玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)6.88-2.416.830.215.00.00.380.0-2.560.050.025.03.057.59-6.45.522.47-8.80.732.4717.0110310.09.45
24Q2 (19)7.0516.3416.340.211.115.260.388.578.570.050.00.02.84-4.49-9.525.39-6.67-6.670.71-14.04-14.0410310.09.45
24Q1 (18)6.06-4.87-3.810.18-25.00.00.359.386.060.050.025.02.97-21.163.965.7814.9710.260.835.1229.9510310.09.45
23Q4 (17)6.37-1.09-12.620.2414.299.090.32-17.95-17.950.0525.025.03.7715.5424.855.02-17.05-6.10.7826.3743.0510319.459.45
23Q3 (16)6.446.27-6.80.2110.535.00.3911.4318.180.04-20.00.03.264.012.666.064.8526.810.62-24.727.39420.01.73
23Q2 (15)6.06-3.81-28.540.195.56-17.390.356.06-2.780.0525.025.03.149.7415.65.7810.2636.050.8329.9574.929420.01.73
23Q1 (14)6.3-13.58-19.020.18-18.180.00.33-15.3813.790.040.00.02.86-5.3223.495.24-2.0940.530.6315.7123.499420.01.73
22Q4 (13)7.295.5-5.690.2210.015.790.3918.185.410.040.033.333.024.2722.785.3512.0211.770.55-5.2141.389421.731.73
22Q3 (12)6.91-18.5129.890.2-13.0425.00.33-8.3310.00.040.033.332.896.71-3.764.7812.49-15.310.5822.722.659260.0-3.44
22Q2 (11)8.489.020.80.2327.7835.290.3624.14-5.260.040.00.02.7117.2312.04.2513.89-21.570.47-8.25-17.229260.0-3.44
22Q1 (10)7.780.652.640.18-5.260.00.29-21.62-23.680.0433.330.02.31-5.87-2.573.73-22.13-25.650.5132.48-2.579260.0-3.44
21Q4 (9)7.7345.3-3.130.1918.75-5.00.3723.33-15.910.030.0-25.02.46-18.27-1.934.79-15.12-13.190.39-31.18-22.57926-3.44-3.44
21Q3 (8)5.32-24.22-21.760.16-5.88-15.790.3-21.05-6.250.03-25.0-25.03.0124.197.645.644.1719.830.56-1.03-4.149590.02.24
21Q2 (7)7.02-7.3948.10.17-5.566.250.380.015.150.040.033.332.421.98-28.265.417.98-22.250.577.98-9.979590.02.24
21Q1 (6)7.58-5.016.460.18-10.0-10.00.38-13.645.560.040.00.02.37-5.25-15.465.01-9.08-0.850.535.28-6.079590.02.24
20Q4 (5)7.9817.350.00.25.26-9.090.4437.512.820.040.00.02.51-10.3-9.095.5117.1712.820.50-14.790.09592.24-2.54
20Q3 (4)6.843.460.00.1918.750.00.32-3.030.00.0433.330.02.79-17.220.04.71-32.410.00.59-7.060.09380.00.0
20Q2 (3)4.74-33.430.00.16-20.00.00.33-8.330.00.03-25.00.03.3820.170.06.9637.690.00.6312.660.09380.00.0
20Q1 (2)7.12-10.780.00.2-9.090.00.36-7.690.00.040.00.02.811.890.05.063.460.00.5612.080.0938-4.670.0
19Q4 (1)7.980.00.00.220.00.00.390.00.00.040.00.02.760.00.04.890.00.00.500.00.09840.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)25.16-17.40.830.01.391.460.1820.03.3021.075.5222.830.7245.289420.0
2022 (9)30.4610.120.8318.571.37-4.860.157.142.727.674.50-13.610.49-2.719421.73
2021 (8)27.663.830.7-6.671.44-0.690.140.02.53-10.115.21-4.350.51-3.69926-3.44
2020 (7)26.64-11.820.75-14.771.45-12.120.147.692.82-3.355.44-0.340.5322.129592.24
2019 (6)30.214.10.881.151.65-10.330.130.02.91-2.835.46-13.860.43-3.94938-4.67
2018 (5)29.025.070.8711.541.8415.00.138.333.006.166.349.450.453.119846.96
2017 (4)27.62-6.660.78-3.71.639.130.1220.02.823.165.7949.050.4328.569200
2016 (3)29.59-9.210.81-2.411.153.60.125.02.747.483.8914.110.3437.6700
2015 (2)32.5900.8301.1100.0802.5503.4100.25000

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