- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 33.63 | -8.37 | -24.32 | 0.53 | -47.52 | -32.05 | -0.05 | -104.46 | -108.2 | 0 | 0 | 0 | 1.58 | -42.73 | -10.21 | -0.15 | -104.87 | -110.83 | 0.00 | 0 | 0 | 213 | 0.0 | 0.0 |
| 24Q2 (19) | 36.7 | 5.89 | -5.12 | 1.01 | 10.99 | 32.89 | 1.12 | 23.08 | 100.0 | 0 | 0 | 0 | 2.75 | 4.82 | 40.06 | 3.05 | 16.24 | 110.79 | 0.00 | 0 | 0 | 213 | 0.0 | 0.0 |
| 24Q1 (18) | 34.66 | -16.06 | -4.62 | 0.91 | 5.81 | 16.67 | 0.91 | 51.67 | 54.24 | 0 | 0 | 0 | 2.63 | 26.05 | 22.32 | 2.63 | 80.68 | 61.71 | 0.00 | 0 | 0 | 213 | 0.0 | 0.0 |
| 23Q4 (17) | 41.29 | -7.09 | -0.55 | 0.86 | 10.26 | 17.81 | 0.6 | -1.64 | 81.82 | 0 | 0 | 0 | 2.08 | 18.67 | 18.46 | 1.45 | 5.86 | 82.83 | 0.00 | 0 | 0 | 213 | 0.0 | 0.0 |
| 23Q3 (16) | 44.44 | 14.89 | 4.22 | 0.78 | 2.63 | 16.42 | 0.61 | 8.93 | 190.48 | 0 | 0 | 0 | 1.76 | -10.67 | 11.7 | 1.37 | -5.19 | 178.71 | 0.00 | 0 | 0 | 213 | 0.0 | 0.0 |
| 23Q2 (15) | 38.68 | 6.44 | -6.12 | 0.76 | -2.56 | -5.0 | 0.56 | -5.08 | 51.35 | 0 | 0 | 0 | 1.96 | -8.46 | 1.19 | 1.45 | -10.83 | 61.21 | 0.00 | 0 | 0 | 213 | 0.0 | 0.0 |
| 23Q1 (14) | 36.34 | -12.48 | -21.32 | 0.78 | 6.85 | 4.0 | 0.59 | 78.79 | 40.48 | 0 | 0 | 0 | 2.15 | 22.08 | 32.19 | 1.62 | 104.27 | 78.55 | 0.00 | 0 | 0 | 213 | 0.0 | 0.0 |
| 22Q4 (13) | 41.52 | -2.63 | 29.67 | 0.73 | 8.96 | 35.19 | 0.33 | 57.14 | 17.86 | 0 | 0 | 0 | 1.76 | 11.89 | 4.25 | 0.79 | 61.38 | -9.11 | 0.00 | 0 | 0 | 213 | 0.0 | 0.0 |
| 22Q3 (12) | 42.64 | 3.5 | 12.3 | 0.67 | -16.25 | -5.63 | 0.21 | -43.24 | -63.79 | 0 | 0 | 0 | 1.57 | -19.08 | -15.97 | 0.49 | -45.16 | -67.76 | 0.00 | 0 | 0 | 213 | 0.0 | 0.0 |
| 22Q2 (11) | 41.2 | -10.8 | 6.46 | 0.8 | 6.67 | -2.44 | 0.37 | -11.9 | -50.67 | 0 | 0 | 0 | 1.94 | 19.59 | -8.36 | 0.90 | -1.23 | -53.66 | 0.00 | 0 | 0 | 213 | 0.0 | 0.0 |
| 22Q1 (10) | 46.19 | 44.25 | 42.83 | 0.75 | 38.89 | 17.19 | 0.42 | 50.0 | -27.59 | 0 | 0 | 0 | 1.62 | -3.72 | -17.95 | 0.91 | 3.98 | -49.3 | 0.00 | 0 | 0 | 213 | 0.0 | 0.0 |
| 21Q4 (9) | 32.02 | -15.67 | 18.86 | 0.54 | -23.94 | -6.9 | 0.28 | -51.72 | -28.21 | 0 | 0 | 0 | 1.69 | -9.81 | -21.67 | 0.87 | -42.75 | -39.6 | 0.00 | 0 | 0 | 213 | 0.0 | 0.0 |
| 21Q3 (8) | 37.97 | -1.89 | 34.6 | 0.71 | -13.41 | 22.41 | 0.58 | -22.67 | 11.54 | 0 | 0 | 0 | 1.87 | -11.75 | -9.05 | 1.53 | -21.18 | -17.13 | 0.00 | 0 | 0 | 213 | 0.0 | 0.0 |
