玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)1.975.3534.930.215.031.250.07-12.50.000010.66-0.33-2.733.55-16.94-25.890.0000000
24Q2 (19)1.87-1.5825.50.211.1133.330.080.014.2900010.7012.896.244.281.6-8.940.0000000
24Q1 (18)1.948.44-18.10.1812.5-10.00.0833.33-11.110009.47-24.219.894.21-10.188.540.0000000
23Q4 (17)1.28-12.3316.360.160.045.450.06-14.29-14.2900012.5014.0625.04.69-2.23-26.340.0000000
23Q3 (16)1.46-2.01-35.40.166.67-15.790.070.0-12.500010.968.8630.354.792.0535.450.0000000
23Q2 (15)1.49-35.78-28.710.15-25.0-21.050.07-22.220.000010.0716.7810.744.7021.140.270.0000000
23Q1 (14)2.32110.91-22.670.281.82-23.080.0928.570.00008.62-13.79-0.533.88-39.0429.310.0000000
22Q4 (13)1.1-51.33-48.840.11-42.11-31.250.07-12.5-12.500010.0018.9534.386.3679.7771.020.0000000
22Q3 (12)2.268.13-7.380.190.0-13.640.0814.29-11.110008.41-7.52-6.763.545.69-4.030.0000000
22Q2 (11)2.09-30.33-11.060.19-26.92-13.640.07-22.22-22.220009.094.9-2.893.3511.64-12.550.0000000
22Q1 (10)3.039.5348.510.2662.536.840.0912.512.50008.6716.46-7.863.00-19.38-24.250.0000000
21Q4 (9)2.15-11.8920.790.16-27.2714.290.08-11.110.00007.44-17.46-5.383.720.88-17.210.000000-100.0
21Q3 (8)2.443.8354.430.220.037.50.090.00.00009.02-3.69-10.963.69-3.69-35.250.000000-100.0
21Q2 (7)2.3516.34167.050.2215.79100.00.0912.550.00009.36-0.47-25.113.83-3.3-43.830.000000-100.0
21Q1 (6)2.0213.48-1.940.1935.71-5.00.080.0-20.00009.4119.59-3.123.96-11.88-18.420.00000-100.0-100.0
20Q4 (5)1.7812.66-8.720.14-12.5-33.330.08-11.11-33.330007.87-22.33-26.974.49-21.1-26.970.00002660.00.0
20Q3 (4)1.5879.550.00.1645.450.00.0950.00.0000.010.13-18.990.05.70-16.460.00.0000.02660.00.0
20Q2 (3)0.88-57.280.00.11-45.00.00.06-40.00.0000.012.5028.750.06.8240.450.00.0000.02660.00.0
20Q1 (2)2.065.640.00.2-4.760.00.1-16.670.0000.09.71-9.850.04.85-21.120.00.0000.02660.00.0
19Q4 (1)1.950.00.00.210.00.00.120.00.000.00.010.770.00.06.150.00.00.000.00.02660.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)6.55-22.490.67-10.670.29-6.450010.2315.254.4320.680.00000
2022 (9)8.45-5.590.75-5.060.31-8.82008.880.553.67-3.430.00000
2021 (8)8.9541.840.7927.420.343.03008.83-10.173.80-27.360.00000
2020 (7)6.31-22.860.62-27.060.33-23.26009.83-5.445.23-0.510.0002660.0
2019 (6)8.188.490.8510.390.437.50010.391.755.26-0.910.0002660.0
2018 (5)7.547.560.775.480.40.00010.21-1.935.31-7.030.0002660.0
2017 (4)7.012.190.734.290.48.110010.412.055.715.790.0002660.0
2016 (3)6.86-9.970.74.480.3719.350010.2016.055.3932.580.0002660.0
2015 (2)7.622.420.6713.560.313.33008.7910.884.070.890.0002660.76
2014 (1)7.4411.210.5920.410.325.0007.9304.0300.0002648.64

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