玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)1.740.09.430.2-28.57-45.950.215.05.00.3124.024.011.49-28.57-50.6112.075.0-4.0517.8224.013.31000
24Q2 (19)1.7437.011.750.283.7-15.150.242.8611.110.2513.64108.3316.09-24.31-16.6111.494.279.214.37-17.06104.74000
24Q1 (18)1.27-14.77-11.190.27-25.00.00.14-6.67-26.320.2222.2269.2321.26-12.0112.611.029.5-17.0317.3243.3990.55000
23Q4 (17)1.49-6.29-9.150.36-2.716.130.15-25.036.360.18-28.05.8824.163.8327.8210.07-19.9750.0912.08-23.1716.54000
23Q3 (16)1.59-7.02-2.450.3712.1285.00.211.115.260.25108.33-16.6723.2720.5889.6512.5819.57.9115.72124.06-14.57000
23Q2 (15)1.7119.5811.040.3322.22135.710.18-5.265.880.12-7.69-57.1419.302.21112.2810.53-20.78-4.647.02-22.81-61.4000
23Q1 (14)1.43-12.816.260.27-12.9125.00.1972.7318.750.13-23.53-48.018.88-0.1193.5313.2998.092.149.09-12.3-55.27000
22Q4 (13)1.640.6116.310.3155.0158.330.11-42.11-31.250.17-43.33-32.018.9054.05122.16.71-42.46-40.8910.37-43.68-41.54000
22Q3 (12)1.635.8417.270.242.86122.220.1911.7672.730.37.14114.2912.2734.9789.511.665.5947.318.401.2382.73000
22Q2 (11)1.5425.227.270.1416.6727.270.176.2541.670.2812.040.09.09-6.820.011.04-15.1411.3118.18-10.5510.0000
22Q1 (10)1.23-12.7710.810.120.050.00.160.014.290.250.047.069.7614.6335.3713.0114.633.1420.3314.6332.71000
21Q4 (9)1.411.4414.630.1233.3333.330.1645.4533.330.2578.5747.068.5131.4416.3111.3543.3916.3117.7376.0428.29000
21Q3 (8)1.3914.8820.870.09-18.1812.50.11-8.33-15.380.14-30.0-30.06.47-28.78-6.927.91-20.2-29.9910.07-39.06-42.09000
21Q2 (7)1.219.014.310.1137.537.50.12-14.29-7.690.217.6517.659.0926.1431.829.92-21.37-11.5116.537.9212.79000
21Q1 (6)1.11-9.767.770.08-11.11-11.110.1416.6716.670.170.013.337.21-1.5-17.5212.6129.288.2615.3210.815.17000
20Q4 (5)1.236.969.820.0912.5-25.00.12-7.699.090.17-15.0-26.097.325.18-31.719.76-13.7-0.6713.82-20.53-32.7000
20Q3 (4)1.15-0.860.00.080.00.00.130.00.00.217.650.06.960.870.011.300.870.017.3918.670.0000.0
20Q2 (3)1.1612.620.00.08-11.110.00.138.330.00.1713.330.06.90-21.070.011.21-3.810.014.660.630.0000.0
20Q1 (2)1.03-8.040.00.09-25.00.00.129.090.00.15-34.780.08.74-18.450.011.6518.620.014.56-29.080.0000.0
19Q4 (1)1.120.00.00.120.00.00.110.00.00.230.00.010.710.00.09.820.00.020.540.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)6.222.981.3370.510.7315.870.69-31.021.3865.5811.7412.5211.09-33.000
2022 (9)6.0417.970.7895.00.6318.871.031.5812.9165.310.430.7616.5611.5400
2021 (8)5.1211.790.417.650.536.00.7610.147.815.2410.35-5.1814.84-1.4700
2020 (7)4.581.330.34-15.00.511.110.692.997.42-16.1110.929.6615.071.6400
2019 (6)4.525.610.4-2.440.450.00.6731.378.85-7.629.96-5.3114.8224.400
2018 (5)4.280.00.41-16.330.45-4.260.5118.69.58-16.3310.51-4.2611.9218.600
2017 (4)4.2827.380.49-2.00.47-21.670.4319.4411.45-23.0710.98-38.510.05-6.2300
2016 (3)3.3628.740.5-1.960.615.380.36-26.5314.88-23.8417.86-10.3710.71-42.93960.0
2015 (2)2.616.10.514.080.5220.930.4948.4819.54-1.919.9213.9818.7739.95960.0
2014 (1)2.465.580.4925.640.437.50.333.1219.92017.48013.410960.0

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