- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 1.05 | -31.37 | -11.76 | 0.05 | -28.57 | 0.0 | 0.23 | -14.81 | -4.17 | 0 | 0 | 0 | 4.76 | 4.08 | 13.33 | 21.90 | 24.13 | 8.61 | 0.00 | 0 | 0 | 92 | 0.0 | -3.16 |
| 24Q2 (19) | 1.53 | 30.77 | 45.71 | 0.07 | 40.0 | 75.0 | 0.27 | 145.45 | 145.45 | 0 | 0 | 0 | 4.58 | 7.06 | 20.1 | 17.65 | 87.7 | 68.45 | 0.00 | 0 | 0 | 92 | -2.13 | -1.08 |
| 24Q1 (18) | 1.17 | -10.0 | -4.88 | 0.05 | 0.0 | 0.0 | 0.11 | 22.22 | 0.0 | 0 | 0 | 0 | 4.27 | 11.11 | 5.13 | 9.40 | 35.8 | 5.13 | 0.00 | 0 | 0 | 94 | 4.44 | 4.44 |
| 23Q4 (17) | 1.3 | 9.24 | 27.45 | 0.05 | 0.0 | 25.0 | 0.09 | -62.5 | -10.0 | 0 | 0 | 0 | 3.85 | -8.46 | -1.92 | 6.92 | -65.67 | -29.38 | 0.00 | 0 | 0 | 90 | -5.26 | 2.27 |
| 23Q3 (16) | 1.19 | 13.33 | -15.6 | 0.05 | 25.0 | -16.67 | 0.24 | 118.18 | 41.18 | 0 | 0 | 0 | 4.20 | 10.29 | -1.26 | 20.17 | 92.51 | 67.28 | 0.00 | 0 | 0 | 95 | 2.15 | 5.56 |
| 23Q2 (15) | 1.05 | -14.63 | -37.5 | 0.04 | -20.0 | -50.0 | 0.11 | 0.0 | 22.22 | 0 | 0 | 0 | 3.81 | -6.29 | -20.0 | 10.48 | 17.14 | 95.56 | 0.00 | 0 | 0 | 93 | 3.33 | 5.68 |
| 23Q1 (14) | 1.23 | 20.59 | -23.6 | 0.05 | 25.0 | -37.5 | 0.11 | 10.0 | 22.22 | 0 | 0 | 0 | 4.07 | 3.66 | -18.19 | 8.94 | -8.78 | 59.98 | 0.00 | 0 | 0 | 90 | 2.27 | 2.27 |
| 22Q4 (13) | 1.02 | -27.66 | -42.37 | 0.04 | -33.33 | -50.0 | 0.1 | -41.18 | 42.86 | 0 | 0 | 0 | 3.92 | -7.84 | -13.24 | 9.80 | -18.69 | 147.9 | 0.00 | 0 | 0 | 88 | -2.22 | -2.22 |
| 22Q3 (12) | 1.41 | -16.07 | -10.76 | 0.06 | -25.0 | -14.29 | 0.17 | 88.89 | 112.5 | 0 | 0 | 0 | 4.26 | -10.64 | -3.95 | 12.06 | 125.06 | 138.12 | 0.00 | 0 | 0 | 90 | 2.27 | 2.27 |
| 22Q2 (11) | 1.68 | 4.35 | 7.69 | 0.08 | 0.0 | 14.29 | 0.09 | 0.0 | 0.0 | 0 | 0 | 0 | 4.76 | -4.17 | 6.12 | 5.36 | -4.17 | -7.14 | 0.00 | 0 | 0 | 88 | 0.0 | 0.0 |
| 22Q1 (10) | 1.61 | -9.04 | 20.15 | 0.08 | 0.0 | 33.33 | 0.09 | 28.57 | 12.5 | 0 | 0 | 0 | 4.97 | 9.94 | 10.97 | 5.59 | 41.35 | -6.37 | 0.00 | 0 | 0 | 88 | -2.22 | -1.12 |
| 21Q4 (9) | 1.77 | 12.03 | 38.28 | 0.08 | 14.29 | 33.33 | 0.07 | -12.5 | -12.5 | 0 | 0 | 0 | 4.52 | 2.02 | -3.58 | 3.95 | -21.89 | -36.72 | 0.00 | 0 | 0 | 90 | 2.27 | -1.1 |
| 21Q3 (8) | 1.58 | 1.28 | 41.07 | 0.07 | 0.0 | 40.0 | 0.08 | -11.11 | 33.33 | 0 | 0 | 0 | 4.43 | -1.27 | -0.76 | 5.06 | -12.24 | -5.49 | 0.00 | 0 | 0 | 88 | 0.0 | -3.3 |
