- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 28.99 | 5.11 | 13.64 | 12.55 | -7.92 | 11.56 | 1.95 | 13.37 | 8.33 | 0.68 | -9.33 | -4.23 | 43.29 | -12.4 | -1.84 | 6.73 | 7.86 | -4.67 | 2.35 | -13.74 | -15.72 | 864 | 0.0 | 5.75 |
| 24Q2 (19) | 27.58 | 17.46 | 3.49 | 13.63 | 23.24 | -1.37 | 1.72 | 11.69 | 2.38 | 0.75 | 22.95 | -3.85 | 49.42 | 4.92 | -4.7 | 6.24 | -4.92 | -1.07 | 2.72 | 4.67 | -7.09 | 864 | 0.0 | 5.75 |
| 24Q1 (18) | 23.48 | -26.62 | 5.77 | 11.06 | -23.14 | 0.55 | 1.54 | -24.14 | 2.67 | 0.61 | -30.68 | 15.09 | 47.10 | 4.75 | -4.94 | 6.56 | 3.39 | -2.93 | 2.60 | -5.53 | 8.82 | 864 | 0.0 | 5.75 |
| 23Q4 (17) | 32.0 | 25.44 | 2.43 | 14.39 | 27.91 | -2.9 | 2.03 | 12.78 | 7.41 | 0.88 | 23.94 | 12.82 | 44.97 | 1.97 | -5.21 | 6.34 | -10.09 | 4.86 | 2.75 | -1.19 | 10.14 | 864 | 5.75 | 5.75 |
| 23Q3 (16) | 25.51 | -4.28 | 2.37 | 11.25 | -18.6 | 2.46 | 1.8 | 7.14 | 2.27 | 0.71 | -8.97 | -7.79 | 44.10 | -14.96 | 0.09 | 7.06 | 11.93 | -0.09 | 2.78 | -4.91 | -9.92 | 817 | 0.0 | 5.97 |
| 23Q2 (15) | 26.65 | 20.05 | -2.09 | 13.82 | 25.64 | -0.65 | 1.68 | 12.0 | 9.09 | 0.78 | 47.17 | 8.33 | 51.86 | 4.66 | 1.48 | 6.30 | -6.7 | 11.42 | 2.93 | 22.6 | 10.65 | 817 | 0.0 | 5.97 |
| 23Q1 (14) | 22.2 | -28.94 | 8.13 | 11.0 | -25.78 | 6.9 | 1.5 | -20.63 | 22.95 | 0.53 | -32.05 | -14.52 | 49.55 | 4.45 | -1.14 | 6.76 | 11.68 | 13.7 | 2.39 | -4.38 | -20.95 | 817 | 0.0 | 5.97 |
| 22Q4 (13) | 31.24 | 25.36 | 7.02 | 14.82 | 34.97 | 9.62 | 1.89 | 7.39 | 9.25 | 0.78 | 1.3 | -2.5 | 47.44 | 7.67 | 2.42 | 6.05 | -14.34 | 2.08 | 2.50 | -19.19 | -8.9 | 817 | 5.97 | 5.97 |
| 22Q3 (12) | 24.92 | -8.45 | 3.66 | 10.98 | -21.06 | -2.83 | 1.76 | 14.29 | 15.03 | 0.77 | 6.94 | 5.48 | 44.06 | -13.78 | -6.26 | 7.06 | 24.83 | 10.97 | 3.09 | 16.81 | 1.75 | 771 | 0.0 | 2.39 |
| 22Q2 (11) | 27.22 | 32.59 | 8.71 | 13.91 | 35.18 | 16.89 | 1.54 | 26.23 | 0.65 | 0.72 | 16.13 | -1.37 | 51.10 | 1.96 | 7.53 | 5.66 | -4.79 | -7.41 | 2.65 | -12.41 | -9.27 | 771 | 0.0 | 2.39 |
| 22Q1 (10) | 20.53 | -29.67 | 4.11 | 10.29 | -23.89 | 5.11 | 1.22 | -29.48 | 0.0 | 0.62 | -22.5 | -6.06 | 50.12 | 8.21 | 0.96 | 5.94 | 0.27 | -3.95 | 3.02 | 10.19 | -9.77 | 771 | 0.0 | 2.39 |
| 21Q4 (9) | 29.19 | 21.42 | 6.42 | 13.52 | 19.65 | 7.22 | 1.73 | 13.07 | 4.22 | 0.8 | 9.59 | 11.11 | 46.32 | -1.46 | 0.75 | 5.93 | -6.88 | -2.07 | 2.74 | -9.75 | 4.41 | 771 | 2.39 | 2.39 |
| 21Q3 (8) | 24.04 | -3.99 | 10.89 | 11.3 | -5.04 | 12.1 | 1.53 | 0.0 | 8.51 | 0.73 | 0.0 | 8.96 | 47.00 | -1.09 | 1.1 | 6.36 | 4.16 | -2.14 | 3.04 | 4.16 | -1.74 | 753 | 0.0 | 5.17 |
