玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)29.95-4.07-0.071.34-9.4613.560.5711.769.620004.47-5.6213.641.9016.59.690.00008790.00.0
24Q3 (19)31.22-8.39-1.361.48-7.521.310.51-5.560.00004.740.9722.981.633.11.380.00008790.0-3.09
24Q2 (18)34.0818.62-1.591.612.6830.080.54-5.268.00004.69-5.0132.181.58-20.149.740.00008790.0-3.09
24Q1 (17)28.73-4.14-11.111.4220.3422.410.579.627.550004.9425.5337.711.9814.3520.990.00008790.0-3.09
23Q4 (16)29.97-5.31-7.781.18-3.28-1.670.521.96-10.340003.942.146.631.747.68-2.780.0000879-3.09-3.09
23Q3 (15)31.65-8.61-22.481.22-0.81-31.460.512.0-3.770003.858.53-11.581.6111.624.140.00009070.00.0
23Q2 (14)34.637.15-22.511.236.03-49.380.5-5.66-24.240003.55-1.04-34.681.44-11.95-2.230.00009070.00.0
23Q1 (13)32.32-0.55-27.311.16-3.33-53.410.53-8.62-7.020003.59-2.79-35.911.64-8.1127.910.00009070.00.0
22Q4 (12)32.5-20.4-28.541.2-32.58-50.210.589.43-22.670003.69-15.31-30.321.7837.488.220.00009070.00.0
22Q3 (11)40.83-8.643.181.78-26.75-21.590.53-19.7-11.670004.36-19.82-24.011.30-12.11-14.390.00009070.0-2.47
22Q2 (10)44.690.5219.012.43-2.4120.90.6615.7913.790005.44-2.911.581.4815.19-4.390.00009070.0-2.47
22Q1 (9)44.46-2.2449.242.493.3238.330.57-24.021.280005.605.69-7.311.28-22.26-18.740.00009070.0-2.47
21Q4 (8)45.4814.9460.542.416.1755.480.7525.050.00005.30-7.63-3.151.658.76-6.560.0000907-2.47-2.47
21Q3 (7)39.575.3843.212.2712.9468.150.63.4542.860005.747.1717.411.52-1.83-0.250.00009300.0-1.38
21Q2 (6)37.5526.0543.162.0111.6784.40.5823.434.880005.35-11.4128.811.54-2.1-5.780.00009300.0-1.38
21Q1 (5)29.795.1527.21.816.1342.860.47-6.09.30006.0410.4412.311.58-10.61-14.070.00009300.0-1.38
20Q4 (4)28.332.530.01.5514.810.00.519.050.0000.05.4711.980.01.7616.110.00.0000.0930-1.380.0
20Q3 (3)27.635.340.01.3523.850.00.42-2.330.0000.04.8917.580.01.52-7.270.00.0000.09430.00.0
20Q2 (2)26.2312.00.01.09-13.490.00.430.00.0000.04.16-22.760.01.64-10.710.00.0000.09430.00.0
20Q1 (1)23.420.00.01.260.00.00.430.00.000.00.05.380.00.01.840.00.00.000.00.09430.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)123.98-3.575.8321.462.196.31004.7025.951.7710.250.0008790.0
2023 (9)128.57-20.874.8-39.242.06-11.97003.73-23.221.6011.250.000879-3.09
2022 (8)162.486.627.9-6.952.34-2.9004.86-12.731.44-8.930.0009070.0
2021 (7)152.3944.38.4961.712.4135.39005.5712.071.58-6.170.000907-2.47
2020 (6)105.61-11.875.252.741.78-15.24004.9716.581.69-3.820.000930-1.38
2019 (5)119.84-10.595.11-13.682.1-17.32004.26-3.451.75-7.530.000943-3.18
2018 (4)134.046.035.923.52.5427.64004.42-2.391.8920.380.0009747.86
2017 (3)126.4215.285.7211.941.992.05004.52-2.91.57-11.480.000903-0.55
2016 (2)109.66-6.45.11-8.751.95-2.01004.66-2.511.784.690.000908-5.52
2015 (1)117.16-16.075.6-15.791.99-18.44004.7801.7000.000961-1.74

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