- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 25.75 | -13.53 | 10.52 | 1.53 | -1.29 | 31.9 | 0.7 | 7.69 | 45.83 | 0.18 | -14.29 | 20.0 | 5.94 | 14.16 | 19.35 | 2.72 | 24.55 | 31.96 | 0.70 | -0.87 | 8.58 | 454 | 0.0 | -6.39 |
| 24Q2 (19) | 29.78 | 16.97 | 23.72 | 1.55 | 40.91 | 7.64 | 0.65 | 22.64 | 27.45 | 0.21 | 31.25 | 50.0 | 5.20 | 20.47 | -13.0 | 2.18 | 4.85 | 3.01 | 0.71 | 12.21 | 21.24 | 454 | 0.0 | -6.39 |
| 24Q1 (18) | 25.46 | 14.12 | 3.29 | 1.1 | 22.22 | -4.35 | 0.53 | 15.22 | 3.92 | 0.16 | -15.79 | 14.29 | 4.32 | 7.1 | -7.39 | 2.08 | 0.96 | 0.62 | 0.63 | -26.21 | 10.65 | 454 | 0.0 | -6.39 |
| 23Q4 (17) | 22.31 | -4.25 | -10.29 | 0.9 | -22.41 | -31.3 | 0.46 | -4.17 | -11.54 | 0.19 | 26.67 | 0.0 | 4.03 | -18.97 | -23.41 | 2.06 | 0.09 | -1.39 | 0.85 | 32.29 | 11.47 | 454 | -6.39 | -6.39 |
| 23Q3 (16) | 23.3 | -3.2 | -7.47 | 1.16 | -19.44 | -12.12 | 0.48 | -5.88 | -25.0 | 0.15 | 7.14 | -11.76 | 4.98 | -16.78 | -5.03 | 2.06 | -2.77 | -18.95 | 0.64 | 10.68 | -4.65 | 485 | 0.0 | -2.22 |
| 23Q2 (15) | 24.07 | -2.35 | -9.0 | 1.44 | 25.22 | -7.1 | 0.51 | 0.0 | -31.08 | 0.14 | 0.0 | -22.22 | 5.98 | 28.23 | 2.09 | 2.12 | 2.41 | -24.27 | 0.58 | 2.41 | -14.53 | 485 | 0.0 | -2.22 |
| 23Q1 (14) | 24.65 | -0.88 | -15.58 | 1.15 | -12.21 | -33.91 | 0.51 | -1.92 | -25.0 | 0.14 | -26.32 | -22.22 | 4.67 | -11.43 | -21.71 | 2.07 | -1.05 | -11.16 | 0.57 | -25.66 | -7.87 | 485 | 0.0 | -2.22 |
| 22Q4 (13) | 24.87 | -1.23 | 14.13 | 1.31 | -0.76 | -7.09 | 0.52 | -18.75 | -14.75 | 0.19 | 11.76 | 0.0 | 5.27 | 0.48 | -18.6 | 2.09 | -17.74 | -25.31 | 0.76 | 13.16 | -12.38 | 485 | -2.22 | -2.22 |
| 22Q3 (12) | 25.18 | -4.8 | 13.53 | 1.32 | -14.84 | -1.49 | 0.64 | -13.51 | -1.54 | 0.17 | -5.56 | 6.25 | 5.24 | -10.54 | -13.23 | 2.54 | -9.15 | -13.27 | 0.68 | -0.79 | -6.41 | 496 | 0.0 | -11.11 |
| 22Q2 (11) | 26.45 | -9.42 | 7.3 | 1.55 | -10.92 | -6.63 | 0.74 | 8.82 | 10.45 | 0.18 | 0.0 | 0.0 | 5.86 | -1.66 | -12.98 | 2.80 | 20.14 | 2.93 | 0.68 | 10.4 | -6.81 | 496 | 0.0 | -11.11 |
| 22Q1 (10) | 29.2 | 34.01 | 24.95 | 1.74 | 23.4 | 11.54 | 0.68 | 11.48 | 11.48 | 0.18 | -5.26 | 12.5 | 5.96 | -7.91 | -10.73 | 2.33 | -16.81 | -10.78 | 0.62 | -29.3 | -9.96 | 496 | 0.0 | -11.11 |
| 21Q4 (9) | 21.79 | -1.76 | 10.72 | 1.41 | 5.22 | 11.9 | 0.61 | -6.15 | 17.31 | 0.19 | 18.75 | -36.67 | 6.47 | 7.11 | 1.07 | 2.80 | -4.47 | 5.95 | 0.87 | 20.88 | -42.8 | 496 | -11.11 | -11.11 |
| 21Q3 (8) | 22.18 | -10.02 | 4.62 | 1.34 | -19.28 | 2.29 | 0.65 | -2.99 | 0.0 | 0.16 | -11.11 | 33.33 | 6.04 | -10.29 | -2.23 | 2.93 | 7.82 | -4.42 | 0.72 | -1.21 | 27.44 | 558 | 0.0 | -1.59 |