| 21Q2 (7) | 25.04 | 26.98 | 11.39 | 11.9 | 21.55 | 6.06 | 1.53 | 25.41 | 22.4 | 0.73 | 10.61 | 17.74 | 47.52 | -4.27 | -4.78 | 6.11 | -1.23 | 9.89 | 2.92 | -12.89 | 5.7 | 753 | 0.0 | 5.17 |
| 21Q1 (6) | 19.72 | -28.11 | -1.84 | 9.79 | -22.36 | -5.41 | 1.22 | -26.51 | 0.0 | 0.66 | -8.33 | 29.41 | 49.65 | 7.99 | -3.64 | 6.19 | 2.23 | 1.88 | 3.35 | 27.51 | 31.84 | 753 | 0.0 | 5.17 |
| 20Q4 (5) | 27.43 | 26.52 | 1.11 | 12.61 | 25.1 | -1.33 | 1.66 | 17.73 | 16.9 | 0.72 | 7.46 | 28.57 | 45.97 | -1.12 | -2.41 | 6.05 | -6.95 | 15.62 | 2.62 | -15.06 | 27.17 | 753 | 5.17 | 3.86 |
| 20Q3 (4) | 21.68 | -3.56 | 0.0 | 10.08 | -10.16 | 0.0 | 1.41 | 12.8 | 0.0 | 0.67 | 8.06 | 0.0 | 46.49 | -6.85 | 0.0 | 6.50 | 16.96 | 0.0 | 3.09 | 12.05 | 0.0 | 716 | 0.0 | 0.0 |
| 20Q2 (3) | 22.48 | 11.9 | 0.0 | 11.22 | 8.41 | 0.0 | 1.25 | 2.46 | 0.0 | 0.62 | 21.57 | 0.0 | 49.91 | -3.12 | 0.0 | 5.56 | -8.43 | 0.0 | 2.76 | 8.64 | 0.0 | 716 | 0.0 | 0.0 |
| 20Q1 (2) | 20.09 | -25.95 | 0.0 | 10.35 | -19.01 | 0.0 | 1.22 | -14.08 | 0.0 | 0.51 | -8.93 | 0.0 | 51.52 | 9.37 | 0.0 | 6.07 | 16.02 | 0.0 | 2.54 | 22.98 | 0.0 | 716 | -1.24 | 0.0 |
| 19Q4 (1) | 27.13 | 0.0 | 0.0 | 12.78 | 0.0 | 0.0 | 1.42 | 0.0 | 0.0 | 0.56 | 0.0 | 0.0 | 47.11 | 0.0 | 0.0 | 5.23 | 0.0 | 0.0 | 2.06 | 0.0 | 0.0 | 725 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 106.35 | 2.35 | 50.46 | 0.92 | 7.02 | 9.86 | 2.9 | 0.0 | 47.45 | -1.4 | 6.60 | 7.34 | 2.73 | -2.29 | 817 | 0.0 |
| 2022 (9) | 103.91 | 6.05 | 50.0 | 7.5 | 6.39 | 6.32 | 2.9 | -0.68 | 48.12 | 1.37 | 6.15 | 0.26 | 2.79 | -6.35 | 817 | 5.97 |
| 2021 (8) | 97.98 | 6.87 | 46.51 | 5.11 | 6.01 | 8.48 | 2.92 | 15.42 | 47.47 | -1.65 | 6.13 | 1.51 | 2.98 | 7.99 | 771 | 2.39 |
| 2020 (7) | 91.68 | -0.77 | 44.25 | -1.78 | 5.54 | 3.36 | 2.53 | 33.16 | 48.27 | -1.02 | 6.04 | 4.16 | 2.76 | 34.19 | 753 | 5.17 |
| 2019 (6) | 92.39 | 0.61 | 45.05 | 5.38 | 5.36 | 3.08 | 1.9 | 2.7 | 48.76 | 4.74 | 5.80 | 2.45 | 2.06 | 2.08 | 716 | -1.24 |
| 2018 (5) | 91.83 | -2.18 | 42.75 | -14.21 | 5.2 | 11.11 | 1.85 | 15.62 | 46.55 | -12.29 | 5.66 | 13.59 | 2.01 | 18.21 | 725 | 3.57 |
| 2017 (4) | 93.88 | 2.21 | 49.83 | -0.42 | 4.68 | -17.46 | 1.6 | 40.35 | 53.08 | -2.57 | 4.99 | -19.25 | 1.70 | 37.32 | 700 | 11.82 |
| 2016 (3) | 91.85 | 26.72 | 50.04 | 23.71 | 5.67 | 32.17 | 1.14 | 15.15 | 54.48 | -2.38 | 6.17 | 4.3 | 1.24 | -9.13 | 626 | 18.11 |
| 2015 (2) | 72.48 | 15.36 | 40.45 | 18.41 | 4.29 | -6.94 | 0.99 | 17.86 | 55.81 | 2.65 | 5.92 | -19.33 | 1.37 | 2.17 | 530 | 5.79 |
| 2014 (1) | 62.83 | 11.42 | 34.16 | 6.52 | 4.61 | 30.23 | 0.84 | -8.7 | 54.37 | 0 | 7.34 | 0 | 1.34 | 0 | 501 | 7.51 |
