- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 22.04 | 4.26 | 35.63 | 1.01 | 20.24 | 53.03 | 0.63 | 1.61 | 18.87 | 0.11 | 0.0 | -15.38 | 4.58 | 15.33 | 12.83 | 2.86 | -2.54 | -12.36 | 0.50 | -4.08 | -37.61 | 3680 | 0.0 | -0.78 |
| 24Q2 (19) | 21.14 | 21.35 | 31.3 | 0.84 | 27.27 | 47.37 | 0.62 | 12.73 | 16.98 | 0.11 | -8.33 | 0.0 | 3.97 | 4.88 | 12.23 | 2.93 | -7.11 | -10.91 | 0.52 | -24.46 | -23.84 | 3680 | 0.0 | -0.78 |
| 24Q1 (18) | 17.42 | -0.63 | 21.9 | 0.66 | 1.54 | 22.22 | 0.55 | 0.0 | 12.24 | 0.12 | 0.0 | 9.09 | 3.79 | 2.18 | 0.26 | 3.16 | 0.63 | -7.92 | 0.69 | 0.63 | -10.51 | 3680 | 0.0 | -0.78 |
| 23Q4 (17) | 17.53 | 7.88 | 10.67 | 0.65 | -1.52 | 3.17 | 0.55 | 3.77 | 7.84 | 0.12 | -7.69 | 9.09 | 3.71 | -8.71 | -6.77 | 3.14 | -3.8 | -2.55 | 0.68 | -14.43 | -1.43 | 3680 | -0.78 | -0.78 |
| 23Q3 (16) | 16.25 | 0.93 | -20.34 | 0.66 | 15.79 | -26.67 | 0.53 | 0.0 | -7.02 | 0.13 | 18.18 | 0.0 | 4.06 | 14.72 | -7.94 | 3.26 | -0.92 | 16.73 | 0.80 | 17.09 | 25.54 | 3709 | 0.0 | 7.26 |
| 23Q2 (15) | 16.1 | 12.67 | -20.49 | 0.57 | 5.56 | -41.84 | 0.53 | 8.16 | -7.02 | 0.11 | 0.0 | -8.33 | 3.54 | -6.31 | -26.84 | 3.29 | -4.0 | 16.95 | 0.68 | -11.24 | 15.3 | 3709 | 0.0 | 7.26 |
| 23Q1 (14) | 14.29 | -9.79 | -14.43 | 0.54 | -14.29 | -26.03 | 0.49 | -3.92 | -3.92 | 0.11 | 0.0 | 22.22 | 3.78 | -4.99 | -13.55 | 3.43 | 6.5 | 12.28 | 0.77 | 10.85 | 42.83 | 3709 | 0.0 | 7.26 |
| 22Q4 (13) | 15.84 | -22.35 | 15.37 | 0.63 | -30.0 | 34.04 | 0.51 | -10.53 | 2.0 | 0.11 | -15.38 | 22.22 | 3.98 | -9.85 | 16.19 | 3.22 | 15.23 | -11.59 | 0.69 | 8.97 | 5.94 | 3709 | 7.26 | 7.26 |
| 22Q3 (12) | 20.4 | 0.74 | 160.2 | 0.9 | -8.16 | 150.0 | 0.57 | 0.0 | 78.12 | 0.13 | 8.33 | 116.67 | 4.41 | -8.84 | -3.92 | 2.79 | -0.74 | -31.54 | 0.64 | 7.54 | -16.73 | 3458 | 0.0 | -13.72 |
| 22Q2 (11) | 20.25 | 21.26 | 4.11 | 0.98 | 34.25 | 53.12 | 0.57 | 11.76 | 9.62 | 0.12 | 33.33 | 9.09 | 4.84 | 10.71 | 47.08 | 2.81 | -7.83 | 5.28 | 0.59 | 9.96 | 4.78 | 3458 | 0.0 | -13.72 |
| 22Q1 (10) | 16.7 | 21.63 | -1.53 | 0.73 | 55.32 | 23.73 | 0.51 | 2.0 | 2.0 | 0.09 | 0.0 | 0.0 | 4.37 | 27.7 | 25.66 | 3.05 | -16.14 | 3.59 | 0.54 | -17.78 | 1.56 | 3458 | 0.0 | -13.72 |
| 21Q4 (9) | 13.73 | 75.13 | -27.28 | 0.47 | 30.56 | -28.79 | 0.5 | 56.25 | -9.09 | 0.09 | 50.0 | -10.0 | 3.42 | -25.45 | -2.08 | 3.64 | -10.78 | 25.01 | 0.66 | -14.35 | 23.76 | 3458 | -13.72 | -13.72 |
| 21Q3 (8) | 7.84 | -59.69 | -57.34 | 0.36 | -43.75 | -41.94 | 0.32 | -38.46 | -38.46 | 0.06 | -45.45 | -33.33 | 4.59 | 39.55 | 36.13 | 4.08 | 52.67 | 44.27 | 0.77 | 35.32 | 56.29 | 4008 | 0.0 | 3.25 |
