玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
EPS QoQ YoY營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
24Q3 (20)6.472.3713.9132.322.54-2.2723.025.160.8322.08-4.99-13.9217.70-2.05-9.426.76-4.382.585.533.1712.170.316.924.024.58-4.54-14.4224.247.45-4.49104.2410.6517.13-4.24-172.76-138.5715.8712.47-0.31
24Q2 (19)6.3221.7724.6531.527.11.1221.8913.193.1123.24-0.170.9618.07-3.211.527.0722.3211.875.3622.6526.120.2926.0926.0925.75-2.54-1.6822.56-49.18-50.5994.2113.432.165.83-65.57-25.0114.11-16.16-6.93
24Q1 (18)5.191.7672.4329.43-9.473.7719.34-15.2911.4123.2813.5639.0718.6713.3646.785.783.5862.364.37-3.5370.70.23-14.8121.0526.4212.9527.3944.3984.96-23.7583.06-25.45-19.8816.94249.03560.7316.8311.68-6.13
23Q4 (17)5.10-10.2176.4732.51-1.6918.2222.830.047.9620.50-20.0852.7616.47-15.7158.675.58-15.3375.474.53-8.1184.90.278.017.3923.39-18.5638.8124.00-5.44-26.61111.4225.2-3.06-11.37-203.3123.9315.07-5.34-12.64
23Q3 (16)5.6812.03-28.1933.076.114.0322.837.549.1325.6511.420.7119.549.78-3.556.594.27-29.064.9316.0-25.30.258.7-21.8828.729.664.4725.38-44.42-27.5589.00-3.58.3811.0041.46-38.4715.925.0126.15
23Q2 (15)5.0768.44-31.7631.179.9111.421.2322.292.8623.0237.51-0.317.8039.94-2.046.3277.53-29.934.2566.02-32.750.2321.05-34.2926.1926.285.1845.66-21.57-7.1492.22-11.053.187.78311.56-26.7515.16-15.4543.97
23Q1 (14)3.014.15-53.9128.363.135.9817.3612.51-11.8816.7424.74-22.4612.7222.54-27.693.5611.95-56.02.564.49-56.540.19-17.39-42.4220.7423.09-11.2558.2278.0455.34103.68-9.813.6-3.6875.39-141.8517.933.9457.97
22Q4 (13)2.89-63.46-39.1627.50-5.1712.0215.43-26.24-4.0413.42-47.31-17.6210.38-48.77-21.543.18-65.77-50.02.45-62.88-47.20.23-28.12-34.2916.85-38.7-6.3932.70-6.65-14.93114.9439.9716.47-14.94-183.56-1241.9517.2536.6954.57
22Q3 (12)7.916.46125.3629.003.6517.6520.921.3640.5925.4710.3168.1220.2611.569.549.292.9986.926.604.4390.20.32-8.5710.3427.4910.460.3935.03-28.76-5.7182.12-8.13-16.3817.8868.42892.4512.6219.859.45
22Q2 (11)7.4313.7833.6327.984.560.2520.644.773.123.096.9520.4518.173.316.629.0211.516.546.327.315.960.356.060.024.906.5519.7149.1731.19-3.8789.38-2.06-14.4510.6220.87339.9910.53-7.22-8.12
22Q1 (10)6.5337.4731.9226.769.0-6.5619.7022.51-2.2321.5932.545.3717.5932.966.488.0927.218.275.8926.9416.630.33-5.7110.023.3729.833.8237.48-2.59.7291.26-7.53-7.28.78571.4428.3411.351.7-15.8
21Q4 (9)4.7535.33-18.2424.55-0.41-18.9516.088.06-27.3416.297.52-22.2113.2310.71-22.636.3627.97-26.564.6433.72-25.880.3520.69-5.4118.005.02-20.9838.443.471.2498.690.5-6.621.31-27.38123.0211.16-3.21-9.34
21Q3 (8)3.51-36.87-23.1924.65-11.68-17.7814.88-25.67-32.0515.15-20.97-28.6111.95-23.3-29.664.97-35.79-32.383.47-36.33-32.880.29-17.14-3.3317.14-17.6-27.437.15-27.37-6.2698.20-6.01-4.841.80140.73155.2911.530.61-16.45
