- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 21Q1 (20) | 4.65 | -53.96 | -56.26 | 1.17 | -38.1 | -43.48 | 0.92 | -44.91 | -31.85 | 0.1 | -56.52 | -50.0 | 25.16 | 34.46 | 29.21 | 19.78 | 19.66 | 55.79 | 2.15 | -5.56 | 14.3 | 1670 | 0.0 | 5.43 |
| 20Q4 (19) | 10.1 | -32.62 | -10.54 | 1.89 | -16.0 | -25.59 | 1.67 | -17.33 | 4.38 | 0.23 | 64.29 | 9.52 | 18.71 | 24.67 | -16.82 | 16.53 | 22.7 | 16.67 | 2.28 | 143.83 | 22.43 | 1670 | 0.0 | 5.43 |
| 20Q3 (18) | 14.99 | 35.53 | 1.49 | 2.25 | -0.88 | -7.41 | 2.02 | 64.23 | 19.53 | 0.14 | -17.65 | -36.36 | 15.01 | -26.87 | -8.77 | 13.48 | 21.17 | 17.77 | 0.93 | -39.24 | -37.3 | 1670 | 0.0 | 5.43 |
| 20Q2 (17) | 11.06 | 4.05 | -20.94 | 2.27 | 9.66 | -20.91 | 1.23 | -8.89 | -11.51 | 0.17 | -15.0 | -37.04 | 20.52 | 5.4 | 0.05 | 11.12 | -12.43 | 11.93 | 1.54 | -18.3 | -20.36 | 1670 | 5.43 | 5.43 |
| 20Q1 (16) | 10.63 | -5.85 | 12.73 | 2.07 | -18.5 | 23.21 | 1.35 | -15.62 | -34.15 | 0.2 | -4.76 | -20.0 | 19.47 | -13.44 | 9.3 | 12.70 | -10.39 | -41.58 | 1.88 | 1.15 | -29.03 | 1584 | 0.0 | 0.0 |
| 19Q4 (15) | 11.29 | -23.56 | 15.09 | 2.54 | 4.53 | 45.14 | 1.6 | -5.33 | -17.1 | 0.21 | -4.55 | -4.55 | 22.50 | 36.75 | 26.12 | 14.17 | 23.86 | -27.97 | 1.86 | 24.88 | -17.06 | 1584 | 0.0 | 0.0 |
| 19Q3 (14) | 14.77 | 5.58 | 32.47 | 2.43 | -15.33 | 30.65 | 1.69 | 21.58 | -2.31 | 0.22 | -18.52 | 15.79 | 16.45 | -19.8 | -1.37 | 11.44 | 15.16 | -26.25 | 1.49 | -22.82 | -12.59 | 1584 | 0.0 | 0.0 |
| 19Q2 (13) | 13.99 | 48.36 | 17.27 | 2.87 | 70.83 | 56.83 | 1.39 | -32.2 | -18.24 | 0.27 | 8.0 | 35.0 | 20.51 | 15.15 | 33.74 | 9.94 | -54.3 | -30.27 | 1.93 | -27.2 | 15.12 | 1584 | 0.0 | 0.0 |
| 19Q1 (12) | 9.43 | -3.87 | 0.53 | 1.68 | -4.0 | -2.89 | 2.05 | 6.22 | 22.75 | 0.25 | 13.64 | 31.58 | 17.82 | -0.13 | -3.41 | 21.74 | 10.5 | 22.1 | 2.65 | 18.22 | 30.88 | 1584 | 0.0 | 0.0 |
| 18Q4 (11) | 9.81 | -12.02 | 18.77 | 1.75 | -5.91 | 25.9 | 1.93 | 11.56 | 22.93 | 0.22 | 15.79 | 10.0 | 17.84 | 6.94 | 6.01 | 19.67 | 26.8 | 3.51 | 2.24 | 31.61 | -7.38 | 1584 | 0.0 | -6.16 |
| 18Q3 (10) | 11.15 | -6.54 | -11.93 | 1.86 | 1.64 | 8.77 | 1.73 | 1.76 | 7.45 | 0.19 | -5.0 | -9.52 | 16.68 | 8.75 | 23.5 | 15.52 | 8.88 | 22.01 | 1.70 | 1.65 | 2.73 | 1584 | 0.0 | -6.16 |
| 18Q2 (9) | 11.93 | 27.19 | -23.43 | 1.83 | 5.78 | -23.75 | 1.7 | 1.8 | -1.16 | 0.2 | 5.26 | -4.76 | 15.34 | -16.83 | -0.42 | 14.25 | -19.96 | 29.08 | 1.68 | -17.24 | 24.38 | 1584 | 0.0 | -6.16 |
| 18Q1 (8) | 9.38 | 13.56 | -36.15 | 1.73 | 24.46 | -16.83 | 1.67 | 6.37 | -1.18 | 0.19 | -5.0 | 0.0 | 18.44 | 9.6 | 30.26 | 17.80 | -6.33 | 54.76 | 2.03 | -16.34 | 56.61 | 1584 | -6.16 | -6.16 |
