- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 62.89 | 4.99 | 6.94 | 7.99 | 3.77 | 14.14 | 4.71 | 8.53 | 10.3 | 1.52 | 5.56 | 6.29 | 12.70 | -1.17 | 6.74 | 7.49 | 3.37 | 3.15 | 2.42 | 0.54 | -0.6 | 5029 | 0.0 | 0.0 |
| 24Q3 (19) | 59.9 | 1.99 | 3.1 | 7.7 | -4.94 | 0.92 | 4.34 | -1.59 | 5.85 | 1.44 | -2.04 | 1.41 | 12.85 | -6.8 | -2.12 | 7.25 | -3.51 | 2.67 | 2.40 | -3.95 | -1.64 | 5029 | 0.0 | 7.34 |
| 24Q2 (18) | 58.73 | 5.14 | 2.69 | 8.1 | 17.39 | 9.61 | 4.41 | 3.28 | 17.6 | 1.47 | 40.0 | 58.06 | 13.79 | 11.65 | 6.73 | 7.51 | -1.77 | 14.52 | 2.50 | 33.16 | 53.92 | 5029 | 0.0 | 7.34 |
| 24Q1 (17) | 55.86 | -5.02 | 5.98 | 6.9 | -1.43 | 4.07 | 4.27 | 0.0 | 11.2 | 1.05 | -26.57 | 32.91 | 12.35 | 3.78 | -1.8 | 7.64 | 5.28 | 4.93 | 1.88 | -22.7 | 25.42 | 5029 | 0.0 | 7.34 |
| 23Q4 (16) | 58.81 | 1.22 | 6.6 | 7.0 | -8.26 | 5.11 | 4.27 | 4.15 | 14.17 | 1.43 | 0.7 | 78.75 | 11.90 | -9.36 | -1.4 | 7.26 | 2.89 | 7.1 | 2.43 | -0.51 | 67.69 | 5029 | 7.34 | 7.34 |
| 23Q3 (15) | 58.1 | 1.59 | 14.96 | 7.63 | 3.25 | 10.58 | 4.1 | 9.33 | 19.88 | 1.42 | 52.69 | 40.59 | 13.13 | 1.63 | -3.81 | 7.06 | 7.62 | 4.28 | 2.44 | 50.3 | 22.3 | 4685 | 0.0 | 3.1 |
| 23Q2 (14) | 57.19 | 8.5 | 11.07 | 7.39 | 11.46 | 8.04 | 3.75 | -2.34 | 5.93 | 0.93 | 17.72 | -17.7 | 12.92 | 2.73 | -2.73 | 6.56 | -9.99 | -4.63 | 1.63 | 8.5 | -25.9 | 4685 | 0.0 | 3.1 |
| 23Q1 (13) | 52.71 | -4.46 | 10.78 | 6.63 | -0.45 | 11.99 | 3.84 | 2.67 | 5.79 | 0.79 | -1.25 | -10.23 | 12.58 | 4.2 | 1.09 | 7.29 | 7.47 | -4.51 | 1.50 | 3.36 | -18.96 | 4685 | 0.0 | 3.1 |
| 22Q4 (12) | 55.17 | 9.16 | 2.81 | 6.66 | -3.48 | -1.33 | 3.74 | 9.36 | -1.32 | 0.8 | -20.79 | -46.31 | 12.07 | -11.58 | -4.03 | 6.78 | 0.18 | -4.02 | 1.45 | -27.44 | -47.78 | 4685 | 3.1 | 3.1 |
| 22Q3 (11) | 50.54 | -1.85 | 2.95 | 6.9 | 0.88 | 4.86 | 3.42 | -3.39 | 2.4 | 1.01 | -10.62 | 42.25 | 13.65 | 2.77 | 1.85 | 6.77 | -1.57 | -0.54 | 2.00 | -8.94 | 38.17 | 4544 | 0.0 | -7.02 |
| 22Q2 (10) | 51.49 | 8.22 | 4.51 | 6.84 | 15.54 | 5.23 | 3.54 | -2.48 | -5.09 | 1.13 | 28.41 | 37.8 | 13.28 | 6.77 | 0.69 | 6.88 | -9.88 | -9.19 | 2.19 | 18.66 | 31.86 | 4544 | 0.0 | -7.02 |
| 22Q1 (9) | 47.58 | -11.33 | 2.1 | 5.92 | -12.3 | -5.73 | 3.63 | -4.22 | 1.11 | 0.88 | -40.94 | -26.67 | 12.44 | -1.09 | -7.67 | 7.63 | 8.02 | -0.97 | 1.85 | -33.39 | -28.18 | 4544 | 0.0 | -7.02 |
| 21Q4 (8) | 53.66 | 9.31 | 8.54 | 6.75 | 2.58 | 6.3 | 3.79 | 13.47 | 2.71 | 1.49 | 109.86 | -17.22 | 12.58 | -6.15 | -2.06 | 7.06 | 3.81 | -5.37 | 2.78 | 91.99 | -23.73 | 4544 | -7.02 | -7.02 |
