. 愛玩股

   玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)7.390.961.930.150.07.140.09-18.180.00002.03-0.955.111.22-18.96-1.890.00001850.0-3.65
24Q2 (19)7.329.757.810.150.07.140.1110.022.220002.05-8.88-0.611.500.2313.370.00001850.0-3.65
24Q1 (18)6.67-7.49-9.50.150.07.140.125.011.110002.258.118.391.5035.1222.770.00001850.0-3.65
23Q4 (17)7.21-0.55-4.630.157.147.140.08-11.11-11.110002.087.7412.341.11-10.62-6.80.0000185-3.65-3.65
23Q3 (16)7.256.77-10.050.140.00.00.090.00.00001.93-6.3411.171.24-6.3411.170.00001920.0-2.04
23Q2 (15)6.79-7.87-11.010.140.07.690.090.0125.00002.068.5421.021.338.54152.840.00001920.0-2.04
23Q1 (14)7.37-2.51-28.860.140.00.00.090.0-40.00001.902.5840.571.222.58-15.660.00001920.0-2.04
22Q4 (13)7.56-6.2-14.670.140.07.690.090.0-10.00001.856.6126.211.196.615.480.0000192-2.04-2.04
22Q3 (12)8.065.64-7.140.147.690.00.09125.0-43.750001.741.957.691.12113.0-39.420.00001960.0-0.51
22Q2 (11)7.63-26.35-12.90.13-7.14-7.140.04-73.33-73.330001.7026.086.610.52-63.79-69.380.00001960.0-0.51
22Q1 (10)10.3616.9320.610.147.69-6.670.1550.07.140001.35-7.9-22.611.4528.28-11.160.00001960.0-0.51
21Q4 (9)8.862.070.110.13-7.14-31.580.1-37.5-41.180001.47-9.03-31.661.13-38.77-41.240.0000196-0.51-0.51
21Q3 (8)8.68-0.91-0.570.140.0-6.670.166.6777.780001.610.92-6.131.847.6578.80.00001970.0-1.99
21Q2 (7)8.761.9814.810.14-6.670.00.157.1487.50001.60-8.48-12.91.715.0663.310.00001970.0-1.99
21Q1 (6)8.59-2.9415.30.15-21.057.140.14-17.6575.00001.75-18.66-7.081.63-15.1551.780.00001970.0-1.99
20Q4 (5)8.851.3720.410.1926.6726.670.1788.89112.50002.1524.955.21.9286.3376.480.0000197-1.99-1.99
20Q3 (4)8.7314.420.00.157.140.00.0912.50.0000.01.72-6.360.01.03-1.680.00.0000.02010.00.0
20Q2 (3)7.632.420.00.140.00.00.080.00.0000.01.83-2.360.01.05-2.360.00.0000.02010.00.0
20Q1 (2)7.451.360.00.14-6.670.00.080.00.0000.01.88-7.920.01.07-1.340.00.0000.02010.00.0
19Q4 (1)7.350.00.00.150.00.00.080.00.000.00.02.040.00.01.090.00.00.000.00.02010.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)28.62-14.850.563.70.35-5.41001.9621.781.2211.090.000185-3.65
2022 (9)33.61-3.670.54-3.570.37-33.93001.610.11.10-31.410.000192-2.04
2021 (8)34.896.80.56-9.680.5633.33001.61-15.421.6124.850.000196-0.51
2020 (7)32.6714.870.626.90.425.0001.90-6.941.29-8.60.000197-1.99
2019 (6)28.44-7.270.58-1.690.45.26002.046.011.4113.520.000201-1.47
2018 (5)30.679.930.59-4.840.382.7001.92-13.431.24-6.570.000204-4.67
2017 (4)27.9-1.660.62-15.070.37-15.91002.22-13.641.33-14.490.0002140.94
2016 (3)28.37-6.740.7314.060.4410.0002.5722.31.5517.950.0002122.42
2015 (2)30.42-12.660.64-1.540.4-13.04002.1012.741.31-0.440.0002072.48
2014 (1)34.83-0.030.65-1.520.4621.05001.8701.3200.0002023.59

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