 | 2.44 | 0.00 | 0 | 0 | 1.69 | 2.97 | -25.53 | 0.16 | 31.98 | -8.56 | 0 | 0 | 0 |
| 22Q3 (11) | 244.07 | 9.1 | 45.37 | 0 | 0 | 0 | 4.01 | -7.6 | 0.75 | 0.3 | 0.0 | 7.14 | 0.00 | 0 | 0 | 1.64 | -15.31 | -30.69 | 0.12 | -8.34 | -26.29 | 0 | 0 | 0 |
| 22Q2 (10) | 223.72 | -0.27 | 39.7 | 0 | 0 | 0 | 4.34 | 1.17 | 18.9 | 0.3 | -14.29 | 7.14 | 0.00 | 0 | 0 | 1.94 | 1.44 | -14.89 | 0.13 | -14.06 | -23.31 | 0 | 0 | 0 |
| 22Q1 (9) | 224.32 | -2.94 | 53.37 | 0 | 0 | 0 | 4.29 | -18.29 | 3.62 | 0.35 | -14.63 | 25.0 | 0.00 | 0 | 0 | 1.91 | -15.81 | -32.44 | 0.16 | -12.05 | -18.5 | 0 | 0 | 0 |
| 21Q4 (8) | 231.11 | 37.65 | 38.93 | 0 | 0 | 0 | 5.25 | 31.91 | 53.51 | 0.41 | 46.43 | 24.24 | 0.00 | 0 | 0 | 2.27 | -4.17 | 10.49 | 0.18 | 6.38 | -10.57 | 0 | 0 | -100.0 |
| 21Q3 (7) | 167.9 | 4.85 | 18.09 | 0 | 0 | 0 | 3.98 | 9.04 | 21.34 | 0.28 | 0.0 | -15.15 | 0.00 | 0 | 0 | 2.37 | 4.0 | 2.75 | 0.17 | -4.62 | -28.15 | 0 | 0 | -100.0 |
| 21Q2 (6) | 160.14 | 9.49 | 20.75 | 0 | 0 | 0 | 3.65 | -11.84 | -13.3 | 0.28 | 0.0 | 64.71 | 0.00 | 0 | 0 | 2.28 | -19.48 | -28.2 | 0.17 | -8.67 | 36.4 | 0 | 0 | -100.0 |
| 21Q1 (5) | 146.26 | -12.08 | 27.8 | 0 | 0 | 0 | 4.14 | 21.05 | 8.38 | 0.28 | -15.15 | -6.67 | 0.00 | 0 | 0 | 2.83 | 37.68 | -15.2 | 0.19 | -3.5 | -26.97 | 0 | -100.0 | -100.0 |
| 20Q4 (4) | 166.35 | 17.0 | 0.0 | 0 | 0 | 0.0 | 3.42 | 4.27 | 0.0 | 0.33 | 0.0 | 0.0 | 0.00 | 0 | 0.0 | 2.06 | -10.88 | 0.0 | 0.20 | -14.53 | 0.0 | 6975 | 0.0 | 0.0 |
| 20Q3 (3) | 142.18 | 7.21 | 0.0 | 0 | 0 | 0.0 | 3.28 | -22.09 | 0.0 | 0.33 | 94.12 | 0.0 | 0.00 | 0 | 0.0 | 2.31 | -27.33 | 0.0 | 0.23 | 81.07 | 0.0 | 6975 | 0.0 | 0.0 |
| 20Q2 (2) | 132.62 | 15.89 | 0.0 | 0 | 0 | 0.0 | 4.21 | 10.21 | 0.0 | 0.17 | -43.33 | 0.0 | 0.00 | 0 | 0.0 | 3.17 | -4.9 | 0.0 | 0.13 | -51.1 | 0.0 | 6975 | 0.0 | 0.0 |
| 20Q1 (1) | 114.44 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 3.82 | 0.0 | 0.0 | 0.3 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 3.34 | 0.0 | 0.0 | 0.26 | 0.0 | 0.0 | 6975 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 1199.25 | 15.84 | 0 | 0 | 19.04 | 14.29 | 1.13 | -14.39 | 0.00 | 0 | 1.59 | -1.34 | 0.09 | -26.1 | 0 | 0 |
| 2023 (9) | 1035.27 | 8.86 | 0 | 0 | 16.66 | -2.12 | 1.32 | -3.65 | 0.00 | 0 | 1.61 | -10.08 | 0.13 | -11.49 | 0 | 0 |
| 2022 (8) | 951.01 | 34.82 | 0 | 0 | 17.02 | 0.0 | 1.37 | 9.6 | 0.00 | 0 | 1.79 | -25.83 | 0.14 | -18.71 | 0 | 0 |
| 2021 (7) | 705.4 | 26.97 | 0 | 0 | 17.02 | 15.55 | 1.25 | 9.65 | 0.00 | 0 | 2.41 | -8.99 | 0.18 | -13.64 | 0 | 0 |
| 2020 (6) | 555.58 | -4.56 | 0 | 0 | 14.73 | -12.99 | 1.14 | -12.31 | 0.00 | 0 | 2.65 | -8.84 | 0.21 | -8.12 | 6975 | 0.0 |
| 2019 (5) | 582.11 | -9.14 | 0 | 0 | 16.93 | -2.65 | 1.3 | -10.34 | 0.00 | 0 | 2.91 | 7.15 | 0.22 | -1.32 | 6975 | 0.0 |
| 2018 (4) | 640.7 | -10.53 | 0 | 0 | 17.39 | -11.55 | 1.45 | 11.54 | 0.00 | 0 | 2.71 | -1.14 | 0.23 | 24.66 | 6975 | 0.0 |
| 2017 (3) | 716.07 | 1.56 | 0 | 0 | 19.66 | 3.09 | 1.3 | 12.07 | 0.00 | 0 | 2.75 | 1.51 | 0.18 | 10.35 | 6975 | 0.0 |
| 2016 (2) | 705.1 | 5.15 | 0 | 0 | 19.07 | -18.12 | 1.16 | 10.48 | 0.00 | 0 | 2.70 | -22.13 | 0.16 | 5.07 | 6975 | 0.0 |
| 2015 (1) | 670.58 | 16.23 | 0 | 0 | 23.29 | 48.53 | 1.05 | 0.96 | 0.00 | 0 | 3.47 | 0 | 0.16 | 0 | 6975 | 0.39 |
