- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 5.95 | -1.65 | 17.13 | 0.12 | -14.29 | 33.33 | 0.39 | 2.63 | 56.0 | 0.03 | 0.0 | 0.0 | 2.02 | -12.85 | 13.84 | 6.55 | 4.36 | 33.19 | 0.50 | 1.68 | -14.62 | 0 | 0 | 0 |
| 24Q2 (19) | 6.05 | 4.13 | 17.02 | 0.14 | 27.27 | 7.69 | 0.38 | 5.56 | 35.71 | 0.03 | 0.0 | 50.0 | 2.31 | 22.22 | -7.97 | 6.28 | 1.37 | 15.97 | 0.50 | -3.97 | 28.18 | 0 | 0 | 0 |
| 24Q1 (18) | 5.81 | -7.19 | -13.67 | 0.11 | 0.0 | -15.38 | 0.36 | -5.26 | 20.0 | 0.03 | 0.0 | 0.0 | 1.89 | 7.75 | -1.99 | 6.20 | 2.07 | 39.0 | 0.52 | 7.75 | 15.83 | 0 | 0 | 0 |
| 23Q4 (17) | 6.26 | 23.23 | -8.35 | 0.11 | 22.22 | -21.43 | 0.38 | 52.0 | -2.56 | 0.03 | 0.0 | -25.0 | 1.76 | -0.82 | -14.27 | 6.07 | 23.35 | 6.31 | 0.48 | -18.85 | -18.17 | 0 | 0 | -100.0 |
| 23Q3 (16) | 5.08 | -1.74 | -21.0 | 0.09 | -30.77 | -25.0 | 0.25 | -10.71 | -16.67 | 0.03 | 50.0 | 0.0 | 1.77 | -29.54 | -5.07 | 4.92 | -9.13 | 5.48 | 0.59 | 52.66 | 26.57 | 0 | 0 | -100.0 |
| 23Q2 (15) | 5.17 | -23.18 | -15.8 | 0.13 | 0.0 | 0.0 | 0.28 | -6.67 | -6.67 | 0.02 | -33.33 | -33.33 | 2.51 | 30.17 | 18.76 | 5.42 | 21.5 | 10.84 | 0.39 | -13.22 | -20.83 | 0 | 0 | -100.0 |
| 23Q1 (14) | 6.73 | -1.46 | 3.38 | 0.13 | -7.14 | -31.58 | 0.3 | -23.08 | 3.45 | 0.03 | -25.0 | 50.0 | 1.93 | -5.76 | -33.82 | 4.46 | -21.93 | 0.07 | 0.45 | -23.89 | 45.1 | 0 | -100.0 | -100.0 |
| 22Q4 (13) | 6.83 | 6.22 | -8.32 | 0.14 | 16.67 | -48.15 | 0.39 | 30.0 | 0.0 | 0.04 | 33.33 | 33.33 | 2.05 | 9.83 | -43.44 | 5.71 | 22.39 | 9.08 | 0.59 | 25.52 | 45.44 | 291 | 0.0 | 0.0 |
| 22Q3 (12) | 6.43 | 4.72 | -3.02 | 0.12 | -7.69 | -42.86 | 0.3 | 0.0 | 15.38 | 0.03 | 0.0 | 0.0 | 1.87 | -11.86 | -41.08 | 4.67 | -4.51 | 18.97 | 0.47 | -4.51 | 3.11 | 291 | 0.0 | 0.0 |
| 22Q2 (11) | 6.14 | -5.68 | -13.4 | 0.13 | -31.58 | -48.0 | 0.3 | 3.45 | 15.38 | 0.03 | 50.0 | 50.0 | 2.12 | -27.46 | -39.95 | 4.89 | 9.68 | 33.24 | 0.49 | 59.04 | 73.21 | 291 | 0.0 | 0.0 |
| 22Q1 (10) | 6.51 | -12.62 | -12.26 | 0.19 | -29.63 | -9.52 | 0.29 | -25.64 | 11.54 | 0.02 | -33.33 | 0.0 | 2.92 | -19.47 | 3.12 | 4.45 | -14.9 | 27.13 | 0.31 | -23.71 | 13.98 | 291 | 0.0 | 0.0 |
| 21Q4 (9) | 7.45 | 12.37 | 7.5 | 0.27 | 28.57 | 50.0 | 0.39 | 50.0 | 44.44 | 0.03 | 0.0 | 0.0 | 3.62 | 14.42 | 39.53 | 5.23 | 33.49 | 34.36 | 0.40 | -11.01 | -6.98 | 291 | 0.0 | 0.0 |
| 21Q3 (8) | 6.63 | -6.49 | 11.62 | 0.21 | -16.0 | 31.25 | 0.26 | 0.0 | 4.0 | 0.03 | 50.0 | 0.0 | 3.17 | -10.17 | 17.59 | 3.92 | 6.94 | -6.82 | 0.45 | 60.41 | -10.41 | 291 | 0.0 | 0.0 |
