- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 6.88 | -2.41 | 6.83 | 0.21 | 5.0 | 0.0 | 0.38 | 0.0 | -2.56 | 0.05 | 0.0 | 25.0 | 3.05 | 7.59 | -6.4 | 5.52 | 2.47 | -8.8 | 0.73 | 2.47 | 17.01 | 1031 | 0.0 | 9.45 |
24Q2 (19) | 7.05 | 16.34 | 16.34 | 0.2 | 11.11 | 5.26 | 0.38 | 8.57 | 8.57 | 0.05 | 0.0 | 0.0 | 2.84 | -4.49 | -9.52 | 5.39 | -6.67 | -6.67 | 0.71 | -14.04 | -14.04 | 1031 | 0.0 | 9.45 |
24Q1 (18) | 6.06 | -4.87 | -3.81 | 0.18 | -25.0 | 0.0 | 0.35 | 9.38 | 6.06 | 0.05 | 0.0 | 25.0 | 2.97 | -21.16 | 3.96 | 5.78 | 14.97 | 10.26 | 0.83 | 5.12 | 29.95 | 1031 | 0.0 | 9.45 |
23Q4 (17) | 6.37 | -1.09 | -12.62 | 0.24 | 14.29 | 9.09 | 0.32 | -17.95 | -17.95 | 0.05 | 25.0 | 25.0 | 3.77 | 15.54 | 24.85 | 5.02 | -17.05 | -6.1 | 0.78 | 26.37 | 43.05 | 1031 | 9.45 | 9.45 |
23Q3 (16) | 6.44 | 6.27 | -6.8 | 0.21 | 10.53 | 5.0 | 0.39 | 11.43 | 18.18 | 0.04 | -20.0 | 0.0 | 3.26 | 4.0 | 12.66 | 6.06 | 4.85 | 26.81 | 0.62 | -24.72 | 7.3 | 942 | 0.0 | 1.73 |
23Q2 (15) | 6.06 | -3.81 | -28.54 | 0.19 | 5.56 | -17.39 | 0.35 | 6.06 | -2.78 | 0.05 | 25.0 | 25.0 | 3.14 | 9.74 | 15.6 | 5.78 | 10.26 | 36.05 | 0.83 | 29.95 | 74.92 | 942 | 0.0 | 1.73 |
23Q1 (14) | 6.3 | -13.58 | -19.02 | 0.18 | -18.18 | 0.0 | 0.33 | -15.38 | 13.79 | 0.04 | 0.0 | 0.0 | 2.86 | -5.32 | 23.49 | 5.24 | -2.09 | 40.53 | 0.63 | 15.71 | 23.49 | 942 | 0.0 | 1.73 |
22Q4 (13) | 7.29 | 5.5 | -5.69 | 0.22 | 10.0 | 15.79 | 0.39 | 18.18 | 5.41 | 0.04 | 0.0 | 33.33 | 3.02 | 4.27 | 22.78 | 5.35 | 12.02 | 11.77 | 0.55 | -5.21 | 41.38 | 942 | 1.73 | 1.73 |
22Q3 (12) | 6.91 | -18.51 | 29.89 | 0.2 | -13.04 | 25.0 | 0.33 | -8.33 | 10.0 | 0.04 | 0.0 | 33.33 | 2.89 | 6.71 | -3.76 | 4.78 | 12.49 | -15.31 | 0.58 | 22.72 | 2.65 | 926 | 0.0 | -3.44 |
22Q2 (11) | 8.48 | 9.0 | 20.8 | 0.23 | 27.78 | 35.29 | 0.36 | 24.14 | -5.26 | 0.04 | 0.0 | 0.0 | 2.71 | 17.23 | 12.0 | 4.25 | 13.89 | -21.57 | 0.47 | -8.25 | -17.22 | 926 | 0.0 | -3.44 |
22Q1 (10) | 7.78 | 0.65 | 2.64 | 0.18 | -5.26 | 0.0 | 0.29 | -21.62 | -23.68 | 0.04 | 33.33 | 0.0 | 2.31 | -5.87 | -2.57 | 3.73 | -22.13 | -25.65 | 0.51 | 32.48 | -2.57 | 926 | 0.0 | -3.44 |
21Q4 (9) | 7.73 | 45.3 | -3.13 | 0.19 | 18.75 | -5.0 | 0.37 | 23.33 | -15.91 | 0.03 | 0.0 | -25.0 | 2.46 | -18.27 | -1.93 | 4.79 | -15.12 | -13.19 | 0.39 | -31.18 | -22.57 | 926 | -3.44 | -3.44 |
21Q3 (8) | 5.32 | -24.22 | -21.76 | 0.16 | -5.88 | -15.79 | 0.3 | -21.05 | -6.25 | 0.03 | -25.0 | -25.0 | 3.01 | 24.19 | 7.64 | 5.64 | 4.17 | 19.83 | 0.56 | -1.03 | -4.14 | 959 | 0.0 | 2.24 |
