- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q2 (20) | 1.74 | 37.01 | 1.75 | 0.28 | 3.7 | -15.15 | 0.2 | 42.86 | 11.11 | 0.25 | 13.64 | 108.33 | 16.09 | -24.31 | -16.61 | 11.49 | 4.27 | 9.2 | 14.37 | -17.06 | 104.74 | 0 | 0 | 0 |
24Q1 (19) | 1.27 | -14.77 | -11.19 | 0.27 | -25.0 | 0.0 | 0.14 | -6.67 | -26.32 | 0.22 | 22.22 | 69.23 | 21.26 | -12.01 | 12.6 | 11.02 | 9.5 | -17.03 | 17.32 | 43.39 | 90.55 | 0 | 0 | 0 |
23Q4 (18) | 1.49 | -6.29 | -9.15 | 0.36 | -2.7 | 16.13 | 0.15 | -25.0 | 36.36 | 0.18 | -28.0 | 5.88 | 24.16 | 3.83 | 27.82 | 10.07 | -19.97 | 50.09 | 12.08 | -23.17 | 16.54 | 0 | 0 | 0 |
23Q3 (17) | 1.59 | -7.02 | -2.45 | 0.37 | 12.12 | 85.0 | 0.2 | 11.11 | 5.26 | 0.25 | 108.33 | -16.67 | 23.27 | 20.58 | 89.65 | 12.58 | 19.5 | 7.91 | 15.72 | 124.06 | -14.57 | 0 | 0 | 0 |
23Q2 (16) | 1.71 | 19.58 | 11.04 | 0.33 | 22.22 | 135.71 | 0.18 | -5.26 | 5.88 | 0.12 | -7.69 | -57.14 | 19.30 | 2.21 | 112.28 | 10.53 | -20.78 | -4.64 | 7.02 | -22.81 | -61.4 | 0 | 0 | 0 |
23Q1 (15) | 1.43 | -12.8 | 16.26 | 0.27 | -12.9 | 125.0 | 0.19 | 72.73 | 18.75 | 0.13 | -23.53 | -48.0 | 18.88 | -0.11 | 93.53 | 13.29 | 98.09 | 2.14 | 9.09 | -12.3 | -55.27 | 0 | 0 | 0 |
22Q4 (14) | 1.64 | 0.61 | 16.31 | 0.31 | 55.0 | 158.33 | 0.11 | -42.11 | -31.25 | 0.17 | -43.33 | -32.0 | 18.90 | 54.05 | 122.1 | 6.71 | -42.46 | -40.89 | 10.37 | -43.68 | -41.54 | 0 | 0 | 0 |
22Q3 (13) | 1.63 | 5.84 | 17.27 | 0.2 | 42.86 | 122.22 | 0.19 | 11.76 | 72.73 | 0.3 | 7.14 | 114.29 | 12.27 | 34.97 | 89.5 | 11.66 | 5.59 | 47.3 | 18.40 | 1.23 | 82.73 | 0 | 0 | 0 |
22Q2 (12) | 1.54 | 25.2 | 27.27 | 0.14 | 16.67 | 27.27 | 0.17 | 6.25 | 41.67 | 0.28 | 12.0 | 40.0 | 9.09 | -6.82 | 0.0 | 11.04 | -15.14 | 11.31 | 18.18 | -10.55 | 10.0 | 0 | 0 | 0 |
22Q1 (11) | 1.23 | -12.77 | 10.81 | 0.12 | 0.0 | 50.0 | 0.16 | 0.0 | 14.29 | 0.25 | 0.0 | 47.06 | 9.76 | 14.63 | 35.37 | 13.01 | 14.63 | 3.14 | 20.33 | 14.63 | 32.71 | 0 | 0 | 0 |
21Q4 (10) | 1.41 | 1.44 | 14.63 | 0.12 | 33.33 | 33.33 | 0.16 | 45.45 | 33.33 | 0.25 | 78.57 | 47.06 | 8.51 | 31.44 | 16.31 | 11.35 | 43.39 | 16.31 | 17.73 | 76.04 | 28.29 | 0 | 0 | 0 |
21Q3 (9) | 1.39 | 14.88 | 20.87 | 0.09 | -18.18 | 12.5 | 0.11 | -8.33 | -15.38 | 0.14 | -30.0 | -30.0 | 6.47 | -28.78 | -6.92 | 7.91 | -20.2 | -29.99 | 10.07 | -39.06 | -42.09 | 0 | 0 | 0 |
21Q2 (8) | 1.21 | 9.01 | 4.31 | 0.11 | 37.5 | 37.5 | 0.12 | -14.29 | -7.69 | 0.2 | 17.65 | 17.65 | 9.09 | 26.14 | 31.82 | 9.92 | -21.37 | -11.51 | 16.53 | 7.92 | 12.79 | 0 | 0 | 0 |
