- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 4.16 | -2.58 | 1.46 | 0.24 | 9.09 | 4.35 | 0.18 | 12.5 | 12.5 | 0.03 | 50.0 | 50.0 | 5.77 | 11.98 | 2.84 | 4.33 | 15.47 | 10.88 | 0.72 | 53.97 | 47.84 | 0 | 0 | 0 |
| 24Q2 (19) | 4.27 | 9.49 | 8.1 | 0.22 | 10.0 | -8.33 | 0.16 | -20.0 | -5.88 | 0.02 | 0.0 | -33.33 | 5.15 | 0.47 | -15.2 | 3.75 | -26.93 | -12.94 | 0.47 | -8.67 | -38.33 | 0 | 0 | 0 |
| 24Q1 (18) | 3.9 | 13.37 | 7.14 | 0.2 | -4.76 | 11.11 | 0.2 | 11.11 | 42.86 | 0.02 | 0.0 | -33.33 | 5.13 | -16.0 | 3.7 | 5.13 | -1.99 | 33.33 | 0.51 | -11.79 | -37.78 | 0 | 0 | 0 |
| 23Q4 (17) | 3.44 | -16.1 | -12.02 | 0.21 | -8.7 | 10.53 | 0.18 | 12.5 | 50.0 | 0.02 | 0.0 | 0.0 | 6.10 | 8.82 | 25.63 | 5.23 | 34.08 | 70.49 | 0.58 | 19.19 | 13.66 | 0 | 0 | 0 |
| 23Q3 (16) | 4.1 | 3.8 | -9.69 | 0.23 | -4.17 | -11.54 | 0.16 | -5.88 | -15.79 | 0.02 | -33.33 | 0.0 | 5.61 | -7.67 | -2.05 | 3.90 | -9.33 | -6.75 | 0.49 | -35.77 | 10.73 | 0 | 0 | 0 |
| 23Q2 (15) | 3.95 | 8.52 | -21.16 | 0.24 | 33.33 | 0.0 | 0.17 | 21.43 | 6.25 | 0.03 | 0.0 | 0.0 | 6.08 | 22.87 | 26.84 | 4.30 | 11.9 | 34.76 | 0.76 | -7.85 | 26.84 | 0 | 0 | 0 |
| 23Q1 (14) | 3.64 | -6.91 | -19.11 | 0.18 | -5.26 | -18.18 | 0.14 | 16.67 | 0.0 | 0.03 | 50.0 | 50.0 | 4.95 | 1.76 | 1.15 | 3.85 | 25.32 | 23.63 | 0.82 | 61.13 | 85.44 | 0 | 0 | 0 |
| 22Q4 (13) | 3.91 | -13.88 | -1.01 | 0.19 | -26.92 | 18.75 | 0.12 | -36.84 | -14.29 | 0.02 | 0.0 | 0.0 | 4.86 | -15.15 | 19.96 | 3.07 | -26.67 | -13.41 | 0.51 | 16.11 | 1.02 | 0 | 0 | 0 |
| 22Q3 (12) | 4.54 | -9.38 | 15.23 | 0.26 | 8.33 | 23.81 | 0.19 | 18.75 | 35.71 | 0.02 | -33.33 | 0.0 | 5.73 | 19.55 | 7.45 | 4.19 | 31.04 | 17.78 | 0.44 | -26.43 | -13.22 | 0 | 0 | 0 |
| 22Q2 (11) | 5.01 | 11.33 | 19.57 | 0.24 | 9.09 | 9.09 | 0.16 | 14.29 | 14.29 | 0.03 | 50.0 | 0.0 | 4.79 | -2.01 | -8.76 | 3.19 | 2.65 | -4.42 | 0.60 | 34.73 | -16.37 | 0 | 0 | 0 |
| 22Q1 (10) | 4.5 | 13.92 | 22.62 | 0.22 | 37.5 | 29.41 | 0.14 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 4.89 | 20.69 | 5.54 | 3.11 | -12.22 | -18.44 | 0.44 | -12.22 | -18.44 | 0 | 0 | 0 |
| 21Q4 (9) | 3.95 | 0.25 | 20.8 | 0.16 | -23.81 | -5.88 | 0.14 | 0.0 | 7.69 | 0.02 | 0.0 | 0.0 | 4.05 | -24.0 | -22.08 | 3.54 | -0.25 | -10.85 | 0.51 | -0.25 | -17.22 | 0 | 0 | 0 |
| 21Q3 (8) | 3.94 | -5.97 | 60.16 | 0.21 | -4.55 | 40.0 | 0.14 | 0.0 | 7.69 | 0.02 | -33.33 | 0.0 | 5.33 | 1.51 | -12.59 | 3.55 | 6.35 | -32.76 | 0.51 | -29.1 | -37.56 | 0 | 0 | 0 |