21Q2 (7)5.5612.32114.6727.91-2.552.6920.02-0.6522.319.17-6.4414.5815.58-5.6919.857.7413.1692.545.457.9282.270.3516.6752.1720.80-7.62.9751.1549.7410.55104.486.246.7-4.42-366.09-312.8311.46-14.99-36.3
21Q1 (6)4.95-14.894.8828.64-5.4510.5420.15-8.9531.2720.49-2.1538.0716.52-3.3942.546.84-21.0281.435.05-19.3368.330.30-18.9220.022.51-1.1923.8934.16-10.0328.1898.34-6.95-4.971.66129.25149.4413.489.5-21.22
20Q4 (5)5.8127.1340.3430.291.035.9822.131.0515.9920.94-1.3217.2517.100.6516.498.6617.8234.266.2621.0824.210.3723.338.8222.78-3.5210.2637.97-4.1932.44105.682.41-1.05-5.68-74.4116.4412.31-10.8-11.44
20Q3 (4)4.5776.450.029.9810.30.021.9033.780.021.2226.840.016.9930.690.07.3582.840.05.1772.910.00.3030.430.023.6116.880.039.63-14.350.0103.195.390.0-3.26-256.760.013.80-23.290.0
20Q2 (3)2.591.970.027.184.90.016.376.640.016.7312.740.013.0012.170.04.026.630.02.99-0.330.00.23-8.00.020.2011.170.046.2773.620.097.92-5.370.02.08161.810.017.995.140.0
20Q1 (2)2.54-38.650.025.91-9.340.015.35-19.550.014.84-16.910.011.59-21.050.03.77-41.550.03.00-40.480.00.25-26.470.018.17-12.050.026.65-7.050.0103.48-3.110.0-3.3650.550.017.1123.090.0
19Q4 (1)4.140.00.028.580.00.019.080.00.017.860.00.014.680.00.06.450.00.05.040.00.00.340.00.020.660.00.028.670.00.0106.800.00.0-6.800.00.013.900.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
EPS YoY營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)18.87-23.7631.4412.8921.279.242.7943.2121.680.8816.81-1.6420.37-30.5716.17-26.00.94-25.9824.925.3324.00-26.6198.108.281.90-79.770.0837.9115.9226.45
2022 (9)24.7531.8627.855.3719.479.321.9514.6521.4920.8717.0919.2629.3414.8821.8517.851.27-1.5523.6620.7132.70-14.9390.60-9.579.4000.06-12.2412.596.16
2021 (8)18.7721.0226.43-7.8117.81-8.711.70-29.7217.78-5.9314.33-5.125.5411.9218.547.731.2914.1619.60-8.8838.441.24100.19-2.97-0.2000.06-25.3811.86-19.97
2020 (7)15.51-1.0228.67-0.6219.510.312.42-16.7718.90-1.9715.10-1.2422.82-7.0517.21-10.131.13-8.8721.51-4.3637.9732.44103.252.32-3.2500.096.7414.820.68
2019 (6)15.67-1.8228.850.119.451.092.91-2.1819.28-2.8715.29-3.7224.55-10.3419.15-8.551.24-5.3422.49-2.3928.67-6.82100.904.1-0.9000.08-14.0914.727.68
2018 (5)15.9643.5328.824.7619.2411.022.97-6.5519.8527.8215.8826.0327.3834.6120.9435.451.318.2623.0422.0330.77-7.1296.93-13.133.0700.09013.67-4.34
2017 (4)11.12-18.6527.51-3.7417.33-9.63.18-1.7215.53-18.0912.60-15.5520.34-27.4115.46-23.351.21-6.9218.88-15.7133.133.95111.5910.38-11.5900.00014.293.78
2016 (3)13.67-14.5128.581.9619.171.113.2410.918.96-5.5314.92-8.7528.02-28.6720.17-21.791.30-17.222.40-3.3231.87-36.49101.107.01-1.1000.00013.777.16
2015 (2)15.9938.9228.036.7818.9612.662.9210.2220.0711.8716.3513.4639.2815.0225.7916.961.573.2923.1711.8250.18-12.6894.470.75.53-10.570.00012.853.71
2014 (1)11.515.526.25016.8302.6514.9417.94014.41034.15022.0501.52-5.020.720.0557.475.3393.82-5.386.18632.30.00012.395.81

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