| 21Q2 (7) | 1.56 | 16.42 | 48.57 | 0.07 | 16.67 | 16.67 | 0.09 | 12.5 | 80.0 | 0 | 0 | 0 | 4.49 | 0.21 | -21.47 | 5.77 | -3.37 | 21.15 | 0.00 | 0 | 0 | 88 | -1.12 | -5.38 |
| 21Q1 (6) | 1.34 | 4.69 | 2.29 | 0.06 | 0.0 | -14.29 | 0.08 | 0.0 | 33.33 | 0 | 0 | 0 | 4.48 | -4.48 | -16.2 | 5.97 | -4.48 | 30.35 | 0.00 | 0 | 0 | 89 | -2.2 | -6.32 |
| 20Q4 (5) | 1.28 | 14.29 | -15.23 | 0.06 | 20.0 | 0.0 | 0.08 | 33.33 | 0.0 | 0 | 0 | 0 | 4.69 | 5.0 | 17.97 | 6.25 | 16.67 | 17.97 | 0.00 | 0 | 0 | 91 | 0.0 | -5.21 |
| 20Q3 (4) | 1.12 | 6.67 | 0.0 | 0.05 | -16.67 | 0.0 | 0.06 | 20.0 | 0.0 | 0 | 0 | 0.0 | 4.46 | -21.87 | 0.0 | 5.36 | 12.5 | 0.0 | 0.00 | 0 | 0.0 | 91 | -2.15 | 0.0 |
| 20Q2 (3) | 1.05 | -19.85 | 0.0 | 0.06 | -14.29 | 0.0 | 0.05 | -16.67 | 0.0 | 0 | 0 | 0.0 | 5.71 | 6.94 | 0.0 | 4.76 | 3.97 | 0.0 | 0.00 | 0 | 0.0 | 93 | -2.11 | 0.0 |
| 20Q1 (2) | 1.31 | -13.25 | 0.0 | 0.07 | 16.67 | 0.0 | 0.06 | -25.0 | 0.0 | 0 | 0 | 0.0 | 5.34 | 34.48 | 0.0 | 4.58 | -13.55 | 0.0 | 0.00 | 0 | 0.0 | 95 | -1.04 | 0.0 |
| 19Q4 (1) | 1.51 | 0.0 | 0.0 | 0.06 | 0.0 | 0.0 | 0.08 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 3.97 | 0.0 | 0.0 | 5.30 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 96 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 4.76 | -16.64 | 0.19 | -26.92 | 0.56 | 27.27 | 0 | 0 | 3.99 | -12.34 | 11.76 | 52.67 | 0.00 | 0 | 90 | 2.27 |
| 2022 (9) | 5.71 | -8.64 | 0.26 | -10.34 | 0.44 | 37.5 | 0 | 0 | 4.55 | -1.87 | 7.71 | 50.5 | 0.00 | 0 | 88 | -2.22 |
| 2021 (8) | 6.25 | 31.3 | 0.29 | 20.83 | 0.32 | 28.0 | 0 | 0 | 4.64 | -7.97 | 5.12 | -2.52 | 0.00 | 0 | 90 | -1.1 |
| 2020 (7) | 4.76 | -19.73 | 0.24 | -4.0 | 0.25 | -7.41 | 0 | 0 | 5.04 | 19.6 | 5.25 | 15.35 | 0.00 | 0 | 91 | -5.21 |
| 2019 (6) | 5.93 | -11.76 | 0.25 | -7.41 | 0.27 | -6.9 | 0 | 0 | 4.22 | 4.93 | 4.55 | 5.51 | 0.00 | 0 | 96 | 1.05 |
| 2018 (5) | 6.72 | 1.2 | 0.27 | -6.9 | 0.29 | 3.57 | 0 | 0 | 4.02 | -8.0 | 4.32 | 2.34 | 0.00 | 0 | 95 | 11.76 |
| 2017 (4) | 6.64 | 6.75 | 0.29 | -3.33 | 0.28 | -6.67 | 0 | 0 | 4.37 | -9.45 | 4.22 | -12.57 | 0.00 | 0 | 85 | 10.39 |
| 2016 (3) | 6.22 | -5.61 | 0.3 | -3.23 | 0.3 | 15.38 | 0 | 0 | 4.82 | 2.53 | 4.82 | 22.25 | 0.00 | 0 | 77 | 0.0 |
| 2015 (2) | 6.59 | -12.02 | 0.31 | -3.12 | 0.26 | -3.7 | 0.01 | -75.0 | 4.70 | 10.11 | 3.95 | 9.45 | 0.15 | -71.59 | 77 | 1.32 |
| 2014 (1) | 7.49 | 13.48 | 0.32 | 6.67 | 0.27 | 12.5 | 0.04 | 33.33 | 4.27 | 0 | 3.60 | 0 | 0.53 | 0 | 76 | 0.0 |
