玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)6.64-3.217.620.415.1310.810.420.0-2.330.1918.7511.766.178.612.976.333.31-9.242.8622.683.853570.00.0
24Q3 (19)6.861.938.890.39-4.8811.430.42-4.55-8.70.160.00.05.69-6.682.336.12-6.35-16.152.33-1.9-8.163570.0-4.55
24Q2 (18)6.738.0322.590.4113.8924.240.444.7612.820.160.00.06.095.431.356.54-3.02-7.972.38-7.43-18.423570.0-4.55
24Q1 (17)6.230.979.110.36-2.79.090.42-2.332.440.16-5.886.675.78-3.64-0.016.74-3.27-6.112.57-6.79-2.243570.0-4.55
23Q4 (16)6.17-2.06-1.910.375.712.780.43-6.5219.440.176.256.256.007.944.786.97-4.5521.772.768.498.32357-4.55-4.55
23Q3 (15)6.314.75-11.140.356.06-12.50.4617.9517.950.160.0-15.795.56-7.58-1.537.302.7832.742.54-12.86-5.233740.0-3.36
23Q2 (14)5.49-3.85-32.890.330.0-17.50.39-4.88-2.50.166.67-15.796.014.0122.927.10-1.0745.272.9110.9425.473740.0-3.36
23Q1 (13)5.71-9.22-28.710.33-8.33-19.510.4113.8920.590.15-6.25-11.765.780.9812.917.1825.4669.162.633.2723.783740.0-3.36
22Q4 (12)6.29-11.28-27.780.36-10.0-5.260.36-7.6924.140.16-15.79-11.115.721.4531.195.724.0571.92.54-5.0823.09374-3.36-3.36
22Q3 (11)7.09-13.33-8.870.40.02.560.39-2.52.630.190.011.765.6415.3712.555.5012.4912.622.6815.3722.643870.08.71
22Q2 (10)8.182.12-5.980.4-2.44-11.110.417.652.560.1911.760.04.89-4.47-5.464.8915.29.082.329.446.363870.08.71
22Q1 (9)8.01-8.0417.450.417.8910.810.3417.24-5.560.17-5.560.05.1217.32-5.654.2427.49-19.592.122.7-14.863870.08.71
21Q4 (8)8.7111.9518.020.38-2.56-2.560.29-23.68-46.30.185.88-5.264.36-12.97-17.443.33-31.83-54.52.07-5.42-19.733878.718.71
21Q3 (7)7.78-10.5717.70.39-13.33-7.140.38-2.5615.150.17-10.53-5.565.01-3.08-21.114.888.96-2.172.190.05-19.763560.014.84
21Q2 (6)8.727.57100.920.4521.6273.080.398.3362.50.1911.7618.755.17-4.66-13.864.48-15.08-19.122.18-12.39-40.93560.014.84
21Q1 (5)6.82-7.5928.440.37-5.1342.310.36-33.3333.330.17-10.530.05.432.6610.85.28-27.863.812.49-3.18-22.143560.010.9
20Q4 (4)7.3811.650.00.39-7.140.00.5463.640.00.195.560.05.28-16.830.07.3246.560.02.57-5.460.035614.840.0
20Q3 (3)6.6152.660.00.4261.540.00.3337.50.00.1812.50.06.355.820.04.99-9.930.02.72-26.30.03100.00.0
20Q2 (2)4.33-18.460.00.260.00.00.24-11.110.00.16-5.880.06.0022.630.05.549.010.03.7015.420.0310-3.430.0
20Q1 (1)5.310.00.00.260.00.00.270.00.00.170.00.04.900.00.05.080.00.03.200.00.03210.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)26.4611.741.5814.491.70.590.663.125.972.466.42-9.982.49-7.713570.0
2023 (9)23.68-19.921.38-12.11.6912.670.64-9.865.839.767.1440.692.7012.56357-4.55
2022 (8)29.57-7.621.57-1.261.56.380.711.435.316.895.0715.162.409.8374-3.36
2021 (7)32.0135.461.5919.551.412.170.70.04.97-11.754.40-24.572.19-26.183878.71
2020 (6)23.63-25.571.33-17.391.38-11.540.7-11.395.6311.05.8418.862.9619.0635614.84
2019 (5)31.75-13.631.61-1.831.5635.650.796.765.0713.664.9157.062.4923.6310-3.43
2018 (4)36.7610.561.640.01.151.770.74-3.94.46-9.553.13-7.952.01-13.07321-0.62
2017 (3)33.2510.581.64-1.81.13-8.870.77-4.944.93-11.193.40-17.592.32-14.03323-0.92
2016 (2)30.07-10.531.67-6.181.24-43.120.813.855.554.874.12-36.422.6916.073261.56
2015 (1)33.61-25.191.78-10.12.184.310.789.865.3006.4902.320321-22.09

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