- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 46.32 | 6.9 | 2.14 | 2.71 | 15.81 | 16.81 | 1.89 | -1.56 | -0.53 | 0.08 | -33.33 | -27.27 | 5.85 | 8.34 | 14.36 | 4.08 | -7.92 | -2.61 | 0.17 | -37.64 | -28.8 | 5034 | 0.0 | -6.98 |
| 24Q2 (19) | 43.33 | 2.56 | -13.84 | 2.34 | 1.74 | -8.24 | 1.92 | -3.52 | 11.63 | 0.12 | 33.33 | 9.09 | 5.40 | -0.8 | 6.5 | 4.43 | -5.92 | 29.56 | 0.28 | 30.01 | 26.61 | 5034 | 0.0 | -6.98 |
| 24Q1 (18) | 42.25 | -4.58 | -22.52 | 2.3 | 21.69 | -14.5 | 1.99 | -34.97 | -1.49 | 0.09 | -10.0 | 12.5 | 5.44 | 27.54 | 10.35 | 4.71 | -31.84 | 27.15 | 0.21 | -5.68 | 45.2 | 5034 | 0.0 | -6.98 |
| 23Q4 (17) | 44.28 | -2.36 | -19.06 | 1.89 | -18.53 | 64.35 | 3.06 | 61.05 | 61.9 | 0.1 | -9.09 | 25.0 | 4.27 | -16.57 | 103.06 | 6.91 | 64.94 | 100.04 | 0.23 | -6.89 | 54.44 | 5034 | -6.98 | -6.98 |
| 23Q3 (16) | 45.35 | -9.82 | -11.2 | 2.32 | -9.02 | -20.27 | 1.9 | 10.47 | -9.09 | 0.11 | 0.0 | 10.0 | 5.12 | 0.89 | -10.22 | 4.19 | 22.5 | 2.38 | 0.24 | 10.89 | 23.87 | 5412 | 0.0 | 1.67 |
| 23Q2 (15) | 50.29 | -7.78 | -10.18 | 2.55 | -5.2 | -33.94 | 1.72 | -14.85 | -20.0 | 0.11 | 37.5 | -21.43 | 5.07 | 2.79 | -26.45 | 3.42 | -7.67 | -10.93 | 0.22 | 49.09 | -12.52 | 5412 | 0.0 | 1.67 |
| 23Q1 (14) | 54.53 | -0.33 | -5.84 | 2.69 | 133.91 | -29.21 | 2.02 | 6.88 | -9.42 | 0.08 | 0.0 | -11.11 | 4.93 | 134.69 | -24.82 | 3.70 | 7.23 | -3.8 | 0.15 | 0.33 | -5.6 | 5412 | 0.0 | 1.67 |
| 22Q4 (13) | 54.71 | 7.13 | 5.78 | 1.15 | -60.48 | -60.07 | 1.89 | -9.57 | -12.09 | 0.08 | -20.0 | -20.0 | 2.10 | -63.11 | -62.25 | 3.45 | -15.59 | -16.9 | 0.15 | -25.32 | -24.37 | 5412 | 1.67 | 1.67 |
| 22Q3 (12) | 51.07 | -8.79 | 16.86 | 2.91 | -24.61 | 15.02 | 2.09 | -2.79 | 5.03 | 0.1 | -28.57 | 11.11 | 5.70 | -17.35 | -1.58 | 4.09 | 6.57 | -10.13 | 0.20 | -21.69 | -4.92 | 5323 | 0.0 | -9.58 |
| 22Q2 (11) | 55.99 | -3.32 | 5.44 | 3.86 | 1.58 | 26.97 | 2.15 | -3.59 | 4.88 | 0.14 | 55.56 | 27.27 | 6.89 | 5.06 | 20.42 | 3.84 | -0.28 | -0.54 | 0.25 | 60.89 | 20.7 | 5323 | 0.0 | -9.58 |
| 22Q1 (10) | 57.91 | 11.97 | 8.41 | 3.8 | 31.94 | 9.83 | 2.23 | 3.72 | 1.83 | 0.09 | -10.0 | 12.5 | 6.56 | 17.84 | 1.31 | 3.85 | -7.37 | -6.07 | 0.16 | -19.62 | 3.78 | 5323 | 0.0 | -9.58 |
| 21Q4 (9) | 51.72 | 18.35 | 2.82 | 2.88 | 13.83 | 2.49 | 2.15 | 8.04 | 4.37 | 0.1 | 11.11 | 42.86 | 5.57 | -3.82 | -0.32 | 4.16 | -8.71 | 1.5 | 0.19 | -6.12 | 38.93 | 5323 | -9.58 | -9.58 |
| 21Q3 (8) | 43.7 | -17.7 | 9.3 | 2.53 | -16.78 | 11.45 | 1.99 | -2.93 | 15.7 | 0.09 | -18.18 | 50.0 | 5.79 | 1.13 | 1.97 | 4.55 | 17.95 | 5.85 | 0.21 | -0.58 | 37.23 | 5887 | 0.0 | -13.35 |
