- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 1.9 | 54.47 | 179.41 | 0.1 | 66.67 | 400.0 | 0.14 | -6.67 | 55.56 | 0.62 | -12.68 | -17.33 | 5.26 | 7.89 | 78.95 | 7.37 | -39.58 | -44.33 | 32.63 | -43.47 | -70.41 | 83 | 0.0 | 33.87 |
| 24Q2 (19) | 1.23 | 68.49 | 78.26 | 0.06 | -14.29 | 500.0 | 0.15 | -11.76 | 114.29 | 0.71 | -2.74 | 14.52 | 4.88 | -49.13 | 236.59 | 12.20 | -47.63 | 20.21 | 57.72 | -42.28 | -35.76 | 83 | 0.0 | 33.87 |
| 24Q1 (18) | 0.73 | -24.74 | 97.3 | 0.07 | 0.0 | 0 | 0.17 | -45.16 | 240.0 | 0.73 | -1.35 | 21.67 | 9.59 | 32.88 | 0 | 23.29 | -27.13 | 72.33 | 100.00 | 31.08 | -38.33 | 83 | 0.0 | 33.87 |
| 23Q4 (17) | 0.97 | 42.65 | 44.78 | 0.07 | 250.0 | 0 | 0.31 | 244.44 | 416.67 | 0.74 | -1.33 | 42.31 | 7.22 | 145.36 | 0 | 31.96 | 141.47 | 256.87 | 76.29 | -30.83 | -1.7 | 83 | 33.87 | 33.87 |
| 23Q3 (16) | 0.68 | -1.45 | 61.9 | 0.02 | 100.0 | 0 | 0.09 | 28.57 | 50.0 | 0.75 | 20.97 | 53.06 | 2.94 | 102.94 | 0 | 13.24 | 30.46 | -7.35 | 110.29 | 22.75 | -5.46 | 62 | 0.0 | 5.08 |
| 23Q2 (15) | 0.69 | 86.49 | 97.14 | 0.01 | 0 | 0 | 0.07 | 40.0 | 75.0 | 0.62 | 3.33 | 16.98 | 1.45 | 0 | 0 | 10.14 | -24.93 | -11.23 | 89.86 | -44.59 | -40.66 | 62 | 0.0 | 5.08 |
| 23Q1 (14) | 0.37 | -44.78 | 5.71 | 0 | 0 | 0 | 0.05 | -16.67 | -50.0 | 0.6 | 15.38 | 9.09 | 0.00 | 0 | 0 | 13.51 | 50.9 | -52.7 | 162.16 | 108.94 | 3.19 | 62 | 0.0 | 5.08 |
| 22Q4 (13) | 0.67 | 59.52 | 81.08 | 0 | 0 | 0 | 0.06 | 0.0 | 20.0 | 0.52 | 6.12 | -7.14 | 0.00 | 0 | 0 | 8.96 | -37.31 | -33.73 | 77.61 | -33.48 | -48.72 | 62 | 5.08 | 5.08 |
| 22Q3 (12) | 0.42 | 20.0 | 0.0 | 0 | 0 | 100.0 | 0.06 | 50.0 | -14.29 | 0.49 | -7.55 | -22.22 | 0.00 | 0 | 100.0 | 14.29 | 25.0 | -14.29 | 116.67 | -22.96 | -22.22 | 59 | 0.0 | 31.11 |
| 22Q2 (11) | 0.35 | 0.0 | -25.53 | 0 | 0 | 0 | 0.04 | -60.0 | -33.33 | 0.53 | -3.64 | -11.67 | 0.00 | 0 | 0 | 11.43 | -60.0 | -10.48 | 151.43 | -3.64 | 18.62 | 59 | 0.0 | 31.11 |
| 22Q1 (10) | 0.35 | -5.41 | -51.39 | 0 | 0 | -100.0 | 0.1 | 100.0 | 100.0 | 0.55 | -1.79 | -6.78 | 0.00 | 0 | -100.0 | 28.57 | 111.43 | 311.43 | 157.14 | 3.83 | 91.77 | 59 | 0.0 | 31.11 |
| 21Q4 (9) | 0.37 | -11.9 | -57.47 | 0 | 100.0 | 0 | 0.05 | -28.57 | 0.0 | 0.56 | -11.11 | 30.23 | 0.00 | 100.0 | 0 | 13.51 | -18.92 | 135.14 | 151.35 | 0.9 | 206.22 | 59 | 31.11 | 31.11 |
| 21Q3 (8) | 0.42 | -10.64 | 20.0 | -0.02 | 0 | 0 | 0.07 | 16.67 | 40.0 | 0.63 | 5.0 | 16.67 | -4.76 | 0 | 0 | 16.67 | 30.56 | 16.67 | 150.00 | 17.5 | -2.78 | 45 | 0.0 | -21.05 |
