- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 7.35 | 14.84 | 5.76 | 0.48 | 0.0 | 2.13 | 0.28 | 0.0 | -3.45 | 0.01 | 0.0 | 0.0 | 6.53 | -12.93 | -3.43 | 3.81 | -12.93 | -8.7 | 0.14 | -12.93 | -5.44 | 481 | 5.25 | 5.48 |
| 24Q2 (19) | 6.4 | -11.36 | -4.48 | 0.48 | -2.04 | -2.04 | 0.28 | -9.68 | 7.69 | 0.01 | 0.0 | 0.0 | 7.50 | 10.51 | 2.55 | 4.38 | 1.9 | 12.74 | 0.16 | 12.81 | 4.69 | 457 | -1.51 | 2.24 |
| 24Q1 (18) | 7.22 | -4.87 | 25.78 | 0.49 | -2.0 | 22.5 | 0.31 | 19.23 | 55.0 | 0.01 | 0.0 | 0.0 | 6.79 | 3.02 | -2.61 | 4.29 | 25.34 | 23.23 | 0.14 | 5.12 | -20.5 | 464 | 1.53 | 1.98 |
| 23Q4 (17) | 7.59 | 9.21 | 18.78 | 0.5 | 6.38 | 16.28 | 0.26 | -10.34 | 18.18 | 0.01 | 0.0 | 0.0 | 6.59 | -2.59 | -2.1 | 3.43 | -17.9 | -0.5 | 0.13 | -8.43 | -15.81 | 457 | 0.22 | 2.24 |
| 23Q3 (16) | 6.95 | 3.73 | 22.14 | 0.47 | -4.08 | 6.82 | 0.29 | 11.54 | 11.54 | 0.01 | 0.0 | 0.0 | 6.76 | -7.53 | -12.55 | 4.17 | 7.53 | -8.68 | 0.14 | -3.6 | -18.13 | 456 | 2.01 | -5.39 |
| 23Q2 (15) | 6.7 | 16.72 | -2.62 | 0.49 | 22.5 | 4.26 | 0.26 | 30.0 | 4.0 | 0.01 | 0.0 | 0.0 | 7.31 | 4.95 | 7.06 | 3.88 | 11.37 | 6.79 | 0.15 | -14.33 | 2.69 | 447 | -1.76 | -0.22 |
| 23Q1 (14) | 5.74 | -10.17 | 5.71 | 0.4 | -6.98 | 0.0 | 0.2 | -9.09 | -4.76 | 0.01 | 0.0 | 0.0 | 6.97 | 3.56 | -5.4 | 3.48 | 1.2 | -9.91 | 0.17 | 11.32 | -5.4 | 455 | 1.79 | 4.84 |
| 22Q4 (13) | 6.39 | 12.3 | 15.14 | 0.43 | -2.27 | 2.38 | 0.22 | -15.38 | 22.22 | 0.01 | 0.0 | 0.0 | 6.73 | -12.98 | -11.08 | 3.44 | -24.65 | 6.16 | 0.16 | -10.95 | -13.15 | 447 | -7.26 | -1.11 |
| 22Q3 (12) | 5.69 | -17.3 | 16.12 | 0.44 | -6.38 | 7.32 | 0.26 | 4.0 | 30.0 | 0.01 | 0.0 | 0.0 | 7.73 | 13.2 | -7.58 | 4.57 | 25.75 | 11.95 | 0.18 | 20.91 | -13.88 | 482 | 7.59 | 2.77 |
| 22Q2 (11) | 6.88 | 26.7 | 50.22 | 0.47 | 17.5 | 20.51 | 0.25 | 19.05 | 47.06 | 0.01 | 0.0 | 0.0 | 6.83 | -7.26 | -19.77 | 3.63 | -6.04 | -2.1 | 0.15 | -21.08 | -33.43 | 448 | 3.23 | -0.67 |
| 22Q1 (10) | 5.43 | -2.16 | 18.04 | 0.4 | -4.76 | 0.0 | 0.21 | 16.67 | 23.53 | 0.01 | 0.0 | 0.0 | 7.37 | -2.66 | -15.29 | 3.87 | 19.24 | 4.65 | 0.18 | 2.21 | -15.29 | 434 | -3.98 | -8.25 |
| 21Q4 (9) | 5.55 | 13.27 | 8.19 | 0.42 | 2.44 | -4.55 | 0.18 | -10.0 | -5.26 | 0.01 | 0.0 | 0.0 | 7.57 | -9.56 | -11.77 | 3.24 | -20.54 | -12.43 | 0.18 | -11.71 | -7.57 | 452 | -3.62 | -5.44 |
| 21Q3 (8) | 4.9 | 6.99 | -7.55 | 0.41 | 5.13 | 7.89 | 0.2 | 17.65 | 17.65 | 0.01 | 0.0 | 0.0 | 8.37 | -1.74 | 16.7 | 4.08 | 9.96 | 27.25 | 0.20 | -6.53 | 8.16 | 469 | 3.99 | -3.5 |
