- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 14.22 | -4.88 | -21.52 | 0.34 | 25.93 | 25.93 | 0.27 | -3.57 | 0.0 | 0.01 | 0.0 | -50.0 | 2.39 | 32.39 | 60.46 | 1.90 | 1.38 | 27.43 | 0.07 | 5.13 | -36.29 | 0 | 0 | 0 |
24Q2 (19) | 14.95 | -4.23 | -9.89 | 0.27 | 0.0 | 22.73 | 0.28 | -15.15 | 7.69 | 0.01 | 0.0 | -50.0 | 1.81 | 4.41 | 36.19 | 1.87 | -11.41 | 19.51 | 0.07 | 4.41 | -44.52 | 0 | 0 | 0 |
24Q1 (18) | 15.61 | -6.92 | -0.51 | 0.27 | 0.0 | 3.85 | 0.33 | 13.79 | 3.12 | 0.01 | 0.0 | -50.0 | 1.73 | 7.43 | 4.38 | 2.11 | 22.25 | 3.65 | 0.06 | 7.43 | -49.74 | 0 | 0 | 0 |
23Q4 (17) | 16.77 | -7.45 | -33.03 | 0.27 | 0.0 | -12.9 | 0.29 | 7.41 | -17.14 | 0.01 | -50.0 | -50.0 | 1.61 | 8.05 | 30.05 | 1.73 | 16.05 | 23.72 | 0.06 | -45.97 | -25.34 | 0 | 0 | 0 |
23Q3 (16) | 18.12 | 9.22 | -35.79 | 0.27 | 22.73 | -18.18 | 0.27 | 3.85 | 0.0 | 0.02 | 0.0 | 0.0 | 1.49 | 12.36 | 27.42 | 1.49 | -4.92 | 55.74 | 0.11 | -8.44 | 55.74 | 0 | 0 | 0 |
23Q2 (15) | 16.59 | 5.74 | -29.34 | 0.22 | -15.38 | -38.89 | 0.26 | -18.75 | -7.14 | 0.02 | 0.0 | 0.0 | 1.33 | -19.97 | -13.51 | 1.57 | -23.16 | 31.42 | 0.12 | -5.42 | 41.53 | 0 | 0 | 0 |
23Q1 (14) | 15.69 | -37.34 | -26.75 | 0.26 | -16.13 | -49.02 | 0.32 | -8.57 | -13.51 | 0.02 | 0.0 | 0.0 | 1.66 | 33.85 | -30.4 | 2.04 | 45.91 | 18.07 | 0.13 | 59.59 | 36.52 | 0 | 0 | 0 |
22Q4 (13) | 25.04 | -11.27 | -14.1 | 0.31 | -6.06 | -36.73 | 0.35 | 29.63 | 16.67 | 0.02 | 0.0 | 0.0 | 1.24 | 5.87 | -26.35 | 1.40 | 46.09 | 35.82 | 0.08 | 12.7 | 16.41 | 0 | 0 | 0 |
22Q3 (12) | 28.22 | 20.19 | 14.58 | 0.33 | -8.33 | -10.81 | 0.27 | -3.57 | -3.57 | 0.02 | 0.0 | 100.0 | 1.17 | -23.73 | -22.16 | 0.96 | -19.77 | -15.84 | 0.07 | -16.8 | 74.56 | 0 | 0 | 0 |
22Q2 (11) | 23.48 | 9.62 | 0.51 | 0.36 | -29.41 | 5.88 | 0.28 | -24.32 | 7.69 | 0.02 | 0.0 | 100.0 | 1.53 | -35.6 | 5.34 | 1.19 | -30.96 | 7.14 | 0.09 | -8.77 | 98.98 | 0 | 0 | 0 |
22Q1 (10) | 21.42 | -26.52 | 15.6 | 0.51 | 4.08 | 59.38 | 0.37 | 23.33 | 0.0 | 0.02 | 0.0 | 0.0 | 2.38 | 41.64 | 37.87 | 1.73 | 67.84 | -13.49 | 0.09 | 36.09 | -13.49 | 0 | 0 | 0 |
21Q4 (9) | 29.15 | 18.35 | 69.67 | 0.49 | 32.43 | 81.48 | 0.3 | 7.14 | 11.11 | 0.02 | 100.0 | 0.0 | 1.68 | 11.9 | 6.96 | 1.03 | -9.47 | -34.51 | 0.07 | 68.99 | -41.06 | 0 | 0 | 0 |
21Q3 (8) | 24.63 | 5.44 | 87.59 | 0.37 | 8.82 | 76.19 | 0.28 | 7.69 | 7.69 | 0.01 | 0.0 | 0.0 | 1.50 | 3.21 | -6.07 | 1.14 | 2.14 | -42.59 | 0.04 | -5.16 | -46.69 | 0 | 0 | 0 |
