- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 4.59 | 54.55 | 149.46 | 0.08 | 0.0 | -11.11 | 0.17 | 13.33 | 21.43 | 0.02 | -33.33 | 0.0 | 1.74 | -35.29 | -64.37 | 3.70 | -26.67 | -51.32 | 0.44 | -56.86 | -59.91 | 224 | 0.0 | -18.25 |
| 24Q2 (19) | 2.97 | 6.07 | 123.31 | 0.08 | 33.33 | 33.33 | 0.15 | -11.76 | 15.38 | 0.03 | 50.0 | 50.0 | 2.69 | 25.7 | -40.29 | 5.05 | -16.82 | -48.33 | 1.01 | 41.41 | -32.83 | 224 | 0.0 | -18.25 |
| 24Q1 (18) | 2.8 | 22.27 | 150.0 | 0.06 | -53.85 | 100.0 | 0.17 | 70.0 | 21.43 | 0.02 | 0.0 | 100.0 | 2.14 | -62.25 | -20.0 | 6.07 | 39.04 | -51.43 | 0.71 | -18.21 | -20.0 | 224 | 0.0 | -18.25 |
| 23Q4 (17) | 2.29 | 24.46 | 70.9 | 0.13 | 44.44 | 1400.0 | 0.1 | -28.57 | -54.55 | 0.02 | 0.0 | 100.0 | 5.68 | 16.06 | 860.7 | 4.37 | -42.61 | -73.4 | 0.87 | -19.65 | 17.03 | 224 | -18.25 | -18.25 |
| 23Q3 (16) | 1.84 | 38.35 | 28.67 | 0.09 | 50.0 | 80.0 | 0.14 | 7.69 | 0.0 | 0.02 | 0.0 | 100.0 | 4.89 | 8.42 | 39.89 | 7.61 | -22.16 | -22.28 | 1.09 | -27.72 | 55.43 | 274 | 0.0 | -1.79 |
| 23Q2 (15) | 1.33 | 18.75 | 22.02 | 0.06 | 100.0 | 0.0 | 0.13 | -7.14 | -7.14 | 0.02 | 100.0 | 100.0 | 4.51 | 68.42 | -18.05 | 9.77 | -21.8 | -23.9 | 1.50 | 68.42 | 63.91 | 274 | 0.0 | -1.79 |
| 23Q1 (14) | 1.12 | -16.42 | -5.08 | 0.03 | 400.0 | -40.0 | 0.14 | -36.36 | 0.0 | 0.01 | 0.0 | 0.0 | 2.68 | 458.93 | -36.79 | 12.50 | -23.86 | 5.36 | 0.89 | 19.64 | 5.36 | 274 | 0.0 | -1.79 |
| 22Q4 (13) | 1.34 | -6.29 | -2.19 | -0.01 | -120.0 | -120.0 | 0.22 | 57.14 | 37.5 | 0.01 | 0.0 | -50.0 | -0.75 | -121.34 | -120.45 | 16.42 | 67.7 | 40.58 | 0.75 | 6.72 | -48.88 | 274 | -1.79 | -1.79 |
| 22Q3 (12) | 1.43 | 31.19 | 10.0 | 0.05 | -16.67 | 0.0 | 0.14 | 0.0 | 0.0 | 0.01 | 0.0 | -50.0 | 3.50 | -36.48 | -9.09 | 9.79 | -23.78 | -9.09 | 0.70 | -23.78 | -54.55 | 279 | 0.0 | -28.64 |
| 22Q2 (11) | 1.09 | -7.63 | -27.33 | 0.06 | 20.0 | 50.0 | 0.14 | 0.0 | 0.0 | 0.01 | 0.0 | -50.0 | 5.50 | 29.91 | 106.42 | 12.84 | 8.26 | 37.61 | 0.92 | 8.26 | -31.19 | 279 | 0.0 | -28.64 |
| 22Q1 (10) | 1.18 | -13.87 | -19.73 | 0.05 | 0.0 | 0.0 | 0.14 | -12.5 | 0.0 | 0.01 | -50.0 | 0.0 | 4.24 | 16.1 | 24.58 | 11.86 | 1.59 | 24.58 | 0.85 | -41.95 | 24.58 | 279 | 0.0 | -28.64 |
| 21Q4 (9) | 1.37 | 5.38 | -12.74 | 0.05 | 0.0 | 66.67 | 0.16 | 14.29 | 6.67 | 0.02 | 0.0 | 100.0 | 3.65 | -5.11 | 91.0 | 11.68 | 8.45 | 22.24 | 1.46 | -5.11 | 129.2 | 279 | -28.64 | -28.64 |
| 21Q3 (8) | 1.3 | -13.33 | 5.69 | 0.05 | 25.0 | 0.0 | 0.14 | 0.0 | -6.67 | 0.02 | 0.0 | 0.0 | 3.85 | 44.23 | -5.38 | 10.77 | 15.38 | -11.69 | 1.54 | 15.38 | -5.38 | 391 | 0.0 | -9.07 |
