- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 19.28 | 12.22 | -12.6 | 1.64 | -3.53 | 1.23 | 0.53 | -25.35 | -24.29 | 0.36 | -2.7 | -5.26 | 8.51 | -14.04 | 15.83 | 2.75 | -33.48 | -13.37 | 1.87 | -13.3 | 8.4 | 0 | 0 | 0 |
| 24Q3 (19) | 17.18 | -8.28 | -7.58 | 1.7 | 21.43 | 37.1 | 0.71 | -4.05 | -1.39 | 0.37 | 0.0 | 2.78 | 9.90 | 32.38 | 48.35 | 4.13 | 4.6 | 6.7 | 2.15 | 9.02 | 11.21 | 0 | 0 | 0 |
| 24Q2 (18) | 18.73 | -4.15 | -2.65 | 1.4 | 8.53 | 0.0 | 0.74 | -10.84 | -1.33 | 0.37 | -9.76 | -11.9 | 7.47 | 13.22 | 2.72 | 3.95 | -6.99 | 1.35 | 1.98 | -5.85 | -9.51 | 0 | 0 | 0 |
| 24Q1 (17) | 19.54 | -11.42 | 9.16 | 1.29 | -20.37 | 7.5 | 0.83 | 18.57 | 31.75 | 0.41 | 7.89 | 10.81 | 6.60 | -10.1 | -1.52 | 4.25 | 33.86 | 20.69 | 2.10 | 21.81 | 1.51 | 0 | 0 | 0 |
| 23Q4 (16) | 22.06 | 18.67 | 39.0 | 1.62 | 30.65 | 102.5 | 0.7 | -2.78 | 18.64 | 0.38 | 5.56 | 26.67 | 7.34 | 10.09 | 45.68 | 3.17 | -18.07 | -14.65 | 1.72 | -11.05 | -8.88 | 0 | 0 | 0 |
| 23Q3 (15) | 18.59 | -3.38 | 26.03 | 1.24 | -11.43 | -38.0 | 0.72 | -4.0 | 26.32 | 0.36 | -14.29 | -30.77 | 6.67 | -8.33 | -50.81 | 3.87 | -0.64 | 0.22 | 1.94 | -11.29 | -45.07 | 0 | 0 | 0 |
| 23Q2 (14) | 19.24 | 7.49 | -42.4 | 1.4 | 16.67 | -66.67 | 0.75 | 19.05 | -42.75 | 0.42 | 13.51 | -31.15 | 7.28 | 8.54 | -42.13 | 3.90 | 10.76 | -0.61 | 2.18 | 5.61 | 19.53 | 0 | 0 | 0 |
| 23Q1 (13) | 17.9 | 12.79 | 0 | 1.2 | 50.0 | 0 | 0.63 | 6.78 | 0 | 0.37 | 23.33 | 0 | 6.70 | 32.99 | 0 | 3.52 | -5.33 | 0 | 2.07 | 9.35 | 0 | 0 | 0 | 0 |
| 22Q4 (12) | 15.87 | 7.59 | 0 | 0.8 | -60.0 | 0 | 0.59 | 3.51 | 0 | 0.3 | -42.31 | 0 | 5.04 | -62.82 | 0 | 3.72 | -3.8 | 0 | 1.89 | -46.38 | 0 | 0 | 0 | 0 |
| 22Q3 (11) | 14.75 | -55.84 | 0 | 2.0 | -52.38 | 0 | 0.57 | -56.49 | 0 | 0.52 | -14.75 | 0 | 13.56 | 7.83 | 0 | 3.86 | -1.47 | 0 | 3.53 | 93.03 | 0 | 0 | 0 | 0 |
| 22Q2 (10) | 33.4 | 0 | 0 | 4.2 | 0 | 0 | 1.31 | 0 | 0 | 0.61 | 0 | 0 | 12.57 | 0 | 0 | 3.92 | 0 | 0 | 1.83 | 0 | 0 | 0 | 0 | 0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 74.74 | -3.92 | 6.02 | 10.05 | 2.82 | 0.71 | 1.51 | -1.31 | 8.05 | 14.55 | 3.77 | 4.82 | 2.02 | 2.72 | 0 | 0 |
| 2023 (9) | 77.79 | 21.51 | 5.47 | -21.86 | 2.8 | 13.82 | 1.53 | 7.75 | 7.03 | -35.69 | 3.60 | -6.33 | 1.97 | -11.33 | 0 | 0 |
| 2022 (8) | 64.02 | -14.5 | 7.0 | -23.83 | 2.46 | 1.65 | 1.42 | -16.96 | 10.93 | -10.91 | 3.84 | 18.9 | 2.22 | -2.87 | 0 | 0 |
| 2021 (7) | 74.88 | 37.6 | 9.19 | 308.44 | 2.42 | 10.5 | 1.71 | 5.56 | 12.27 | 196.84 | 3.23 | -19.69 | 2.28 | -23.29 | 0 | 0 |
| 2020 (6) | 54.42 | -7.64 | 2.25 | -8.54 | 2.19 | 4.29 | 1.62 | 3.85 | 4.13 | -0.97 | 4.02 | 12.91 | 2.98 | 12.43 | 0 | 0 |
| 2019 (5) | 58.92 | -10.55 | 2.46 | -18.54 | 2.1 | -42.31 | 1.56 | -27.1 | 4.18 | -8.93 | 3.56 | -35.5 | 2.65 | -18.5 | 0 | 0 |
| 2018 (4) | 65.87 | -10.88 | 3.02 | -16.34 | 3.64 | 70.89 | 2.14 | 29.7 | 4.58 | -6.13 | 5.53 | 91.75 | 3.25 | 45.53 | 0 | 0 |
| 2017 (3) | 73.91 | -4.06 | 3.61 | 3.74 | 2.13 | -15.14 | 1.65 | -11.29 | 4.88 | 8.13 | 2.88 | -11.55 | 2.23 | -7.53 | 0 | 0 |
| 2016 (2) | 77.04 | 0 | 3.48 | 0 | 2.51 | 0 | 1.86 | 0 | 4.52 | 0 | 3.26 | 0 | 2.41 | 0 | 1096 | 0 |
