- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 78.95 | 5.34 | 7.11 | 3.21 | 7.0 | 7.0 | 3.09 | 5.82 | 16.6 | 0.89 | 30.88 | 56.14 | 4.07 | 1.58 | -0.1 | 3.91 | 0.46 | 8.86 | 1.13 | 24.25 | 45.78 | 4737 | 0.0 | -0.57 |
| 24Q2 (19) | 74.95 | 15.72 | 3.82 | 3.0 | 28.21 | 4.53 | 2.92 | -0.68 | 7.75 | 0.68 | 21.43 | 17.24 | 4.00 | 10.79 | 0.68 | 3.90 | -14.17 | 3.78 | 0.91 | 4.94 | 12.92 | 4737 | 0.0 | -0.57 |
| 24Q1 (18) | 64.77 | 12.58 | 6.78 | 2.34 | -14.91 | 2.18 | 2.94 | -15.76 | 24.58 | 0.56 | -6.67 | 7.69 | 3.61 | -24.42 | -4.3 | 4.54 | -25.18 | 16.67 | 0.86 | -17.1 | 0.86 | 4737 | 0.0 | -0.57 |
| 23Q4 (17) | 57.53 | -21.95 | 7.69 | 2.75 | -8.33 | 5.36 | 3.49 | 31.7 | 24.2 | 0.6 | 5.26 | -34.07 | 4.78 | 17.45 | -2.16 | 6.07 | 68.74 | 15.33 | 1.04 | 34.87 | -38.78 | 4737 | -0.57 | -0.57 |
| 23Q3 (16) | 73.71 | 2.11 | 2.88 | 3.0 | 4.53 | 0.0 | 2.65 | -2.21 | 2.32 | 0.57 | -1.72 | 39.02 | 4.07 | 2.37 | -2.79 | 3.60 | -4.23 | -0.54 | 0.77 | -3.75 | 35.14 | 4764 | 0.0 | 3.95 |
| 23Q2 (15) | 72.19 | 19.01 | 9.78 | 2.87 | 25.33 | -0.35 | 2.71 | 14.83 | 5.45 | 0.58 | 11.54 | 23.4 | 3.98 | 5.31 | -9.22 | 3.75 | -3.51 | -3.94 | 0.80 | -6.28 | 12.41 | 4764 | 0.0 | 3.95 |
| 23Q1 (14) | 60.66 | 13.55 | 8.09 | 2.29 | -12.26 | -2.14 | 2.36 | -16.01 | -3.67 | 0.52 | -42.86 | 23.81 | 3.78 | -22.73 | -9.46 | 3.89 | -26.04 | -10.88 | 0.86 | -49.68 | 14.54 | 4764 | 0.0 | 3.95 |
| 22Q4 (13) | 53.42 | -25.44 | 10.65 | 2.61 | -13.0 | -5.78 | 2.81 | 8.49 | 17.57 | 0.91 | 121.95 | 184.38 | 4.89 | 16.69 | -14.84 | 5.26 | 45.52 | 6.26 | 1.70 | 197.69 | 157.01 | 4764 | 3.95 | 3.95 |
| 22Q3 (12) | 71.65 | 8.96 | 30.25 | 3.0 | 4.17 | 18.58 | 2.59 | 0.78 | 8.82 | 0.41 | -12.77 | 78.26 | 4.19 | -4.4 | -8.96 | 3.61 | -7.51 | -16.45 | 0.57 | -19.94 | 36.86 | 4583 | 0.0 | -2.49 |
| 22Q2 (11) | 65.76 | 17.18 | 10.91 | 2.88 | 23.08 | 11.63 | 2.57 | 4.9 | 0.39 | 0.47 | 11.9 | 80.77 | 4.38 | 5.03 | 0.65 | 3.91 | -10.48 | -9.49 | 0.71 | -4.5 | 62.98 | 4583 | 0.0 | -2.49 |
| 22Q1 (10) | 56.12 | 16.24 | 9.52 | 2.34 | -15.52 | 8.84 | 2.45 | 2.51 | 2.08 | 0.42 | 31.25 | 61.54 | 4.17 | -27.32 | -0.63 | 4.37 | -11.81 | -6.79 | 0.75 | 12.91 | 47.49 | 4583 | 0.0 | -2.49 |
| 21Q4 (9) | 48.28 | -12.23 | 19.59 | 2.77 | 9.49 | 27.06 | 2.39 | 0.42 | 7.17 | 0.32 | 39.13 | 28.0 | 5.74 | 24.75 | 6.25 | 4.95 | 14.42 | -10.38 | 0.66 | 58.52 | 7.03 | 4583 | -2.49 | -2.49 |
| 21Q3 (8) | 55.01 | -7.22 | -1.4 | 2.53 | -1.94 | 1.61 | 2.38 | -7.03 | 11.21 | 0.23 | -11.54 | 4.55 | 4.60 | 5.69 | 3.05 | 4.33 | 0.2 | 12.79 | 0.42 | -4.66 | 6.03 | 4700 | 0.0 | 1.25 |
