- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 31.22 | -8.39 | -1.36 | 1.48 | -7.5 | 21.31 | 0.51 | -5.56 | 0.0 | 0 | 0 | 0 | 4.74 | 0.97 | 22.98 | 1.63 | 3.1 | 1.38 | 0.00 | 0 | 0 | 879 | 0.0 | -3.09 |
| 24Q2 (19) | 34.08 | 18.62 | -1.59 | 1.6 | 12.68 | 30.08 | 0.54 | -5.26 | 8.0 | 0 | 0 | 0 | 4.69 | -5.01 | 32.18 | 1.58 | -20.14 | 9.74 | 0.00 | 0 | 0 | 879 | 0.0 | -3.09 |
| 24Q1 (18) | 28.73 | -4.14 | -11.11 | 1.42 | 20.34 | 22.41 | 0.57 | 9.62 | 7.55 | 0 | 0 | 0 | 4.94 | 25.53 | 37.71 | 1.98 | 14.35 | 20.99 | 0.00 | 0 | 0 | 879 | 0.0 | -3.09 |
| 23Q4 (17) | 29.97 | -5.31 | -7.78 | 1.18 | -3.28 | -1.67 | 0.52 | 1.96 | -10.34 | 0 | 0 | 0 | 3.94 | 2.14 | 6.63 | 1.74 | 7.68 | -2.78 | 0.00 | 0 | 0 | 879 | -3.09 | -3.09 |
| 23Q3 (16) | 31.65 | -8.61 | -22.48 | 1.22 | -0.81 | -31.46 | 0.51 | 2.0 | -3.77 | 0 | 0 | 0 | 3.85 | 8.53 | -11.58 | 1.61 | 11.6 | 24.14 | 0.00 | 0 | 0 | 907 | 0.0 | 0.0 |
| 23Q2 (15) | 34.63 | 7.15 | -22.51 | 1.23 | 6.03 | -49.38 | 0.5 | -5.66 | -24.24 | 0 | 0 | 0 | 3.55 | -1.04 | -34.68 | 1.44 | -11.95 | -2.23 | 0.00 | 0 | 0 | 907 | 0.0 | 0.0 |
| 23Q1 (14) | 32.32 | -0.55 | -27.31 | 1.16 | -3.33 | -53.41 | 0.53 | -8.62 | -7.02 | 0 | 0 | 0 | 3.59 | -2.79 | -35.91 | 1.64 | -8.11 | 27.91 | 0.00 | 0 | 0 | 907 | 0.0 | 0.0 |
| 22Q4 (13) | 32.5 | -20.4 | -28.54 | 1.2 | -32.58 | -50.21 | 0.58 | 9.43 | -22.67 | 0 | 0 | 0 | 3.69 | -15.31 | -30.32 | 1.78 | 37.48 | 8.22 | 0.00 | 0 | 0 | 907 | 0.0 | 0.0 |
| 22Q3 (12) | 40.83 | -8.64 | 3.18 | 1.78 | -26.75 | -21.59 | 0.53 | -19.7 | -11.67 | 0 | 0 | 0 | 4.36 | -19.82 | -24.01 | 1.30 | -12.11 | -14.39 | 0.00 | 0 | 0 | 907 | 0.0 | -2.47 |
| 22Q2 (11) | 44.69 | 0.52 | 19.01 | 2.43 | -2.41 | 20.9 | 0.66 | 15.79 | 13.79 | 0 | 0 | 0 | 5.44 | -2.91 | 1.58 | 1.48 | 15.19 | -4.39 | 0.00 | 0 | 0 | 907 | 0.0 | -2.47 |
| 22Q1 (10) | 44.46 | -2.24 | 49.24 | 2.49 | 3.32 | 38.33 | 0.57 | -24.0 | 21.28 | 0 | 0 | 0 | 5.60 | 5.69 | -7.31 | 1.28 | -22.26 | -18.74 | 0.00 | 0 | 0 | 907 | 0.0 | -2.47 |
| 21Q4 (9) | 45.48 | 14.94 | 60.54 | 2.41 | 6.17 | 55.48 | 0.75 | 25.0 | 50.0 | 0 | 0 | 0 | 5.30 | -7.63 | -3.15 | 1.65 | 8.76 | -6.56 | 0.00 | 0 | 0 | 907 | -2.47 | -2.47 |
| 21Q3 (8) | 39.57 | 5.38 | 43.21 | 2.27 | 12.94 | 68.15 | 0.6 | 3.45 | 42.86 | 0 | 0 | 0 | 5.74 | 7.17 | 17.41 | 1.52 | -1.83 | -0.25 | 0.00 | 0 | 0 | 930 | 0.0 | -1.38 |
