玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)26.627.212.540.2315.04.550.290.03.570.010.000.867.271.951.09-6.721.00.04-6.720000
24Q3 (19)24.838.015.760.20.0-4.760.29-6.450.00.010.000.81-7.41-17.731.17-13.38-13.610.04-7.410000
24Q2 (18)22.990.831.50.25.260.00.31-6.06-3.120.010.000.874.39-1.481.35-6.84-4.560.04-0.830000
24Q1 (17)22.8-12.17-3.350.19-13.64-5.00.3317.863.120.01000.83-1.67-1.711.4534.196.70.0400000
23Q4 (16)25.9621.030.620.224.7622.220.28-3.45-6.670000.85-13.4421.471.08-20.22-7.240.0000000
23Q3 (15)21.45-5.3-29.160.215.0-16.00.29-9.38-12.120000.9810.8718.581.35-4.3124.050.0000000
23Q2 (14)22.65-3.98-17.030.20.00.00.320.00.00000.884.1520.531.414.1520.530.0000000
23Q1 (13)23.59-8.57-12.820.211.115.260.326.6710.340000.8521.5220.751.3616.6626.580.0000000
22Q4 (12)25.8-14.8-15.10.18-28.012.50.3-9.09-34.780000.70-15.532.511.166.69-23.180.0000000
22Q3 (11)30.2810.9222.00.2525.078.570.333.12-13.160000.8312.746.371.09-7.02-28.820.0000000
22Q2 (10)27.30.8913.140.25.2642.860.3210.34-21.950000.734.3426.271.179.37-31.010.0000000
22Q1 (9)27.06-10.9618.110.1918.75111.110.29-36.96-12.120000.7033.3678.731.07-29.2-25.60.0000000
21Q4 (8)30.3922.4447.310.1614.2914.290.4621.0543.750000.53-6.66-22.421.51-1.13-2.420.000000-100.0
21Q3 (7)24.822.8652.830.140.00.00.38-7.325.560000.56-2.78-34.571.53-9.89-30.930.000000-100.0
21Q2 (6)24.135.3318.460.1455.56-12.50.4124.2457.6900-100.00.5847.69-26.131.7017.9633.120.000-100.000-100.0
21Q1 (5)22.9111.0522.120.09-35.71-30.770.333.1237.500-100.00.39-42.11-43.311.44-7.1412.590.000-100.00-100.0-100.0
20Q4 (4)20.6327.030.00.140.00.00.32-11.110.0000.00.68-21.280.01.55-30.030.00.0000.03690.00.0
20Q3 (3)16.24-20.270.00.14-12.50.00.3638.460.00-100.00.00.869.750.02.2273.670.00.00-100.00.03690.00.0
20Q2 (2)20.378.580.00.1623.080.00.268.330.00.010.00.00.7913.350.01.28-0.230.00.05-7.90.03690.00.0
20Q1 (1)18.760.00.00.130.00.00.240.00.00.010.00.00.690.00.01.280.00.00.050.00.03690.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)97.243.830.82-1.21.221.670.03200.00.84-4.851.25-2.090.03188.9200
2023 (9)93.65-15.210.830.01.2-4.00.010.00.8917.941.2813.220.0117.9400
2022 (8)110.458.020.8356.61.25-21.380.010.00.7544.981.13-27.220.01-7.4200
2021 (7)102.2534.520.53-7.021.5934.750.01-50.00.52-30.881.560.170.01-62.8300
2020 (6)76.01-4.440.5726.671.1825.530.02-33.330.7532.551.5531.360.03-30.243690.0
2019 (5)79.54-2.310.45-2.170.94-4.080.03-50.00.570.141.18-1.810.04-48.823690.0
2018 (4)81.4254.610.46-17.860.98-7.550.060.00.56-46.871.20-40.20.07-35.323690.0
2017 (3)52.6610.630.56-1.751.0619.10.06200.01.06-11.192.017.660.11171.173690.0
2016 (2)47.6-40.680.57-33.720.8934.850.02100.01.2011.731.87127.320.04237.143690.0
2015 (1)80.24-26.650.86-17.310.66-8.330.01-50.01.0700.8200.010369-13.58

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