21Q1 (7) | 1.11 | -9.76 | 7.77 | 0.08 | -11.11 | -11.11 | 0.14 | 16.67 | 16.67 | 0.17 | 0.0 | 13.33 | 7.21 | -1.5 | -17.52 | 12.61 | 29.28 | 8.26 | 15.32 | 10.81 | 5.17 | 0 | 0 | 0 |
20Q4 (6) | 1.23 | 6.96 | 9.82 | 0.09 | 12.5 | -25.0 | 0.12 | -7.69 | 9.09 | 0.17 | -15.0 | -26.09 | 7.32 | 5.18 | -31.71 | 9.76 | -13.7 | -0.67 | 13.82 | -20.53 | -32.7 | 0 | 0 | 0 |
20Q3 (5) | 1.15 | -0.86 | -4.96 | 0.08 | 0.0 | -27.27 | 0.13 | 0.0 | 18.18 | 0.2 | 17.65 | 53.85 | 6.96 | 0.87 | -23.48 | 11.30 | 0.87 | 24.35 | 17.39 | 18.67 | 61.87 | 0 | 0 | 0 |
20Q2 (4) | 1.16 | 12.62 | 0.0 | 0.08 | -11.11 | 0.0 | 0.13 | 8.33 | 0.0 | 0.17 | 13.33 | 0.0 | 6.90 | -21.07 | 0.0 | 11.21 | -3.81 | 0.0 | 14.66 | 0.63 | 0.0 | 0 | 0 | 0.0 |
20Q1 (3) | 1.03 | -8.04 | 0.0 | 0.09 | -25.0 | 0.0 | 0.12 | 9.09 | 0.0 | 0.15 | -34.78 | 0.0 | 8.74 | -18.45 | 0.0 | 11.65 | 18.62 | 0.0 | 14.56 | -29.08 | 0.0 | 0 | 0 | 0.0 |
19Q4 (2) | 1.12 | -7.44 | 0.0 | 0.12 | 9.09 | 0.0 | 0.11 | 0.0 | 0.0 | 0.23 | 76.92 | 0.0 | 10.71 | 17.86 | 0.0 | 9.82 | 8.04 | 0.0 | 20.54 | 91.14 | 0.0 | 0 | 0 | 0.0 |
19Q3 (1) | 1.21 | 0.0 | 0.0 | 0.11 | 0.0 | 0.0 | 0.11 | 0.0 | 0.0 | 0.13 | 0.0 | 0.0 | 9.09 | 0.0 | 0.0 | 9.09 | 0.0 | 0.0 | 10.74 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 6.22 | 2.98 | 1.33 | 70.51 | 0.73 | 15.87 | 0.69 | -31.0 | 21.38 | 65.58 | 11.74 | 12.52 | 11.09 | -33.0 | 0 | 0 |
2022 (9) | 6.04 | 17.97 | 0.78 | 95.0 | 0.63 | 18.87 | 1.0 | 31.58 | 12.91 | 65.3 | 10.43 | 0.76 | 16.56 | 11.54 | 0 | 0 |
2021 (8) | 5.12 | 11.79 | 0.4 | 17.65 | 0.53 | 6.0 | 0.76 | 10.14 | 7.81 | 5.24 | 10.35 | -5.18 | 14.84 | -1.47 | 0 | 0 |
2020 (7) | 4.58 | 1.33 | 0.34 | -15.0 | 0.5 | 11.11 | 0.69 | 2.99 | 7.42 | -16.11 | 10.92 | 9.66 | 15.07 | 1.64 | 0 | 0 |
2019 (6) | 4.52 | 5.61 | 0.4 | -2.44 | 0.45 | 0.0 | 0.67 | 31.37 | 8.85 | -7.62 | 9.96 | -5.31 | 14.82 | 24.4 | 0 | 0 |
2018 (5) | 4.28 | 0.0 | 0.41 | -16.33 | 0.45 | -4.26 | 0.51 | 18.6 | 9.58 | -16.33 | 10.51 | -4.26 | 11.92 | 18.6 | 0 | 0 |
2017 (4) | 4.28 | 27.38 | 0.49 | -2.0 | 0.47 | -21.67 | 0.43 | 19.44 | 11.45 | -23.07 | 10.98 | -38.5 | 10.05 | -6.23 | 0 | 0 |
2016 (3) | 3.36 | 28.74 | 0.5 | -1.96 | 0.6 | 15.38 | 0.36 | -26.53 | 14.88 | -23.84 | 17.86 | -10.37 | 10.71 | -42.93 | 96 | 0.0 |
2015 (2) | 2.61 | 6.1 | 0.51 | 4.08 | 0.52 | 20.93 | 0.49 | 48.48 | 19.54 | -1.9 | 19.92 | 13.98 | 18.77 | 39.95 | 96 | 0.0 |
2014 (1) | 2.46 | 5.58 | 0.49 | 25.64 | 0.43 | 7.5 | 0.33 | 3.12 | 19.92 | 0 | 17.48 | 0 | 13.41 | 0 | 96 | 0.0 |