- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 24.62 | -19.73 | 717.94 | 1.04 | -20.0 | 642.86 | 0.56 | -13.85 | 93.1 | 0 | 0 | 0 | 4.22 | -0.34 | -9.18 | 2.27 | 7.32 | -76.39 | 0.00 | 0 | 0 | 42 | 0.0 | 0.0 |
| 24Q2 (19) | 30.67 | 60.83 | 1146.75 | 1.3 | 60.49 | 1081.82 | 0.65 | 54.76 | 96.97 | 0 | 0 | 0 | 4.24 | -0.21 | -5.21 | 2.12 | -3.77 | -84.2 | 0.00 | 0 | 0 | 42 | 0.0 | 0.0 |
| 24Q1 (18) | 19.07 | -54.83 | 309.23 | 0.81 | -55.49 | 326.32 | 0.42 | -23.64 | 35.48 | 0 | 0 | 0 | 4.25 | -1.47 | 4.18 | 2.20 | 69.07 | -66.89 | 0.00 | 0 | 0 | 42 | 0.0 | 0.0 |
| 23Q4 (17) | 42.22 | 1302.66 | 199.65 | 1.82 | 1200.0 | 171.64 | 0.55 | 89.66 | 30.95 | 0 | 0 | 0 | 4.31 | -7.32 | -9.35 | 1.30 | -86.48 | -56.3 | 0.00 | 0 | 0 | 42 | 0.0 | 0.0 |
| 23Q3 (16) | 3.01 | 22.36 | 49.75 | 0.14 | 27.27 | 55.56 | 0.29 | -12.12 | 20.83 | 0 | 0 | 0 | 4.65 | 4.02 | 3.88 | 9.63 | -28.18 | -19.31 | 0.00 | 0 | 0 | 42 | 0.0 | 0.0 |
| 23Q2 (15) | 2.46 | -47.21 | 23.62 | 0.11 | -42.11 | 22.22 | 0.33 | 6.45 | 10.0 | 0 | 0 | 0 | 4.47 | 9.67 | -1.13 | 13.41 | 101.65 | -11.02 | 0.00 | 0 | 0 | 42 | 0.0 | 0.0 |
| 23Q1 (14) | 4.66 | -66.93 | 140.21 | 0.19 | -71.64 | 137.5 | 0.31 | -26.19 | 34.78 | 0 | 0 | 0 | 4.08 | -14.26 | -1.13 | 6.65 | 123.17 | -43.89 | 0.00 | 0 | 0 | 42 | 0.0 | 0.0 |
| 22Q4 (13) | 14.09 | 601.0 | 475.1 | 0.67 | 644.44 | 219.05 | 0.42 | 75.0 | 44.83 | 0 | 0 | 0 | 4.76 | 6.2 | -44.52 | 2.98 | -75.04 | -74.82 | 0.00 | 0 | 0 | 42 | 0.0 | 0.0 |
| 22Q3 (12) | 2.01 | 1.01 | -89.1 | 0.09 | 0.0 | -90.82 | 0.24 | -20.0 | -29.41 | 0 | 0 | 0 | 4.48 | -1.0 | -15.75 | 11.94 | -20.8 | 547.59 | 0.00 | 0 | 0 | 42 | 0.0 | 0.0 |
| 22Q2 (11) | 1.99 | 2.58 | -80.1 | 0.09 | 12.5 | -83.33 | 0.3 | 30.43 | -9.09 | 0 | 0 | 0 | 4.52 | 9.67 | -16.25 | 15.08 | 27.16 | 356.83 | 0.00 | 0 | 0 | 42 | 0.0 | 0.0 |
| 22Q1 (10) | 1.94 | -20.82 | -46.26 | 0.08 | -61.9 | -33.33 | 0.23 | -20.69 | -8.0 | 0 | 0 | 0 | 4.12 | -51.89 | 24.05 | 11.86 | 0.16 | 71.2 | 0.00 | 0 | 0 | 42 | 0.0 | -2.33 |
| 21Q4 (9) | 2.45 | -86.71 | -39.51 | 0.21 | -78.57 | 23.53 | 0.29 | -14.71 | -14.71 | 0 | 0 | 0 | 8.57 | 61.28 | 104.2 | 11.84 | 541.97 | 41.0 | 0.00 | 0 | 0 | 42 | 0.0 | 0.0 |
| 21Q3 (8) | 18.44 | 84.4 | 37.71 | 0.98 | 81.48 | 38.03 | 0.34 | 3.03 | 25.93 | 0 | 0 | 0 | 5.31 | -1.58 | 0.23 | 1.84 | -44.13 | -8.56 | 0.00 | 0 | 0 | 42 | 0.0 | 2.44 |
