- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 8.03 | -19.78 | -37.66 | 0.41 | 10.81 | -16.33 | 0.4 | 8.11 | -4.76 | 0.4 | 0.0 | 2.56 | 5.11 | 38.13 | 34.21 | 4.98 | 34.76 | 52.76 | 4.98 | 24.66 | 64.51 | 0 | 0 | 0 |
| 24Q2 (19) | 10.01 | -5.92 | -8.67 | 0.37 | -19.57 | -21.28 | 0.37 | -5.13 | 12.12 | 0.4 | -2.44 | -2.44 | 3.70 | -14.5 | -13.81 | 3.70 | 0.84 | 22.76 | 4.00 | 3.7 | 6.82 | 0 | 0 | 0 |
| 24Q1 (18) | 10.64 | -13.92 | -11.11 | 0.46 | -9.8 | 9.52 | 0.39 | -4.88 | -2.5 | 0.41 | -25.45 | 10.81 | 4.32 | 4.78 | 23.21 | 3.67 | 10.5 | 9.69 | 3.85 | -13.4 | 24.66 | 0 | 0 | 0 |
| 23Q4 (17) | 12.36 | -4.04 | 5.55 | 0.51 | 4.08 | 4.08 | 0.41 | -2.38 | 41.38 | 0.55 | 41.03 | 37.5 | 4.13 | 8.46 | -1.39 | 3.32 | 1.73 | 33.94 | 4.45 | 46.96 | 30.27 | 0 | 0 | 0 |
| 23Q3 (16) | 12.88 | 17.52 | 9.34 | 0.49 | 4.26 | -23.44 | 0.42 | 27.27 | 27.27 | 0.39 | -4.88 | 8.33 | 3.80 | -11.29 | -29.98 | 3.26 | 8.3 | 16.4 | 3.03 | -19.06 | -0.92 | 0 | 0 | 0 |
| 23Q2 (15) | 10.96 | -8.44 | -6.32 | 0.47 | 11.9 | -36.49 | 0.33 | -17.5 | 0.0 | 0.41 | 10.81 | 13.89 | 4.29 | 22.22 | -32.2 | 3.01 | -9.9 | 6.75 | 3.74 | 21.02 | 21.58 | 0 | 0 | 0 |
| 23Q1 (14) | 11.97 | 2.22 | -2.52 | 0.42 | -14.29 | -45.45 | 0.4 | 37.93 | 14.29 | 0.37 | -7.5 | 2.78 | 3.51 | -16.15 | -44.04 | 3.34 | 34.94 | 17.25 | 3.09 | -9.51 | 5.44 | 0 | 0 | 0 |
| 22Q4 (13) | 11.71 | -0.59 | -14.15 | 0.49 | -23.44 | -19.67 | 0.29 | -12.12 | 0.0 | 0.4 | 11.11 | 11.11 | 4.18 | -22.98 | -6.43 | 2.48 | -11.6 | 16.48 | 3.42 | 11.78 | 29.42 | 0 | 0 | 0 |
| 22Q3 (12) | 11.78 | 0.68 | 6.03 | 0.64 | -13.51 | 1.59 | 0.33 | 0.0 | 3.12 | 0.36 | 0.0 | 0.0 | 5.43 | -14.1 | -4.19 | 2.80 | -0.68 | -2.74 | 3.06 | -0.68 | -5.69 | 0 | 0 | 0 |
| 22Q2 (11) | 11.7 | -4.72 | -5.72 | 0.74 | -3.9 | 42.31 | 0.33 | -5.71 | -8.33 | 0.36 | 0.0 | -10.0 | 6.32 | 0.87 | 50.94 | 2.82 | -1.04 | -2.77 | 3.08 | 4.96 | -4.54 | 0 | 0 | 0 |
| 22Q1 (10) | 12.28 | -9.97 | -3.76 | 0.77 | 26.23 | 60.42 | 0.35 | 20.69 | -5.41 | 0.36 | 0.0 | -12.2 | 6.27 | 40.21 | 66.69 | 2.85 | 34.06 | -1.71 | 2.93 | 11.07 | -8.76 | 0 | 0 | 0 |
| 21Q4 (9) | 13.64 | 22.77 | -22.01 | 0.61 | -3.17 | 19.61 | 0.29 | -9.38 | -14.71 | 0.36 | 0.0 | -18.18 | 4.47 | -21.13 | 53.37 | 2.13 | -26.18 | 9.37 | 2.64 | -18.55 | 4.91 | 0 | 0 | 0 |
| 21Q3 (8) | 11.11 | -10.48 | 11.77 | 0.63 | 21.15 | 65.79 | 0.32 | -11.11 | -8.57 | 0.36 | -10.0 | -18.18 | 5.67 | 35.33 | 48.33 | 2.88 | -0.71 | -18.2 | 3.24 | 0.53 | -26.8 | 0 | 0 | 0 |
