- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 25.77 | 2.38 | 81.1 | 0.51 | -7.27 | 4.08 | 0.75 | -3.85 | 20.97 | 0.79 | -3.66 | 27.42 | 1.98 | -9.43 | -42.53 | 2.91 | -6.08 | -33.2 | 3.07 | -5.9 | -29.64 | 1410 | 0.0 | 10.85 |
| 24Q2 (19) | 25.17 | 29.88 | 91.55 | 0.55 | 22.22 | 30.95 | 0.78 | 0.0 | 36.84 | 0.82 | 7.89 | 34.43 | 2.19 | -5.89 | -31.64 | 3.10 | -23.0 | -28.56 | 3.26 | -16.92 | -29.82 | 1410 | 0.0 | 10.85 |
| 24Q1 (18) | 19.38 | 3.91 | 66.93 | 0.45 | 4.65 | 4.65 | 0.78 | 39.29 | 41.82 | 0.76 | 0.0 | 49.02 | 2.32 | 0.71 | -37.31 | 4.02 | 34.04 | -15.04 | 3.92 | -3.77 | -10.73 | 1410 | 0.0 | 10.85 |
| 23Q4 (17) | 18.65 | 31.06 | -6.19 | 0.43 | -12.24 | -14.0 | 0.56 | -9.68 | -9.68 | 0.76 | 22.58 | 43.4 | 2.31 | -33.04 | -8.33 | 3.00 | -31.08 | -3.72 | 4.08 | -6.47 | 52.85 | 1410 | 10.85 | 10.85 |
| 23Q3 (16) | 14.23 | 8.3 | -33.81 | 0.49 | 16.67 | -9.26 | 0.62 | 8.77 | -11.43 | 0.62 | 1.64 | -10.14 | 3.44 | 7.73 | 37.1 | 4.36 | 0.44 | 33.82 | 4.36 | -6.15 | 35.76 | 1272 | 0.0 | 0.0 |
| 23Q2 (15) | 13.14 | 13.18 | -32.16 | 0.42 | -2.33 | -33.33 | 0.57 | 3.64 | -6.56 | 0.61 | 19.61 | 1.67 | 3.20 | -13.7 | -1.73 | 4.34 | -8.43 | 37.75 | 4.64 | 5.68 | 49.87 | 1272 | 0.0 | 0.0 |
| 23Q1 (14) | 11.61 | -41.6 | -32.66 | 0.43 | -14.0 | -20.37 | 0.55 | -11.29 | -8.33 | 0.51 | -3.77 | 2.0 | 3.70 | 47.26 | 18.24 | 4.74 | 51.9 | 36.12 | 4.39 | 64.77 | 51.46 | 1272 | 0.0 | 0.0 |
| 22Q4 (13) | 19.88 | -7.53 | 9.41 | 0.5 | -7.41 | 4.17 | 0.62 | -11.43 | 8.77 | 0.53 | -23.19 | -15.87 | 2.52 | 0.14 | -4.79 | 3.12 | -4.21 | -0.58 | 2.67 | -16.93 | -23.11 | 1272 | 0.0 | 0.0 |
| 22Q3 (12) | 21.5 | 11.0 | 22.3 | 0.54 | -14.29 | 25.58 | 0.7 | 14.75 | 27.27 | 0.69 | 15.0 | 7.81 | 2.51 | -22.78 | 2.68 | 3.26 | 3.39 | 4.07 | 3.21 | 3.61 | -11.84 | 1272 | 0.0 | 13.67 |
| 22Q2 (11) | 19.37 | 12.35 | 30.0 | 0.63 | 16.67 | 31.25 | 0.61 | 1.67 | 29.79 | 0.6 | 20.0 | 13.21 | 3.25 | 3.84 | 0.96 | 3.15 | -9.51 | -0.16 | 3.10 | 6.8 | -12.92 | 1272 | 0.0 | 13.67 |
| 22Q1 (10) | 17.24 | -5.12 | 35.0 | 0.54 | 12.5 | 35.0 | 0.6 | 5.26 | 22.45 | 0.5 | -20.63 | -7.41 | 3.13 | 18.57 | -0.0 | 3.48 | 10.94 | -9.3 | 2.90 | -16.35 | -31.41 | 1272 | 0.0 | 13.67 |
| 21Q4 (9) | 18.17 | 3.36 | 43.75 | 0.48 | 11.63 | 17.07 | 0.57 | 3.64 | 26.67 | 0.63 | -1.56 | 28.57 | 2.64 | 8.0 | -18.56 | 3.14 | 0.27 | -11.88 | 3.47 | -4.76 | -10.56 | 1272 | 13.67 | 13.67 |
| 21Q3 (8) | 17.58 | 17.99 | 46.74 | 0.43 | -10.42 | 22.86 | 0.55 | 17.02 | 25.0 | 0.64 | 20.75 | 30.61 | 2.45 | -24.07 | -16.28 | 3.13 | -0.82 | -14.82 | 3.64 | 2.35 | -10.99 | 1119 | 0.0 | -1.15 |
