玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)65.41-17.1513.73.07-4.3611.643.410.03-2.581.1124.7285.04.6915.44-1.815.2032.81-14.321.7050.5462.7147370.00.0
24Q3 (19)78.955.347.113.217.07.03.095.8216.60.8930.8856.144.071.58-0.13.910.468.861.1324.2545.7847370.0-0.57
24Q2 (18)74.9515.723.823.028.214.532.92-0.687.750.6821.4317.244.0010.790.683.90-14.173.780.914.9412.9247370.0-0.57
24Q1 (17)64.7712.586.782.34-14.912.182.94-15.7624.580.56-6.677.693.61-24.42-4.34.54-25.1816.670.86-17.10.8647370.0-0.57
23Q4 (16)57.53-21.957.692.75-8.335.363.4931.724.20.65.26-34.074.7817.45-2.166.0768.7415.331.0434.87-38.784737-0.57-0.57
23Q3 (15)73.712.112.883.04.530.02.65-2.212.320.57-1.7239.024.072.37-2.793.60-4.23-0.540.77-3.7535.1447640.03.95
23Q2 (14)72.1919.019.782.8725.33-0.352.7114.835.450.5811.5423.43.985.31-9.223.75-3.51-3.940.80-6.2812.4147640.03.95
23Q1 (13)60.6613.558.092.29-12.26-2.142.36-16.01-3.670.52-42.8623.813.78-22.73-9.463.89-26.04-10.880.86-49.6814.5447640.03.95
22Q4 (12)53.42-25.4410.652.61-13.0-5.782.818.4917.570.91121.95184.384.8916.69-14.845.2645.526.261.70197.69157.0147643.953.95
22Q3 (11)71.658.9630.253.04.1718.582.590.788.820.41-12.7778.264.19-4.4-8.963.61-7.51-16.450.57-19.9436.8645830.0-2.49
22Q2 (10)65.7617.1810.912.8823.0811.632.574.90.390.4711.980.774.385.030.653.91-10.48-9.490.71-4.562.9845830.0-2.49
22Q1 (9)56.1216.249.522.34-15.528.842.452.512.080.4231.2561.544.17-27.32-0.634.37-11.81-6.790.7512.9147.4945830.0-2.49
21Q4 (8)48.28-12.2319.592.779.4927.062.390.427.170.3239.1328.05.7424.756.254.9514.42-10.380.6658.527.034583-2.49-2.49
21Q3 (7)55.01-7.22-1.42.53-1.941.612.38-7.0311.210.23-11.544.554.605.693.054.330.212.790.42-4.666.0347000.01.25
21Q2 (6)59.2915.7111.592.5820.05.312.566.67-1.920.260.018.184.353.71-5.634.32-7.82-12.110.44-13.585.947000.01.25
21Q1 (5)51.2426.9315.952.15-1.389.142.47.6210.090.264.018.184.20-22.3-5.884.68-15.21-5.060.51-18.061.9247000.03.57
20Q4 (4)40.37-27.640.02.18-12.450.02.234.210.00.2513.640.05.4020.990.05.5244.010.00.6257.040.047001.250.0
20Q3 (3)55.795.010.02.491.630.02.14-18.010.00.220.00.04.46-3.210.03.84-21.920.00.39-4.770.046420.00.0
20Q2 (2)53.1320.230.02.4524.370.02.6119.720.00.220.00.04.613.440.04.91-0.420.00.41-16.830.046422.290.0
20Q1 (1)44.190.00.01.970.00.02.180.00.00.220.00.04.460.00.04.930.00.00.500.00.045380.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)284.087.5711.626.5112.3510.273.2442.734.09-0.994.352.511.1432.6947370.0
2023 (9)264.096.9410.910.8311.27.592.272.714.13-5.714.240.610.86-3.954737-0.57
2022 (8)246.9615.4910.827.8810.416.992.21106.544.38-6.64.22-7.360.8978.8347643.95
2021 (7)213.8310.5210.0310.469.736.341.0716.34.69-0.054.55-3.780.505.244583-2.49
2020 (6)193.48-10.129.08-6.29.15-5.960.926.984.694.374.734.630.4819.0247001.25
2019 (5)215.278.019.684.549.732.10.8626.474.50-3.224.52-5.480.4017.0946422.29
2018 (4)199.313.769.262.559.5313.720.68-1.454.65-9.864.78-0.030.34-13.3745385.81
2017 (3)175.196.119.0312.738.38-3.120.696.155.156.254.78-8.70.390.054289-0.99
2016 (2)165.11-0.48.018.248.65-13.330.651.564.858.685.24-12.970.391.974332-4.27
2015 (1)165.78-3.767.42.789.9814.840.641.594.4606.0200.39045255.87

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