| 21Q2 (7) | 12.41 | -2.74 | 39.44 | 0.52 | 8.33 | 62.5 | 0.36 | -2.7 | -5.26 | 0.4 | -2.44 | -9.09 | 4.19 | 11.39 | 16.54 | 2.90 | 0.04 | -32.06 | 3.22 | 0.31 | -34.8 | 0 | 0 | 0 |
| 21Q1 (6) | 12.76 | -27.04 | 9.62 | 0.48 | -5.88 | 26.32 | 0.37 | 8.82 | -7.5 | 0.41 | -6.82 | -10.87 | 3.76 | 29.01 | 15.23 | 2.90 | 49.16 | -15.62 | 3.21 | 27.72 | -18.69 | 0 | 0 | 0 |
| 20Q4 (5) | 17.49 | 75.96 | 37.83 | 0.51 | 34.21 | 4.08 | 0.34 | -2.86 | -29.17 | 0.44 | 0.0 | -18.52 | 2.92 | -23.72 | -24.48 | 1.94 | -44.79 | -48.61 | 2.52 | -43.17 | -40.88 | 0 | 0 | 0 |
| 20Q3 (4) | 9.94 | 11.69 | 0.0 | 0.38 | 18.75 | 0.0 | 0.35 | -7.89 | 0.0 | 0.44 | 0.0 | 0.0 | 3.82 | 6.33 | 0.0 | 3.52 | -17.53 | 0.0 | 4.43 | -10.46 | 0.0 | 0 | 0 | 0.0 |
| 20Q2 (3) | 8.9 | -23.54 | 0.0 | 0.32 | -15.79 | 0.0 | 0.38 | -5.0 | 0.0 | 0.44 | -4.35 | 0.0 | 3.60 | 10.14 | 0.0 | 4.27 | 24.25 | 0.0 | 4.94 | 25.1 | 0.0 | 0 | 0 | 0.0 |
| 20Q1 (2) | 11.64 | -8.27 | 0.0 | 0.38 | -22.45 | 0.0 | 0.4 | -16.67 | 0.0 | 0.46 | -14.81 | 0.0 | 3.26 | -15.45 | 0.0 | 3.44 | -9.15 | 0.0 | 3.95 | -7.13 | 0.0 | 0 | 0 | 0.0 |
| 19Q4 (1) | 12.69 | 0.0 | 0.0 | 0.49 | 0.0 | 0.0 | 0.48 | 0.0 | 0.0 | 0.54 | 0.0 | 0.0 | 3.86 | 0.0 | 0.0 | 3.78 | 0.0 | 0.0 | 4.26 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 48.17 | 1.5 | 1.89 | -28.41 | 1.56 | 20.93 | 1.72 | 17.01 | 3.92 | -29.46 | 3.24 | 19.15 | 3.57 | 15.28 | 0 | 0 |
| 2022 (9) | 47.46 | -4.93 | 2.64 | 17.86 | 1.29 | -3.73 | 1.47 | -4.55 | 5.56 | 23.97 | 2.72 | 1.26 | 3.10 | 0.4 | 0 | 0 |
| 2021 (8) | 49.92 | 4.07 | 2.24 | 40.0 | 1.34 | -8.84 | 1.54 | -13.97 | 4.49 | 34.53 | 2.68 | -12.4 | 3.08 | -17.33 | 0 | 0 |
| 2020 (7) | 47.97 | -11.0 | 1.6 | -13.51 | 1.47 | -14.04 | 1.79 | -10.5 | 3.34 | -2.82 | 3.06 | -3.41 | 3.73 | 0.56 | 0 | 0 |
| 2019 (6) | 53.9 | -5.5 | 1.85 | 2.21 | 1.71 | -0.58 | 2.0 | -2.91 | 3.43 | 8.16 | 3.17 | 5.21 | 3.71 | 2.74 | 0 | 0 |
| 2018 (5) | 57.04 | -7.96 | 1.81 | -6.7 | 1.72 | -2.82 | 2.06 | 0.0 | 3.17 | 1.36 | 3.02 | 5.57 | 3.61 | 8.64 | 0 | 0 |
| 2017 (4) | 61.97 | 5.03 | 1.94 | 4.86 | 1.77 | 2.31 | 2.06 | 0.98 | 3.13 | -0.16 | 2.86 | -2.59 | 3.32 | -3.86 | 0 | 0 |
| 2016 (3) | 59.0 | 2.93 | 1.85 | -15.14 | 1.73 | 12.34 | 2.04 | 28.3 | 3.14 | -17.55 | 2.93 | 9.14 | 3.46 | 24.65 | 734 | 0.0 |
| 2015 (2) | 57.32 | 15.52 | 2.18 | 8.46 | 1.54 | 9.22 | 1.59 | 0.0 | 3.80 | -6.11 | 2.69 | -5.45 | 2.77 | -13.43 | 734 | 0.0 |
| 2014 (1) | 49.62 | 18.03 | 2.01 | 43.57 | 1.41 | 6.82 | 1.59 | 21.37 | 4.05 | 0 | 2.84 | 0 | 3.20 | 0 | 734 | 0.0 |