| 17Q4 (7) | 8.26 | -34.76 | -31.9 | 1.39 | -18.71 | -14.2 | 1.57 | -2.48 | 5.37 | 0.2 | -4.76 | -9.09 | 16.83 | 24.59 | 26.0 | 19.01 | 49.46 | 54.74 | 2.42 | 45.97 | 33.5 | 1688 | 0.0 | 0.0 |
| 17Q3 (6) | 12.66 | -18.74 | -6.5 | 1.71 | -28.75 | 17.12 | 1.61 | -6.4 | 29.84 | 0.21 | 0.0 | 0.0 | 13.51 | -12.32 | 25.26 | 12.72 | 15.19 | 38.86 | 1.66 | 23.06 | 6.95 | 1688 | 0.0 | 1.56 |
| 17Q2 (5) | 15.58 | 6.06 | 8.57 | 2.4 | 15.38 | 34.83 | 1.72 | 1.78 | 54.95 | 0.21 | 10.53 | -34.38 | 15.40 | 8.79 | 24.19 | 11.04 | -4.04 | 42.72 | 1.35 | 4.21 | -39.56 | 1688 | 0.0 | 1.56 |
| 17Q1 (4) | 14.69 | 21.1 | 0.0 | 2.08 | 28.4 | 0.0 | 1.69 | 13.42 | 0.0 | 0.19 | -13.64 | 0.0 | 14.16 | 6.02 | 0.0 | 11.50 | -6.34 | 0.0 | 1.29 | -28.69 | 0.0 | 1688 | 0.0 | 0.0 |
| 16Q4 (3) | 12.13 | -10.41 | 0.0 | 1.62 | 10.96 | 0.0 | 1.49 | 20.16 | 0.0 | 0.22 | 4.76 | 0.0 | 13.36 | 23.86 | 0.0 | 12.28 | 34.13 | 0.0 | 1.81 | 16.94 | 0.0 | 1688 | 1.56 | 0.0 |
| 16Q3 (2) | 13.54 | -5.64 | 0.0 | 1.46 | -17.98 | 0.0 | 1.24 | 11.71 | 0.0 | 0.21 | -34.38 | 0.0 | 10.78 | -13.07 | 0.0 | 9.16 | 18.39 | 0.0 | 1.55 | -30.45 | 0.0 | 1662 | 0.0 | 0.0 |
| 16Q2 (1) | 14.35 | 0.0 | 0.0 | 1.78 | 0.0 | 0.0 | 1.11 | 0.0 | 0.0 | 0.32 | 0.0 | 0.0 | 12.40 | 0.0 | 0.0 | 7.74 | 0.0 | 0.0 | 2.23 | 0.0 | 0.0 | 1662 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2020 (10) | 46.78 | -5.46 | 8.48 | -10.83 | 6.27 | -6.84 | 0.74 | -22.11 | 18.13 | -5.68 | 13.40 | -1.46 | 1.58 | -17.61 | 1254 | -20.83 |
| 2019 (9) | 49.48 | 17.06 | 9.51 | 32.64 | 6.73 | -4.27 | 0.95 | 18.75 | 19.22 | 13.31 | 13.60 | -18.22 | 1.92 | 1.45 | 1584 | 0.0 |
| 2018 (8) | 42.27 | -17.43 | 7.17 | -5.41 | 7.03 | 6.68 | 0.8 | -1.23 | 16.96 | 14.55 | 16.63 | 29.19 | 1.89 | 19.61 | 1584 | 0.0 |
| 2017 (7) | 51.19 | -7.38 | 7.58 | 10.17 | 6.59 | 31.27 | 0.81 | -10.99 | 14.81 | 18.96 | 12.87 | 41.74 | 1.58 | -3.89 | 1584 | -6.16 |
| 2016 (6) | 55.27 | 6.58 | 6.88 | -6.27 | 5.02 | 13.57 | 0.91 | -43.12 | 12.45 | -12.05 | 9.08 | 6.57 | 1.65 | -46.63 | 1688 | 6.9 |
| 2015 (5) | 51.86 | 8.06 | 7.34 | 19.74 | 4.42 | 18.82 | 1.6 | 19.4 | 14.15 | 10.8 | 8.52 | 9.95 | 3.09 | 10.49 | 1579 | 12.87 |
| 2014 (4) | 47.99 | 11.37 | 6.13 | 6.06 | 3.72 | 12.73 | 1.34 | 12.61 | 12.77 | -4.77 | 7.75 | 1.22 | 2.79 | 1.11 | 1399 | 4.4 |
| 2013 (3) | 43.09 | 14.57 | 5.78 | -2.86 | 3.3 | 11.11 | 1.19 | 11.21 | 13.41 | -15.21 | 7.66 | -3.02 | 2.76 | -2.93 | 1340 | 1.59 |
| 2012 (2) | 37.61 | 0 | 5.95 | 0 | 2.97 | 0 | 1.07 | 0 | 15.82 | 0 | 7.90 | 0 | 2.84 | 0 | 1319 | 0 |
