- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q2 (20) | 4.58 | 26.17 | -30.5 | 0.38 | 58.33 | 0.0 | 0.3 | -3.23 | 3.45 | 0.38 | 80.95 | 171.43 | 8.30 | 25.49 | 43.89 | 6.55 | -23.3 | 48.85 | 8.30 | 43.42 | 290.55 | 490 | -5.04 | -16.24 |
| 24Q1 (19) | 3.63 | -27.83 | -32.65 | 0.24 | -29.41 | -35.14 | 0.31 | 6.9 | -3.12 | 0.21 | 75.0 | 50.0 | 6.61 | -2.19 | -3.69 | 8.54 | 48.12 | 43.84 | 5.79 | 142.49 | 122.73 | 516 | -3.01 | -12.39 |
| 23Q4 (18) | 5.03 | -23.9 | -24.7 | 0.34 | -15.0 | -27.66 | 0.29 | -27.5 | -12.12 | 0.12 | -7.69 | 0.0 | 6.76 | 11.7 | -3.93 | 5.77 | -4.73 | 16.71 | 2.39 | 21.3 | 32.8 | 532 | -0.19 | -10.44 |
| 23Q3 (17) | 6.61 | 0.3 | -37.7 | 0.4 | 5.26 | -20.0 | 0.4 | 37.93 | 21.21 | 0.13 | -7.14 | -27.78 | 6.05 | 4.94 | 28.41 | 6.05 | 37.51 | 94.56 | 1.97 | -7.42 | 15.93 | 533 | -8.89 | -14.86 |
| 23Q2 (16) | 6.59 | 22.26 | -11.66 | 0.38 | 2.7 | -19.15 | 0.29 | -9.38 | -14.71 | 0.14 | 0.0 | -12.5 | 5.77 | -16.0 | -8.48 | 4.40 | -25.88 | -3.45 | 2.12 | -18.21 | -0.95 | 585 | -0.68 | -4.88 |
| 23Q1 (15) | 5.39 | -19.31 | -13.76 | 0.37 | -21.28 | -17.78 | 0.32 | -3.03 | 10.34 | 0.14 | 16.67 | -12.5 | 6.86 | -2.44 | -4.66 | 5.94 | 20.18 | 27.95 | 2.60 | 44.59 | 1.46 | 589 | -0.84 | -4.38 |
| 22Q4 (14) | 6.68 | -37.04 | -29.31 | 0.47 | -6.0 | -9.62 | 0.33 | 0.0 | 6.45 | 0.12 | -33.33 | 33.33 | 7.04 | 49.3 | 27.86 | 4.94 | 58.83 | 50.59 | 1.80 | 5.89 | 88.62 | 594 | -5.11 | -6.75 |
| 22Q3 (13) | 10.61 | 42.23 | 15.45 | 0.5 | 6.38 | -19.35 | 0.33 | -2.94 | 0.0 | 0.18 | 12.5 | 28.57 | 4.71 | -25.2 | -30.15 | 3.11 | -31.76 | -13.38 | 1.70 | -20.9 | 11.36 | 626 | 1.79 | -3.69 |
| 22Q2 (12) | 7.46 | 19.36 | -22.53 | 0.47 | 4.44 | -11.32 | 0.34 | 17.24 | -2.86 | 0.16 | 0.0 | -11.11 | 6.30 | -12.5 | 14.47 | 4.56 | -1.77 | 25.4 | 2.14 | -16.22 | 14.75 | 615 | -0.16 | -5.09 |
| 22Q1 (11) | 6.25 | -33.86 | -22.26 | 0.45 | -13.46 | -10.0 | 0.29 | -6.45 | 7.41 | 0.16 | 77.78 | -15.79 | 7.20 | 30.85 | 15.78 | 4.64 | 41.45 | 38.17 | 2.56 | 168.8 | 8.33 | 616 | -3.3 | -3.3 |
| 21Q4 (10) | 9.45 | 2.83 | 10.92 | 0.52 | -16.13 | -20.0 | 0.31 | -6.06 | 158.33 | 0.09 | -35.71 | -70.0 | 5.50 | -18.44 | -27.87 | 3.28 | -8.65 | 132.91 | 0.95 | -37.48 | -72.95 | 637 | -2.0 | -2.6 |
| 21Q3 (9) | 9.19 | -4.57 | 16.92 | 0.62 | 16.98 | 6.9 | 0.33 | -5.71 | -46.77 | 0.14 | -22.22 | -22.22 | 6.75 | 22.58 | -8.57 | 3.59 | -1.2 | -54.48 | 1.52 | -18.5 | -33.48 | 650 | 0.31 | -1.07 |
| 21Q2 (8) | 9.63 | 19.78 | 11.33 | 0.53 | 6.0 | -3.64 | 0.35 | 29.63 | 2.94 | 0.18 | -5.26 | 0.0 | 5.50 | -11.5 | -13.44 | 3.63 | 8.23 | -7.53 | 1.87 | -20.91 | -10.18 | 648 | 1.73 | -2.7 |
