玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)6.8-4.360.290.9629.7337.140.65-2.998.330.03200.050.014.1235.6436.749.561.448.010.44213.6849.56000
24Q2 (19)7.11-3.792.160.7413.85-1.330.6713.5611.670.01-50.0-80.010.4118.33-3.419.4218.039.310.14-48.03-80.42000
24Q1 (18)7.3910.630.680.654.84-9.720.59-4.8411.320.02-50.0-33.338.80-5.23-10.337.98-13.9810.570.27-54.8-33.78000
23Q4 (17)6.68-1.47-7.860.62-11.43-12.680.623.33-8.820.04100.033.339.28-10.1-5.229.284.88-1.040.60102.9944.71000
23Q3 (16)6.78-2.59-9.120.7-6.67-24.730.60.033.330.02-60.0-33.3310.32-4.19-17.188.852.6546.710.29-58.94-26.65000
23Q2 (15)6.96-5.18-2.380.754.17-9.640.613.2139.530.0566.67400.010.789.85-7.438.6219.3942.940.7275.77412.21000
23Q1 (14)7.341.2410.040.721.41-21.740.53-22.0626.190.030.0-25.09.810.17-28.887.22-23.0114.670.41-1.23-31.85000
22Q4 (13)7.25-2.8228.320.71-23.669.230.6851.1174.360.030.0-50.09.79-21.44-14.889.3855.4935.880.412.9-61.0300-100.0
22Q3 (12)7.464.6337.380.9312.05165.710.454.659.760.03200.0-50.012.477.0993.416.030.02-20.110.40186.73-63.6100-100.0
22Q2 (11)7.136.922.090.83-9.787.790.432.3810.260.01-75.0-75.011.64-15.6-11.716.03-4.22-9.690.14-76.61-79.5200-100.0
22Q1 (10)6.6718.0512.480.9241.5431.430.427.695.00.04-33.33-60.013.7919.8916.856.30-8.78-6.650.60-43.53-64.440-100.0-100.0
21Q4 (9)5.654.059.710.6585.718.330.39-4.88-23.530.060.020.011.5078.48-1.256.90-8.58-30.31.06-3.899.382520.00.0
21Q3 (8)5.43-7.02-1.090.35-54.55-37.50.415.1310.810.0650.020.06.45-51.11-36.817.5513.0712.041.1061.3321.332520.00.0
21Q2 (7)5.84-1.5255.320.7710.071.110.39-2.514.710.04-60.00.013.1811.710.176.68-1.0-26.150.68-59.38-35.622520.00.0
21Q1 (6)5.9315.157.820.716.6711.110.4-21.570.00.1100.066.6711.801.323.056.75-31.89-7.251.6973.6954.582520.00.0
20Q4 (5)5.15-6.19-4.810.67.14-16.670.5137.84-8.930.050.0-16.6711.6514.22-12.469.9046.94-4.330.976.6-12.462520.00.0
20Q3 (4)5.4946.010.00.5624.440.00.378.820.00.0525.00.010.20-14.770.06.74-25.470.00.91-14.390.02520.00.0
20Q2 (3)3.76-31.640.00.45-28.570.00.34-15.00.00.04-33.330.011.974.480.09.0424.340.01.06-2.480.02520.00.0
20Q1 (2)5.51.660.00.63-12.50.00.4-28.570.00.060.00.011.45-13.930.07.27-29.740.01.09-1.640.02520.00.0
19Q4 (1)5.410.00.00.720.00.00.560.00.00.060.00.013.310.00.010.350.00.01.110.00.02520.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)27.77-2.62.79-17.462.3418.780.1318.1810.05-15.268.4321.950.4721.3300
2022 (9)28.5124.773.3836.841.9723.90.11-57.6911.869.686.91-0.70.39-66.0900
2021 (8)22.8514.772.4710.271.59-1.850.2630.010.81-3.926.96-14.481.1413.272520.0
2020 (7)19.91-18.132.24-23.811.62-25.00.2-9.0911.25-6.938.14-8.391.0011.052520.0
2019 (6)24.3223.22.94124.432.16-9.240.2215.7912.0982.168.88-26.340.90-6.022520.0
2018 (5)19.7447.641.3128.432.38453.490.1946.156.64-13.0112.06274.880.96-1.012520.0
2017 (4)13.374.451.029.680.4319.440.1362.57.635.03.2214.350.9755.572520.0
2016 (3)12.8-1.080.930.00.36-12.20.08-11.117.271.092.81-11.230.62-10.142529.57
2015 (2)12.941.330.9312.050.41-8.890.09-10.07.1910.583.17-10.090.70-11.1823017.35
2014 (1)12.7720.130.8325.760.45-4.260.142.866.5003.5200.78019618.07

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