| 21Q2 (7) | 4.58 | -0.43 | 41.36 | 0.39 | -2.5 | 18.18 | 0.17 | 0.0 | 6.25 | 0.01 | 0.0 | 0.0 | 8.52 | -2.07 | -16.4 | 3.71 | 0.44 | -24.84 | 0.22 | 0.44 | -29.26 | 451 | -4.65 | -0.66 |
| 21Q1 (6) | 4.6 | -10.33 | -15.13 | 0.4 | -9.09 | -14.89 | 0.17 | -10.53 | -5.56 | 0.01 | 0.0 | 0.0 | 8.70 | 1.38 | 0.28 | 3.70 | -0.22 | 11.28 | 0.22 | 11.52 | 17.83 | 473 | -1.05 | -9.73 |
| 20Q4 (5) | 5.13 | -3.21 | -20.71 | 0.44 | 15.79 | -10.2 | 0.19 | 11.76 | -5.0 | 0.01 | 0.0 | 0.0 | 8.58 | 19.63 | 13.25 | 3.70 | 15.47 | 19.81 | 0.19 | 3.31 | 26.12 | 478 | -1.65 | -8.78 |
| 20Q3 (4) | 5.3 | 63.58 | 0.0 | 0.38 | 15.15 | 0.0 | 0.17 | 6.25 | 0.0 | 0.01 | 0.0 | 0.0 | 7.17 | -29.61 | 0.0 | 3.21 | -35.05 | 0.0 | 0.19 | -38.87 | 0.0 | 486 | 7.05 | 0.0 |
| 20Q2 (3) | 3.24 | -40.22 | 0.0 | 0.33 | -29.79 | 0.0 | 0.16 | -11.11 | 0.0 | 0.01 | 0.0 | 0.0 | 10.19 | 17.45 | 0.0 | 4.94 | 48.7 | 0.0 | 0.31 | 67.28 | 0.0 | 454 | -13.36 | 0.0 |
| 20Q1 (2) | 5.42 | -16.23 | 0.0 | 0.47 | -4.08 | 0.0 | 0.18 | -10.0 | 0.0 | 0.01 | 0.0 | 0.0 | 8.67 | 14.5 | 0.0 | 3.32 | 7.44 | 0.0 | 0.18 | 19.37 | 0.0 | 524 | 0.0 | 0.0 |
| 19Q4 (1) | 6.47 | 0.0 | 0.0 | 0.49 | 0.0 | 0.0 | 0.2 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 7.57 | 0.0 | 0.0 | 3.09 | 0.0 | 0.0 | 0.15 | 0.0 | 0.0 | 524 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 26.98 | 10.62 | 1.86 | 6.9 | 1.01 | 7.45 | 0.05 | 0.0 | 6.89 | -3.37 | 3.74 | -2.87 | 0.19 | -9.6 | 457 | 2.24 |
| 2022 (9) | 24.39 | 24.25 | 1.74 | 7.41 | 0.94 | 30.56 | 0.05 | 25.0 | 7.13 | -13.55 | 3.85 | 5.08 | 0.21 | 0.6 | 447 | -1.11 |
| 2021 (8) | 19.63 | 2.83 | 1.62 | 0.0 | 0.72 | 2.86 | 0.04 | 0.0 | 8.25 | -2.75 | 3.67 | 0.03 | 0.20 | -2.75 | 452 | -5.44 |
| 2020 (7) | 19.09 | -20.26 | 1.62 | -13.83 | 0.7 | -15.66 | 0.04 | 0.0 | 8.49 | 8.06 | 3.67 | 5.76 | 0.21 | 25.41 | 478 | -8.78 |
| 2019 (6) | 23.94 | -0.91 | 1.88 | 0.53 | 0.83 | 3.75 | 0.04 | -20.0 | 7.85 | 1.46 | 3.47 | 4.7 | 0.17 | -19.26 | 524 | -0.57 |
| 2018 (5) | 24.16 | -8.42 | 1.87 | -1.06 | 0.8 | 6.67 | 0.05 | 25.0 | 7.74 | 8.03 | 3.31 | 16.47 | 0.21 | 36.49 | 527 | 2.93 |
| 2017 (4) | 26.38 | 1.27 | 1.89 | 1.61 | 0.75 | -11.76 | 0.04 | 0.0 | 7.16 | 0.34 | 2.84 | -12.87 | 0.15 | -1.25 | 512 | -1.73 |
| 2016 (3) | 26.05 | 4.83 | 1.86 | 3.33 | 0.85 | -30.89 | 0.04 | 33.33 | 7.14 | -1.43 | 3.26 | -34.08 | 0.15 | 27.19 | 521 | 6.76 |
| 2015 (2) | 24.85 | 0.44 | 1.8 | -3.23 | 1.23 | -15.75 | 0.03 | -25.0 | 7.24 | -3.65 | 4.95 | -16.13 | 0.12 | -25.33 | 488 | 2.95 |
| 2014 (1) | 24.74 | -0.12 | 1.86 | 2.76 | 1.46 | 6.57 | 0.04 | 0.0 | 7.52 | 0 | 5.90 | 0 | 0.16 | 0 | 474 | -8.85 |