| 21Q2 (7) | 24.65 | 5.48 | 21.13 | 1.66 | 6.41 | 40.68 | 0.67 | 9.84 | 24.07 | 0.18 | 12.5 | 63.64 | 6.73 | 0.88 | 16.14 | 2.72 | 4.13 | 2.43 | 0.73 | 6.66 | 35.09 | 558 | 0.0 | -1.59 |
| 21Q1 (6) | 23.37 | 18.75 | -0.97 | 1.56 | 23.81 | 27.87 | 0.61 | 17.31 | 22.0 | 0.16 | -46.67 | 60.0 | 6.68 | 4.26 | 29.13 | 2.61 | -1.21 | 23.2 | 0.68 | -55.09 | 61.57 | 558 | 0.0 | 0.0 |
| 20Q4 (5) | 19.68 | -7.17 | -13.27 | 1.26 | -3.82 | 10.53 | 0.52 | -20.0 | 13.04 | 0.3 | 150.0 | 100.0 | 6.40 | 3.61 | 27.43 | 2.64 | -13.82 | 30.33 | 1.52 | 169.31 | 130.59 | 558 | -1.59 | 0.0 |
| 20Q3 (4) | 21.2 | 4.18 | 0.0 | 1.31 | 11.02 | 0.0 | 0.65 | 20.37 | 0.0 | 0.12 | 9.09 | 0.0 | 6.18 | 6.57 | 0.0 | 3.07 | 15.54 | 0.0 | 0.57 | 4.72 | 0.0 | 567 | 0.0 | 0.0 |
| 20Q2 (3) | 20.35 | -13.77 | 0.0 | 1.18 | -3.28 | 0.0 | 0.54 | 8.0 | 0.0 | 0.11 | 10.0 | 0.0 | 5.80 | 12.17 | 0.0 | 2.65 | 25.25 | 0.0 | 0.54 | 27.57 | 0.0 | 567 | 1.61 | 0.0 |
| 20Q1 (2) | 23.6 | 4.01 | 0.0 | 1.22 | 7.02 | 0.0 | 0.5 | 8.7 | 0.0 | 0.1 | -33.33 | 0.0 | 5.17 | 2.89 | 0.0 | 2.12 | 4.5 | 0.0 | 0.42 | -35.9 | 0.0 | 558 | 0.0 | 0.0 |
| 19Q4 (1) | 22.69 | 0.0 | 0.0 | 1.14 | 0.0 | 0.0 | 0.46 | 0.0 | 0.0 | 0.15 | 0.0 | 0.0 | 5.02 | 0.0 | 0.0 | 2.03 | 0.0 | 0.0 | 0.66 | 0.0 | 0.0 | 558 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 94.32 | -10.77 | 4.64 | -21.49 | 1.96 | -24.03 | 0.62 | -13.89 | 4.92 | -12.01 | 2.08 | -14.86 | 0.66 | -3.49 | 485 | 0.0 |
| 2022 (9) | 105.71 | 14.91 | 5.91 | -1.17 | 2.58 | 1.57 | 0.72 | 4.35 | 5.59 | -14.0 | 2.44 | -11.61 | 0.68 | -9.2 | 485 | -2.22 |
| 2021 (8) | 91.99 | 8.45 | 5.98 | 20.32 | 2.54 | 14.93 | 0.69 | 9.52 | 6.50 | 10.94 | 2.76 | 5.97 | 0.75 | 0.99 | 496 | -11.11 |
| 2020 (7) | 84.82 | -3.58 | 4.97 | 12.19 | 2.21 | 9.95 | 0.63 | 26.0 | 5.86 | 16.36 | 2.61 | 14.03 | 0.74 | 30.68 | 558 | -1.59 |
| 2019 (6) | 87.97 | -10.1 | 4.43 | -3.7 | 2.01 | -18.62 | 0.5 | -3.85 | 5.04 | 7.12 | 2.28 | -9.48 | 0.57 | 6.95 | 567 | 1.61 |
| 2018 (5) | 97.85 | 11.35 | 4.6 | -2.54 | 2.47 | -7.49 | 0.52 | -7.14 | 4.70 | -12.47 | 2.52 | -16.92 | 0.53 | -16.6 | 558 | 10.06 |
| 2017 (4) | 87.88 | 2.5 | 4.72 | -3.28 | 2.67 | 10.33 | 0.56 | 3.7 | 5.37 | -5.63 | 3.04 | 7.64 | 0.64 | 1.18 | 507 | 3.26 |
| 2016 (3) | 85.74 | -9.38 | 4.88 | 3.17 | 2.42 | 10.0 | 0.54 | 28.57 | 5.69 | 13.86 | 2.82 | 21.39 | 0.63 | 41.89 | 491 | -2.58 |
| 2015 (2) | 94.62 | -14.56 | 4.73 | -12.24 | 2.2 | 37.5 | 0.42 | 100.0 | 5.00 | 2.71 | 2.33 | 60.94 | 0.44 | 134.09 | 504 | 5.44 |
| 2014 (1) | 110.75 | -2.18 | 5.39 | -3.92 | 1.6 | 16.79 | 0.21 | 0.0 | 4.87 | 0 | 1.44 | 0 | 0.19 | 0 | 478 | -2.25 |
