玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)37.95-12.051.581.8150.83112.945.6939.4663.980.090.028.574.7771.5109.6314.9958.5761.430.2413.726.5711860.00.0
24Q3 (19)43.15-14.6111.271.29.0976.474.0812.7138.780.09-10.012.52.7827.7558.69.4631.9824.720.215.391.1111860.01.28
24Q2 (18)50.5355.2430.01.159.4259.423.626.7819.080.125.025.02.182.6922.637.16-31.21-8.40.20-19.48-3.8411860.01.28
24Q1 (17)32.55-12.87-22.830.69-18.820.03.39-2.3116.10.0814.29-11.112.12-6.8329.5910.4112.1350.440.2531.1715.1911860.01.28
23Q4 (16)37.36-3.66-5.20.8525.019.723.4718.03-6.720.07-12.50.02.2829.7526.299.2922.51-1.60.19-9.175.4911861.281.28
23Q3 (15)38.78-0.23-7.620.68-1.45-22.732.94-3.2910.530.080.00.01.75-1.22-16.357.58-3.0719.650.210.238.2511710.010.26
23Q2 (14)38.87-7.85-29.340.690.0-32.353.044.118.570.08-11.11-27.271.788.52-4.267.8212.9853.650.21-3.542.9311710.010.26
23Q1 (13)42.187.03-7.030.69-2.82-34.912.92-21.51-6.410.0928.5712.51.64-9.2-29.986.92-26.660.670.2120.1321.0111710.010.26
22Q4 (12)39.41-6.12-31.220.71-19.32-39.323.7239.859.730.07-12.5-46.151.80-14.06-11.779.4448.9759.550.18-6.79-21.71117110.2610.26
22Q3 (11)41.98-23.69-25.70.88-13.73-16.982.66-5.0-11.040.08-27.270.02.1013.0511.736.3424.4919.730.19-4.734.5910620.0-2.39
22Q2 (10)55.0121.25-7.281.02-3.772.02.8-10.26-8.20.1137.522.221.85-20.6410.015.09-25.98-0.990.2013.431.8210620.0-2.39
22Q1 (9)45.37-20.82-13.321.06-9.43.923.12-7.96-4.290.08-38.46-11.112.3414.4219.896.8816.2410.410.18-22.282.5410620.0-2.39
21Q4 (8)57.31.4212.221.1710.3828.573.3913.386.60.1362.562.52.048.8414.575.9211.79-5.010.2360.2344.81062-2.39-2.39
21Q3 (7)56.5-4.7732.51.066.030.862.99-1.9716.80.08-11.110.01.8811.31-1.245.292.94-11.850.14-6.66-24.5310880.0-3.46
21Q2 (6)59.3313.3564.811.0-1.9635.143.05-6.4432.610.090.050.01.69-13.51-18.05.14-17.46-19.540.15-11.78-8.9810880.0-3.46
21Q1 (5)52.342.5145.151.0212.0956.923.262.5259.80.0912.512.51.959.358.116.230.0110.10.179.75-22.4910880.0-3.46
20Q4 (4)51.0619.750.00.9112.350.03.1824.220.00.080.00.01.78-6.180.06.233.730.00.16-16.490.01088-3.460.0
20Q3 (3)42.6418.440.00.819.460.02.5611.30.00.0833.330.01.90-7.590.06.00-6.030.00.1912.570.011270.00.0
20Q2 (2)36.0-0.170.00.7413.850.02.312.750.00.06-25.00.02.0614.040.06.3912.930.00.17-24.880.011270.00.0
20Q1 (1)36.060.00.00.650.00.02.040.00.00.080.00.01.800.00.05.660.00.00.220.00.011270.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)164.184.454.864.9516.7835.650.3612.52.9257.9310.2229.880.227.7111860.0
2023 (9)157.19-13.522.91-20.4912.370.650.32-5.881.85-8.067.8716.390.208.8311861.28
2022 (8)181.77-19.383.66-13.8812.29-3.080.34-12.822.016.826.7620.230.198.14117110.26
2021 (7)225.4736.024.2536.2212.6825.790.3930.01.880.145.62-7.520.17-4.431062-2.39
2020 (6)165.76-19.023.122.6310.088.040.3-9.091.8826.736.0833.410.1812.251088-3.46
2019 (5)204.68-17.273.040.339.33-4.80.33-15.381.4921.284.5615.080.162.281127-2.0
2018 (4)247.415.953.036.699.8-0.410.39-7.141.220.73.96-6.00.16-12.361150-1.54
2017 (3)233.5117.232.843.659.844.570.422.441.22-11.584.21-10.80.18-12.621168-4.18
2016 (2)199.19-0.532.74-1.799.414.910.412.51.38-1.274.725.460.213.051219-16.73
2015 (1)200.25-17.732.79-2.798.9713.40.4-42.861.3904.4800.20014640.0

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