- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 25.91 | -1.07 | 17.56 | 0.13 | 30.0 | 30.0 | 1.15 | 0.0 | 3.6 | 0.01 | -50.0 | -66.67 | 0.50 | 31.4 | 10.58 | 4.44 | 1.08 | -11.87 | 0.04 | -49.46 | -71.65 | 1314 | 0.0 | 11.17 |
| 24Q2 (19) | 26.19 | 0.58 | 5.18 | 0.1 | 25.0 | 0.0 | 1.15 | -8.0 | 9.52 | 0.02 | -33.33 | -33.33 | 0.38 | 24.28 | -4.93 | 4.39 | -8.53 | 4.13 | 0.08 | -33.72 | -36.62 | 1314 | 0.0 | 11.17 |
| 24Q1 (18) | 26.04 | -14.85 | 29.75 | 0.08 | -11.11 | 0.0 | 1.25 | -4.58 | 12.61 | 0.03 | 0.0 | 0.0 | 0.31 | 4.39 | -22.93 | 4.80 | 12.06 | -13.21 | 0.12 | 17.43 | -22.93 | 1314 | 0.0 | 11.17 |
| 23Q4 (17) | 30.58 | 38.75 | 23.31 | 0.09 | -10.0 | 0.0 | 1.31 | 18.02 | 5.65 | 0.03 | 0.0 | 0.0 | 0.29 | -35.13 | -18.9 | 4.28 | -14.94 | -14.32 | 0.10 | -27.93 | -18.9 | 1314 | 11.17 | 11.17 |
| 23Q3 (16) | 22.04 | -11.49 | 0.0 | 0.1 | 0.0 | 11.11 | 1.11 | 5.71 | 8.82 | 0.03 | 0.0 | -25.0 | 0.45 | 12.98 | 11.11 | 5.04 | 19.43 | 8.82 | 0.14 | 12.98 | -25.0 | 1182 | 0.0 | -3.59 |
| 23Q2 (15) | 24.9 | 24.07 | 20.52 | 0.1 | 25.0 | -9.09 | 1.05 | -5.41 | 10.53 | 0.03 | 0.0 | -25.0 | 0.40 | 0.75 | -24.57 | 4.22 | -23.75 | -8.29 | 0.12 | -19.4 | -37.77 | 1182 | 0.0 | -3.59 |
| 23Q1 (14) | 20.07 | -19.07 | -4.15 | 0.08 | -11.11 | -33.33 | 1.11 | -10.48 | 6.73 | 0.03 | 0.0 | -25.0 | 0.40 | 9.84 | -30.44 | 5.53 | 10.61 | 11.36 | 0.15 | 23.57 | -21.75 | 1182 | 0.0 | -3.59 |
| 22Q4 (13) | 24.8 | 12.52 | 4.16 | 0.09 | 0.0 | -35.71 | 1.24 | 21.57 | 11.71 | 0.03 | -25.0 | -50.0 | 0.36 | -11.13 | -38.28 | 5.00 | 8.04 | 7.25 | 0.12 | -33.35 | -52.0 | 1182 | -3.59 | -3.59 |
| 22Q3 (12) | 22.04 | 6.68 | 9.93 | 0.09 | -18.18 | -43.75 | 1.02 | 7.37 | 8.51 | 0.04 | 0.0 | 0.0 | 0.41 | -23.3 | -48.83 | 4.63 | 0.65 | -1.29 | 0.18 | -6.26 | -9.03 | 1226 | 0.0 | -49.77 |
| 22Q2 (11) | 20.66 | -1.34 | 7.38 | 0.11 | -8.33 | -26.67 | 0.95 | -8.65 | 7.95 | 0.04 | 0.0 | 33.33 | 0.53 | -7.09 | -31.71 | 4.60 | -7.42 | 0.53 | 0.19 | 1.36 | 24.17 | 1226 | 0.0 | -49.77 |
| 22Q1 (10) | 20.94 | -12.05 | -3.68 | 0.12 | -14.29 | 9.09 | 1.04 | -6.31 | 6.12 | 0.04 | -33.33 | 33.33 | 0.57 | -2.54 | 13.26 | 4.97 | 6.54 | 10.18 | 0.19 | -24.2 | 38.43 | 1226 | 0.0 | -49.77 |
| 21Q4 (9) | 23.81 | 18.75 | -8.28 | 0.14 | -12.5 | 40.0 | 1.11 | 18.09 | 6.73 | 0.06 | 50.0 | 200.0 | 0.59 | -26.32 | 52.64 | 4.66 | -0.56 | 16.37 | 0.25 | 26.31 | 227.09 | 1226 | -49.77 | -49.77 |
| 21Q3 (8) | 20.05 | 4.21 | -10.73 | 0.16 | 6.67 | 14.29 | 0.94 | 6.82 | 4.44 | 0.04 | 33.33 | 33.33 | 0.80 | 2.36 | 28.02 | 4.69 | 2.5 | 17.0 | 0.20 | 27.95 | 49.36 | 2441 | 0.0 | 93.42 |
