- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 1122.03 | 8.47 | 4.09 | 69.04 | 2.77 | 14.88 | 51.91 | 10.26 | 18.54 | 108.23 | 1.95 | 12.51 | 6.15 | -5.25 | 10.36 | 4.63 | 1.65 | 13.89 | 9.65 | -6.01 | 8.09 | 0 | 0 | 0 |
| 24Q2 (19) | 1034.44 | 13.3 | 2.88 | 67.18 | 8.13 | 11.48 | 47.08 | 12.1 | 13.91 | 106.16 | 18.3 | 20.21 | 6.49 | -4.57 | 8.37 | 4.55 | -1.07 | 10.73 | 10.26 | 4.41 | 16.85 | 0 | 0 | 0 |
| 24Q1 (18) | 912.98 | -8.72 | -1.68 | 62.13 | -1.58 | 7.36 | 42.0 | 11.91 | 13.91 | 89.74 | -9.58 | 16.97 | 6.81 | 7.82 | 9.2 | 4.60 | 22.6 | 15.86 | 9.83 | -0.94 | 18.97 | 0 | 0 | 0 |
| 23Q4 (17) | 1000.2 | -7.21 | -5.34 | 63.13 | 5.04 | 4.42 | 37.53 | -14.3 | -8.26 | 99.25 | 3.17 | 13.75 | 6.31 | 13.21 | 10.3 | 3.75 | -7.63 | -3.09 | 9.92 | 11.19 | 20.17 | 0 | 0 | 0 |
| 23Q3 (16) | 1077.95 | 7.2 | 1.46 | 60.1 | -0.27 | -1.83 | 43.79 | 5.95 | 8.66 | 96.2 | 8.93 | 13.34 | 5.58 | -6.97 | -3.24 | 4.06 | -1.17 | 7.1 | 8.92 | 1.61 | 11.71 | 0 | 0 | 0 |
| 23Q2 (15) | 1005.51 | 8.28 | 11.73 | 60.26 | 4.13 | 11.49 | 41.33 | 12.1 | 14.46 | 88.31 | 15.11 | 14.81 | 5.99 | -3.84 | -0.21 | 4.11 | 3.52 | 2.44 | 8.78 | 6.3 | 2.76 | 0 | 0 | 0 |
| 23Q1 (14) | 928.59 | -12.12 | 12.5 | 57.87 | -4.28 | 16.65 | 36.87 | -9.88 | 16.49 | 76.72 | -12.07 | 11.74 | 6.23 | 8.91 | 3.68 | 3.97 | 2.55 | 3.55 | 8.26 | 0.05 | -0.68 | 0 | 0 | 0 |
| 22Q4 (13) | 1056.6 | -0.55 | 26.13 | 60.46 | -1.24 | 20.51 | 40.91 | 1.51 | 27.25 | 87.25 | 2.79 | 26.84 | 5.72 | -0.69 | -4.46 | 3.87 | 2.08 | 0.88 | 8.26 | 3.36 | 0.56 | 0 | 0 | 0 |
| 22Q3 (12) | 1062.48 | 18.06 | 33.4 | 61.22 | 13.27 | 28.32 | 40.3 | 11.6 | 29.96 | 84.88 | 10.35 | 23.25 | 5.76 | -4.06 | -3.81 | 3.79 | -5.47 | -2.58 | 7.99 | -6.53 | -7.61 | 0 | 0 | 0 |
| 22Q2 (11) | 899.97 | 9.04 | 14.25 | 54.05 | 8.95 | 9.3 | 36.11 | 14.09 | 17.55 | 76.92 | 12.03 | 10.36 | 6.01 | -0.08 | -4.33 | 4.01 | 4.64 | 2.88 | 8.55 | 2.75 | -3.41 | 0 | 0 | 0 |
| 22Q1 (10) | 825.38 | -1.47 | 13.87 | 49.61 | -1.12 | 5.37 | 31.65 | -1.56 | 5.82 | 68.66 | -0.19 | 6.19 | 6.01 | 0.36 | -7.46 | 3.83 | -0.09 | -7.07 | 8.32 | 1.3 | -6.75 | 0 | 0 | 0 |
| 21Q4 (9) | 837.69 | 5.18 | 6.64 | 50.17 | 5.16 | 6.02 | 32.15 | 3.68 | 0.88 | 68.79 | -0.12 | 0.98 | 5.99 | -0.02 | -0.58 | 3.84 | -1.43 | -5.4 | 8.21 | -5.03 | -5.3 | 0 | 0 | 0 |
| 21Q3 (8) | 796.46 | 1.11 | 2.53 | 47.71 | -3.52 | 1.27 | 31.01 | 0.94 | -2.42 | 68.87 | -1.19 | 3.5 | 5.99 | -4.58 | -1.23 | 3.89 | -0.17 | -4.83 | 8.65 | -2.28 | 0.95 | 0 | 0 | 0 |
