- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 6.86 | 1.93 | 8.89 | 0.39 | -4.88 | 11.43 | 0.42 | -4.55 | -8.7 | 0.16 | 0.0 | 0.0 | 5.69 | -6.68 | 2.33 | 6.12 | -6.35 | -16.15 | 2.33 | -1.9 | -8.16 | 357 | 0.0 | -4.55 |
| 24Q2 (19) | 6.73 | 8.03 | 22.59 | 0.41 | 13.89 | 24.24 | 0.44 | 4.76 | 12.82 | 0.16 | 0.0 | 0.0 | 6.09 | 5.43 | 1.35 | 6.54 | -3.02 | -7.97 | 2.38 | -7.43 | -18.42 | 357 | 0.0 | -4.55 |
| 24Q1 (18) | 6.23 | 0.97 | 9.11 | 0.36 | -2.7 | 9.09 | 0.42 | -2.33 | 2.44 | 0.16 | -5.88 | 6.67 | 5.78 | -3.64 | -0.01 | 6.74 | -3.27 | -6.11 | 2.57 | -6.79 | -2.24 | 357 | 0.0 | -4.55 |
| 23Q4 (17) | 6.17 | -2.06 | -1.91 | 0.37 | 5.71 | 2.78 | 0.43 | -6.52 | 19.44 | 0.17 | 6.25 | 6.25 | 6.00 | 7.94 | 4.78 | 6.97 | -4.55 | 21.77 | 2.76 | 8.49 | 8.32 | 357 | -4.55 | -4.55 |
| 23Q3 (16) | 6.3 | 14.75 | -11.14 | 0.35 | 6.06 | -12.5 | 0.46 | 17.95 | 17.95 | 0.16 | 0.0 | -15.79 | 5.56 | -7.58 | -1.53 | 7.30 | 2.78 | 32.74 | 2.54 | -12.86 | -5.23 | 374 | 0.0 | -3.36 |
| 23Q2 (15) | 5.49 | -3.85 | -32.89 | 0.33 | 0.0 | -17.5 | 0.39 | -4.88 | -2.5 | 0.16 | 6.67 | -15.79 | 6.01 | 4.01 | 22.92 | 7.10 | -1.07 | 45.27 | 2.91 | 10.94 | 25.47 | 374 | 0.0 | -3.36 |
| 23Q1 (14) | 5.71 | -9.22 | -28.71 | 0.33 | -8.33 | -19.51 | 0.41 | 13.89 | 20.59 | 0.15 | -6.25 | -11.76 | 5.78 | 0.98 | 12.91 | 7.18 | 25.46 | 69.16 | 2.63 | 3.27 | 23.78 | 374 | 0.0 | -3.36 |
| 22Q4 (13) | 6.29 | -11.28 | -27.78 | 0.36 | -10.0 | -5.26 | 0.36 | -7.69 | 24.14 | 0.16 | -15.79 | -11.11 | 5.72 | 1.45 | 31.19 | 5.72 | 4.05 | 71.9 | 2.54 | -5.08 | 23.09 | 374 | -3.36 | -3.36 |
| 22Q3 (12) | 7.09 | -13.33 | -8.87 | 0.4 | 0.0 | 2.56 | 0.39 | -2.5 | 2.63 | 0.19 | 0.0 | 11.76 | 5.64 | 15.37 | 12.55 | 5.50 | 12.49 | 12.62 | 2.68 | 15.37 | 22.64 | 387 | 0.0 | 8.71 |
| 22Q2 (11) | 8.18 | 2.12 | -5.98 | 0.4 | -2.44 | -11.11 | 0.4 | 17.65 | 2.56 | 0.19 | 11.76 | 0.0 | 4.89 | -4.47 | -5.46 | 4.89 | 15.2 | 9.08 | 2.32 | 9.44 | 6.36 | 387 | 0.0 | 8.71 |
| 22Q1 (10) | 8.01 | -8.04 | 17.45 | 0.41 | 7.89 | 10.81 | 0.34 | 17.24 | -5.56 | 0.17 | -5.56 | 0.0 | 5.12 | 17.32 | -5.65 | 4.24 | 27.49 | -19.59 | 2.12 | 2.7 | -14.86 | 387 | 0.0 | 8.71 |
| 21Q4 (9) | 8.71 | 11.95 | 18.02 | 0.38 | -2.56 | -2.56 | 0.29 | -23.68 | -46.3 | 0.18 | 5.88 | -5.26 | 4.36 | -12.97 | -17.44 | 3.33 | -31.83 | -54.5 | 2.07 | -5.42 | -19.73 | 387 | 8.71 | 8.71 |
| 21Q3 (8) | 7.78 | -10.57 | 17.7 | 0.39 | -13.33 | -7.14 | 0.38 | -2.56 | 15.15 | 0.17 | -10.53 | -5.56 | 5.01 | -3.08 | -21.11 | 4.88 | 8.96 | -2.17 | 2.19 | 0.05 | -19.76 | 356 | 0.0 | 14.84 |
