- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 9.81 | -0.61 | -20.76 | 0.47 | 0.0 | -14.55 | 0.8 | 0.0 | -21.57 | 0.2 | 5.26 | -9.09 | 4.79 | 0.61 | 7.84 | 8.15 | 0.61 | -1.02 | 2.04 | 5.91 | 14.73 | 1457 | 0.0 | -7.37 |
| 24Q2 (19) | 9.87 | 3.24 | -23.49 | 0.47 | 4.44 | -14.55 | 0.8 | -3.61 | -8.05 | 0.19 | 0.0 | -5.0 | 4.76 | 1.16 | 11.69 | 8.11 | -6.64 | 20.18 | 1.93 | -3.14 | 24.16 | 1457 | 0.0 | -7.37 |
| 24Q1 (18) | 9.56 | -15.32 | -15.32 | 0.45 | -18.18 | -8.16 | 0.83 | -14.43 | -2.35 | 0.19 | -5.0 | 5.56 | 4.71 | -3.38 | 8.46 | 8.68 | 1.05 | 15.32 | 1.99 | 12.19 | 24.66 | 1457 | 0.0 | -7.37 |
| 23Q4 (17) | 11.29 | -8.8 | -3.59 | 0.55 | 0.0 | -8.33 | 0.97 | -4.9 | -2.02 | 0.2 | -9.09 | 17.65 | 4.87 | 9.65 | -4.92 | 8.59 | 4.28 | 1.62 | 1.77 | -0.31 | 22.02 | 1457 | -7.37 | -7.37 |
| 23Q3 (16) | 12.38 | -4.03 | 13.89 | 0.55 | 0.0 | 3.77 | 1.02 | 17.24 | 25.93 | 0.22 | 10.0 | 29.41 | 4.44 | 4.2 | -8.88 | 8.24 | 22.17 | 10.57 | 1.78 | 14.62 | 13.63 | 1573 | 0.0 | 1.35 |
| 23Q2 (15) | 12.9 | 14.26 | 34.24 | 0.55 | 12.24 | 14.58 | 0.87 | 2.35 | 12.99 | 0.2 | 11.11 | 25.0 | 4.26 | -1.76 | -14.64 | 6.74 | -10.42 | -15.83 | 1.55 | -2.76 | -6.88 | 1573 | 0.0 | 1.35 |
| 23Q1 (14) | 11.29 | -3.59 | 19.6 | 0.49 | -18.33 | -18.33 | 0.85 | -14.14 | 13.33 | 0.18 | 5.88 | 20.0 | 4.34 | -15.3 | -31.72 | 7.53 | -10.95 | -5.24 | 1.59 | 9.82 | 0.34 | 1573 | 0.0 | 1.35 |
| 22Q4 (13) | 11.71 | 7.73 | 12.27 | 0.6 | 13.21 | -6.25 | 0.99 | 22.22 | 11.24 | 0.17 | 0.0 | 6.25 | 5.12 | 5.09 | -16.5 | 8.45 | 13.45 | -0.92 | 1.45 | -7.17 | -5.36 | 1573 | 1.35 | 1.35 |
| 22Q3 (12) | 10.87 | 13.11 | 12.29 | 0.53 | 10.42 | -3.64 | 0.81 | 5.19 | 17.39 | 0.17 | 6.25 | 6.25 | 4.88 | -2.38 | -14.19 | 7.45 | -7.0 | 4.54 | 1.56 | -6.07 | -5.38 | 1552 | 0.0 | 6.01 |
| 22Q2 (11) | 9.61 | 1.8 | -1.74 | 0.48 | -20.0 | -11.11 | 0.77 | 2.67 | 6.94 | 0.16 | 6.67 | 0.0 | 4.99 | -21.42 | -9.54 | 8.01 | 0.85 | 8.84 | 1.66 | 4.78 | 1.77 | 1552 | 0.0 | 6.01 |
| 22Q1 (10) | 9.44 | -9.49 | 8.38 | 0.6 | -6.25 | 25.0 | 0.75 | -15.73 | 20.97 | 0.15 | -6.25 | -6.25 | 6.36 | 3.58 | 15.33 | 7.94 | -6.89 | 11.61 | 1.59 | 3.58 | -13.5 | 1552 | 0.0 | 6.01 |
| 21Q4 (9) | 10.43 | 7.75 | 26.73 | 0.64 | 16.36 | 42.22 | 0.89 | 28.99 | 32.84 | 0.16 | 0.0 | -5.88 | 6.14 | 8.0 | 12.22 | 8.53 | 19.71 | 4.82 | 1.53 | -7.19 | -25.73 | 1552 | 6.01 | 6.01 |
| 21Q3 (8) | 9.68 | -1.02 | 32.78 | 0.55 | 1.85 | 77.42 | 0.69 | -4.17 | 23.21 | 0.16 | 0.0 | -11.11 | 5.68 | 2.9 | 33.61 | 7.13 | -3.18 | -7.21 | 1.65 | 1.03 | -33.06 | 1464 | 0.0 | -2.2 |