| 21Q2 (7) | 53.1 | -0.6 | 49.03 | 3.04 | -12.14 | 51.24 | 2.05 | -6.39 | -23.79 | 0.11 | 37.5 | -15.38 | 5.73 | -11.61 | 1.48 | 3.86 | -5.83 | -48.86 | 0.21 | 38.33 | -43.22 | 5887 | 0.0 | -13.35 |
| 21Q1 (6) | 53.42 | 6.2 | 6.03 | 3.46 | 23.13 | 35.69 | 2.19 | 6.31 | 12.89 | 0.08 | 14.29 | -61.9 | 6.48 | 15.94 | 27.96 | 4.10 | 0.1 | 6.46 | 0.15 | 7.61 | -64.07 | 5887 | 0.0 | -13.54 |
| 20Q4 (5) | 50.3 | 25.81 | -10.7 | 2.81 | 23.79 | -6.33 | 2.06 | 19.77 | 2.49 | 0.07 | 16.67 | -53.33 | 5.59 | -1.61 | 4.9 | 4.10 | -4.81 | 14.77 | 0.14 | -7.27 | -47.74 | 5887 | -13.35 | -13.54 |
| 20Q3 (4) | 39.98 | 12.21 | 0.0 | 2.27 | 12.94 | 0.0 | 1.72 | -36.06 | 0.0 | 0.06 | -53.85 | 0.0 | 5.68 | 0.65 | 0.0 | 4.30 | -43.02 | 0.0 | 0.15 | -58.87 | 0.0 | 6794 | 0.0 | 0.0 |
| 20Q2 (3) | 35.63 | -29.28 | 0.0 | 2.01 | -21.18 | 0.0 | 2.69 | 38.66 | 0.0 | 0.13 | -38.1 | 0.0 | 5.64 | 11.45 | 0.0 | 7.55 | 96.06 | 0.0 | 0.36 | -12.47 | 0.0 | 6794 | -0.22 | 0.0 |
| 20Q1 (2) | 50.38 | -10.56 | 0.0 | 2.55 | -15.0 | 0.0 | 1.94 | -3.48 | 0.0 | 0.21 | 40.0 | 0.0 | 5.06 | -4.96 | 0.0 | 3.85 | 7.92 | 0.0 | 0.42 | 56.53 | 0.0 | 6809 | 0.0 | 0.0 |
| 19Q4 (1) | 56.33 | 0.0 | 0.0 | 3.0 | 0.0 | 0.0 | 2.01 | 0.0 | 0.0 | 0.15 | 0.0 | 0.0 | 5.33 | 0.0 | 0.0 | 3.57 | 0.0 | 0.0 | 0.27 | 0.0 | 0.0 | 6809 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 194.45 | -11.48 | 9.44 | -19.39 | 8.69 | 3.95 | 0.39 | -4.88 | 4.85 | -8.93 | 4.47 | 17.43 | 0.20 | 7.46 | 5412 | 0.0 |
| 2022 (9) | 219.68 | 8.78 | 11.71 | -1.76 | 8.36 | -0.36 | 0.41 | 7.89 | 5.33 | -9.69 | 3.81 | -8.4 | 0.19 | -0.82 | 5412 | 1.67 |
| 2021 (8) | 201.94 | 14.56 | 11.92 | 23.78 | 8.39 | -0.24 | 0.38 | -19.15 | 5.90 | 8.05 | 4.15 | -12.91 | 0.19 | -29.42 | 5323 | -9.58 |
| 2020 (7) | 176.28 | -23.18 | 9.63 | -15.45 | 8.41 | 2.69 | 0.47 | -33.8 | 5.46 | 10.06 | 4.77 | 33.67 | 0.27 | -13.83 | 5887 | -13.35 |
| 2019 (6) | 229.47 | -8.01 | 11.39 | -1.64 | 8.19 | -2.27 | 0.71 | 29.09 | 4.96 | 6.93 | 3.57 | 6.25 | 0.31 | 40.34 | 6794 | -0.22 |
| 2018 (5) | 249.46 | 18.44 | 11.58 | -2.11 | 8.38 | 7.3 | 0.55 | 83.33 | 4.64 | -17.35 | 3.36 | -9.4 | 0.22 | 54.8 | 6809 | -5.85 |
| 2017 (4) | 210.63 | 8.25 | 11.83 | -10.38 | 7.81 | 4.41 | 0.3 | 0.0 | 5.62 | -17.21 | 3.71 | -3.54 | 0.14 | -7.62 | 7232 | -1.18 |
| 2016 (3) | 194.58 | -9.6 | 13.2 | -1.27 | 7.48 | -2.35 | 0.3 | -6.25 | 6.78 | 9.21 | 3.84 | 8.02 | 0.15 | 3.7 | 7318 | 1.13 |
| 2015 (2) | 215.24 | 3.66 | 13.37 | 63.05 | 7.66 | 13.15 | 0.32 | -8.57 | 6.21 | 57.3 | 3.56 | 9.16 | 0.15 | -11.8 | 7236 | -0.4 |
| 2014 (1) | 207.65 | -3.64 | 8.2 | 15.17 | 6.77 | 15.92 | 0.35 | -23.91 | 3.95 | 0 | 3.26 | 0 | 0.17 | 0 | 7265 | 8.45 |