| 21Q2 (7) | 7.09 | -4.45 | 45.59 | 0.25 | 19.05 | 92.31 | 0.26 | 0.0 | 8.33 | 0.02 | 0.0 | -33.33 | 3.53 | 24.59 | 32.09 | 3.67 | 4.65 | -25.59 | 0.28 | 4.65 | -54.21 | 291 | 0.0 | 0.0 |
| 21Q1 (6) | 7.42 | 7.07 | 54.58 | 0.21 | 16.67 | 90.91 | 0.26 | -3.7 | 0.0 | 0.02 | -33.33 | 0.0 | 2.83 | 8.96 | 23.5 | 3.50 | -10.06 | -35.31 | 0.27 | -37.74 | -35.31 | 291 | 0.0 | 0.0 |
| 20Q4 (5) | 6.93 | 16.67 | 61.92 | 0.18 | 12.5 | 38.46 | 0.27 | 8.0 | 3.85 | 0.03 | 0.0 | 50.0 | 2.60 | -3.57 | -14.49 | 3.90 | -7.43 | -35.86 | 0.43 | -14.29 | -7.36 | 291 | 0.0 | 0.0 |
| 20Q3 (4) | 5.94 | 21.97 | 0.0 | 0.16 | 23.08 | 0.0 | 0.25 | 4.17 | 0.0 | 0.03 | 0.0 | 0.0 | 2.69 | 0.91 | 0.0 | 4.21 | -14.6 | 0.0 | 0.51 | -18.01 | 0.0 | 291 | 0.0 | 0.0 |
| 20Q2 (3) | 4.87 | 1.46 | 0.0 | 0.13 | 18.18 | 0.0 | 0.24 | -7.69 | 0.0 | 0.03 | 50.0 | 0.0 | 2.67 | 16.48 | 0.0 | 4.93 | -9.02 | 0.0 | 0.62 | 47.84 | 0.0 | 291 | 0.0 | 0.0 |
| 20Q1 (2) | 4.8 | 12.15 | 0.0 | 0.11 | -15.38 | 0.0 | 0.26 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 2.29 | -24.55 | 0.0 | 5.42 | -10.83 | 0.0 | 0.42 | -10.83 | 0.0 | 291 | 0.0 | 0.0 |
| 19Q4 (1) | 4.28 | 0.0 | 0.0 | 0.13 | 0.0 | 0.0 | 0.26 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 3.04 | 0.0 | 0.0 | 6.07 | 0.0 | 0.0 | 0.47 | 0.0 | 0.0 | 291 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 23.24 | -10.3 | 0.47 | -18.97 | 1.21 | -5.47 | 0.11 | 0.0 | 2.02 | -9.66 | 5.21 | 5.39 | 0.47 | 11.49 | 0 | 0 |
| 2022 (9) | 25.91 | -9.37 | 0.58 | -38.3 | 1.28 | 9.4 | 0.11 | 10.0 | 2.24 | -31.92 | 4.94 | 20.72 | 0.42 | 21.38 | 291 | 0.0 |
| 2021 (8) | 28.59 | 26.84 | 0.94 | 62.07 | 1.17 | 14.71 | 0.1 | -9.09 | 3.29 | 27.77 | 4.09 | -9.57 | 0.35 | -28.33 | 291 | 0.0 |
| 2020 (7) | 22.54 | 24.05 | 0.58 | 3.57 | 1.02 | -4.67 | 0.11 | 37.5 | 2.57 | -16.51 | 4.53 | -23.15 | 0.49 | 10.84 | 291 | 0.0 |
| 2019 (6) | 18.17 | 29.79 | 0.56 | 7.69 | 1.07 | 46.58 | 0.08 | -11.11 | 3.08 | -17.02 | 5.89 | 12.94 | 0.44 | -31.51 | 291 | 0.0 |
| 2018 (5) | 14.0 | 28.79 | 0.52 | 8.33 | 0.73 | 4.29 | 0.09 | -10.0 | 3.71 | -15.89 | 5.21 | -19.03 | 0.64 | -30.12 | 291 | 0.0 |
| 2017 (4) | 10.87 | -2.77 | 0.48 | -2.04 | 0.7 | -10.26 | 0.1 | 66.67 | 4.42 | 0.75 | 6.44 | -7.7 | 0.92 | 71.42 | 291 | -2.02 |
| 2016 (3) | 11.18 | -3.2 | 0.49 | -10.91 | 0.78 | 11.43 | 0.06 | 20.0 | 4.38 | -7.96 | 6.98 | 15.12 | 0.54 | 23.97 | 297 | 11.24 |
| 2015 (2) | 11.55 | 13.46 | 0.55 | 19.57 | 0.7 | 16.67 | 0.05 | -16.67 | 4.76 | 5.38 | 6.06 | 2.83 | 0.43 | -26.55 | 267 | 14.59 |
| 2014 (1) | 10.18 | -10.78 | 0.46 | -13.21 | 0.6 | -3.23 | 0.06 | 0.0 | 4.52 | 0 | 5.89 | 0 | 0.59 | 0 | 233 | 5.91 |