| 21Q3 (7) | 49.09 | -0.37 | 2.38 | 6.58 | 1.23 | -1.05 | 3.34 | -10.46 | 5.36 | 0.71 | -13.41 | -42.74 | 13.40 | 1.6 | -3.35 | 6.80 | -10.13 | 2.92 | 1.45 | -13.1 | -44.07 | 4887 | 0.0 | 2.95 |
| 21Q2 (6) | 49.27 | 5.73 | 15.47 | 6.5 | 3.5 | 11.88 | 3.73 | 3.9 | 12.01 | 0.82 | -31.67 | -6.82 | 13.19 | -2.11 | -3.11 | 7.57 | -1.73 | -2.99 | 1.66 | -35.37 | -19.3 | 4887 | 0.0 | 2.95 |
| 21Q1 (5) | 46.6 | -5.74 | 28.87 | 6.28 | -1.1 | 9.22 | 3.59 | -2.71 | 9.12 | 1.2 | -33.33 | 126.42 | 13.48 | 4.92 | -15.25 | 7.70 | 3.22 | -15.33 | 2.58 | -29.27 | 75.69 | 4887 | 0.0 | 6.84 |
| 20Q4 (4) | 49.44 | 3.11 | 0.0 | 6.35 | -4.51 | 0.0 | 3.69 | 16.4 | 0.0 | 1.8 | 45.16 | 0.0 | 12.84 | -7.39 | 0.0 | 7.46 | 12.9 | 0.0 | 3.64 | 40.79 | 0.0 | 4887 | 2.95 | 0.0 |
| 20Q3 (3) | 47.95 | 12.37 | 0.0 | 6.65 | 14.46 | 0.0 | 3.17 | -4.8 | 0.0 | 1.24 | 40.91 | 0.0 | 13.87 | 1.85 | 0.0 | 6.61 | -15.29 | 0.0 | 2.59 | 25.39 | 0.0 | 4747 | 0.0 | 0.0 |
| 20Q2 (2) | 42.67 | 18.0 | 0.0 | 5.81 | 1.04 | 0.0 | 3.33 | 1.22 | 0.0 | 0.88 | 66.04 | 0.0 | 13.62 | -14.37 | 0.0 | 7.80 | -14.23 | 0.0 | 2.06 | 40.71 | 0.0 | 4747 | 3.78 | 0.0 |
| 20Q1 (1) | 36.16 | 0.0 | 0.0 | 5.75 | 0.0 | 0.0 | 3.29 | 0.0 | 0.0 | 0.53 | 0.0 | 0.0 | 15.90 | 0.0 | 0.0 | 9.10 | 0.0 | 0.0 | 1.47 | 0.0 | 0.0 | 4574 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 237.38 | 4.66 | 30.68 | 7.05 | 17.72 | 10.96 | 5.47 | 19.43 | 12.92 | 2.28 | 7.46 | 6.01 | 2.30 | 14.11 | 5029 | 0.0 |
| 2023 (9) | 226.8 | 10.75 | 28.66 | 8.89 | 15.97 | 11.37 | 4.58 | 19.58 | 12.64 | -1.68 | 7.04 | 0.55 | 2.02 | 7.97 | 5029 | 7.34 |
| 2022 (8) | 204.78 | 3.1 | 26.32 | 0.8 | 14.34 | -0.83 | 3.83 | -9.46 | 12.85 | -2.23 | 7.00 | -3.81 | 1.87 | -12.18 | 4685 | 3.1 |
| 2021 (7) | 198.62 | 12.71 | 26.11 | 6.27 | 14.46 | 7.27 | 4.23 | -4.94 | 13.15 | -5.72 | 7.28 | -4.83 | 2.13 | -15.66 | 4544 | -7.02 |
| 2020 (6) | 176.22 | -3.94 | 24.57 | -16.0 | 13.48 | -3.99 | 4.45 | 5.2 | 13.94 | -12.56 | 7.65 | -0.05 | 2.53 | 9.51 | 4887 | 2.95 |
| 2019 (5) | 183.44 | 0.31 | 29.25 | 8.98 | 14.04 | -1.2 | 4.23 | 39.6 | 15.95 | 8.64 | 7.65 | -1.5 | 2.31 | 39.17 | 4747 | 3.78 |
| 2018 (4) | 182.87 | 6.49 | 26.84 | 4.56 | 14.21 | 6.12 | 3.03 | 1.68 | 14.68 | -1.81 | 7.77 | -0.34 | 1.66 | -4.52 | 4574 | 4.6 |
| 2017 (3) | 171.73 | 5.36 | 25.67 | 5.2 | 13.39 | -4.56 | 2.98 | 9.16 | 14.95 | -0.14 | 7.80 | -9.41 | 1.74 | 3.61 | 4373 | -0.52 |
| 2016 (2) | 163.0 | 5.3 | 24.4 | 4.9 | 14.03 | 18.2 | 2.73 | 96.4 | 14.97 | -0.38 | 8.61 | 12.25 | 1.67 | 86.52 | 4396 | 5.8 |
| 2015 (1) | 154.8 | 4.37 | 23.26 | 11.08 | 11.87 | 5.98 | 1.39 | 10.32 | 15.03 | 0 | 7.67 | 0 | 0.90 | 0 | 4155 | 2.62 |