| 21Q2 (7) | 1.5 | 2.04 | 47.06 | 0.04 | -20.0 | -20.0 | 0.14 | 0.0 | 16.67 | 0.02 | 100.0 | 100.0 | 2.67 | -21.6 | -45.6 | 9.33 | -2.0 | -20.67 | 1.33 | 96.0 | 36.0 | 391 | 0.0 | -9.07 |
| 21Q1 (6) | 1.47 | -6.37 | 53.12 | 0.05 | 66.67 | 0.0 | 0.14 | -6.67 | 7.69 | 0.01 | 0.0 | 0.0 | 3.40 | 78.0 | -34.69 | 9.52 | -0.32 | -29.67 | 0.68 | 6.8 | -34.69 | 391 | 0.0 | -8.64 |
| 20Q4 (5) | 1.57 | 27.64 | -1.26 | 0.03 | -40.0 | -50.0 | 0.15 | 0.0 | 25.0 | 0.01 | -50.0 | 0 | 1.91 | -52.99 | -49.36 | 9.55 | -21.66 | 26.59 | 0.64 | -60.83 | 0 | 391 | -9.07 | -8.64 |
| 20Q3 (4) | 1.23 | 20.59 | 0.0 | 0.05 | 0.0 | 0.0 | 0.15 | 25.0 | 0.0 | 0.02 | 100.0 | 0.0 | 4.07 | -17.07 | 0.0 | 12.20 | 3.66 | 0.0 | 1.63 | 65.85 | 0.0 | 430 | 0.0 | 0.0 |
| 20Q2 (3) | 1.02 | 6.25 | 0.0 | 0.05 | 0.0 | 0.0 | 0.12 | -7.69 | 0.0 | 0.01 | 0.0 | 0.0 | 4.90 | -5.88 | 0.0 | 11.76 | -13.12 | 0.0 | 0.98 | -5.88 | 0.0 | 430 | 0.47 | 0.0 |
| 20Q1 (2) | 0.96 | -39.62 | 0.0 | 0.05 | -16.67 | 0.0 | 0.13 | 8.33 | 0.0 | 0.01 | 0 | 0.0 | 5.21 | 38.02 | 0.0 | 13.54 | 79.43 | 0.0 | 1.04 | 0 | 0.0 | 428 | 0.0 | 0.0 |
| 19Q4 (1) | 1.59 | 0.0 | 0.0 | 0.06 | 0.0 | 0.0 | 0.12 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 3.77 | 0.0 | 0.0 | 7.55 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 428 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 6.58 | 30.56 | 0.31 | 121.43 | 0.52 | -18.75 | 0.06 | 50.0 | 4.71 | 69.6 | 7.90 | -37.77 | 0.91 | 14.89 | 274 | 0.0 |
| 2022 (9) | 5.04 | -10.8 | 0.14 | -26.32 | 0.64 | 10.34 | 0.04 | -33.33 | 2.78 | -17.4 | 12.70 | 23.7 | 0.79 | -25.26 | 274 | -1.79 |
| 2021 (8) | 5.65 | 18.2 | 0.19 | 5.56 | 0.58 | 5.45 | 0.06 | 20.0 | 3.36 | -10.7 | 10.27 | -10.78 | 1.06 | 1.52 | 279 | -28.64 |
| 2020 (7) | 4.78 | -11.81 | 0.18 | -30.77 | 0.55 | 1.85 | 0.05 | 150.0 | 3.77 | -21.5 | 11.51 | 15.49 | 1.05 | 183.47 | 391 | -9.07 |
| 2019 (6) | 5.42 | -4.07 | 0.26 | -16.13 | 0.54 | -5.26 | 0.02 | -33.33 | 4.80 | -12.57 | 9.96 | -1.24 | 0.37 | -30.5 | 430 | 0.47 |
| 2018 (5) | 5.65 | 2.54 | 0.31 | -22.5 | 0.57 | 7.55 | 0.03 | -25.0 | 5.49 | -24.42 | 10.09 | 4.88 | 0.53 | -26.86 | 428 | -2.95 |
| 2017 (4) | 5.51 | 17.74 | 0.4 | 29.03 | 0.53 | 17.78 | 0.04 | 33.33 | 7.26 | 9.6 | 9.62 | 0.04 | 0.73 | 13.25 | 441 | 40.0 |
| 2016 (3) | 4.68 | 29.28 | 0.31 | -3.12 | 0.45 | 40.62 | 0.03 | 0.0 | 6.62 | -25.07 | 9.62 | 8.77 | 0.64 | -22.65 | 315 | -33.12 |
| 2015 (2) | 3.62 | 0.56 | 0.32 | 14.29 | 0.32 | -3.03 | 0.03 | -40.0 | 8.84 | 13.65 | 8.84 | -3.57 | 0.83 | -40.33 | 471 | 123.22 |
| 2014 (1) | 3.6 | 1.12 | 0.28 | 0.0 | 0.33 | 13.79 | 0.05 | 66.67 | 7.78 | 0 | 9.17 | 0 | 1.39 | 0 | 211 | 1.44 |