21Q2 (7) | 7.02 | -7.39 | 48.1 | 0.17 | -5.56 | 6.25 | 0.38 | 0.0 | 15.15 | 0.04 | 0.0 | 33.33 | 2.42 | 1.98 | -28.26 | 5.41 | 7.98 | -22.25 | 0.57 | 7.98 | -9.97 | 959 | 0.0 | 2.24 |
21Q1 (6) | 7.58 | -5.01 | 6.46 | 0.18 | -10.0 | -10.0 | 0.38 | -13.64 | 5.56 | 0.04 | 0.0 | 0.0 | 2.37 | -5.25 | -15.46 | 5.01 | -9.08 | -0.85 | 0.53 | 5.28 | -6.07 | 959 | 0.0 | 2.24 |
20Q4 (5) | 7.98 | 17.35 | 0.0 | 0.2 | 5.26 | -9.09 | 0.44 | 37.5 | 12.82 | 0.04 | 0.0 | 0.0 | 2.51 | -10.3 | -9.09 | 5.51 | 17.17 | 12.82 | 0.50 | -14.79 | 0.0 | 959 | 2.24 | -2.54 |
20Q3 (4) | 6.8 | 43.46 | 0.0 | 0.19 | 18.75 | 0.0 | 0.32 | -3.03 | 0.0 | 0.04 | 33.33 | 0.0 | 2.79 | -17.22 | 0.0 | 4.71 | -32.41 | 0.0 | 0.59 | -7.06 | 0.0 | 938 | 0.0 | 0.0 |
20Q2 (3) | 4.74 | -33.43 | 0.0 | 0.16 | -20.0 | 0.0 | 0.33 | -8.33 | 0.0 | 0.03 | -25.0 | 0.0 | 3.38 | 20.17 | 0.0 | 6.96 | 37.69 | 0.0 | 0.63 | 12.66 | 0.0 | 938 | 0.0 | 0.0 |
20Q1 (2) | 7.12 | -10.78 | 0.0 | 0.2 | -9.09 | 0.0 | 0.36 | -7.69 | 0.0 | 0.04 | 0.0 | 0.0 | 2.81 | 1.89 | 0.0 | 5.06 | 3.46 | 0.0 | 0.56 | 12.08 | 0.0 | 938 | -4.67 | 0.0 |
19Q4 (1) | 7.98 | 0.0 | 0.0 | 0.22 | 0.0 | 0.0 | 0.39 | 0.0 | 0.0 | 0.04 | 0.0 | 0.0 | 2.76 | 0.0 | 0.0 | 4.89 | 0.0 | 0.0 | 0.50 | 0.0 | 0.0 | 984 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 25.16 | -17.4 | 0.83 | 0.0 | 1.39 | 1.46 | 0.18 | 20.0 | 3.30 | 21.07 | 5.52 | 22.83 | 0.72 | 45.28 | 942 | 0.0 |
2022 (9) | 30.46 | 10.12 | 0.83 | 18.57 | 1.37 | -4.86 | 0.15 | 7.14 | 2.72 | 7.67 | 4.50 | -13.61 | 0.49 | -2.71 | 942 | 1.73 |
2021 (8) | 27.66 | 3.83 | 0.7 | -6.67 | 1.44 | -0.69 | 0.14 | 0.0 | 2.53 | -10.11 | 5.21 | -4.35 | 0.51 | -3.69 | 926 | -3.44 |
2020 (7) | 26.64 | -11.82 | 0.75 | -14.77 | 1.45 | -12.12 | 0.14 | 7.69 | 2.82 | -3.35 | 5.44 | -0.34 | 0.53 | 22.12 | 959 | 2.24 |
2019 (6) | 30.21 | 4.1 | 0.88 | 1.15 | 1.65 | -10.33 | 0.13 | 0.0 | 2.91 | -2.83 | 5.46 | -13.86 | 0.43 | -3.94 | 938 | -4.67 |
2018 (5) | 29.02 | 5.07 | 0.87 | 11.54 | 1.84 | 15.0 | 0.13 | 8.33 | 3.00 | 6.16 | 6.34 | 9.45 | 0.45 | 3.11 | 984 | 6.96 |
2017 (4) | 27.62 | -6.66 | 0.78 | -3.7 | 1.6 | 39.13 | 0.12 | 20.0 | 2.82 | 3.16 | 5.79 | 49.05 | 0.43 | 28.56 | 920 | 0 |
2016 (3) | 29.59 | -9.21 | 0.81 | -2.41 | 1.15 | 3.6 | 0.1 | 25.0 | 2.74 | 7.48 | 3.89 | 14.11 | 0.34 | 37.67 | 0 | 0 |
2015 (2) | 32.59 | 0 | 0.83 | 0 | 1.11 | 0 | 0.08 | 0 | 2.55 | 0 | 3.41 | 0 | 0.25 | 0 | 0 | 0 |