玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)2.755.77-15.380.0912.5-18.180.176.25-34.620.050.0-16.673.276.36-3.316.180.45-22.731.82-5.45-1.52000
24Q3 (19)2.6-11.56-35.00.08-11.11-20.00.16-20.0-5.880.05-16.67-16.673.080.5123.086.15-9.5444.81.92-5.7728.21000
24Q2 (18)2.940.0-28.810.090.0-25.00.25.2611.110.0620.00.03.060.05.366.805.2656.082.0420.040.48000
24Q1 (17)2.94-9.541.380.09-18.180.00.19-26.9218.750.05-16.670.03.06-9.55-1.366.46-19.2217.131.70-7.88-1.36000
23Q4 (16)3.25-18.75-11.680.1110.00.00.2652.9436.840.060.00.03.3835.3813.238.0088.2454.951.8523.0813.23000
23Q3 (15)4.0-3.1512.990.1-16.6711.110.17-5.56-5.560.060.00.02.50-13.96-1.674.25-2.49-16.421.503.25-11.5000
23Q2 (14)4.1342.410.980.1233.3333.330.1812.55.880.0620.00.02.91-6.3832.044.36-21.04.861.45-15.74-0.97000
23Q1 (13)2.9-21.2-9.090.09-18.18-10.00.16-15.796.670.05-16.67-16.673.103.82-1.05.526.8617.331.725.75-8.33000
22Q4 (12)3.683.95-10.020.1122.2210.00.195.565.560.060.00.02.9917.5722.265.161.5417.321.63-3.811.14000
22Q3 (11)3.54-13.45-10.830.090.00.00.185.880.00.060.020.02.5415.5412.155.0822.3312.151.6915.5434.58000
22Q2 (10)4.0928.2122.090.09-10.012.50.1713.330.00.060.00.02.20-29.8-7.854.16-11.61-18.091.47-22.0-18.09000
22Q1 (9)3.19-22.05.980.10.011.110.15-16.67-6.250.060.00.03.1328.214.844.706.84-11.541.8828.21-5.64000
21Q4 (8)4.093.0236.330.111.1125.00.180.020.00.0620.00.02.447.85-8.314.40-2.93-11.981.4716.48-26.65000
21Q3 (7)3.9718.5148.130.0912.512.50.185.8820.00.05-16.67-28.572.27-5.07-24.064.53-10.65-18.991.26-29.68-51.78000
21Q2 (6)3.3511.343.780.08-11.110.00.176.2513.330.060.00.02.39-20.13-30.455.07-4.53-21.171.79-10.15-30.45000
21Q1 (5)3.010.3315.770.0912.512.50.166.670.00.060.00.02.9912.13-2.825.326.31-13.621.99-0.33-13.62000
20Q4 (4)3.011.940.00.080.00.00.150.00.00.06-14.290.02.67-10.670.05.00-10.670.02.00-23.430.0000.0
20Q3 (3)2.6815.020.00.080.00.00.150.00.00.0716.670.02.99-13.060.05.60-13.060.02.611.430.0000.0
20Q2 (2)2.33-10.380.00.080.00.00.15-6.250.00.060.00.03.4311.590.06.444.610.02.5811.590.0000.0
20Q1 (1)2.60.00.00.080.00.00.160.00.00.060.00.03.080.00.06.150.00.02.310.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)11.23-21.410.34-17.070.71-7.790.21-12.53.035.526.3217.331.8711.3400
2023 (9)14.29-1.450.412.50.7714.930.244.352.874.015.3916.611.685.8800
2022 (8)14.50.550.411.110.67-1.470.23-4.172.7610.54.62-2.011.59-4.700
2021 (7)14.4235.780.3616.130.687.940.24-4.02.50-14.474.72-20.511.66-29.300
2020 (6)10.62-5.010.310.00.63-13.70.25-7.412.925.275.93-9.152.35-2.5200
2019 (5)11.182.660.316.90.731.390.270.02.774.126.53-1.242.42-2.5900
2018 (4)10.8914.990.29-3.330.7222.030.27-10.02.66-15.946.616.122.48-21.7400
2017 (3)9.4722.670.3-6.250.5913.460.3-25.03.17-23.576.23-7.513.17-38.8600
2016 (2)7.7218.590.3218.520.526.120.4110.534.15-0.066.74-10.515.1877.531760.0
2015 (1)6.51-7.40.27-10.00.49-7.550.1911.764.1507.5302.9201760.0

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