- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 25.65 | 7.77 | 15.44 | 0.85 | 2.41 | 13.33 | 1.29 | 4.03 | 2.38 | 0.18 | 12.5 | 0.0 | 3.31 | -4.98 | -1.82 | 5.03 | -3.47 | -11.31 | 0.70 | 4.39 | -13.37 | 0 | 0 | 0 |
| 24Q3 (19) | 23.8 | 8.08 | 9.88 | 0.83 | 3.75 | 20.29 | 1.24 | 6.9 | -11.43 | 0.16 | 0.0 | 6.67 | 3.49 | -4.01 | 9.47 | 5.21 | -1.1 | -19.39 | 0.67 | -7.48 | -2.92 | 0 | 0 | 0 |
| 24Q2 (18) | 22.02 | 9.12 | 8.63 | 0.8 | 17.65 | 14.29 | 1.16 | -1.69 | -4.13 | 0.16 | -5.88 | 0.0 | 3.63 | 7.82 | 5.2 | 5.27 | -9.91 | -11.75 | 0.73 | -13.75 | -7.95 | 0 | 0 | 0 |
| 24Q1 (17) | 20.18 | -9.18 | -1.37 | 0.68 | -9.33 | -9.33 | 1.18 | -6.35 | -1.67 | 0.17 | -5.56 | 13.33 | 3.37 | -0.17 | -8.08 | 5.85 | 3.12 | -0.3 | 0.84 | 3.99 | 14.91 | 0 | 0 | 0 |
| 23Q4 (16) | 22.22 | 2.59 | -13.57 | 0.75 | 8.7 | -12.79 | 1.26 | -10.0 | -10.0 | 0.18 | 20.0 | 20.0 | 3.38 | 5.96 | 0.91 | 5.67 | -12.27 | 4.14 | 0.81 | 16.98 | 38.85 | 0 | 0 | 0 |
| 23Q3 (15) | 21.66 | 6.86 | -19.69 | 0.69 | -1.43 | -24.18 | 1.4 | 15.7 | 7.69 | 0.15 | -6.25 | 15.38 | 3.19 | -7.75 | -5.59 | 6.46 | 8.28 | 34.09 | 0.69 | -12.27 | 43.67 | 0 | 0 | 0 |
| 23Q2 (14) | 20.27 | -0.93 | -25.64 | 0.7 | -6.67 | -19.54 | 1.21 | 0.83 | -10.37 | 0.16 | 6.67 | -20.0 | 3.45 | -5.79 | 8.21 | 5.97 | 1.78 | 20.54 | 0.79 | 7.67 | 7.59 | 0 | 0 | 0 |
| 23Q1 (13) | 20.46 | -20.42 | -33.05 | 0.75 | -12.79 | -20.21 | 1.2 | -14.29 | 7.14 | 0.15 | 0.0 | -21.05 | 3.67 | 9.59 | 19.17 | 5.87 | 7.71 | 60.03 | 0.73 | 25.66 | 17.92 | 0 | 0 | 0 |
| 22Q4 (12) | 25.71 | -4.67 | -21.62 | 0.86 | -5.49 | -12.24 | 1.4 | 7.69 | 21.74 | 0.15 | 15.38 | -16.67 | 3.35 | -0.86 | 11.96 | 5.45 | 12.97 | 55.31 | 0.58 | 21.04 | 6.31 | 0 | 0 | 0 |
| 22Q3 (11) | 26.97 | -1.06 | -17.19 | 0.91 | 4.6 | -13.33 | 1.3 | -3.7 | 0.78 | 0.13 | -35.0 | -27.78 | 3.37 | 5.72 | 4.66 | 4.82 | -2.67 | 21.7 | 0.48 | -34.3 | -12.78 | 0 | 0 | 0 |
| 22Q2 (10) | 27.26 | -10.8 | -7.81 | 0.87 | -7.45 | -15.53 | 1.35 | 20.54 | 3.05 | 0.2 | 5.26 | -28.57 | 3.19 | 3.76 | -8.38 | 4.95 | 35.13 | 11.79 | 0.73 | 18.01 | -22.52 | 0 | 0 | 0 |
| 22Q1 (9) | 30.56 | -6.83 | 31.89 | 0.94 | -4.08 | 9.3 | 1.12 | -2.61 | -2.61 | 0.19 | 5.56 | -5.0 | 3.08 | 2.95 | -17.13 | 3.66 | 4.53 | -26.16 | 0.62 | 13.29 | -27.97 | 0 | 0 | 0 |
| 21Q4 (8) | 32.8 | 0.71 | 43.8 | 0.98 | -6.67 | 27.27 | 1.15 | -10.85 | -6.5 | 0.18 | 0.0 | 20.0 | 2.99 | -7.32 | -11.49 | 3.51 | -11.48 | -34.98 | 0.55 | -0.7 | -16.55 | 0 | 0 | 0 |
