- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 43.15 | -14.61 | 11.27 | 1.2 | 9.09 | 76.47 | 4.08 | 12.71 | 38.78 | 0.09 | -10.0 | 12.5 | 2.78 | 27.75 | 58.6 | 9.46 | 31.98 | 24.72 | 0.21 | 5.39 | 1.11 | 1186 | 0.0 | 1.28 |
| 24Q2 (19) | 50.53 | 55.24 | 30.0 | 1.1 | 59.42 | 59.42 | 3.62 | 6.78 | 19.08 | 0.1 | 25.0 | 25.0 | 2.18 | 2.69 | 22.63 | 7.16 | -31.21 | -8.4 | 0.20 | -19.48 | -3.84 | 1186 | 0.0 | 1.28 |
| 24Q1 (18) | 32.55 | -12.87 | -22.83 | 0.69 | -18.82 | 0.0 | 3.39 | -2.31 | 16.1 | 0.08 | 14.29 | -11.11 | 2.12 | -6.83 | 29.59 | 10.41 | 12.13 | 50.44 | 0.25 | 31.17 | 15.19 | 1186 | 0.0 | 1.28 |
| 23Q4 (17) | 37.36 | -3.66 | -5.2 | 0.85 | 25.0 | 19.72 | 3.47 | 18.03 | -6.72 | 0.07 | -12.5 | 0.0 | 2.28 | 29.75 | 26.29 | 9.29 | 22.51 | -1.6 | 0.19 | -9.17 | 5.49 | 1186 | 1.28 | 1.28 |
| 23Q3 (16) | 38.78 | -0.23 | -7.62 | 0.68 | -1.45 | -22.73 | 2.94 | -3.29 | 10.53 | 0.08 | 0.0 | 0.0 | 1.75 | -1.22 | -16.35 | 7.58 | -3.07 | 19.65 | 0.21 | 0.23 | 8.25 | 1171 | 0.0 | 10.26 |
| 23Q2 (15) | 38.87 | -7.85 | -29.34 | 0.69 | 0.0 | -32.35 | 3.04 | 4.11 | 8.57 | 0.08 | -11.11 | -27.27 | 1.78 | 8.52 | -4.26 | 7.82 | 12.98 | 53.65 | 0.21 | -3.54 | 2.93 | 1171 | 0.0 | 10.26 |
| 23Q1 (14) | 42.18 | 7.03 | -7.03 | 0.69 | -2.82 | -34.91 | 2.92 | -21.51 | -6.41 | 0.09 | 28.57 | 12.5 | 1.64 | -9.2 | -29.98 | 6.92 | -26.66 | 0.67 | 0.21 | 20.13 | 21.01 | 1171 | 0.0 | 10.26 |
| 22Q4 (13) | 39.41 | -6.12 | -31.22 | 0.71 | -19.32 | -39.32 | 3.72 | 39.85 | 9.73 | 0.07 | -12.5 | -46.15 | 1.80 | -14.06 | -11.77 | 9.44 | 48.97 | 59.55 | 0.18 | -6.79 | -21.71 | 1171 | 10.26 | 10.26 |
| 22Q3 (12) | 41.98 | -23.69 | -25.7 | 0.88 | -13.73 | -16.98 | 2.66 | -5.0 | -11.04 | 0.08 | -27.27 | 0.0 | 2.10 | 13.05 | 11.73 | 6.34 | 24.49 | 19.73 | 0.19 | -4.7 | 34.59 | 1062 | 0.0 | -2.39 |
| 22Q2 (11) | 55.01 | 21.25 | -7.28 | 1.02 | -3.77 | 2.0 | 2.8 | -10.26 | -8.2 | 0.11 | 37.5 | 22.22 | 1.85 | -20.64 | 10.01 | 5.09 | -25.98 | -0.99 | 0.20 | 13.4 | 31.82 | 1062 | 0.0 | -2.39 |
| 22Q1 (10) | 45.37 | -20.82 | -13.32 | 1.06 | -9.4 | 3.92 | 3.12 | -7.96 | -4.29 | 0.08 | -38.46 | -11.11 | 2.34 | 14.42 | 19.89 | 6.88 | 16.24 | 10.41 | 0.18 | -22.28 | 2.54 | 1062 | 0.0 | -2.39 |
| 21Q4 (9) | 57.3 | 1.42 | 12.22 | 1.17 | 10.38 | 28.57 | 3.39 | 13.38 | 6.6 | 0.13 | 62.5 | 62.5 | 2.04 | 8.84 | 14.57 | 5.92 | 11.79 | -5.01 | 0.23 | 60.23 | 44.8 | 1062 | -2.39 | -2.39 |
| 21Q3 (8) | 56.5 | -4.77 | 32.5 | 1.06 | 6.0 | 30.86 | 2.99 | -1.97 | 16.8 | 0.08 | -11.11 | 0.0 | 1.88 | 11.31 | -1.24 | 5.29 | 2.94 | -11.85 | 0.14 | -6.66 | -24.53 | 1088 | 0.0 | -3.46 |