| 21Q2 (7) | 38.7 | 19.67 | 76.71 | 0.82 | 28.12 | 67.35 | 0.75 | 29.31 | 240.91 | 0 | 0 | 0 | 2.12 | 7.07 | -5.3 | 1.94 | 8.06 | 92.92 | 0.00 | 0 | 0 | 213 | 0.0 | 0.0 |
| 21Q1 (6) | 32.34 | 20.04 | 50.63 | 0.64 | 10.34 | 52.38 | 0.58 | 48.72 | 163.64 | 0 | 0 | 0 | 1.98 | -8.08 | 1.16 | 1.79 | 23.89 | 75.02 | 0.00 | 0 | 0 | 213 | 0.0 | 0.0 |
| 20Q4 (5) | 26.94 | -4.5 | 14.74 | 0.58 | 0.0 | 38.1 | 0.39 | -25.0 | 77.27 | 0 | 0 | 0 | 2.15 | 4.71 | 20.36 | 1.45 | -21.46 | 54.5 | 0.00 | 0 | 0 | 213 | 0.0 | 0.0 |
| 20Q3 (4) | 28.21 | 28.81 | 0.0 | 0.58 | 18.37 | 0.0 | 0.52 | 136.36 | 0.0 | 0 | 0 | 0.0 | 2.06 | -8.11 | 0.0 | 1.84 | 83.49 | 0.0 | 0.00 | 0 | 0.0 | 213 | 0.0 | 0.0 |
| 20Q2 (3) | 21.9 | 2.0 | 0.0 | 0.49 | 16.67 | 0.0 | 0.22 | 0.0 | 0.0 | 0 | 0 | 0.0 | 2.24 | 14.38 | 0.0 | 1.00 | -1.96 | 0.0 | 0.00 | 0 | 0.0 | 213 | 0.0 | 0.0 |
| 20Q1 (2) | 21.47 | -8.56 | 0.0 | 0.42 | 0.0 | 0.0 | 0.22 | 0.0 | 0.0 | 0 | 0 | 0.0 | 1.96 | 9.36 | 0.0 | 1.02 | 9.36 | 0.0 | 0.00 | 0 | 0.0 | 213 | 0.0 | 0.0 |
| 19Q4 (1) | 23.48 | 0.0 | 0.0 | 0.42 | 0.0 | 0.0 | 0.22 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 1.79 | 0.0 | 0.0 | 0.94 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 213 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 160.75 | -6.3 | 3.18 | 7.8 | 2.36 | 78.79 | 0 | 0 | 1.98 | 15.05 | 1.47 | 90.81 | 0.00 | 0 | 213 | 0.0 |
| 2022 (9) | 171.56 | 21.65 | 2.95 | 8.46 | 1.32 | -40.0 | 0 | 0 | 1.72 | -10.84 | 0.77 | -50.68 | 0.00 | 0 | 213 | 0.0 |
| 2021 (8) | 141.03 | 43.15 | 2.72 | 31.4 | 2.2 | 62.96 | 0 | 0 | 1.93 | -8.21 | 1.56 | 13.84 | 0.00 | 0 | 213 | 0.0 |
| 2020 (7) | 98.52 | 16.21 | 2.07 | 30.19 | 1.35 | 68.75 | 0 | 0 | 2.10 | 12.03 | 1.37 | 45.22 | 0.00 | 0 | 213 | 0.0 |
| 2019 (6) | 84.78 | -2.48 | 1.59 | -10.67 | 0.8 | -39.39 | 0 | 0 | 1.88 | -8.4 | 0.94 | -37.85 | 0.00 | 0 | 213 | 0.0 |
| 2018 (5) | 86.94 | 4.09 | 1.78 | -6.81 | 1.32 | -14.29 | 0 | 0 | 2.05 | -10.47 | 1.52 | -17.66 | 0.00 | 0 | 213 | 0.0 |
| 2017 (4) | 83.52 | 30.26 | 1.91 | 29.05 | 1.54 | 60.42 | 0 | 0 | 2.29 | -0.92 | 1.84 | 23.16 | 0.00 | 0 | 213 | 0.0 |
| 2016 (3) | 64.12 | -0.59 | 1.48 | 0.0 | 0.96 | 113.33 | 0 | 0 | 2.31 | 0.59 | 1.50 | 114.6 | 0.00 | 0 | 213 | 0.0 |
| 2015 (2) | 64.5 | -25.47 | 1.48 | -9.2 | 0.45 | -31.82 | 0 | 0 | 2.29 | 21.82 | 0.70 | -8.52 | 0.00 | 0 | 213 | -3.62 |
| 2014 (1) | 86.54 | 0.35 | 1.63 | 9.4 | 0.66 | -2.94 | 0 | 0 | 1.88 | 0 | 0.76 | 0 | 0.00 | 0 | 221 | -1.78 |