| 21Q2 (7) | 8.7 | 27.57 | 100.92 | 0.45 | 21.62 | 73.08 | 0.39 | 8.33 | 62.5 | 0.19 | 11.76 | 18.75 | 5.17 | -4.66 | -13.86 | 4.48 | -15.08 | -19.12 | 2.18 | -12.39 | -40.9 | 356 | 0.0 | 14.84 |
| 21Q1 (6) | 6.82 | -7.59 | 28.44 | 0.37 | -5.13 | 42.31 | 0.36 | -33.33 | 33.33 | 0.17 | -10.53 | 0.0 | 5.43 | 2.66 | 10.8 | 5.28 | -27.86 | 3.81 | 2.49 | -3.18 | -22.14 | 356 | 0.0 | 10.9 |
| 20Q4 (5) | 7.38 | 11.65 | -12.04 | 0.39 | -7.14 | -15.22 | 0.54 | 63.64 | 17.39 | 0.19 | 5.56 | -5.0 | 5.28 | -16.83 | -3.61 | 7.32 | 46.56 | 33.46 | 2.57 | -5.46 | 8.0 | 356 | 14.84 | 10.9 |
| 20Q3 (4) | 6.61 | 52.66 | 0.0 | 0.42 | 61.54 | 0.0 | 0.33 | 37.5 | 0.0 | 0.18 | 12.5 | 0.0 | 6.35 | 5.82 | 0.0 | 4.99 | -9.93 | 0.0 | 2.72 | -26.3 | 0.0 | 310 | 0.0 | 0.0 |
| 20Q2 (3) | 4.33 | -18.46 | 0.0 | 0.26 | 0.0 | 0.0 | 0.24 | -11.11 | 0.0 | 0.16 | -5.88 | 0.0 | 6.00 | 22.63 | 0.0 | 5.54 | 9.01 | 0.0 | 3.70 | 15.42 | 0.0 | 310 | -3.43 | 0.0 |
| 20Q1 (2) | 5.31 | -36.71 | 0.0 | 0.26 | -43.48 | 0.0 | 0.27 | -41.3 | 0.0 | 0.17 | -15.0 | 0.0 | 4.90 | -10.69 | 0.0 | 5.08 | -7.26 | 0.0 | 3.20 | 34.3 | 0.0 | 321 | 0.0 | 0.0 |
| 19Q4 (1) | 8.39 | 0.0 | 0.0 | 0.46 | 0.0 | 0.0 | 0.46 | 0.0 | 0.0 | 0.2 | 0.0 | 0.0 | 5.48 | 0.0 | 0.0 | 5.48 | 0.0 | 0.0 | 2.38 | 0.0 | 0.0 | 321 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 23.68 | -19.92 | 1.38 | -12.1 | 1.69 | 12.67 | 0.64 | -9.86 | 5.83 | 9.76 | 7.14 | 40.69 | 2.70 | 12.56 | 374 | 0.0 |
| 2022 (9) | 29.57 | -7.62 | 1.57 | -1.26 | 1.5 | 6.38 | 0.71 | 1.43 | 5.31 | 6.89 | 5.07 | 15.16 | 2.40 | 9.8 | 374 | -3.36 |
| 2021 (8) | 32.01 | 35.46 | 1.59 | 19.55 | 1.41 | 2.17 | 0.7 | 0.0 | 4.97 | -11.75 | 4.40 | -24.57 | 2.19 | -26.18 | 387 | 8.71 |
| 2020 (7) | 23.63 | -25.57 | 1.33 | -17.39 | 1.38 | -11.54 | 0.7 | -11.39 | 5.63 | 11.0 | 5.84 | 18.86 | 2.96 | 19.06 | 356 | 14.84 |
| 2019 (6) | 31.75 | -13.63 | 1.61 | -1.83 | 1.56 | 35.65 | 0.79 | 6.76 | 5.07 | 13.66 | 4.91 | 57.06 | 2.49 | 23.6 | 310 | -3.43 |
| 2018 (5) | 36.76 | 10.56 | 1.64 | 0.0 | 1.15 | 1.77 | 0.74 | -3.9 | 4.46 | -9.55 | 3.13 | -7.95 | 2.01 | -13.07 | 321 | -0.62 |
| 2017 (4) | 33.25 | 10.58 | 1.64 | -1.8 | 1.13 | -8.87 | 0.77 | -4.94 | 4.93 | -11.19 | 3.40 | -17.59 | 2.32 | -14.03 | 323 | -0.92 |
| 2016 (3) | 30.07 | -10.53 | 1.67 | -6.18 | 1.24 | -43.12 | 0.81 | 3.85 | 5.55 | 4.87 | 4.12 | -36.42 | 2.69 | 16.07 | 326 | 1.56 |
| 2015 (2) | 33.61 | -25.19 | 1.78 | -10.1 | 2.18 | 4.31 | 0.78 | 9.86 | 5.30 | 20.18 | 6.49 | 39.44 | 2.32 | 46.86 | 321 | -22.09 |
| 2014 (1) | 44.93 | -4.93 | 1.98 | 8.79 | 2.09 | 6.63 | 0.71 | 12.7 | 4.41 | 0 | 4.65 | 0 | 1.58 | 0 | 412 | 3.0 |
