- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 0.66 | 22.22 | 20.0 | 0.01 | 0.0 | 0.0 | 0.13 | -7.14 | -18.75 | 0.01 | 0.0 | 0.0 | 1.52 | -18.18 | -16.67 | 19.70 | -24.03 | -32.29 | 1.52 | -18.18 | -16.67 | 110 | 0.0 | -28.57 |
| 24Q2 (19) | 0.54 | -1.82 | -5.26 | 0.01 | 0.0 | 0.0 | 0.14 | 7.69 | -26.32 | 0.01 | 0.0 | 0.0 | 1.85 | 1.85 | 5.56 | 25.93 | 9.69 | -22.22 | 1.85 | 1.85 | 5.56 | 110 | 0.0 | -28.57 |
| 24Q1 (18) | 0.55 | -1.79 | 1.85 | 0.01 | -92.86 | 0.0 | 0.13 | 333.33 | -23.53 | 0.01 | 200.0 | -66.67 | 1.82 | -92.73 | -1.82 | 23.64 | 341.21 | -24.92 | 1.82 | 201.82 | -67.27 | 110 | 0.0 | -28.57 |
| 23Q4 (17) | 0.56 | 1.82 | -46.15 | 0.14 | 1300.0 | 1300.0 | 0.03 | -81.25 | -75.0 | -0.01 | -200.0 | -200.0 | 25.00 | 1275.0 | 2500.0 | 5.36 | -81.58 | -53.57 | -1.79 | -198.21 | -285.71 | 110 | -28.57 | -28.57 |
| 23Q3 (16) | 0.55 | -3.51 | -38.89 | 0.01 | 0.0 | -50.0 | 0.16 | -15.79 | -27.27 | 0.01 | 0.0 | -50.0 | 1.82 | 3.64 | -18.18 | 29.09 | -12.73 | 19.01 | 1.82 | 3.64 | -18.18 | 154 | 0.0 | -12.99 |
| 23Q2 (15) | 0.57 | 5.56 | -50.0 | 0.01 | 0.0 | -50.0 | 0.19 | 11.76 | -17.39 | 0.01 | -66.67 | -50.0 | 1.75 | -5.26 | 0.0 | 33.33 | 5.88 | 65.22 | 1.75 | -68.42 | 0.0 | 154 | 0.0 | -12.99 |
| 23Q1 (14) | 0.54 | -48.08 | -38.64 | 0.01 | 0.0 | 0.0 | 0.17 | 41.67 | -10.53 | 0.03 | 200.0 | 50.0 | 1.85 | 92.59 | 62.96 | 31.48 | 172.84 | 45.81 | 5.56 | 477.78 | 144.44 | 154 | 0.0 | -12.99 |
| 22Q4 (13) | 1.04 | 15.56 | -10.34 | 0.01 | -50.0 | -50.0 | 0.12 | -45.45 | -25.0 | 0.01 | -50.0 | -50.0 | 0.96 | -56.73 | -44.23 | 11.54 | -52.8 | -16.35 | 0.96 | -56.73 | -44.23 | 154 | -12.99 | -12.99 |
| 22Q3 (12) | 0.9 | -21.05 | -26.23 | 0.02 | 0.0 | 100.0 | 0.22 | -4.35 | 46.67 | 0.02 | 0.0 | 0.0 | 2.22 | 26.67 | 171.11 | 24.44 | 21.16 | 98.81 | 2.22 | 26.67 | 35.56 | 177 | 0.0 | 0.0 |
| 22Q2 (11) | 1.14 | 29.55 | -12.98 | 0.02 | 100.0 | 0.0 | 0.23 | 21.05 | 53.33 | 0.02 | 0.0 | 0.0 | 1.75 | 54.39 | 14.91 | 20.18 | -6.56 | 76.2 | 1.75 | -22.81 | 14.91 | 177 | 0.0 | 0.0 |
| 22Q1 (10) | 0.88 | -24.14 | -18.52 | 0.01 | -50.0 | -50.0 | 0.19 | 18.75 | 35.71 | 0.02 | 0.0 | 0.0 | 1.14 | -34.09 | -38.64 | 21.59 | 56.53 | 66.56 | 2.27 | 31.82 | 22.73 | 177 | 0.0 | 0.0 |
| 21Q4 (9) | 1.16 | -4.92 | 2.65 | 0.02 | 100.0 | 0.0 | 0.16 | 6.67 | 45.45 | 0.02 | 0.0 | 0.0 | 1.72 | 110.34 | -2.59 | 13.79 | 12.18 | 41.69 | 1.72 | 5.17 | -2.59 | 177 | 0.0 | 0.0 |
| 21Q3 (8) | 1.22 | -6.87 | 18.45 | 0.01 | -50.0 | 0.0 | 0.15 | 0.0 | 15.38 | 0.02 | 0.0 | 0.0 | 0.82 | -46.31 | -15.57 | 12.30 | 7.38 | -2.59 | 1.64 | 7.38 | -15.57 | 177 | 0.0 | 0.0 |