| 21Q2 (7) | 9.78 | 12.28 | 36.59 | 0.54 | 12.5 | 28.57 | 0.72 | 16.13 | 28.57 | 0.16 | 0.0 | 0.0 | 5.52 | 0.19 | -5.87 | 7.36 | 3.42 | -5.87 | 1.64 | -10.94 | -26.79 | 1464 | 0.0 | -2.2 |
| 21Q1 (6) | 8.71 | 5.83 | 43.73 | 0.48 | 6.67 | 9.09 | 0.62 | -7.46 | 29.17 | 0.16 | -5.88 | -5.88 | 5.51 | 0.79 | -24.1 | 7.12 | -12.56 | -10.13 | 1.84 | -11.07 | -34.52 | 1464 | 0.0 | -4.13 |
| 20Q4 (5) | 8.23 | 12.89 | 7.72 | 0.45 | 45.16 | -10.0 | 0.67 | 19.64 | 24.07 | 0.17 | -5.56 | -5.56 | 5.47 | 28.58 | -16.45 | 8.14 | 5.98 | 15.18 | 2.07 | -16.34 | -12.33 | 1464 | -2.2 | -4.13 |
| 20Q3 (4) | 7.29 | 1.82 | 0.0 | 0.31 | -26.19 | 0.0 | 0.56 | 0.0 | 0.0 | 0.18 | 12.5 | 0.0 | 4.25 | -27.51 | 0.0 | 7.68 | -1.78 | 0.0 | 2.47 | 10.49 | 0.0 | 1497 | 0.0 | 0.0 |
| 20Q2 (3) | 7.16 | 18.15 | 0.0 | 0.42 | -4.55 | 0.0 | 0.56 | 16.67 | 0.0 | 0.16 | -5.88 | 0.0 | 5.87 | -19.21 | 0.0 | 7.82 | -1.26 | 0.0 | 2.23 | -20.34 | 0.0 | 1497 | -1.96 | 0.0 |
| 20Q1 (2) | 6.06 | -20.68 | 0.0 | 0.44 | -12.0 | 0.0 | 0.48 | -11.11 | 0.0 | 0.17 | -5.56 | 0.0 | 7.26 | 10.94 | 0.0 | 7.92 | 12.06 | 0.0 | 2.81 | 19.07 | 0.0 | 1527 | 0.0 | 0.0 |
| 19Q4 (1) | 7.64 | 0.0 | 0.0 | 0.5 | 0.0 | 0.0 | 0.54 | 0.0 | 0.0 | 0.18 | 0.0 | 0.0 | 6.54 | 0.0 | 0.0 | 7.07 | 0.0 | 0.0 | 2.36 | 0.0 | 0.0 | 1527 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 47.87 | 15.02 | 2.14 | -3.17 | 3.72 | 11.71 | 0.79 | 19.7 | 4.47 | -15.81 | 7.77 | -2.87 | 1.65 | 4.07 | 1573 | 0.0 |
| 2022 (9) | 41.62 | 7.82 | 2.21 | -0.45 | 3.33 | 14.04 | 0.66 | 4.76 | 5.31 | -7.67 | 8.00 | 5.77 | 1.59 | -2.84 | 1573 | 1.35 |
| 2021 (8) | 38.6 | 34.26 | 2.22 | 37.04 | 2.92 | 29.2 | 0.63 | -5.97 | 5.75 | 2.07 | 7.56 | -3.77 | 1.63 | -29.96 | 1552 | 6.01 |
| 2020 (7) | 28.75 | -4.71 | 1.62 | -13.37 | 2.26 | 8.65 | 0.67 | 3.08 | 5.63 | -9.09 | 7.86 | 14.02 | 2.33 | 8.17 | 1464 | -2.2 |
| 2019 (6) | 30.17 | -6.07 | 1.87 | 1.08 | 2.08 | -6.73 | 0.65 | 16.07 | 6.20 | 7.61 | 6.89 | -0.7 | 2.15 | 23.57 | 1497 | -1.96 |
| 2018 (5) | 32.12 | 0.78 | 1.85 | -1.6 | 2.23 | 3.24 | 0.56 | 14.29 | 5.76 | -2.36 | 6.94 | 2.44 | 1.74 | 13.4 | 1527 | -2.37 |
| 2017 (4) | 31.87 | 7.45 | 1.88 | 14.63 | 2.16 | -12.9 | 0.49 | 8.89 | 5.90 | 6.68 | 6.78 | -18.94 | 1.54 | 1.34 | 1564 | 4.69 |
| 2016 (3) | 29.66 | 6.23 | 1.64 | 1.86 | 2.48 | 15.89 | 0.45 | 12.5 | 5.53 | -4.11 | 8.36 | 9.09 | 1.52 | 5.9 | 1494 | 9.37 |
| 2015 (2) | 27.92 | -3.86 | 1.61 | 1.26 | 2.14 | -4.04 | 0.4 | 8.11 | 5.77 | 5.32 | 7.66 | -0.19 | 1.43 | 12.44 | 1366 | -13.1 |
| 2014 (1) | 29.04 | 14.51 | 1.59 | 20.45 | 2.23 | 17.37 | 0.37 | 5.71 | 5.48 | 0 | 7.68 | 0 | 1.27 | 0 | 1572 | 8.19 |