| 21Q2 (7) | 19.24 | -11.5 | -2.63 | 0.15 | 36.36 | 7.14 | 0.88 | -10.2 | 6.02 | 0.03 | 0.0 | 50.0 | 0.78 | 54.08 | 10.04 | 4.57 | 1.46 | 8.89 | 0.16 | 12.99 | 54.05 | 2441 | 0.0 | 93.42 |
| 21Q1 (6) | 21.74 | -16.26 | 7.73 | 0.11 | 10.0 | -8.33 | 0.98 | -5.77 | -2.97 | 0.03 | 50.0 | 0.0 | 0.51 | 31.35 | -14.91 | 4.51 | 12.52 | -9.93 | 0.14 | 79.12 | -7.18 | 2441 | 0.0 | 0 |
| 20Q4 (5) | 25.96 | 15.58 | 15.94 | 0.1 | -28.57 | -23.08 | 1.04 | 15.56 | 0.0 | 0.02 | -33.33 | 0.0 | 0.39 | -38.2 | -33.66 | 4.01 | -0.02 | -13.75 | 0.08 | -42.32 | -13.75 | 2441 | 93.42 | 0 |
| 20Q3 (4) | 22.46 | 13.66 | 0.0 | 0.14 | 0.0 | 0.0 | 0.9 | 8.43 | 0.0 | 0.03 | 50.0 | 0.0 | 0.62 | -12.02 | 0.0 | 4.01 | -4.6 | 0.0 | 0.13 | 31.97 | 0.0 | 1262 | 0.0 | 0.0 |
| 20Q2 (3) | 19.76 | -2.08 | 0.0 | 0.14 | 16.67 | 0.0 | 0.83 | -17.82 | 0.0 | 0.02 | -33.33 | 0.0 | 0.71 | 19.15 | 0.0 | 4.20 | -16.08 | 0.0 | 0.10 | -31.92 | 0.0 | 1262 | 0 | 0.0 |
| 20Q1 (2) | 20.18 | -9.87 | 0.0 | 0.12 | -7.69 | 0.0 | 1.01 | -2.88 | 0.0 | 0.03 | 50.0 | 0.0 | 0.59 | 2.42 | 0.0 | 5.00 | 7.75 | 0.0 | 0.15 | 66.43 | 0.0 | 0 | 0 | 0.0 |
| 19Q4 (1) | 22.39 | 0.0 | 0.0 | 0.13 | 0.0 | 0.0 | 1.04 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 0.58 | 0.0 | 0.0 | 4.64 | 0.0 | 0.0 | 0.09 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 97.59 | 10.35 | 0.37 | -7.5 | 4.59 | 8.0 | 0.12 | -20.0 | 0.38 | -16.17 | 4.70 | -2.13 | 0.12 | -27.5 | 1182 | 0.0 |
| 2022 (9) | 88.44 | 4.23 | 0.4 | -28.57 | 4.25 | 8.42 | 0.15 | -11.76 | 0.45 | -31.47 | 4.81 | 4.02 | 0.17 | -15.35 | 1182 | -3.59 |
| 2021 (8) | 84.85 | -3.97 | 0.56 | 12.0 | 3.92 | 3.43 | 0.17 | 70.0 | 0.66 | 16.63 | 4.62 | 7.71 | 0.20 | 77.03 | 1226 | -49.77 |
| 2020 (7) | 88.36 | -5.15 | 0.5 | -9.09 | 3.79 | -8.45 | 0.1 | 0.0 | 0.57 | -4.15 | 4.29 | -3.48 | 0.11 | 5.43 | 2441 | 93.42 |
| 2019 (6) | 93.16 | -13.85 | 0.55 | 1.85 | 4.14 | 6.15 | 0.1 | 0.0 | 0.59 | 18.23 | 4.44 | 23.22 | 0.11 | 16.08 | 1262 | 4.9 |
| 2018 (5) | 108.14 | 8.45 | 0.54 | 22.73 | 3.9 | 3.45 | 0.1 | -44.44 | 0.50 | 13.16 | 3.61 | -4.62 | 0.09 | -48.78 | 1203 | 0.0 |
| 2017 (4) | 99.71 | 17.65 | 0.44 | -41.33 | 3.77 | -2.33 | 0.18 | -35.71 | 0.44 | -50.14 | 3.78 | -16.99 | 0.18 | -45.36 | 1203 | 0.0 |
| 2016 (3) | 84.75 | -11.45 | 0.75 | 11.94 | 3.86 | 0.0 | 0.28 | -6.67 | 0.88 | 26.42 | 4.55 | 12.93 | 0.33 | 5.4 | 1203 | 0.0 |
| 2015 (2) | 95.71 | -7.54 | 0.67 | 48.89 | 3.86 | -8.1 | 0.3 | 7.14 | 0.70 | 61.04 | 4.03 | -0.6 | 0.31 | 15.89 | 1203 | 0.0 |
| 2014 (1) | 103.52 | 0.89 | 0.45 | 32.35 | 4.2 | 7.42 | 0.28 | 47.37 | 0.43 | 0 | 4.06 | 0 | 0.27 | 0 | 1203 | 0.0 |