| 21Q2 (7) | 10.0 | 177.01 | 159.74 | 0.54 | 350.0 | 157.14 | 0.33 | 32.0 | 22.22 | 0 | 0 | 0 | 5.40 | 62.45 | -1.0 | 3.30 | -52.35 | -52.94 | 0.00 | 0 | 0 | 42 | -2.33 | 5.0 |
| 21Q1 (6) | 3.61 | -10.86 | 253.92 | 0.12 | -29.41 | 140.0 | 0.25 | -26.47 | 13.64 | 0 | 0 | 0 | 3.32 | -20.81 | -32.19 | 6.93 | -17.51 | -67.89 | 0.00 | 0 | 0 | 43 | 2.38 | 16.22 |
| 20Q4 (5) | 4.05 | -69.75 | 68.05 | 0.17 | -76.06 | 30.77 | 0.34 | 25.93 | 17.24 | 0 | 0 | 0 | 4.20 | -20.84 | -22.18 | 8.40 | 316.33 | -30.23 | 0.00 | 0 | 0 | 42 | 2.44 | 13.51 |
| 20Q3 (4) | 13.39 | 247.79 | 0.0 | 0.71 | 238.1 | 0.0 | 0.27 | 0.0 | 0.0 | 0 | 0 | 0.0 | 5.30 | -2.79 | 0.0 | 2.02 | -71.25 | 0.0 | 0.00 | 0 | 0.0 | 41 | 2.5 | 0.0 |
| 20Q2 (3) | 3.85 | 277.45 | 0.0 | 0.21 | 320.0 | 0.0 | 0.27 | 22.73 | 0.0 | 0 | 0 | 0.0 | 5.45 | 11.27 | 0.0 | 7.01 | -67.49 | 0.0 | 0.00 | 0 | 0.0 | 40 | 8.11 | 0.0 |
| 20Q1 (2) | 1.02 | -57.68 | 0.0 | 0.05 | -61.54 | 0.0 | 0.22 | -24.14 | 0.0 | 0 | 0 | 0.0 | 4.90 | -9.13 | 0.0 | 21.57 | 79.24 | 0.0 | 0.00 | 0 | 0.0 | 37 | 0.0 | 0.0 |
| 19Q4 (1) | 2.41 | 0.0 | 0.0 | 0.13 | 0.0 | 0.0 | 0.29 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 5.39 | 0.0 | 0.0 | 12.03 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 37 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 52.35 | 161.36 | 2.26 | 145.65 | 1.47 | 23.53 | 0 | 0 | 4.32 | -6.01 | 2.81 | -52.74 | 0.00 | 0 | 42 | 0.0 |
| 2022 (9) | 20.03 | -41.94 | 0.92 | -50.54 | 1.19 | -0.83 | 0 | 0 | 4.59 | -14.81 | 5.94 | 70.81 | 0.00 | 0 | 42 | 0.0 |
| 2021 (8) | 34.5 | 54.64 | 1.86 | 61.74 | 1.2 | 10.09 | 0 | 0 | 5.39 | 4.59 | 3.48 | -28.81 | 0.00 | 0 | 42 | 0.0 |
| 2020 (7) | 22.31 | 220.55 | 1.15 | 296.55 | 1.09 | 10.1 | 0 | 0 | 5.15 | 23.71 | 4.89 | -65.65 | 0.00 | 0 | 42 | 13.51 |
| 2019 (6) | 6.96 | -26.35 | 0.29 | -42.0 | 0.99 | 6.45 | 0 | 0 | 4.17 | -21.25 | 14.22 | 44.54 | 0.00 | 0 | 37 | 5.71 |
| 2018 (5) | 9.45 | -67.76 | 0.5 | -63.5 | 0.93 | -27.91 | 0 | 0 | 5.29 | 13.2 | 9.84 | 123.6 | 0.00 | 0 | 35 | -2.78 |
| 2017 (4) | 29.31 | -44.82 | 1.37 | 45.74 | 1.29 | -9.15 | 0 | 0 | 4.67 | 164.14 | 4.40 | 64.64 | 0.00 | 0 | 36 | -12.2 |
| 2016 (3) | 53.12 | 152.35 | 0.94 | -6.0 | 1.42 | 27.93 | 0 | 0 | 1.77 | -62.75 | 2.67 | -49.31 | 0.00 | 0 | 41 | 17.14 |
| 2015 (2) | 21.05 | 44.57 | 1.0 | 25.0 | 1.11 | 32.14 | 0 | 0 | 4.75 | -13.54 | 5.27 | -8.6 | 0.00 | 0 | 35 | 0.0 |
| 2014 (1) | 14.56 | -63.57 | 0.8 | -67.08 | 0.84 | -3.45 | 0 | 0 | 5.49 | 0 | 5.77 | 0 | 0.00 | 0 | 35 | 0.0 |
