- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 17.01 | 41.51 | 4.55 | 3.12 | 47.17 | 1.3 | 0.88 | 3.53 | 7.32 | 0.14 | 7.69 | 27.27 | 18.34 | 4.0 | -3.11 | 5.17 | -26.84 | 2.65 | 0.82 | -23.9 | 21.74 | 0 | 0 | 0 |
24Q2 (19) | 12.02 | 3.71 | 3.62 | 2.12 | 9.84 | -0.93 | 0.85 | 10.39 | 2.41 | 0.13 | -7.14 | 0.0 | 17.64 | 5.92 | -4.4 | 7.07 | 6.44 | -1.17 | 1.08 | -10.46 | -3.49 | 0 | 0 | 0 |
24Q1 (18) | 11.59 | 22.91 | -1.02 | 1.93 | -8.1 | 3.76 | 0.77 | -2.53 | 5.48 | 0.14 | 0.0 | 40.0 | 16.65 | -25.22 | 4.84 | 6.64 | -20.7 | 6.57 | 1.21 | -18.64 | 41.45 | 0 | 0 | 0 |
23Q4 (17) | 9.43 | -42.04 | -1.46 | 2.1 | -31.82 | -4.55 | 0.79 | -3.66 | 1.28 | 0.14 | 27.27 | 0.0 | 22.27 | 17.64 | -3.13 | 8.38 | 66.22 | 2.79 | 1.48 | 119.59 | 1.48 | 0 | 0 | 0 |
23Q3 (16) | 16.27 | 40.26 | 0.87 | 3.08 | 43.93 | 13.24 | 0.82 | -1.2 | -7.87 | 0.11 | -15.38 | -21.43 | 18.93 | 2.61 | 12.26 | 5.04 | -29.56 | -8.66 | 0.68 | -39.67 | -22.1 | 0 | 0 | 0 |
23Q2 (15) | 11.6 | -0.94 | 5.36 | 2.14 | 15.05 | 1.42 | 0.83 | 13.7 | 1.22 | 0.13 | 30.0 | 18.18 | 18.45 | 16.14 | -3.74 | 7.16 | 14.78 | -3.93 | 1.12 | 31.23 | 12.17 | 0 | 0 | 0 |
23Q1 (14) | 11.71 | 22.36 | 3.63 | 1.86 | -15.45 | -5.1 | 0.73 | -6.41 | 7.35 | 0.1 | -28.57 | 0.0 | 15.88 | -30.91 | -8.42 | 6.23 | -23.51 | 3.59 | 0.85 | -41.62 | -3.5 | 0 | 0 | 0 |
22Q4 (13) | 9.57 | -40.67 | 3.35 | 2.2 | -19.12 | 10.0 | 0.78 | -12.36 | 13.04 | 0.14 | 0.0 | -6.67 | 22.99 | 36.33 | 6.44 | 8.15 | 47.72 | 9.38 | 1.46 | 68.55 | -9.69 | 0 | 0 | 0 |
22Q3 (12) | 16.13 | 46.5 | 6.82 | 2.72 | 28.91 | -7.17 | 0.89 | 8.54 | 0.0 | 0.14 | 27.27 | 0.0 | 16.86 | -12.01 | -13.1 | 5.52 | -25.92 | -6.39 | 0.87 | -13.13 | -6.39 | 0 | 0 | 0 |
22Q2 (11) | 11.01 | -2.57 | -6.54 | 2.11 | 7.65 | -6.64 | 0.82 | 20.59 | -3.53 | 0.11 | 10.0 | -15.38 | 19.16 | 10.49 | -0.11 | 7.45 | 23.76 | 3.22 | 1.00 | 12.9 | -9.47 | 0 | 0 | 0 |
22Q1 (10) | 11.3 | 22.03 | 3.1 | 1.96 | -2.0 | 0.51 | 0.68 | -1.45 | -12.82 | 0.1 | -33.33 | -9.09 | 17.35 | -19.69 | -2.51 | 6.02 | -19.24 | -15.44 | 0.88 | -45.37 | -11.83 | 0 | 0 | 0 |
21Q4 (9) | 9.26 | -38.68 | 11.7 | 2.0 | -31.74 | -11.89 | 0.69 | -22.47 | 6.15 | 0.15 | 7.14 | 7.14 | 21.60 | 11.31 | -21.12 | 7.45 | 26.42 | -4.97 | 1.62 | 74.71 | -4.08 | 0 | 0 | 0 |
21Q3 (8) | 15.1 | 28.18 | -7.65 | 2.93 | 29.65 | -4.87 | 0.89 | 4.71 | 2.3 | 0.14 | 7.69 | 55.56 | 19.40 | 1.14 | 3.0 | 5.89 | -18.32 | 10.77 | 0.93 | -15.99 | 68.43 | 0 | 0 | 0 |