| 21Q2 (7) | 4.19 | 14.17 | 74.58 | 0.22 | 29.41 | 37.5 | 0.14 | 0.0 | 0.0 | 0.03 | 50.0 | 50.0 | 5.25 | 13.35 | -21.24 | 3.34 | -12.41 | -42.72 | 0.72 | 31.38 | -14.08 | 0 | 0 | 0 |
| 21Q1 (6) | 3.67 | 12.23 | -6.38 | 0.17 | 0.0 | -10.53 | 0.14 | 7.69 | 7.69 | 0.02 | 0.0 | 0.0 | 4.63 | -10.9 | -4.43 | 3.81 | -4.05 | 15.03 | 0.54 | -10.9 | 6.81 | 0 | 0 | 0 |
| 20Q4 (5) | 3.27 | 32.93 | -27.49 | 0.17 | 13.33 | -26.09 | 0.13 | 0.0 | 8.33 | 0.02 | 0.0 | -33.33 | 5.20 | -14.74 | 1.94 | 3.98 | -24.77 | 49.41 | 0.61 | -24.77 | -8.05 | 0 | 0 | 0 |
| 20Q3 (4) | 2.46 | 2.5 | 0.0 | 0.15 | -6.25 | 0.0 | 0.13 | -7.14 | 0.0 | 0.02 | 0.0 | 0.0 | 6.10 | -8.54 | 0.0 | 5.28 | -9.41 | 0.0 | 0.81 | -2.44 | 0.0 | 0 | 0 | 0.0 |
| 20Q2 (3) | 2.4 | -38.78 | 0.0 | 0.16 | -15.79 | 0.0 | 0.14 | 7.69 | 0.0 | 0.02 | 0.0 | 0.0 | 6.67 | 37.54 | 0.0 | 5.83 | 75.9 | 0.0 | 0.83 | 63.33 | 0.0 | 0 | 0 | 0.0 |
| 20Q1 (2) | 3.92 | -13.08 | 0.0 | 0.19 | -17.39 | 0.0 | 0.13 | 8.33 | 0.0 | 0.02 | -33.33 | 0.0 | 4.85 | -4.96 | 0.0 | 3.32 | 24.64 | 0.0 | 0.51 | -23.3 | 0.0 | 0 | 0 | 0.0 |
| 19Q4 (1) | 4.51 | 0.0 | 0.0 | 0.23 | 0.0 | 0.0 | 0.12 | 0.0 | 0.0 | 0.03 | 0.0 | 0.0 | 5.10 | 0.0 | 0.0 | 2.66 | 0.0 | 0.0 | 0.67 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 15.14 | -15.7 | 0.86 | -4.44 | 0.65 | 4.84 | 0.1 | 11.11 | 5.68 | 13.35 | 4.29 | 24.37 | 0.66 | 31.81 | 0 | 0 |
| 2022 (9) | 17.96 | 14.03 | 0.9 | 18.42 | 0.62 | 12.73 | 0.09 | 0.0 | 5.01 | 3.85 | 3.45 | -1.14 | 0.50 | -12.31 | 0 | 0 |
| 2021 (8) | 15.75 | 30.71 | 0.76 | 15.15 | 0.55 | 3.77 | 0.09 | 0.0 | 4.83 | -11.9 | 3.49 | -20.6 | 0.57 | -23.49 | 0 | 0 |
| 2020 (7) | 12.05 | -36.75 | 0.66 | -34.65 | 0.53 | -1.85 | 0.09 | -25.0 | 5.48 | 3.31 | 4.40 | 55.16 | 0.75 | 18.57 | 0 | 0 |
| 2019 (6) | 19.05 | -2.21 | 1.01 | 9.78 | 0.54 | 31.71 | 0.12 | 33.33 | 5.30 | 12.26 | 2.83 | 34.68 | 0.63 | 36.34 | 0 | 0 |
| 2018 (5) | 19.48 | 3.07 | 0.92 | 4.55 | 0.41 | -8.89 | 0.09 | 28.57 | 4.72 | 1.43 | 2.10 | -11.6 | 0.46 | 24.74 | 0 | 0 |
| 2017 (4) | 18.9 | 1.94 | 0.88 | -2.22 | 0.45 | -23.73 | 0.07 | 16.67 | 4.66 | -4.08 | 2.38 | -25.18 | 0.37 | 14.44 | 0 | 0 |
| 2016 (3) | 18.54 | -10.43 | 0.9 | 5.88 | 0.59 | 68.57 | 0.06 | 0.0 | 4.85 | 18.22 | 3.18 | 88.21 | 0.32 | 11.65 | 463 | 0.0 |
| 2015 (2) | 20.7 | -1.8 | 0.85 | 6.25 | 0.35 | -20.45 | 0.06 | 50.0 | 4.11 | 8.2 | 1.69 | -18.99 | 0.29 | 52.75 | 463 | 0.0 |
| 2014 (1) | 21.08 | 1.49 | 0.8 | -4.76 | 0.44 | -4.35 | 0.04 | -20.0 | 3.80 | 0 | 2.09 | 0 | 0.19 | 0 | 463 | 0.0 |
