- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 5.1 | 16.44 | 23.79 | 0.27 | -6.9 | 3.85 | 0.31 | -6.06 | -3.12 | 0.39 | 2.63 | -7.14 | 5.29 | -20.04 | -16.11 | 6.08 | -19.32 | -21.74 | 7.65 | -11.86 | -24.99 | 0 | 0 | 0 |
| 24Q2 (19) | 4.38 | -2.88 | 5.04 | 0.29 | 20.83 | 0.0 | 0.33 | 6.45 | 6.45 | 0.38 | -2.56 | -2.56 | 6.62 | 24.42 | -4.79 | 7.53 | 9.61 | 1.35 | 8.68 | 0.33 | -7.24 | 0 | 0 | 0 |
| 24Q1 (18) | 4.51 | 10.0 | 3.2 | 0.24 | -11.11 | 4.35 | 0.31 | 19.23 | 0.0 | 0.39 | -9.3 | 0.0 | 5.32 | -19.19 | 1.11 | 6.87 | 8.39 | -3.1 | 8.65 | -17.55 | -3.1 | 0 | 0 | 0 |
| 23Q4 (17) | 4.1 | -0.49 | -19.45 | 0.27 | 3.85 | -15.62 | 0.26 | -18.75 | -7.14 | 0.43 | 2.38 | -8.51 | 6.59 | 4.35 | 4.75 | 6.34 | -18.35 | 15.28 | 10.49 | 2.88 | 13.58 | 0 | 0 | 0 |
| 23Q3 (16) | 4.12 | -1.2 | -31.9 | 0.26 | -10.34 | -10.34 | 0.32 | 3.23 | 3.23 | 0.42 | 7.69 | 2.44 | 6.31 | -9.26 | 31.65 | 7.77 | 4.48 | 51.58 | 10.19 | 9.0 | 50.43 | 0 | 0 | 0 |
| 23Q2 (15) | 4.17 | -4.58 | -31.41 | 0.29 | 26.09 | 3.57 | 0.31 | 0.0 | 6.9 | 0.39 | 0.0 | -9.3 | 6.95 | 32.13 | 51.01 | 7.43 | 4.8 | 55.86 | 9.35 | 4.8 | 32.24 | 0 | 0 | 0 |
| 23Q1 (14) | 4.37 | -14.15 | -16.28 | 0.23 | -28.12 | -14.81 | 0.31 | 10.71 | 3.33 | 0.39 | -17.02 | 11.43 | 5.26 | -16.28 | 1.75 | 7.09 | 28.96 | 23.43 | 8.92 | -3.35 | 33.1 | 0 | 0 | 0 |
| 22Q4 (13) | 5.09 | -15.87 | -9.27 | 0.32 | 10.34 | 0.0 | 0.28 | -9.68 | -6.67 | 0.47 | 14.63 | 20.51 | 6.29 | 31.16 | 10.22 | 5.50 | 7.36 | 2.87 | 9.23 | 36.25 | 32.82 | 0 | 0 | 0 |
| 22Q3 (12) | 6.05 | -0.49 | 18.86 | 0.29 | 3.57 | 16.0 | 0.31 | 6.9 | 14.81 | 0.41 | -4.65 | 2.5 | 4.79 | 4.09 | -2.41 | 5.12 | 7.43 | -3.4 | 6.78 | -4.18 | -13.76 | 0 | 0 | 0 |
| 22Q2 (11) | 6.08 | 16.48 | 25.62 | 0.28 | 3.7 | 7.69 | 0.29 | -3.33 | 7.41 | 0.43 | 22.86 | 16.22 | 4.61 | -10.96 | -14.27 | 4.77 | -17.01 | -14.5 | 7.07 | 5.48 | -7.49 | 0 | 0 | 0 |
| 22Q1 (10) | 5.22 | -6.95 | -9.38 | 0.27 | -15.62 | 12.5 | 0.3 | 0.0 | 11.11 | 0.35 | -10.26 | -5.41 | 5.17 | -9.32 | 24.14 | 5.75 | 7.47 | 22.61 | 6.70 | -3.55 | 4.38 | 0 | 0 | 0 |
| 21Q4 (9) | 5.61 | 10.22 | 23.3 | 0.32 | 28.0 | 39.13 | 0.3 | 11.11 | 36.36 | 0.39 | -2.5 | 11.43 | 5.70 | 16.14 | 12.84 | 5.35 | 0.81 | 10.6 | 6.95 | -11.54 | -9.63 | 0 | 0 | 0 |
| 21Q3 (8) | 5.09 | 5.17 | -0.2 | 0.25 | -3.85 | 8.7 | 0.27 | 0.0 | 0.0 | 0.4 | 8.11 | 2.56 | 4.91 | -8.57 | 8.91 | 5.30 | -4.91 | 0.2 | 7.86 | 2.8 | 2.77 | 0 | 0 | 0 |