21Q2 (7) | 11.78 | 7.48 | 18.04 | 2.26 | 15.9 | 8.13 | 0.85 | 8.97 | 6.25 | 0.13 | 18.18 | 30.0 | 19.19 | 7.83 | -8.39 | 7.22 | 1.39 | -9.99 | 1.10 | 9.96 | 10.14 | 0 | 0 | 0 |
21Q1 (6) | 10.96 | 32.21 | -4.86 | 1.95 | -14.1 | -4.88 | 0.78 | 20.0 | -2.5 | 0.11 | -21.43 | 22.22 | 17.79 | -35.02 | -0.02 | 7.12 | -9.23 | 2.48 | 1.00 | -40.57 | 28.47 | 0 | 0 | 0 |
20Q4 (5) | 8.29 | -49.3 | -2.93 | 2.27 | -26.3 | 10.19 | 0.65 | -25.29 | 6.56 | 0.14 | 55.56 | 55.56 | 27.38 | 45.36 | 13.52 | 7.84 | 47.35 | 9.77 | 1.69 | 206.8 | 60.25 | 0 | 0 | 0 |
20Q3 (4) | 16.35 | 63.83 | 0.0 | 3.08 | 47.37 | 0.0 | 0.87 | 8.75 | 0.0 | 0.09 | -10.0 | 0.0 | 18.84 | -10.05 | 0.0 | 5.32 | -33.62 | 0.0 | 0.55 | -45.06 | 0.0 | 0 | 0 | 0.0 |
20Q2 (3) | 9.98 | -13.37 | 0.0 | 2.09 | 1.95 | 0.0 | 0.8 | 0.0 | 0.0 | 0.1 | 11.11 | 0.0 | 20.94 | 17.68 | 0.0 | 8.02 | 15.43 | 0.0 | 1.00 | 28.26 | 0.0 | 0 | 0 | 0.0 |
20Q1 (2) | 11.52 | 34.89 | 0.0 | 2.05 | -0.49 | 0.0 | 0.8 | 31.15 | 0.0 | 0.09 | 0.0 | 0.0 | 17.80 | -26.23 | 0.0 | 6.94 | -2.78 | 0.0 | 0.78 | -25.87 | 0.0 | 0 | 0 | 0.0 |
19Q4 (1) | 8.54 | 0.0 | 0.0 | 2.06 | 0.0 | 0.0 | 0.61 | 0.0 | 0.0 | 0.09 | 0.0 | 0.0 | 24.12 | 0.0 | 0.0 | 7.14 | 0.0 | 0.0 | 1.05 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 49.0 | 2.06 | 9.17 | 1.89 | 3.17 | 0.0 | 0.48 | -2.04 | 18.71 | -0.17 | 6.47 | -2.02 | 0.98 | -4.02 | 0 | 0 |
2022 (9) | 48.01 | 1.91 | 9.0 | -1.64 | 3.17 | -1.25 | 0.49 | -5.77 | 18.75 | -3.48 | 6.60 | -3.1 | 1.02 | -7.54 | 0 | 0 |
2021 (8) | 47.11 | 2.1 | 9.15 | -3.68 | 3.21 | 2.88 | 0.52 | 23.81 | 19.42 | -5.67 | 6.81 | 0.77 | 1.10 | 21.26 | 0 | 0 |
2020 (7) | 46.14 | 3.27 | 9.5 | 1.6 | 3.12 | 1.96 | 0.42 | 0.0 | 20.59 | -1.61 | 6.76 | -1.27 | 0.91 | -3.16 | 0 | 0 |
2019 (6) | 44.68 | 3.38 | 9.35 | -1.89 | 3.06 | -2.24 | 0.42 | 2.44 | 20.93 | -5.09 | 6.85 | -5.43 | 0.94 | -0.91 | 0 | 0 |
2018 (5) | 43.22 | 4.25 | 9.53 | 0.21 | 3.13 | 0.32 | 0.41 | -12.77 | 22.05 | -3.87 | 7.24 | -3.76 | 0.95 | -16.32 | 0 | 0 |
2017 (4) | 41.46 | 0.75 | 9.51 | -0.52 | 3.12 | -5.45 | 0.47 | 0.0 | 22.94 | -1.27 | 7.53 | -6.16 | 1.13 | -0.75 | 0 | 0 |
2016 (3) | 41.15 | 2.39 | 9.56 | -11.4 | 3.3 | -4.9 | 0.47 | 14.63 | 23.23 | -13.47 | 8.02 | -7.12 | 1.14 | 11.96 | 1180 | 0.0 |
2015 (2) | 40.19 | 12.2 | 10.79 | 7.9 | 3.47 | -10.34 | 0.41 | 20.59 | 26.85 | -3.83 | 8.63 | -20.09 | 1.02 | 7.48 | 1180 | 0.0 |
2014 (1) | 35.82 | -20.04 | 10.0 | -1.57 | 3.87 | 9.63 | 0.34 | -26.09 | 27.92 | 0 | 10.80 | 0 | 0.95 | 0 | 1180 | 0.0 |