- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 2.6 | -11.56 | -35.0 | 0.08 | -11.11 | -20.0 | 0.16 | -20.0 | -5.88 | 0.05 | -16.67 | -16.67 | 3.08 | 0.51 | 23.08 | 6.15 | -9.54 | 44.8 | 1.92 | -5.77 | 28.21 | 0 | 0 | 0 |
24Q2 (19) | 2.94 | 0.0 | -28.81 | 0.09 | 0.0 | -25.0 | 0.2 | 5.26 | 11.11 | 0.06 | 20.0 | 0.0 | 3.06 | 0.0 | 5.36 | 6.80 | 5.26 | 56.08 | 2.04 | 20.0 | 40.48 | 0 | 0 | 0 |
24Q1 (18) | 2.94 | -9.54 | 1.38 | 0.09 | -18.18 | 0.0 | 0.19 | -26.92 | 18.75 | 0.05 | -16.67 | 0.0 | 3.06 | -9.55 | -1.36 | 6.46 | -19.22 | 17.13 | 1.70 | -7.88 | -1.36 | 0 | 0 | 0 |
23Q4 (17) | 3.25 | -18.75 | -11.68 | 0.11 | 10.0 | 0.0 | 0.26 | 52.94 | 36.84 | 0.06 | 0.0 | 0.0 | 3.38 | 35.38 | 13.23 | 8.00 | 88.24 | 54.95 | 1.85 | 23.08 | 13.23 | 0 | 0 | 0 |
23Q3 (16) | 4.0 | -3.15 | 12.99 | 0.1 | -16.67 | 11.11 | 0.17 | -5.56 | -5.56 | 0.06 | 0.0 | 0.0 | 2.50 | -13.96 | -1.67 | 4.25 | -2.49 | -16.42 | 1.50 | 3.25 | -11.5 | 0 | 0 | 0 |
23Q2 (15) | 4.13 | 42.41 | 0.98 | 0.12 | 33.33 | 33.33 | 0.18 | 12.5 | 5.88 | 0.06 | 20.0 | 0.0 | 2.91 | -6.38 | 32.04 | 4.36 | -21.0 | 4.86 | 1.45 | -15.74 | -0.97 | 0 | 0 | 0 |
23Q1 (14) | 2.9 | -21.2 | -9.09 | 0.09 | -18.18 | -10.0 | 0.16 | -15.79 | 6.67 | 0.05 | -16.67 | -16.67 | 3.10 | 3.82 | -1.0 | 5.52 | 6.86 | 17.33 | 1.72 | 5.75 | -8.33 | 0 | 0 | 0 |
22Q4 (13) | 3.68 | 3.95 | -10.02 | 0.11 | 22.22 | 10.0 | 0.19 | 5.56 | 5.56 | 0.06 | 0.0 | 0.0 | 2.99 | 17.57 | 22.26 | 5.16 | 1.54 | 17.32 | 1.63 | -3.8 | 11.14 | 0 | 0 | 0 |
22Q3 (12) | 3.54 | -13.45 | -10.83 | 0.09 | 0.0 | 0.0 | 0.18 | 5.88 | 0.0 | 0.06 | 0.0 | 20.0 | 2.54 | 15.54 | 12.15 | 5.08 | 22.33 | 12.15 | 1.69 | 15.54 | 34.58 | 0 | 0 | 0 |
22Q2 (11) | 4.09 | 28.21 | 22.09 | 0.09 | -10.0 | 12.5 | 0.17 | 13.33 | 0.0 | 0.06 | 0.0 | 0.0 | 2.20 | -29.8 | -7.85 | 4.16 | -11.61 | -18.09 | 1.47 | -22.0 | -18.09 | 0 | 0 | 0 |
22Q1 (10) | 3.19 | -22.0 | 5.98 | 0.1 | 0.0 | 11.11 | 0.15 | -16.67 | -6.25 | 0.06 | 0.0 | 0.0 | 3.13 | 28.21 | 4.84 | 4.70 | 6.84 | -11.54 | 1.88 | 28.21 | -5.64 | 0 | 0 | 0 |
21Q4 (9) | 4.09 | 3.02 | 36.33 | 0.1 | 11.11 | 25.0 | 0.18 | 0.0 | 20.0 | 0.06 | 20.0 | 0.0 | 2.44 | 7.85 | -8.31 | 4.40 | -2.93 | -11.98 | 1.47 | 16.48 | -26.65 | 0 | 0 | 0 |
21Q3 (8) | 3.97 | 18.51 | 48.13 | 0.09 | 12.5 | 12.5 | 0.18 | 5.88 | 20.0 | 0.05 | -16.67 | -28.57 | 2.27 | -5.07 | -24.06 | 4.53 | -10.65 | -18.99 | 1.26 | -29.68 | -51.78 | 0 | 0 | 0 |