| 21Q2 (7) | 37.55 | 26.05 | 43.16 | 2.01 | 11.67 | 84.4 | 0.58 | 23.4 | 34.88 | 0 | 0 | 0 | 5.35 | -11.41 | 28.81 | 1.54 | -2.1 | -5.78 | 0.00 | 0 | 0 | 930 | 0.0 | -1.38 |
| 21Q1 (6) | 29.79 | 5.15 | 27.2 | 1.8 | 16.13 | 42.86 | 0.47 | -6.0 | 9.3 | 0 | 0 | 0 | 6.04 | 10.44 | 12.31 | 1.58 | -10.61 | -14.07 | 0.00 | 0 | 0 | 930 | 0.0 | -1.38 |
| 20Q4 (5) | 28.33 | 2.53 | -0.14 | 1.55 | 14.81 | 53.47 | 0.5 | 19.05 | 4.17 | 0 | 0 | 0 | 5.47 | 11.98 | 53.68 | 1.76 | 16.11 | 4.31 | 0.00 | 0 | 0 | 930 | -1.38 | -4.52 |
| 20Q3 (4) | 27.63 | 5.34 | 0.0 | 1.35 | 23.85 | 0.0 | 0.42 | -2.33 | 0.0 | 0 | 0 | 0.0 | 4.89 | 17.58 | 0.0 | 1.52 | -7.27 | 0.0 | 0.00 | 0 | 0.0 | 943 | 0.0 | 0.0 |
| 20Q2 (3) | 26.23 | 12.0 | 0.0 | 1.09 | -13.49 | 0.0 | 0.43 | 0.0 | 0.0 | 0 | 0 | 0.0 | 4.16 | -22.76 | 0.0 | 1.64 | -10.71 | 0.0 | 0.00 | 0 | 0.0 | 943 | 0.0 | 0.0 |
| 20Q1 (2) | 23.42 | -17.45 | 0.0 | 1.26 | 24.75 | 0.0 | 0.43 | -10.42 | 0.0 | 0 | 0 | 0.0 | 5.38 | 51.12 | 0.0 | 1.84 | 8.52 | 0.0 | 0.00 | 0 | 0.0 | 943 | -3.18 | 0.0 |
| 19Q4 (1) | 28.37 | 0.0 | 0.0 | 1.01 | 0.0 | 0.0 | 0.48 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 3.56 | 0.0 | 0.0 | 1.69 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 974 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 128.57 | -20.87 | 4.8 | -39.24 | 2.06 | -11.97 | 0 | 0 | 3.73 | -23.22 | 1.60 | 11.25 | 0.00 | 0 | 907 | 0.0 |
| 2022 (9) | 162.48 | 6.62 | 7.9 | -6.95 | 2.34 | -2.9 | 0 | 0 | 4.86 | -12.73 | 1.44 | -8.93 | 0.00 | 0 | 907 | 0.0 |
| 2021 (8) | 152.39 | 44.3 | 8.49 | 61.71 | 2.41 | 35.39 | 0 | 0 | 5.57 | 12.07 | 1.58 | -6.17 | 0.00 | 0 | 907 | -2.47 |
| 2020 (7) | 105.61 | -11.87 | 5.25 | 2.74 | 1.78 | -15.24 | 0 | 0 | 4.97 | 16.58 | 1.69 | -3.82 | 0.00 | 0 | 930 | -1.38 |
| 2019 (6) | 119.84 | -10.59 | 5.11 | -13.68 | 2.1 | -17.32 | 0 | 0 | 4.26 | -3.45 | 1.75 | -7.53 | 0.00 | 0 | 943 | -3.18 |
| 2018 (5) | 134.04 | 6.03 | 5.92 | 3.5 | 2.54 | 27.64 | 0 | 0 | 4.42 | -2.39 | 1.89 | 20.38 | 0.00 | 0 | 974 | 7.86 |
| 2017 (4) | 126.42 | 15.28 | 5.72 | 11.94 | 1.99 | 2.05 | 0 | 0 | 4.52 | -2.9 | 1.57 | -11.48 | 0.00 | 0 | 903 | -0.55 |
| 2016 (3) | 109.66 | -6.4 | 5.11 | -8.75 | 1.95 | -2.01 | 0 | 0 | 4.66 | -2.51 | 1.78 | 4.69 | 0.00 | 0 | 908 | -5.52 |
| 2015 (2) | 117.16 | -16.07 | 5.6 | -15.79 | 1.99 | -18.44 | 0 | 0 | 4.78 | 0.33 | 1.70 | -2.83 | 0.00 | 0 | 961 | -1.74 |
| 2014 (1) | 139.59 | 7.51 | 6.65 | 9.02 | 2.44 | 24.49 | 0 | 0 | 4.76 | 0 | 1.75 | 0 | 0.00 | 0 | 978 | 3.27 |