| 21Q2 (7) | 14.9 | 16.68 | 26.49 | 0.48 | 20.0 | 29.73 | 0.47 | -4.08 | 4.44 | 0.53 | -1.85 | -1.85 | 3.22 | 2.85 | 2.56 | 3.15 | -17.79 | -17.43 | 3.56 | -15.88 | -22.4 | 1119 | 0.0 | -1.15 |
| 21Q1 (6) | 12.77 | 1.03 | 9.99 | 0.4 | -2.44 | -21.57 | 0.49 | 8.89 | 0.0 | 0.54 | 10.2 | -5.26 | 3.13 | -3.43 | -28.69 | 3.84 | 7.78 | -9.08 | 4.23 | 9.08 | -13.87 | 1119 | 0.0 | 4.19 |
| 20Q4 (5) | 12.64 | 5.51 | -7.94 | 0.41 | 17.14 | -12.77 | 0.45 | 2.27 | -4.26 | 0.49 | 0.0 | -16.95 | 3.24 | 11.03 | -5.24 | 3.56 | -3.07 | 4.0 | 3.88 | -5.22 | -9.79 | 1119 | -1.15 | 4.19 |
| 20Q3 (4) | 11.98 | 1.7 | 0.0 | 0.35 | -5.41 | 0.0 | 0.44 | -2.22 | 0.0 | 0.49 | -9.26 | 0.0 | 2.92 | -6.98 | 0.0 | 3.67 | -3.85 | 0.0 | 4.09 | -10.77 | 0.0 | 1132 | 0.0 | 0.0 |
| 20Q2 (3) | 11.78 | 1.46 | 0.0 | 0.37 | -27.45 | 0.0 | 0.45 | -8.16 | 0.0 | 0.54 | -5.26 | 0.0 | 3.14 | -28.5 | 0.0 | 3.82 | -9.49 | 0.0 | 4.58 | -6.63 | 0.0 | 1132 | 5.4 | 0.0 |
| 20Q1 (2) | 11.61 | -15.44 | 0.0 | 0.51 | 8.51 | 0.0 | 0.49 | 4.26 | 0.0 | 0.57 | -3.39 | 0.0 | 4.39 | 28.32 | 0.0 | 4.22 | 23.29 | 0.0 | 4.91 | 14.25 | 0.0 | 1074 | 0.0 | 0.0 |
| 19Q4 (1) | 13.73 | 0.0 | 0.0 | 0.47 | 0.0 | 0.0 | 0.47 | 0.0 | 0.0 | 0.59 | 0.0 | 0.0 | 3.42 | 0.0 | 0.0 | 3.42 | 0.0 | 0.0 | 4.30 | 0.0 | 0.0 | 1074 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 57.63 | -26.11 | 1.78 | -19.46 | 2.31 | -8.7 | 2.5 | 7.3 | 3.09 | 9.0 | 4.01 | 23.56 | 4.34 | 45.2 | 1272 | 0.0 |
| 2022 (9) | 77.99 | 22.97 | 2.21 | 23.46 | 2.53 | 22.22 | 2.33 | -0.85 | 2.83 | 0.4 | 3.24 | -0.61 | 2.99 | -19.37 | 1272 | 0.0 |
| 2021 (8) | 63.42 | 32.1 | 1.79 | 9.82 | 2.07 | 13.11 | 2.35 | 12.44 | 2.82 | -16.87 | 3.26 | -14.37 | 3.71 | -14.88 | 1272 | 13.67 |
| 2020 (7) | 48.01 | -1.4 | 1.63 | -11.89 | 1.83 | -3.17 | 2.09 | -9.52 | 3.40 | -10.64 | 3.81 | -1.8 | 4.35 | -8.24 | 1119 | -1.15 |
| 2019 (6) | 48.69 | 9.76 | 1.85 | 1.65 | 1.89 | -3.08 | 2.31 | 11.59 | 3.80 | -7.39 | 3.88 | -11.7 | 4.74 | 1.67 | 1132 | 5.4 |
| 2018 (5) | 44.36 | 7.91 | 1.82 | 7.06 | 1.95 | 11.43 | 2.07 | 13.74 | 4.10 | -0.78 | 4.40 | 3.26 | 4.67 | 5.4 | 1074 | 11.3 |
| 2017 (4) | 41.11 | -7.95 | 1.7 | 0.0 | 1.75 | -5.91 | 1.82 | 7.06 | 4.14 | 8.64 | 4.26 | 2.21 | 4.43 | 16.3 | 965 | 0.0 |
| 2016 (3) | 44.66 | -0.71 | 1.7 | -26.09 | 1.86 | 7.51 | 1.7 | 8.28 | 3.81 | -25.56 | 4.16 | 8.28 | 3.81 | 9.06 | 965 | 4.66 |
| 2015 (2) | 44.98 | 5.04 | 2.3 | 0.0 | 1.73 | -1.7 | 1.57 | 9.03 | 5.11 | -4.8 | 3.85 | -6.42 | 3.49 | 3.79 | 922 | 5.13 |
| 2014 (1) | 42.82 | 13.58 | 2.3 | 7.48 | 1.76 | 15.79 | 1.44 | 23.08 | 5.37 | 0 | 4.11 | 0 | 3.36 | 0 | 877 | 4.78 |