| 21Q2 (7) | 787.7 | 8.67 | 11.42 | 49.45 | 5.03 | 8.23 | 30.72 | 2.71 | 5.46 | 69.7 | 7.79 | 7.45 | 6.28 | -3.35 | -2.87 | 3.90 | -5.49 | -5.35 | 8.85 | -0.81 | -3.57 | 0 | 0 | 0 |
| 21Q1 (6) | 724.85 | -7.72 | 30.19 | 47.08 | -0.51 | 6.56 | 29.91 | -6.15 | 9.04 | 64.66 | -5.08 | 16.99 | 6.50 | 7.82 | -18.14 | 4.13 | 1.71 | -16.24 | 8.92 | 2.87 | -10.14 | 0 | 0 | 0 |
| 20Q4 (5) | 785.53 | 1.12 | 15.19 | 47.32 | 0.45 | -6.56 | 31.87 | 0.28 | 8.33 | 68.12 | 2.37 | 1.5 | 6.02 | -0.67 | -18.88 | 4.06 | -0.83 | -5.96 | 8.67 | 1.24 | -11.88 | 0 | 0 | 0 |
| 20Q3 (4) | 776.8 | 9.88 | 0.0 | 47.11 | 3.11 | 0.0 | 31.78 | 9.1 | 0.0 | 66.54 | 2.57 | 0.0 | 6.06 | -6.16 | 0.0 | 4.09 | -0.71 | 0.0 | 8.57 | -6.65 | 0.0 | 0 | 0 | 0.0 |
| 20Q2 (3) | 706.94 | 26.97 | 0.0 | 45.69 | 3.42 | 0.0 | 29.13 | 6.2 | 0.0 | 64.87 | 17.37 | 0.0 | 6.46 | -18.55 | 0.0 | 4.12 | -16.36 | 0.0 | 9.18 | -7.56 | 0.0 | 0 | 0 | 0.0 |
| 20Q1 (2) | 556.78 | -18.35 | 0.0 | 44.18 | -12.76 | 0.0 | 27.43 | -6.76 | 0.0 | 55.27 | -17.64 | 0.0 | 7.93 | 6.85 | 0.0 | 4.93 | 14.19 | 0.0 | 9.93 | 0.87 | 0.0 | 0 | 0 | 0.0 |
| 19Q4 (1) | 681.93 | 0.0 | 0.0 | 50.64 | 0.0 | 0.0 | 29.42 | 0.0 | 0.0 | 67.11 | 0.0 | 0.0 | 7.43 | 0.0 | 0.0 | 4.31 | 0.0 | 0.0 | 9.84 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 4012.27 | 4.37 | 241.36 | 7.11 | 159.52 | 7.08 | 360.48 | 13.47 | 6.02 | 2.63 | 3.98 | 2.6 | 8.98 | 8.72 | 0 | 0 |
| 2022 (9) | 3844.43 | 22.17 | 225.34 | 15.9 | 148.97 | 20.35 | 317.7 | 16.79 | 5.86 | -5.13 | 3.87 | -1.49 | 8.26 | -4.4 | 0 | 0 |
| 2021 (8) | 3146.71 | 11.35 | 194.42 | 5.49 | 123.78 | 2.97 | 272.02 | 6.76 | 6.18 | -5.26 | 3.93 | -7.52 | 8.64 | -4.12 | 0 | 0 |
| 2020 (7) | 2826.05 | 5.4 | 184.3 | -7.09 | 120.21 | 5.28 | 254.8 | 6.66 | 6.52 | -11.85 | 4.25 | -0.11 | 9.02 | 1.2 | 0 | 0 |
| 2019 (6) | 2681.31 | 13.13 | 198.37 | 19.83 | 114.18 | 17.54 | 238.88 | 24.04 | 7.40 | 5.93 | 4.26 | 3.9 | 8.91 | 9.65 | 0 | 0 |
| 2018 (5) | 2370.18 | 6.01 | 165.54 | 9.65 | 97.14 | 5.7 | 192.58 | 15.27 | 6.98 | 3.43 | 4.10 | -0.29 | 8.13 | 8.73 | 0 | 0 |
| 2017 (4) | 2235.78 | 4.3 | 150.97 | 8.64 | 91.9 | -1.01 | 167.07 | 7.88 | 6.75 | 4.16 | 4.11 | -5.1 | 7.47 | 3.43 | 0 | 0 |
| 2016 (3) | 2143.56 | 5.36 | 138.96 | 11.88 | 92.84 | 16.28 | 154.87 | 7.07 | 6.48 | 6.19 | 4.33 | 10.37 | 7.22 | 1.62 | 68000 | 0.0 |
| 2015 (2) | 2034.52 | 6.72 | 124.2 | 30.04 | 79.84 | 19.45 | 144.65 | 16.27 | 6.10 | 21.85 | 3.92 | 11.92 | 7.11 | 8.94 | 68000 | 0.0 |
| 2014 (1) | 1906.35 | 7.67 | 95.51 | 13.53 | 66.84 | 14.75 | 124.41 | 10.35 | 5.01 | 0 | 3.51 | 0 | 6.53 | 0 | 68000 | 0.0 |