| 21Q3 (7) | 32.57 | 10.15 | 63.01 | 1.05 | 1.94 | 43.84 | 1.29 | -1.53 | 18.35 | 0.18 | -35.71 | 28.57 | 3.22 | -7.45 | -11.76 | 3.96 | -10.6 | -27.4 | 0.55 | -41.64 | -21.13 | 0 | 0 | 0 |
| 21Q2 (6) | 29.57 | 27.62 | 60.79 | 1.03 | 19.77 | 53.73 | 1.31 | 13.91 | 21.3 | 0.28 | 40.0 | 75.0 | 3.48 | -6.15 | -4.39 | 4.43 | -10.74 | -24.56 | 0.95 | 9.7 | 8.83 | 0 | 0 | 0 |
| 21Q1 (5) | 23.17 | 1.58 | 19.62 | 0.86 | 11.69 | 26.47 | 1.15 | -6.5 | 8.49 | 0.2 | 33.33 | 17.65 | 3.71 | 9.95 | 5.73 | 4.96 | -7.96 | -9.3 | 0.86 | 31.26 | -1.65 | 0 | 0 | 0 |
| 20Q4 (4) | 22.81 | 14.16 | 0.0 | 0.77 | 5.48 | 0.0 | 1.23 | 12.84 | 0.0 | 0.15 | 7.14 | 0.0 | 3.38 | -7.61 | 0.0 | 5.39 | -1.16 | 0.0 | 0.66 | -6.15 | 0.0 | 0 | 0 | 0.0 |
| 20Q3 (3) | 19.98 | 8.65 | 0.0 | 0.73 | 8.96 | 0.0 | 1.09 | 0.93 | 0.0 | 0.14 | -12.5 | 0.0 | 3.65 | 0.28 | 0.0 | 5.46 | -7.11 | 0.0 | 0.70 | -19.46 | 0.0 | 0 | 0 | 0.0 |
| 20Q2 (2) | 18.39 | -5.06 | 0.0 | 0.67 | -1.47 | 0.0 | 1.08 | 1.89 | 0.0 | 0.16 | -5.88 | 0.0 | 3.64 | 3.78 | 0.0 | 5.87 | 7.32 | 0.0 | 0.87 | -0.87 | 0.0 | 0 | 0 | 0.0 |
| 20Q1 (1) | 19.37 | 0.0 | 0.0 | 0.68 | 0.0 | 0.0 | 1.06 | 0.0 | 0.0 | 0.17 | 0.0 | 0.0 | 3.51 | 0.0 | 0.0 | 5.47 | 0.0 | 0.0 | 0.88 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 91.65 | 8.32 | 3.15 | 8.62 | 4.87 | -3.75 | 0.69 | 9.52 | 3.44 | 0.28 | 5.31 | -11.15 | 0.75 | 1.11 | 0 | 0 |
| 2023 (9) | 84.61 | -23.43 | 2.9 | -18.99 | 5.06 | -1.94 | 0.63 | -4.55 | 3.43 | 5.79 | 5.98 | 28.07 | 0.74 | 24.66 | 0 | 0 |
| 2022 (8) | 110.5 | -6.44 | 3.58 | -8.91 | 5.16 | 5.31 | 0.66 | -21.43 | 3.24 | -2.64 | 4.67 | 12.55 | 0.60 | -16.02 | 0 | 0 |
| 2021 (7) | 118.1 | 46.62 | 3.93 | 38.38 | 4.9 | 9.87 | 0.84 | 35.48 | 3.33 | -5.62 | 4.15 | -25.07 | 0.71 | -7.59 | 0 | 0 |
| 2020 (6) | 80.55 | -13.7 | 2.84 | -21.11 | 4.46 | -5.91 | 0.62 | -18.42 | 3.53 | -8.58 | 5.54 | 9.03 | 0.77 | -5.47 | 0 | 0 |
| 2019 (5) | 93.34 | -5.14 | 3.6 | -14.89 | 4.74 | -6.88 | 0.76 | 13.43 | 3.86 | -10.28 | 5.08 | -1.83 | 0.81 | 19.58 | 0 | 0 |
| 2018 (4) | 98.4 | 9.37 | 4.23 | 3.17 | 5.09 | 3.67 | 0.67 | 1.52 | 4.30 | -5.67 | 5.17 | -5.22 | 0.68 | -7.18 | 0 | 0 |
| 2017 (3) | 89.97 | 4.4 | 4.1 | -9.49 | 4.91 | -3.54 | 0.66 | -7.04 | 4.56 | -13.3 | 5.46 | -7.6 | 0.73 | -10.96 | 0 | 0 |
| 2016 (2) | 86.18 | 0.67 | 4.53 | -5.23 | 5.09 | -16.56 | 0.71 | 0 | 5.26 | -5.86 | 5.91 | -17.11 | 0.82 | 0 | 2015 | 0.0 |
| 2015 (1) | 85.61 | -6.71 | 4.78 | -7.0 | 6.1 | -3.33 | 0 | 0 | 5.58 | 0 | 7.13 | 0 | 0.00 | 0 | 2015 | 0.0 |