21Q2 (7) | 3.35 | 11.3 | 43.78 | 0.08 | -11.11 | 0.0 | 0.17 | 6.25 | 13.33 | 0.06 | 0.0 | 0.0 | 2.39 | -20.13 | -30.45 | 5.07 | -4.53 | -21.17 | 1.79 | -10.15 | -30.45 | 0 | 0 | 0 |
21Q1 (6) | 3.01 | 0.33 | 15.77 | 0.09 | 12.5 | 12.5 | 0.16 | 6.67 | 0.0 | 0.06 | 0.0 | 0.0 | 2.99 | 12.13 | -2.82 | 5.32 | 6.31 | -13.62 | 1.99 | -0.33 | -13.62 | 0 | 0 | 0 |
20Q4 (5) | 3.0 | 11.94 | 4.17 | 0.08 | 0.0 | 0.0 | 0.15 | 0.0 | -28.57 | 0.06 | -14.29 | -14.29 | 2.67 | -10.67 | -4.0 | 5.00 | -10.67 | -31.43 | 2.00 | -23.43 | -17.71 | 0 | 0 | 0 |
20Q3 (4) | 2.68 | 15.02 | 0.0 | 0.08 | 0.0 | 0.0 | 0.15 | 0.0 | 0.0 | 0.07 | 16.67 | 0.0 | 2.99 | -13.06 | 0.0 | 5.60 | -13.06 | 0.0 | 2.61 | 1.43 | 0.0 | 0 | 0 | 0.0 |
20Q2 (3) | 2.33 | -10.38 | 0.0 | 0.08 | 0.0 | 0.0 | 0.15 | -6.25 | 0.0 | 0.06 | 0.0 | 0.0 | 3.43 | 11.59 | 0.0 | 6.44 | 4.61 | 0.0 | 2.58 | 11.59 | 0.0 | 0 | 0 | 0.0 |
20Q1 (2) | 2.6 | -9.72 | 0.0 | 0.08 | 0.0 | 0.0 | 0.16 | -23.81 | 0.0 | 0.06 | -14.29 | 0.0 | 3.08 | 10.77 | 0.0 | 6.15 | -15.6 | 0.0 | 2.31 | -5.05 | 0.0 | 0 | 0 | 0.0 |
19Q4 (1) | 2.88 | 0.0 | 0.0 | 0.08 | 0.0 | 0.0 | 0.21 | 0.0 | 0.0 | 0.07 | 0.0 | 0.0 | 2.78 | 0.0 | 0.0 | 7.29 | 0.0 | 0.0 | 2.43 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 14.29 | -1.45 | 0.41 | 2.5 | 0.77 | 14.93 | 0.24 | 4.35 | 2.87 | 4.01 | 5.39 | 16.61 | 1.68 | 5.88 | 0 | 0 |
2022 (9) | 14.5 | 0.55 | 0.4 | 11.11 | 0.67 | -1.47 | 0.23 | -4.17 | 2.76 | 10.5 | 4.62 | -2.01 | 1.59 | -4.7 | 0 | 0 |
2021 (8) | 14.42 | 35.78 | 0.36 | 16.13 | 0.68 | 7.94 | 0.24 | -4.0 | 2.50 | -14.47 | 4.72 | -20.51 | 1.66 | -29.3 | 0 | 0 |
2020 (7) | 10.62 | -5.01 | 0.31 | 0.0 | 0.63 | -13.7 | 0.25 | -7.41 | 2.92 | 5.27 | 5.93 | -9.15 | 2.35 | -2.52 | 0 | 0 |
2019 (6) | 11.18 | 2.66 | 0.31 | 6.9 | 0.73 | 1.39 | 0.27 | 0.0 | 2.77 | 4.12 | 6.53 | -1.24 | 2.42 | -2.59 | 0 | 0 |
2018 (5) | 10.89 | 14.99 | 0.29 | -3.33 | 0.72 | 22.03 | 0.27 | -10.0 | 2.66 | -15.94 | 6.61 | 6.12 | 2.48 | -21.74 | 0 | 0 |
2017 (4) | 9.47 | 22.67 | 0.3 | -6.25 | 0.59 | 13.46 | 0.3 | -25.0 | 3.17 | -23.57 | 6.23 | -7.51 | 3.17 | -38.86 | 0 | 0 |
2016 (3) | 7.72 | 18.59 | 0.32 | 18.52 | 0.52 | 6.12 | 0.4 | 110.53 | 4.15 | -0.06 | 6.74 | -10.51 | 5.18 | 77.53 | 176 | 0.0 |
2015 (2) | 6.51 | -7.4 | 0.27 | -10.0 | 0.49 | -7.55 | 0.19 | 11.76 | 4.15 | -2.81 | 7.53 | -0.16 | 2.92 | 20.69 | 176 | 0.0 |
2014 (1) | 7.03 | 26.67 | 0.3 | 7.14 | 0.53 | 8.16 | 0.17 | 30.77 | 4.27 | 0 | 7.54 | 0 | 2.42 | 0 | 176 | 0.0 |