玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)25.772.3881.10.51-7.274.080.75-3.8520.970.79-3.6627.421.98-9.43-42.532.91-6.08-33.23.07-5.9-29.6414100.010.85
24Q2 (19)25.1729.8891.550.5522.2230.950.780.036.840.827.8934.432.19-5.89-31.643.10-23.0-28.563.26-16.92-29.8214100.010.85
24Q1 (18)19.383.9166.930.454.654.650.7839.2941.820.760.049.022.320.71-37.314.0234.04-15.043.92-3.77-10.7314100.010.85
23Q4 (17)18.6531.06-6.190.43-12.24-14.00.56-9.68-9.680.7622.5843.42.31-33.04-8.333.00-31.08-3.724.08-6.4752.85141010.8510.85
23Q3 (16)14.238.3-33.810.4916.67-9.260.628.77-11.430.621.64-10.143.447.7337.14.360.4433.824.36-6.1535.7612720.00.0
23Q2 (15)13.1413.18-32.160.42-2.33-33.330.573.64-6.560.6119.611.673.20-13.7-1.734.34-8.4337.754.645.6849.8712720.00.0
23Q1 (14)11.61-41.6-32.660.43-14.0-20.370.55-11.29-8.330.51-3.772.03.7047.2618.244.7451.936.124.3964.7751.4612720.00.0
22Q4 (13)19.88-7.539.410.5-7.414.170.62-11.438.770.53-23.19-15.872.520.14-4.793.12-4.21-0.582.67-16.93-23.1112720.00.0
22Q3 (12)21.511.022.30.54-14.2925.580.714.7527.270.6915.07.812.51-22.782.683.263.394.073.213.61-11.8412720.013.67
22Q2 (11)19.3712.3530.00.6316.6731.250.611.6729.790.620.013.213.253.840.963.15-9.51-0.163.106.8-12.9212720.013.67
22Q1 (10)17.24-5.1235.00.5412.535.00.65.2622.450.5-20.63-7.413.1318.57-0.03.4810.94-9.32.90-16.35-31.4112720.013.67
21Q4 (9)18.173.3643.750.4811.6317.070.573.6426.670.63-1.5628.572.648.0-18.563.140.27-11.883.47-4.76-10.56127213.6713.67
21Q3 (8)17.5817.9946.740.43-10.4222.860.5517.0225.00.6420.7530.612.45-24.07-16.283.13-0.82-14.823.642.35-10.9911190.0-1.15
21Q2 (7)14.916.6826.490.4820.029.730.47-4.084.440.53-1.85-1.853.222.852.563.15-17.79-17.433.56-15.88-22.411190.0-1.15
21Q1 (6)12.771.039.990.4-2.44-21.570.498.890.00.5410.2-5.263.13-3.43-28.693.847.78-9.084.239.08-13.8711190.04.19
20Q4 (5)12.645.51-7.940.4117.14-12.770.452.27-4.260.490.0-16.953.2411.03-5.243.56-3.074.03.88-5.22-9.791119-1.154.19
20Q3 (4)11.981.70.00.35-5.410.00.44-2.220.00.49-9.260.02.92-6.980.03.67-3.850.04.09-10.770.011320.00.0
20Q2 (3)11.781.460.00.37-27.450.00.45-8.160.00.54-5.260.03.14-28.50.03.82-9.490.04.58-6.630.011325.40.0
20Q1 (2)11.61-15.440.00.518.510.00.494.260.00.57-3.390.04.3928.320.04.2223.290.04.9114.250.010740.00.0
19Q4 (1)13.730.00.00.470.00.00.470.00.00.590.00.03.420.00.03.420.00.04.300.00.010740.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)57.63-26.111.78-19.462.31-8.72.57.33.099.04.0123.564.3445.212720.0
2022 (9)77.9922.972.2123.462.5322.222.33-0.852.830.43.24-0.612.99-19.3712720.0
2021 (8)63.4232.11.799.822.0713.112.3512.442.82-16.873.26-14.373.71-14.88127213.67
2020 (7)48.01-1.41.63-11.891.83-3.172.09-9.523.40-10.643.81-1.84.35-8.241119-1.15
2019 (6)48.699.761.851.651.89-3.082.3111.593.80-7.393.88-11.74.741.6711325.4
2018 (5)44.367.911.827.061.9511.432.0713.744.10-0.784.403.264.675.4107411.3
2017 (4)41.11-7.951.70.01.75-5.911.827.064.148.644.262.214.4316.39650.0
2016 (3)44.66-0.711.7-26.091.867.511.78.283.81-25.564.168.283.819.069654.66
2015 (2)44.985.042.30.01.73-1.71.579.035.11-4.83.85-6.423.493.799225.13
2014 (1)42.8213.582.37.481.7615.791.4423.085.3704.1103.3608774.78

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