玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q2 (20)9.873.24-23.490.474.44-14.550.8-3.61-8.050.190.0-5.04.761.1611.698.11-6.6420.181.93-3.1424.1614570.0-7.37
24Q1 (19)9.56-15.32-15.320.45-18.18-8.160.83-14.43-2.350.19-5.05.564.71-3.388.468.681.0515.321.9912.1924.6614570.0-7.37
23Q4 (18)11.29-8.8-3.590.550.0-8.330.97-4.9-2.020.2-9.0917.654.879.65-4.928.594.281.621.77-0.3122.021457-7.37-7.37
23Q3 (17)12.38-4.0313.890.550.03.771.0217.2425.930.2210.029.414.444.2-8.888.2422.1710.571.7814.6213.6315730.01.35
23Q2 (16)12.914.2634.240.5512.2414.580.872.3512.990.211.1125.04.26-1.76-14.646.74-10.42-15.831.55-2.76-6.8815730.01.35
23Q1 (15)11.29-3.5919.60.49-18.33-18.330.85-14.1413.330.185.8820.04.34-15.3-31.727.53-10.95-5.241.599.820.3415730.01.35
22Q4 (14)11.717.7312.270.613.21-6.250.9922.2211.240.170.06.255.125.09-16.58.4513.45-0.921.45-7.17-5.3615731.351.35
22Q3 (13)10.8713.1112.290.5310.42-3.640.815.1917.390.176.256.254.88-2.38-14.197.45-7.04.541.56-6.07-5.3815520.06.01
22Q2 (12)9.611.8-1.740.48-20.0-11.110.772.676.940.166.670.04.99-21.42-9.548.010.858.841.664.781.7715520.06.01
22Q1 (11)9.44-9.498.380.6-6.2525.00.75-15.7320.970.15-6.25-6.256.363.5815.337.94-6.8911.611.593.58-13.515520.06.01
21Q4 (10)10.437.7526.730.6416.3642.220.8928.9932.840.160.0-5.886.148.012.228.5319.714.821.53-7.19-25.7315526.016.01
21Q3 (9)9.68-1.0232.780.551.8577.420.69-4.1723.210.160.0-11.115.682.933.617.13-3.18-7.211.651.03-33.0614640.0-2.2
21Q2 (8)9.7812.2836.590.5412.528.570.7216.1328.570.160.00.05.520.19-5.877.363.42-5.871.64-10.94-26.7914640.0-2.2
21Q1 (7)8.715.8343.730.486.679.090.62-7.4629.170.16-5.88-5.885.510.79-24.17.12-12.56-10.131.84-11.07-34.5214640.0-4.13
20Q4 (6)8.2312.897.720.4545.16-10.00.6719.6424.070.17-5.56-5.565.4728.58-16.458.145.9815.182.07-16.34-12.331464-2.2-4.13
20Q3 (5)7.291.82-2.280.31-26.19-24.390.560.016.670.1812.512.54.25-27.51-22.637.68-1.7819.392.4710.4915.1214970.0-1.96
20Q2 (4)7.1618.150.00.42-4.550.00.5616.670.00.16-5.880.05.87-19.210.07.82-1.260.02.23-20.340.01497-1.960.0
20Q1 (3)6.06-20.680.00.44-12.00.00.48-11.110.00.17-5.560.07.2610.940.07.9212.060.02.8119.070.015270.00.0
19Q4 (2)7.642.410.00.521.950.00.5412.50.00.1812.50.06.5419.080.07.079.850.02.369.850.015270.00.0
19Q3 (1)7.460.00.00.410.00.00.480.00.00.160.00.05.500.00.06.430.00.02.140.00.015270.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)47.8715.022.14-3.173.7211.710.7919.74.47-15.817.77-2.871.654.0715730.0
2022 (9)41.627.822.21-0.453.3314.040.664.765.31-7.678.005.771.59-2.8415731.35
2021 (8)38.634.262.2237.042.9229.20.63-5.975.752.077.56-3.771.63-29.9615526.01
2020 (7)28.75-4.711.62-13.372.268.650.673.085.63-9.097.8614.022.338.171464-2.2
2019 (6)30.17-6.071.871.082.08-6.730.6516.076.207.616.89-0.72.1523.571497-1.96
2018 (5)32.120.781.85-1.62.233.240.5614.295.76-2.366.942.441.7413.41527-2.37
2017 (4)31.877.451.8814.632.16-12.90.498.895.906.686.78-18.941.541.3415644.69
2016 (3)29.666.231.641.862.4815.890.4512.55.53-4.118.369.091.525.914949.37
2015 (2)27.92-3.861.611.262.14-4.040.48.115.775.327.66-0.191.4312.441366-13.1
2014 (1)29.0414.511.5920.452.2317.370.375.715.4807.6801.27015728.19

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