| 21Q2 (7) | 59.29 | 15.71 | 11.59 | 2.58 | 20.0 | 5.31 | 2.56 | 6.67 | -1.92 | 0.26 | 0.0 | 18.18 | 4.35 | 3.71 | -5.63 | 4.32 | -7.82 | -12.11 | 0.44 | -13.58 | 5.9 | 4700 | 0.0 | 1.25 |
| 21Q1 (6) | 51.24 | 26.93 | 15.95 | 2.15 | -1.38 | 9.14 | 2.4 | 7.62 | 10.09 | 0.26 | 4.0 | 18.18 | 4.20 | -22.3 | -5.88 | 4.68 | -15.21 | -5.06 | 0.51 | -18.06 | 1.92 | 4700 | 0.0 | 3.57 |
| 20Q4 (5) | 40.37 | -27.64 | -8.15 | 2.18 | -12.45 | -9.54 | 2.23 | 4.21 | -21.2 | 0.25 | 13.64 | 4.17 | 5.40 | 20.99 | -1.52 | 5.52 | 44.01 | -14.21 | 0.62 | 57.04 | 13.4 | 4700 | 1.25 | 3.57 |
| 20Q3 (4) | 55.79 | 5.01 | 0.0 | 2.49 | 1.63 | 0.0 | 2.14 | -18.01 | 0.0 | 0.22 | 0.0 | 0.0 | 4.46 | -3.21 | 0.0 | 3.84 | -21.92 | 0.0 | 0.39 | -4.77 | 0.0 | 4642 | 0.0 | 0.0 |
| 20Q2 (3) | 53.13 | 20.23 | 0.0 | 2.45 | 24.37 | 0.0 | 2.61 | 19.72 | 0.0 | 0.22 | 0.0 | 0.0 | 4.61 | 3.44 | 0.0 | 4.91 | -0.42 | 0.0 | 0.41 | -16.83 | 0.0 | 4642 | 2.29 | 0.0 |
| 20Q1 (2) | 44.19 | 0.55 | 0.0 | 1.97 | -18.26 | 0.0 | 2.18 | -22.97 | 0.0 | 0.22 | -8.33 | 0.0 | 4.46 | -18.7 | 0.0 | 4.93 | -23.39 | 0.0 | 0.50 | -8.83 | 0.0 | 4538 | 0.0 | 0.0 |
| 19Q4 (1) | 43.95 | 0.0 | 0.0 | 2.41 | 0.0 | 0.0 | 2.83 | 0.0 | 0.0 | 0.24 | 0.0 | 0.0 | 5.48 | 0.0 | 0.0 | 6.44 | 0.0 | 0.0 | 0.55 | 0.0 | 0.0 | 4538 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 264.09 | 6.94 | 10.91 | 0.83 | 11.2 | 7.59 | 2.27 | 2.71 | 4.13 | -5.71 | 4.24 | 0.61 | 0.86 | -3.95 | 4764 | 0.0 |
| 2022 (9) | 246.96 | 15.49 | 10.82 | 7.88 | 10.41 | 6.99 | 2.21 | 106.54 | 4.38 | -6.6 | 4.22 | -7.36 | 0.89 | 78.83 | 4764 | 3.95 |
| 2021 (8) | 213.83 | 10.52 | 10.03 | 10.46 | 9.73 | 6.34 | 1.07 | 16.3 | 4.69 | -0.05 | 4.55 | -3.78 | 0.50 | 5.24 | 4583 | -2.49 |
| 2020 (7) | 193.48 | -10.12 | 9.08 | -6.2 | 9.15 | -5.96 | 0.92 | 6.98 | 4.69 | 4.37 | 4.73 | 4.63 | 0.48 | 19.02 | 4700 | 1.25 |
| 2019 (6) | 215.27 | 8.01 | 9.68 | 4.54 | 9.73 | 2.1 | 0.86 | 26.47 | 4.50 | -3.22 | 4.52 | -5.48 | 0.40 | 17.09 | 4642 | 2.29 |
| 2018 (5) | 199.3 | 13.76 | 9.26 | 2.55 | 9.53 | 13.72 | 0.68 | -1.45 | 4.65 | -9.86 | 4.78 | -0.03 | 0.34 | -13.37 | 4538 | 5.81 |
| 2017 (4) | 175.19 | 6.11 | 9.03 | 12.73 | 8.38 | -3.12 | 0.69 | 6.15 | 5.15 | 6.25 | 4.78 | -8.7 | 0.39 | 0.05 | 4289 | -0.99 |
| 2016 (3) | 165.11 | -0.4 | 8.01 | 8.24 | 8.65 | -13.33 | 0.65 | 1.56 | 4.85 | 8.68 | 5.24 | -12.97 | 0.39 | 1.97 | 4332 | -4.27 |
| 2015 (2) | 165.78 | -3.76 | 7.4 | 2.78 | 9.98 | 14.84 | 0.64 | 1.59 | 4.46 | 6.8 | 6.02 | 19.33 | 0.39 | 5.56 | 4525 | 5.87 |
| 2014 (1) | 172.26 | 3.73 | 7.2 | 4.5 | 8.69 | 17.75 | 0.63 | 90.91 | 4.18 | 0 | 5.04 | 0 | 0.37 | 0 | 4274 | 5.4 |
