- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 20.38 | 1.75 | -2.16 | 0.9 | 9.76 | 18.42 | 0.62 | 5.08 | 10.71 | 0.13 | 8.33 | 44.44 | 4.42 | 7.87 | 21.04 | 3.04 | 3.28 | 13.16 | 0.64 | 6.47 | 47.63 | 1680 | 0.0 | -2.04 |
| 24Q2 (19) | 20.03 | -3.33 | -9.61 | 0.82 | 9.33 | 5.13 | 0.59 | 0.0 | 11.32 | 0.12 | 0.0 | 50.0 | 4.09 | 13.1 | 16.31 | 2.95 | 3.44 | 23.16 | 0.60 | 3.44 | 65.95 | 1680 | 0.0 | -2.04 |
| 24Q1 (18) | 20.72 | 29.91 | -8.16 | 0.75 | 25.0 | -2.6 | 0.59 | 15.69 | 7.27 | 0.12 | 0.0 | 50.0 | 3.62 | -3.78 | 6.05 | 2.85 | -10.95 | 16.8 | 0.58 | -23.02 | 63.32 | 1680 | 0.0 | -2.04 |
| 23Q4 (17) | 15.95 | -23.43 | -31.43 | 0.6 | -21.05 | -31.82 | 0.51 | -8.93 | 6.25 | 0.12 | 33.33 | 50.0 | 3.76 | 3.1 | -0.57 | 3.20 | 18.94 | 54.95 | 0.75 | 74.13 | 118.75 | 1680 | -2.04 | -2.04 |
| 23Q3 (16) | 20.83 | -6.0 | -36.73 | 0.76 | -2.56 | -60.82 | 0.56 | 5.66 | -1.75 | 0.09 | 12.5 | 12.5 | 3.65 | 3.66 | -38.09 | 2.69 | 12.41 | 55.27 | 0.43 | 19.68 | 77.8 | 1715 | 0.0 | -3.11 |
| 23Q2 (15) | 22.16 | -1.77 | -40.41 | 0.78 | 1.3 | -75.78 | 0.53 | -3.64 | -7.02 | 0.08 | 0.0 | 0.0 | 3.52 | 3.13 | -59.35 | 2.39 | -1.9 | 56.05 | 0.36 | 1.81 | 67.82 | 1715 | 0.0 | -2.5 |
| 23Q1 (14) | 22.56 | -3.01 | -22.21 | 0.77 | -12.5 | -51.88 | 0.55 | 14.58 | -1.79 | 0.08 | 0.0 | 14.29 | 3.41 | -9.79 | -38.14 | 2.44 | 18.14 | 26.25 | 0.35 | 3.1 | 46.91 | 1715 | 0.0 | -1.83 |
| 22Q4 (13) | 23.26 | -29.34 | -22.7 | 0.88 | -54.64 | -59.26 | 0.48 | -15.79 | -31.43 | 0.08 | 0.0 | -11.11 | 3.78 | -35.8 | -47.3 | 2.06 | 19.18 | -11.29 | 0.34 | 41.53 | 14.99 | 1715 | -3.11 | 1.36 |
| 22Q3 (12) | 32.92 | -11.48 | 7.37 | 1.94 | -39.75 | -26.52 | 0.57 | 0.0 | 14.0 | 0.08 | 0.0 | -20.0 | 5.89 | -31.94 | -31.56 | 1.73 | 12.97 | 6.17 | 0.24 | 12.97 | -25.49 | 1770 | 0.63 | 1.72 |
| 22Q2 (11) | 37.19 | 28.24 | 43.04 | 3.22 | 101.25 | 76.92 | 0.57 | 1.79 | 11.76 | 0.08 | 14.29 | 0.0 | 8.66 | 56.93 | 23.69 | 1.53 | -20.63 | -21.86 | 0.22 | -10.88 | -30.09 | 1759 | 0.69 | 2.33 |
| 22Q1 (10) | 29.0 | -3.62 | 31.7 | 1.6 | -25.93 | 2.56 | 0.56 | -20.0 | 12.0 | 0.07 | -22.22 | -22.22 | 5.52 | -23.14 | -22.12 | 1.93 | -16.99 | -14.96 | 0.24 | -19.3 | -40.94 | 1747 | 3.25 | 2.34 |
| 21Q4 (9) | 30.09 | -1.86 | 30.2 | 2.16 | -18.18 | 72.8 | 0.7 | 40.0 | 42.86 | 0.09 | -10.0 | -10.0 | 7.18 | -16.63 | 32.72 | 2.33 | 42.65 | 9.72 | 0.30 | -8.3 | -30.88 | 1692 | -2.76 | 2.05 |
| 21Q3 (8) | 30.66 | 17.92 | 57.15 | 2.64 | 45.05 | 200.0 | 0.5 | -1.96 | 0.0 | 0.1 | 25.0 | -16.67 | 8.61 | 23.01 | 90.9 | 1.63 | -16.86 | -36.37 | 0.33 | 6.0 | -46.97 | 1740 | 1.22 | 2.84 |