| 21Q2 (7) | 4.84 | -15.97 | -8.51 | 0.26 | 8.33 | 0.0 | 0.27 | 0.0 | 3.85 | 0.37 | 0.0 | -2.63 | 5.37 | 28.93 | 9.3 | 5.58 | 19.01 | 13.5 | 7.64 | 19.01 | 6.42 | 0 | 0 | 0 |
| 21Q1 (6) | 5.76 | 26.59 | 12.5 | 0.24 | 4.35 | -4.0 | 0.27 | 22.73 | 3.85 | 0.37 | 5.71 | -2.63 | 4.17 | -17.57 | -14.67 | 4.69 | -3.05 | -7.69 | 6.42 | -16.49 | -13.45 | 0 | 0 | 0 |
| 20Q4 (5) | 4.55 | -10.78 | -31.68 | 0.23 | 0.0 | -14.81 | 0.22 | -18.52 | -21.43 | 0.35 | -10.26 | -18.6 | 5.05 | 12.09 | 24.69 | 4.84 | -8.67 | 15.01 | 7.69 | 0.59 | 19.14 | 0 | 0 | 0 |
| 20Q3 (4) | 5.1 | -3.59 | 0.0 | 0.23 | -11.54 | 0.0 | 0.27 | 3.85 | 0.0 | 0.39 | 2.63 | 0.0 | 4.51 | -8.24 | 0.0 | 5.29 | 7.71 | 0.0 | 7.65 | 6.46 | 0.0 | 0 | 0 | 0.0 |
| 20Q2 (3) | 5.29 | 3.32 | 0.0 | 0.26 | 4.0 | 0.0 | 0.26 | 0.0 | 0.0 | 0.38 | 0.0 | 0.0 | 4.91 | 0.66 | 0.0 | 4.91 | -3.21 | 0.0 | 7.18 | -3.21 | 0.0 | 0 | 0 | 0.0 |
| 20Q1 (2) | 5.12 | -23.12 | 0.0 | 0.25 | -7.41 | 0.0 | 0.26 | -7.14 | 0.0 | 0.38 | -11.63 | 0.0 | 4.88 | 20.44 | 0.0 | 5.08 | 20.79 | 0.0 | 7.42 | 14.95 | 0.0 | 0 | 0 | 0.0 |
| 19Q4 (1) | 6.66 | 0.0 | 0.0 | 0.27 | 0.0 | 0.0 | 0.28 | 0.0 | 0.0 | 0.43 | 0.0 | 0.0 | 4.05 | 0.0 | 0.0 | 4.20 | 0.0 | 0.0 | 6.46 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 16.77 | -25.27 | 1.04 | -10.34 | 1.2 | 0.84 | 1.63 | -1.21 | 6.20 | 19.97 | 7.16 | 34.93 | 9.72 | 32.19 | 0 | 0 |
| 2022 (9) | 22.44 | 5.25 | 1.16 | 8.41 | 1.19 | 8.18 | 1.65 | 7.84 | 5.17 | 3.0 | 5.30 | 2.78 | 7.35 | 2.46 | 0 | 0 |
| 2021 (8) | 21.32 | 6.33 | 1.07 | 9.18 | 1.1 | 8.91 | 1.53 | 1.32 | 5.02 | 2.68 | 5.16 | 2.42 | 7.18 | -4.71 | 0 | 0 |
| 2020 (7) | 20.05 | -8.82 | 0.98 | -19.67 | 1.01 | -8.18 | 1.51 | -2.58 | 4.89 | -11.9 | 5.04 | 0.7 | 7.53 | 6.85 | 0 | 0 |
| 2019 (6) | 21.99 | 7.58 | 1.22 | 11.93 | 1.1 | 2.8 | 1.55 | 33.62 | 5.55 | 4.04 | 5.00 | -4.44 | 7.05 | 24.2 | 0 | 0 |
| 2018 (5) | 20.44 | 13.87 | 1.09 | 47.3 | 1.07 | 12.63 | 1.16 | 14.85 | 5.33 | 29.35 | 5.23 | -1.09 | 5.68 | 0.86 | 0 | 0 |
| 2017 (4) | 17.95 | 1.82 | 0.74 | -3.9 | 0.95 | 55.74 | 1.01 | 8.6 | 4.12 | -5.61 | 5.29 | 52.96 | 5.63 | 6.67 | 0 | 0 |
| 2016 (3) | 17.63 | -4.55 | 0.77 | 5.48 | 0.61 | -14.08 | 0.93 | -8.82 | 4.37 | 10.51 | 3.46 | -9.99 | 5.28 | -4.48 | 672 | 0.0 |
| 2015 (2) | 18.47 | 3.24 | 0.73 | 25.86 | 0.71 | -1.39 | 1.02 | -2.86 | 3.95 | 21.91 | 3.84 | -4.49 | 5.52 | -5.91 | 672 | 0.0 |
| 2014 (1) | 17.89 | -2.19 | 0.58 | 38.1 | 0.72 | 5.88 | 1.05 | -3.67 | 3.24 | 0 | 4.02 | 0 | 5.87 | 0 | 672 | 0.0 |