21Q2 (7) | 23.36 | 26.07 | 72.02 | 0.34 | 6.25 | 61.9 | 0.26 | -29.73 | -3.7 | 0.01 | -50.0 | 0.0 | 1.46 | -15.72 | -5.88 | 1.11 | -44.26 | -44.02 | 0.04 | -60.34 | -41.87 | 0 | 0 | 0 |
21Q1 (6) | 18.53 | 7.86 | 41.02 | 0.32 | 18.52 | 52.38 | 0.37 | 37.04 | 15.62 | 0.02 | 0.0 | 100.0 | 1.73 | 9.88 | 8.06 | 2.00 | 27.05 | -18.01 | 0.11 | -7.29 | 41.82 | 0 | 0 | 0 |
20Q4 (5) | 17.18 | 30.85 | -1.83 | 0.27 | 28.57 | -3.57 | 0.27 | 3.85 | -12.9 | 0.02 | 100.0 | 100.0 | 1.57 | -1.74 | -1.78 | 1.57 | -20.63 | -11.28 | 0.12 | 52.85 | 103.73 | 0 | 0 | -100.0 |
20Q3 (4) | 13.13 | -3.31 | 0.0 | 0.21 | 0.0 | 0.0 | 0.26 | -3.7 | 0.0 | 0.01 | 0.0 | 0.0 | 1.60 | 3.43 | 0.0 | 1.98 | -0.4 | 0.0 | 0.08 | 3.43 | 0.0 | 0 | 0 | 0.0 |
20Q2 (3) | 13.58 | 3.35 | 0.0 | 0.21 | 0.0 | 0.0 | 0.27 | -15.62 | 0.0 | 0.01 | 0.0 | 0.0 | 1.55 | -3.24 | 0.0 | 1.99 | -18.36 | 0.0 | 0.07 | -3.24 | 0.0 | 0 | 0 | 0.0 |
20Q1 (2) | 13.14 | -24.91 | 0.0 | 0.21 | -25.0 | 0.0 | 0.32 | 3.23 | 0.0 | 0.01 | 0.0 | 0.0 | 1.60 | -0.11 | 0.0 | 2.44 | 37.48 | 0.0 | 0.08 | 33.18 | 0.0 | 0 | -100.0 | 0.0 |
19Q4 (1) | 17.5 | 0.0 | 0.0 | 0.28 | 0.0 | 0.0 | 0.31 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 1.60 | 0.0 | 0.0 | 1.77 | 0.0 | 0.0 | 0.06 | 0.0 | 0.0 | 226 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 67.17 | -31.56 | 1.02 | -32.89 | 1.13 | -11.72 | 0.06 | 0.0 | 1.52 | -1.94 | 1.68 | 29.0 | 0.09 | 46.12 | 0 | 0 |
2022 (9) | 98.15 | 2.6 | 1.52 | 0.66 | 1.28 | 5.79 | 0.06 | 0.0 | 1.55 | -1.89 | 1.30 | 3.1 | 0.06 | -2.54 | 0 | 0 |
2021 (8) | 95.66 | 67.71 | 1.51 | 67.78 | 1.21 | 8.04 | 0.06 | 20.0 | 1.58 | 0.04 | 1.26 | -35.58 | 0.06 | -28.45 | 0 | 0 |
2020 (7) | 57.04 | -16.01 | 0.9 | -19.64 | 1.12 | -6.67 | 0.05 | 0.0 | 1.58 | -4.33 | 1.96 | 11.12 | 0.09 | 19.06 | 0 | 0 |
2019 (6) | 67.91 | 6.53 | 1.12 | 9.8 | 1.2 | 13.21 | 0.05 | 0.0 | 1.65 | 3.08 | 1.77 | 6.27 | 0.07 | -6.13 | 226 | 0.0 |
2018 (5) | 63.75 | -0.45 | 1.02 | -5.56 | 1.06 | -5.36 | 0.05 | -16.67 | 1.60 | -5.13 | 1.66 | -4.93 | 0.08 | -16.29 | 226 | 0.0 |
2017 (4) | 64.04 | 8.67 | 1.08 | 10.2 | 1.12 | 3.7 | 0.06 | -14.29 | 1.69 | 1.41 | 1.75 | -4.57 | 0.09 | -21.13 | 226 | 0.0 |
2016 (3) | 58.93 | 13.61 | 0.98 | 1.03 | 1.08 | 14.89 | 0.07 | 0.0 | 1.66 | -11.07 | 1.83 | 1.13 | 0.12 | -11.98 | 226 | 0.0 |
2015 (2) | 51.87 | -6.81 | 0.97 | 10.23 | 0.94 | 11.9 | 0.07 | -12.5 | 1.87 | 18.28 | 1.81 | 20.08 | 0.13 | -6.11 | 226 | 0.0 |
2014 (1) | 55.66 | -4.1 | 0.88 | -26.05 | 0.84 | -1.18 | 0.08 | 0.0 | 1.58 | 0 | 1.51 | 0 | 0.14 | 0 | 226 | 6.1 |