| 21Q2 (7) | 1.31 | 21.3 | 28.43 | 0.02 | 0.0 | 100.0 | 0.15 | 7.14 | 15.38 | 0.02 | 0.0 | 0.0 | 1.53 | -17.56 | 55.73 | 11.45 | -11.67 | -10.16 | 1.53 | -17.56 | -22.14 | 177 | 0.0 | 0.0 |
| 21Q1 (6) | 1.08 | -4.42 | 11.34 | 0.02 | 0.0 | 100.0 | 0.14 | 27.27 | -6.67 | 0.02 | 0.0 | 0.0 | 1.85 | 4.63 | 79.63 | 12.96 | 33.16 | -16.17 | 1.85 | 4.63 | -10.19 | 177 | 0.0 | -10.15 |
| 20Q4 (5) | 1.13 | 9.71 | 13.0 | 0.02 | 100.0 | 100.0 | 0.11 | -15.38 | -21.43 | 0.02 | 0.0 | 0.0 | 1.77 | 82.3 | 76.99 | 9.73 | -22.87 | -30.47 | 1.77 | -8.85 | -11.5 | 177 | 0.0 | -10.15 |
| 20Q3 (4) | 1.03 | 0.98 | 0.0 | 0.01 | 0.0 | 0.0 | 0.13 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 0.97 | -0.97 | 0.0 | 12.62 | -0.97 | 0.0 | 1.94 | -0.97 | 0.0 | 177 | 0.0 | 0.0 |
| 20Q2 (3) | 1.02 | 5.15 | 0.0 | 0.01 | 0.0 | 0.0 | 0.13 | -13.33 | 0.0 | 0.02 | 0.0 | 0.0 | 0.98 | -4.9 | 0.0 | 12.75 | -17.58 | 0.0 | 1.96 | -4.9 | 0.0 | 177 | -10.15 | 0.0 |
| 20Q1 (2) | 0.97 | -3.0 | 0.0 | 0.01 | 0.0 | 0.0 | 0.15 | 7.14 | 0.0 | 0.02 | 0.0 | 0.0 | 1.03 | 3.09 | 0.0 | 15.46 | 10.46 | 0.0 | 2.06 | 3.09 | 0.0 | 197 | 0.0 | 0.0 |
| 19Q4 (1) | 1.0 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 0.14 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 1.00 | 0.0 | 0.0 | 14.00 | 0.0 | 0.0 | 2.00 | 0.0 | 0.0 | 197 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 2.22 | -43.94 | 0.18 | 200.0 | 0.54 | -28.0 | 0.03 | -50.0 | 8.11 | 435.14 | 24.32 | 28.43 | 1.35 | -10.81 | 154 | 0.0 |
| 2022 (9) | 3.96 | -16.98 | 0.06 | -14.29 | 0.75 | 25.0 | 0.06 | -14.29 | 1.52 | 3.25 | 18.94 | 50.57 | 1.52 | 3.25 | 154 | -12.99 |
| 2021 (8) | 4.77 | 14.66 | 0.07 | 16.67 | 0.6 | 15.38 | 0.07 | 0.0 | 1.47 | 1.75 | 12.58 | 0.63 | 1.47 | -12.79 | 177 | 0.0 |
| 2020 (7) | 4.16 | 4.52 | 0.06 | 50.0 | 0.52 | -10.34 | 0.07 | 0.0 | 1.44 | 43.51 | 12.50 | -14.22 | 1.68 | -4.33 | 177 | 0.0 |
| 2019 (6) | 3.98 | -21.34 | 0.04 | 0.0 | 0.58 | -10.77 | 0.07 | -12.5 | 1.01 | 27.14 | 14.57 | 13.44 | 1.76 | 11.24 | 177 | -10.15 |
| 2018 (5) | 5.06 | -5.07 | 0.04 | -20.0 | 0.65 | 0.0 | 0.08 | 0.0 | 0.79 | -15.73 | 12.85 | 5.34 | 1.58 | 5.34 | 197 | -1.5 |
| 2017 (4) | 5.33 | -11.17 | 0.05 | 0.0 | 0.65 | -1.52 | 0.08 | 0.0 | 0.94 | 12.57 | 12.20 | 10.86 | 1.50 | 12.57 | 200 | -3.85 |
| 2016 (3) | 6.0 | -4.76 | 0.05 | -61.54 | 0.66 | -1.49 | 0.08 | 0.0 | 0.83 | -59.62 | 11.00 | 3.43 | 1.33 | 5.0 | 208 | -1.89 |
| 2015 (2) | 6.3 | -1.25 | 0.13 | 116.67 | 0.67 | 9.84 | 0.08 | -11.11 | 2.06 | 119.42 | 10.63 | 11.23 | 1.27 | -9.98 | 212 | -3.2 |
| 2014 (1) | 6.38 | 5.8 | 0.06 | 20.0 | 0.61 | 3.39 | 0.09 | 0.0 | 0.94 | 0 | 9.56 | 0 | 1.41 | 0 | 219 | 0.0 |