| 21Q2 (7) | 19.45 | 14.68 | 15.23 | 0.64 | 8.47 | 8.47 | 0.52 | 4.0 | 4.0 | 0.11 | 22.22 | 10.0 | 3.29 | -5.41 | -5.86 | 2.67 | -9.31 | -9.74 | 0.57 | 6.58 | -4.53 | 4008 | 0.0 | 3.25 |
| 21Q1 (6) | 16.96 | -10.17 | -0.53 | 0.59 | -10.61 | 13.46 | 0.5 | -9.09 | -5.66 | 0.09 | -10.0 | -10.0 | 3.48 | -0.49 | 14.06 | 2.95 | 1.2 | -5.16 | 0.53 | 0.19 | -9.52 | 4008 | 0.0 | 3.25 |
| 20Q4 (5) | 18.88 | 2.72 | -5.03 | 0.66 | 6.45 | -10.81 | 0.55 | 5.77 | -1.79 | 0.1 | 11.11 | 0.0 | 3.50 | 3.63 | -6.09 | 2.91 | 2.97 | 3.42 | 0.53 | 8.17 | 5.3 | 4008 | 3.25 | 4.7 |
| 20Q3 (4) | 18.38 | 8.89 | 0.0 | 0.62 | 5.08 | 0.0 | 0.52 | 4.0 | 0.0 | 0.09 | -10.0 | 0.0 | 3.37 | -3.49 | 0.0 | 2.83 | -4.49 | 0.0 | 0.49 | -17.34 | 0.0 | 3882 | 0.0 | 0.0 |
| 20Q2 (3) | 16.88 | -1.0 | 0.0 | 0.59 | 13.46 | 0.0 | 0.5 | -5.66 | 0.0 | 0.1 | 0.0 | 0.0 | 3.50 | 14.6 | 0.0 | 2.96 | -4.71 | 0.0 | 0.59 | 1.01 | 0.0 | 3882 | 0.0 | 0.0 |
| 20Q1 (2) | 17.05 | -14.24 | 0.0 | 0.52 | -29.73 | 0.0 | 0.53 | -5.36 | 0.0 | 0.1 | 0.0 | 0.0 | 3.05 | -18.07 | 0.0 | 3.11 | 10.35 | 0.0 | 0.59 | 16.6 | 0.0 | 3882 | 1.41 | 0.0 |
| 19Q4 (1) | 19.88 | 0.0 | 0.0 | 0.74 | 0.0 | 0.0 | 0.56 | 0.0 | 0.0 | 0.1 | 0.0 | 0.0 | 3.72 | 0.0 | 0.0 | 2.82 | 0.0 | 0.0 | 0.50 | 0.0 | 0.0 | 3828 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 64.17 | -12.32 | 2.41 | -25.62 | 2.1 | -2.78 | 0.46 | 4.55 | 3.76 | -15.16 | 3.27 | 10.89 | 0.72 | 19.24 | 3709 | 0.0 |
| 2022 (9) | 73.19 | 26.23 | 3.24 | 57.28 | 2.16 | 16.76 | 0.44 | 25.71 | 4.43 | 24.6 | 2.95 | -7.51 | 0.60 | -0.41 | 3709 | 7.26 |
| 2021 (8) | 57.98 | -18.56 | 2.06 | -13.81 | 1.85 | -11.9 | 0.35 | -7.89 | 3.55 | 5.83 | 3.19 | 8.17 | 0.60 | 13.09 | 3458 | -13.72 |
| 2020 (7) | 71.19 | -10.27 | 2.39 | -14.64 | 2.1 | -5.41 | 0.38 | -5.0 | 3.36 | -4.87 | 2.95 | 5.42 | 0.53 | 5.88 | 4008 | 5.11 |
| 2019 (6) | 79.34 | -6.55 | 2.8 | 0.72 | 2.22 | -16.23 | 0.4 | -11.11 | 3.53 | 7.78 | 2.80 | -10.36 | 0.50 | -4.88 | 3813 | -6.84 |
| 2018 (5) | 84.9 | 9.22 | 2.78 | 11.2 | 2.65 | 32.5 | 0.45 | 2.27 | 3.27 | 1.81 | 3.12 | 21.31 | 0.53 | -6.36 | 4093 | 2.33 |
| 2017 (4) | 77.73 | 10.66 | 2.5 | 0.4 | 2.0 | -2.91 | 0.44 | -8.33 | 3.22 | -9.27 | 2.57 | -12.27 | 0.57 | -17.17 | 4000 | 1.5 |
| 2016 (3) | 70.24 | 1.15 | 2.49 | -0.4 | 2.06 | 18.39 | 0.48 | 26.32 | 3.54 | -1.53 | 2.93 | 17.04 | 0.68 | 24.88 | 3941 | 3.66 |
| 2015 (2) | 69.44 | 2.63 | 2.5 | -1.19 | 1.74 | 3.57 | 0.38 | 2.7 | 3.60 | -3.72 | 2.51 | 0.92 | 0.55 | 0.07 | 3802 | -4.85 |
| 2014 (1) | 67.66 | 18.81 | 2.53 | 18.22 | 1.68 | 10.53 | 0.37 | 15.62 | 3.74 | 0 | 2.48 | 0 | 0.55 | 0 | 3996 | 13.27 |