| 21Q2 (7) | 59.33 | 13.35 | 64.81 | 1.0 | -1.96 | 35.14 | 3.05 | -6.44 | 32.61 | 0.09 | 0.0 | 50.0 | 1.69 | -13.51 | -18.0 | 5.14 | -17.46 | -19.54 | 0.15 | -11.78 | -8.98 | 1088 | 0.0 | -3.46 |
| 21Q1 (6) | 52.34 | 2.51 | 45.15 | 1.02 | 12.09 | 56.92 | 3.26 | 2.52 | 59.8 | 0.09 | 12.5 | 12.5 | 1.95 | 9.35 | 8.11 | 6.23 | 0.01 | 10.1 | 0.17 | 9.75 | -22.49 | 1088 | 0.0 | -3.46 |
| 20Q4 (5) | 51.06 | 19.75 | 4.35 | 0.91 | 12.35 | 12.35 | 3.18 | 24.22 | 40.09 | 0.08 | 0.0 | 14.29 | 1.78 | -6.18 | 7.66 | 6.23 | 3.73 | 34.24 | 0.16 | -16.49 | 9.52 | 1088 | -3.46 | -5.39 |
| 20Q3 (4) | 42.64 | 18.44 | 0.0 | 0.81 | 9.46 | 0.0 | 2.56 | 11.3 | 0.0 | 0.08 | 33.33 | 0.0 | 1.90 | -7.59 | 0.0 | 6.00 | -6.03 | 0.0 | 0.19 | 12.57 | 0.0 | 1127 | 0.0 | 0.0 |
| 20Q2 (3) | 36.0 | -0.17 | 0.0 | 0.74 | 13.85 | 0.0 | 2.3 | 12.75 | 0.0 | 0.06 | -25.0 | 0.0 | 2.06 | 14.04 | 0.0 | 6.39 | 12.93 | 0.0 | 0.17 | -24.88 | 0.0 | 1127 | 0.0 | 0.0 |
| 20Q1 (2) | 36.06 | -26.3 | 0.0 | 0.65 | -19.75 | 0.0 | 2.04 | -10.13 | 0.0 | 0.08 | 14.29 | 0.0 | 1.80 | 8.89 | 0.0 | 5.66 | 21.94 | 0.0 | 0.22 | 55.07 | 0.0 | 1127 | -2.0 | 0.0 |
| 19Q4 (1) | 48.93 | 0.0 | 0.0 | 0.81 | 0.0 | 0.0 | 2.27 | 0.0 | 0.0 | 0.07 | 0.0 | 0.0 | 1.66 | 0.0 | 0.0 | 4.64 | 0.0 | 0.0 | 0.14 | 0.0 | 0.0 | 1150 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 157.19 | -13.52 | 2.91 | -20.49 | 12.37 | 0.65 | 0.32 | -5.88 | 1.85 | -8.06 | 7.87 | 16.39 | 0.20 | 8.83 | 1171 | 0.0 |
| 2022 (9) | 181.77 | -19.38 | 3.66 | -13.88 | 12.29 | -3.08 | 0.34 | -12.82 | 2.01 | 6.82 | 6.76 | 20.23 | 0.19 | 8.14 | 1171 | 10.26 |
| 2021 (8) | 225.47 | 36.02 | 4.25 | 36.22 | 12.68 | 25.79 | 0.39 | 30.0 | 1.88 | 0.14 | 5.62 | -7.52 | 0.17 | -4.43 | 1062 | -2.39 |
| 2020 (7) | 165.76 | -19.02 | 3.12 | 2.63 | 10.08 | 8.04 | 0.3 | -9.09 | 1.88 | 26.73 | 6.08 | 33.41 | 0.18 | 12.25 | 1088 | -3.46 |
| 2019 (6) | 204.68 | -17.27 | 3.04 | 0.33 | 9.33 | -4.8 | 0.33 | -15.38 | 1.49 | 21.28 | 4.56 | 15.08 | 0.16 | 2.28 | 1127 | -2.0 |
| 2018 (5) | 247.41 | 5.95 | 3.03 | 6.69 | 9.8 | -0.41 | 0.39 | -7.14 | 1.22 | 0.7 | 3.96 | -6.0 | 0.16 | -12.36 | 1150 | -1.54 |
| 2017 (4) | 233.51 | 17.23 | 2.84 | 3.65 | 9.84 | 4.57 | 0.42 | 2.44 | 1.22 | -11.58 | 4.21 | -10.8 | 0.18 | -12.62 | 1168 | -4.18 |
| 2016 (3) | 199.19 | -0.53 | 2.74 | -1.79 | 9.41 | 4.91 | 0.41 | 2.5 | 1.38 | -1.27 | 4.72 | 5.46 | 0.21 | 3.05 | 1219 | -16.73 |
| 2015 (2) | 200.25 | -17.73 | 2.79 | -2.79 | 8.97 | 13.4 | 0.4 | -42.86 | 1.39 | 18.16 | 4.48 | 37.84 | 0.20 | -30.54 | 1464 | 0.0 |
| 2014 (1) | 243.4 | -7.41 | 2.87 | 3.24 | 7.91 | -10.22 | 0.7 | 6.06 | 1.18 | 0 | 3.25 | 0 | 0.29 | 0 | 1464 | 0.0 |
