玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)5.724.45-13.770.417.892.50.326.67-20.00.17-55.2630.777.19-13.3118.865.61-14.29-7.232.98-64.0551.65475-3.06-10.88
24Q2 (19)4.5826.17-30.50.3858.330.00.3-3.233.450.3880.95171.438.3025.4943.896.55-23.348.858.3043.42290.55490-5.04-16.24
24Q1 (18)3.63-27.83-32.650.24-29.41-35.140.316.9-3.120.2175.050.06.61-2.19-3.698.5448.1243.845.79142.49122.73516-3.01-12.39
23Q4 (17)5.03-23.9-24.70.34-15.0-27.660.29-27.5-12.120.12-7.690.06.7611.7-3.935.77-4.7316.712.3921.332.8532-0.19-10.44
23Q3 (16)6.610.3-37.70.45.26-20.00.437.9321.210.13-7.14-27.786.054.9428.416.0537.5194.561.97-7.4215.93533-8.89-14.86
23Q2 (15)6.5922.26-11.660.382.7-19.150.29-9.38-14.710.140.0-12.55.77-16.0-8.484.40-25.88-3.452.12-18.21-0.95585-0.68-4.88
23Q1 (14)5.39-19.31-13.760.37-21.28-17.780.32-3.0310.340.1416.67-12.56.86-2.44-4.665.9420.1827.952.6044.591.46589-0.84-4.38
22Q4 (13)6.68-37.04-29.310.47-6.0-9.620.330.06.450.12-33.3333.337.0449.327.864.9458.8350.591.805.8988.62594-5.11-6.75
22Q3 (12)10.6142.2315.450.56.38-19.350.33-2.940.00.1812.528.574.71-25.2-30.153.11-31.76-13.381.70-20.911.366261.79-3.69
22Q2 (11)7.4619.36-22.530.474.44-11.320.3417.24-2.860.160.0-11.116.30-12.514.474.56-1.7725.42.14-16.2214.75615-0.16-5.09
22Q1 (10)6.25-33.86-22.260.45-13.46-10.00.29-6.457.410.1677.78-15.797.2030.8515.784.6441.4538.172.56168.88.33616-3.3-3.3
21Q4 (9)9.452.8310.920.52-16.13-20.00.31-6.06158.330.09-35.71-70.05.50-18.44-27.873.28-8.65132.910.95-37.48-72.95637-2.0-2.6
21Q3 (8)9.19-4.5716.920.6216.986.90.33-5.71-46.770.14-22.22-22.226.7522.58-8.573.59-1.2-54.481.52-18.5-33.486500.31-1.07
21Q2 (7)9.6319.7811.330.536.0-3.640.3529.632.940.18-5.260.05.50-11.5-13.443.638.23-7.531.87-20.91-10.186481.73-2.7
21Q1 (6)8.04-5.6336.040.5-23.080.00.27125.0-12.90.19-36.6718.756.22-18.48-26.493.36138.43-35.982.36-32.89-12.71637-2.6-6.87
20Q4 (5)8.528.44.030.6512.07-4.410.12-80.65-70.730.366.6757.897.633.39-8.111.41-82.14-71.873.5253.7651.78654-0.46-6.97
20Q3 (4)7.86-9.130.00.585.450.00.6282.350.00.180.00.07.3816.050.07.89100.680.02.2910.050.0657-1.350.0
20Q2 (3)8.6546.360.00.5510.00.00.349.680.00.1812.50.06.36-24.840.03.93-25.060.02.08-23.140.0666-2.630.0
20Q1 (2)5.91-27.840.00.5-26.470.00.31-24.390.00.16-15.790.08.461.90.05.254.780.02.7116.70.0684-2.70.0
19Q4 (1)8.190.00.00.680.00.00.410.00.00.190.00.08.300.00.05.010.00.02.320.00.07030.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)23.62-23.831.49-20.741.30.780.54-12.96.314.055.5032.32.2914.35532-10.44
2022 (9)31.01-14.61.88-13.761.292.380.621.646.060.984.1619.882.0019.01594-6.75
2021 (8)36.3117.362.18-4.81.26-8.70.61-25.616.00-18.883.47-22.21.68-36.61637-2.6
2020 (7)30.94-9.482.29-11.241.38-6.120.8215.497.40-1.954.463.712.6527.59654-6.97
2019 (6)34.18-29.862.58-14.291.47-16.480.71-21.117.5522.24.3019.082.0812.47703-12.89
2018 (5)48.7315.153.01-1.631.763.530.915.386.18-14.573.61-10.091.850.218070.12
2017 (4)42.3216.363.0620.01.78.970.78-1.277.233.134.02-6.351.84-15.158064.54
2016 (3)36.37-4.472.55-14.431.561.960.79-8.147.01-10.434.296.732.17-3.85771-0.9
2015 (2)38.07-2.712.98-10.781.5313.330.867.57.83-8.294.0216.492.2610.497787.61
2014 (1)39.1330.743.3434.141.3521.620.825.08.5403.4502.04072319.9

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