| 21Q2 (7) | 0.47 | -34.72 | -30.88 | 0 | -100.0 | 0 | 0.06 | 20.0 | 20.0 | 0.6 | 1.69 | -9.09 | 0.00 | -100.0 | 0 | 12.77 | 83.83 | 73.62 | 127.66 | 55.79 | 31.53 | 45 | 0.0 | -21.05 |
| 21Q1 (6) | 0.72 | -17.24 | -7.69 | 0.02 | 0 | 100.0 | 0.05 | 0.0 | 0.0 | 0.59 | 37.21 | 1.72 | 2.78 | 0 | 116.67 | 6.94 | 20.83 | 8.33 | 81.94 | 65.79 | 10.2 | 45 | 0.0 | -22.41 |
| 20Q4 (5) | 0.87 | 148.57 | -1.14 | 0 | 0 | 0 | 0.05 | 0.0 | 25.0 | 0.43 | -20.37 | -20.37 | 0.00 | 0 | 0 | 5.75 | -59.77 | 26.44 | 49.43 | -67.97 | -19.46 | 45 | -21.05 | -22.41 |
| 20Q3 (4) | 0.35 | -48.53 | 0.0 | 0 | 0 | 0.0 | 0.05 | 0.0 | 0.0 | 0.54 | -18.18 | 0.0 | 0.00 | 0 | 0.0 | 14.29 | 94.29 | 0.0 | 154.29 | 58.96 | 0.0 | 57 | 0.0 | 0.0 |
| 20Q2 (3) | 0.68 | -12.82 | 0.0 | 0 | -100.0 | 0.0 | 0.05 | 0.0 | 0.0 | 0.66 | 13.79 | 0.0 | 0.00 | -100.0 | 0.0 | 7.35 | 14.71 | 0.0 | 97.06 | 30.53 | 0.0 | 57 | -1.72 | 0.0 |
| 20Q1 (2) | 0.78 | -11.36 | 0.0 | 0.01 | 0 | 0.0 | 0.05 | 25.0 | 0.0 | 0.58 | 7.41 | 0.0 | 1.28 | 0 | 0.0 | 6.41 | 41.03 | 0.0 | 74.36 | 21.18 | 0.0 | 58 | 0.0 | 0.0 |
| 19Q4 (1) | 0.88 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.04 | 0.0 | 0.0 | 0.54 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 4.55 | 0.0 | 0.0 | 61.36 | 0.0 | 0.0 | 58 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 2.72 | 51.96 | 0.1 | 900.0 | 0.52 | 92.59 | 2.71 | 29.67 | 3.68 | 558.09 | 19.12 | 26.74 | 99.63 | -14.67 | 62 | 0.0 |
| 2022 (9) | 1.79 | -9.14 | 0.01 | 0.0 | 0.27 | 17.39 | 2.09 | -12.18 | 0.56 | 10.06 | 15.08 | 29.2 | 116.76 | -3.35 | 62 | 5.08 |
| 2021 (8) | 1.97 | -26.49 | 0.01 | 0.0 | 0.23 | 15.0 | 2.38 | 7.21 | 0.51 | 36.04 | 11.68 | 56.45 | 120.81 | 45.85 | 59 | 31.11 |
| 2020 (7) | 2.68 | -25.56 | 0.01 | 0.0 | 0.2 | -20.0 | 2.22 | -1.33 | 0.37 | 34.33 | 7.46 | 7.46 | 82.84 | 32.54 | 45 | -21.05 |
| 2019 (6) | 3.6 | -14.08 | 0.01 | -50.0 | 0.25 | -26.47 | 2.25 | -10.0 | 0.28 | -41.81 | 6.94 | -14.42 | 62.50 | 4.75 | 57 | -1.72 |
| 2018 (5) | 4.19 | 12.03 | 0.02 | -50.0 | 0.34 | -32.0 | 2.5 | -18.83 | 0.48 | -55.37 | 8.11 | -39.3 | 59.67 | -27.55 | 58 | -6.45 |
| 2017 (4) | 3.74 | 14.02 | 0.04 | -76.47 | 0.5 | -42.53 | 3.08 | 68.31 | 1.07 | -79.36 | 13.37 | -49.6 | 82.35 | 47.61 | 62 | -63.31 |
| 2016 (3) | 3.28 | -29.91 | 0.17 | 6.25 | 0.87 | 31.82 | 1.83 | 105.62 | 5.18 | 51.6 | 26.52 | 88.08 | 55.79 | 193.38 | 169 | -15.92 |
| 2015 (2) | 4.68 | 106.17 | 0.16 | 33.33 | 0.66 | 32.0 | 0.89 | 217.86 | 3.42 | -35.33 | 14.10 | -35.97 | 19.02 | 54.17 | 201 | 2.03 |
| 2014 (1) | 2.27 | 127.0 | 0.12 | 20.0 | 0.5 | 42.86 | 0.28 | -41.67 | 5.29 | 0 | 22.03 | 0 | 12.33 | 0 | 197 | -13.97 |