| 21Q2 (7) | 26.0 | 18.07 | 55.88 | 1.82 | 16.67 | 136.36 | 0.51 | 2.0 | 18.6 | 0.08 | -11.11 | -33.33 | 7.00 | -1.19 | 51.64 | 1.96 | -13.61 | -23.91 | 0.31 | -24.72 | -57.23 | 1719 | 0.7 | -9.76 |
| 21Q1 (6) | 22.02 | -4.72 | -9.9 | 1.56 | 24.8 | 57.58 | 0.5 | 2.04 | -1.96 | 0.09 | -10.0 | -18.18 | 7.08 | 30.98 | 74.89 | 2.27 | 7.09 | 8.81 | 0.41 | -5.54 | -9.19 | 1707 | 2.96 | -8.18 |
| 20Q4 (5) | 23.11 | 18.45 | -14.85 | 1.25 | 42.05 | 17.92 | 0.49 | -2.0 | 4.26 | 0.1 | -16.67 | -28.57 | 5.41 | 19.92 | 38.49 | 2.12 | -17.27 | 22.44 | 0.43 | -29.65 | -16.12 | 1658 | -2.01 | -10.81 |
| 20Q3 (4) | 19.51 | 16.97 | 0.0 | 0.88 | 14.29 | 0.0 | 0.5 | 16.28 | 0.0 | 0.12 | 0.0 | 0.0 | 4.51 | -2.29 | 0.0 | 2.56 | -0.59 | 0.0 | 0.62 | -14.51 | 0.0 | 1692 | -11.18 | 0.0 |
| 20Q2 (3) | 16.68 | -31.75 | 0.0 | 0.77 | -22.22 | 0.0 | 0.43 | -15.69 | 0.0 | 0.12 | 9.09 | 0.0 | 4.62 | 13.96 | 0.0 | 2.58 | 23.54 | 0.0 | 0.72 | 59.84 | 0.0 | 1905 | 2.47 | 0.0 |
| 20Q1 (2) | 24.44 | -9.95 | 0.0 | 0.99 | -6.6 | 0.0 | 0.51 | 8.51 | 0.0 | 0.11 | -21.43 | 0.0 | 4.05 | 3.71 | 0.0 | 2.09 | 20.5 | 0.0 | 0.45 | -12.75 | 0.0 | 1859 | 0.0 | 0.0 |
| 19Q4 (1) | 27.14 | 0.0 | 0.0 | 1.06 | 0.0 | 0.0 | 0.47 | 0.0 | 0.0 | 0.14 | 0.0 | 0.0 | 3.91 | 0.0 | 0.0 | 1.73 | 0.0 | 0.0 | 0.52 | 0.0 | 0.0 | 1859 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 81.49 | -33.41 | 2.91 | -61.91 | 2.16 | -0.92 | 0.38 | 18.75 | 3.57 | -42.8 | 2.65 | 48.79 | 0.47 | 78.32 | 1715 | 0.0 |
| 2022 (9) | 122.37 | 12.49 | 7.64 | -6.6 | 2.18 | -1.36 | 0.32 | -11.11 | 6.24 | -16.97 | 1.78 | -12.31 | 0.26 | -20.98 | 1715 | 1.36 |
| 2021 (8) | 108.78 | 29.9 | 8.18 | 109.74 | 2.21 | 13.92 | 0.36 | -20.0 | 7.52 | 61.46 | 2.03 | -12.31 | 0.33 | -38.42 | 1692 | 2.05 |
| 2020 (7) | 83.74 | -30.26 | 3.9 | -9.93 | 1.94 | -7.62 | 0.45 | -13.46 | 4.66 | 29.16 | 2.32 | 32.47 | 0.54 | 24.09 | 1658 | -10.81 |
| 2019 (6) | 120.08 | -6.78 | 4.33 | 4.34 | 2.1 | -16.0 | 0.52 | -13.33 | 3.61 | 11.93 | 1.75 | -9.89 | 0.43 | -7.03 | 1859 | -2.41 |
| 2018 (5) | 128.82 | 16.0 | 4.15 | 0.24 | 2.5 | 5.04 | 0.6 | -4.76 | 3.22 | -13.59 | 1.94 | -9.45 | 0.47 | -17.9 | 1905 | 8.49 |
| 2017 (4) | 111.05 | 15.52 | 4.14 | 27.38 | 2.38 | 17.24 | 0.63 | 36.96 | 3.73 | 10.27 | 2.14 | 1.49 | 0.57 | 18.56 | 1756 | 48.81 |
| 2016 (3) | 96.13 | -7.65 | 3.25 | 16.49 | 2.03 | 10.33 | 0.46 | 2.22 | 3.38 | 26.13 | 2.11 | 19.46 | 0.48 | 10.69 | 1180 | -1.09 |
| 2015 (2) | 104.09 | -9.75 | 2.79 | -9.42 | 1.84 | 0.55 | 0.45 | 4.65 | 2.68 | 0.37 | 1.77 | 11.4 | 0.43 | 15.95 | 1193 | 0.08 |
| 2014 (1) | 115.33 | -6.75 | 3.08 | 12.41 | 1.83 | -6.63 | 0.43 | -20.37 | 2.67 | 0 | 1.59 | 0 | 0.37 | 0 | 1192 | -3.79 |