| 21Q1 (7) | 8.04 | -5.63 | 36.04 | 0.5 | -23.08 | 0.0 | 0.27 | 125.0 | -12.9 | 0.19 | -36.67 | 18.75 | 6.22 | -18.48 | -26.49 | 3.36 | 138.43 | -35.98 | 2.36 | -32.89 | -12.71 | 637 | -2.6 | -6.87 |
| 20Q4 (6) | 8.52 | 8.4 | 4.03 | 0.65 | 12.07 | -4.41 | 0.12 | -80.65 | -70.73 | 0.3 | 66.67 | 57.89 | 7.63 | 3.39 | -8.11 | 1.41 | -82.14 | -71.87 | 3.52 | 53.76 | 51.78 | 654 | -0.46 | -6.97 |
| 20Q3 (5) | 7.86 | -9.13 | -13.91 | 0.58 | 5.45 | -21.62 | 0.62 | 82.35 | 72.22 | 0.18 | 0.0 | 5.88 | 7.38 | 16.05 | -8.96 | 7.89 | 100.68 | 100.05 | 2.29 | 10.05 | 22.99 | 657 | -1.35 | -9.5 |
| 20Q2 (4) | 8.65 | 46.36 | 0.0 | 0.55 | 10.0 | 0.0 | 0.34 | 9.68 | 0.0 | 0.18 | 12.5 | 0.0 | 6.36 | -24.84 | 0.0 | 3.93 | -25.06 | 0.0 | 2.08 | -23.14 | 0.0 | 666 | -2.63 | 0.0 |
| 20Q1 (3) | 5.91 | -27.84 | 0.0 | 0.5 | -26.47 | 0.0 | 0.31 | -24.39 | 0.0 | 0.16 | -15.79 | 0.0 | 8.46 | 1.9 | 0.0 | 5.25 | 4.78 | 0.0 | 2.71 | 16.7 | 0.0 | 684 | -2.7 | 0.0 |
| 19Q4 (2) | 8.19 | -10.3 | 0.0 | 0.68 | -8.11 | 0.0 | 0.41 | 13.89 | 0.0 | 0.19 | 11.76 | 0.0 | 8.30 | 2.44 | 0.0 | 5.01 | 26.96 | 0.0 | 2.32 | 24.59 | 0.0 | 703 | -3.17 | 0.0 |
| 19Q3 (1) | 9.13 | 0.0 | 0.0 | 0.74 | 0.0 | 0.0 | 0.36 | 0.0 | 0.0 | 0.17 | 0.0 | 0.0 | 8.11 | 0.0 | 0.0 | 3.94 | 0.0 | 0.0 | 1.86 | 0.0 | 0.0 | 726 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 23.62 | -23.83 | 1.49 | -20.74 | 1.3 | 0.78 | 0.54 | -12.9 | 6.31 | 4.05 | 5.50 | 32.3 | 2.29 | 14.35 | 532 | -10.44 |
| 2022 (9) | 31.01 | -14.6 | 1.88 | -13.76 | 1.29 | 2.38 | 0.62 | 1.64 | 6.06 | 0.98 | 4.16 | 19.88 | 2.00 | 19.01 | 594 | -6.75 |
| 2021 (8) | 36.31 | 17.36 | 2.18 | -4.8 | 1.26 | -8.7 | 0.61 | -25.61 | 6.00 | -18.88 | 3.47 | -22.2 | 1.68 | -36.61 | 637 | -2.6 |
| 2020 (7) | 30.94 | -9.48 | 2.29 | -11.24 | 1.38 | -6.12 | 0.82 | 15.49 | 7.40 | -1.95 | 4.46 | 3.71 | 2.65 | 27.59 | 654 | -6.97 |
| 2019 (6) | 34.18 | -29.86 | 2.58 | -14.29 | 1.47 | -16.48 | 0.71 | -21.11 | 7.55 | 22.2 | 4.30 | 19.08 | 2.08 | 12.47 | 703 | -12.89 |
| 2018 (5) | 48.73 | 15.15 | 3.01 | -1.63 | 1.76 | 3.53 | 0.9 | 15.38 | 6.18 | -14.57 | 3.61 | -10.09 | 1.85 | 0.21 | 807 | 0.12 |
| 2017 (4) | 42.32 | 16.36 | 3.06 | 20.0 | 1.7 | 8.97 | 0.78 | -1.27 | 7.23 | 3.13 | 4.02 | -6.35 | 1.84 | -15.15 | 806 | 4.54 |
| 2016 (3) | 36.37 | -4.47 | 2.55 | -14.43 | 1.56 | 1.96 | 0.79 | -8.14 | 7.01 | -10.43 | 4.29 | 6.73 | 2.17 | -3.85 | 771 | -0.9 |
| 2015 (2) | 38.07 | -2.71 | 2.98 | -10.78 | 1.53 | 13.33 | 0.86 | 7.5 | 7.83 | -8.29 | 4.02 | 16.49 | 2.26 | 10.49 | 778 | 7.61 |
| 2014 (1) | 39.13 | 30.74 | 3.34 | 34.14 | 1.35 | 21.62 | 0.8 | 25.0 | 8.54 | 0 | 3.45 | 0 | 2.04 | 0 | 723 | 19.9 |
