- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 460.13 | 14.82 | 16.19 | 3.22 | -3.59 | -11.29 | 7.21 | -13.03 | -9.88 | 5.3 | 94.14 | 23.83 | 0.70 | -16.03 | -23.65 | 1.57 | -24.25 | -22.43 | 1.15 | 69.09 | 6.58 | 42796 | 0.0 | -23.32 |
| 24Q2 (19) | 400.75 | 21.81 | 1.71 | 3.34 | 42.74 | -16.5 | 8.29 | 44.43 | 2.35 | 2.73 | -26.02 | -55.83 | 0.83 | 17.18 | -17.9 | 2.07 | 18.57 | 0.63 | 0.68 | -39.26 | -56.57 | 42796 | 0.0 | -23.32 |
| 24Q1 (18) | 329.0 | -20.57 | -16.36 | 2.34 | -13.97 | -50.63 | 5.74 | -12.9 | -30.42 | 3.69 | -16.52 | -41.24 | 0.71 | 8.31 | -40.98 | 1.74 | 9.66 | -16.82 | 1.12 | 5.1 | -29.75 | 42796 | 0.0 | -23.32 |
| 23Q4 (17) | 414.19 | 4.59 | -15.09 | 2.72 | -25.07 | -48.09 | 6.59 | -17.62 | 2.49 | 4.42 | 3.27 | -23.92 | 0.66 | -28.36 | -38.87 | 1.59 | -21.24 | 20.71 | 1.07 | -1.26 | -10.4 | 42796 | -23.32 | -23.32 |
| 23Q3 (16) | 396.02 | 0.51 | -22.47 | 3.63 | -9.25 | -34.36 | 8.0 | -1.23 | -7.51 | 4.28 | -30.74 | -46.7 | 0.92 | -9.71 | -15.34 | 2.02 | -1.73 | 19.28 | 1.08 | -31.09 | -31.26 | 55810 | 0.0 | -0.59 |
| 23Q2 (15) | 394.03 | 0.18 | -5.02 | 4.0 | -15.61 | 11.11 | 8.1 | -1.82 | 2.53 | 6.18 | -1.59 | -20.77 | 1.02 | -15.76 | 16.98 | 2.06 | -1.99 | 7.95 | 1.57 | -1.76 | -16.58 | 55810 | 0.0 | -0.59 |
| 23Q1 (14) | 393.34 | -19.37 | -1.84 | 4.74 | -9.54 | 17.62 | 8.25 | 28.3 | -6.99 | 6.28 | 8.09 | -7.78 | 1.21 | 12.18 | 19.82 | 2.10 | 59.12 | -5.25 | 1.60 | 34.05 | -6.06 | 55810 | 0.0 | -0.59 |
| 22Q4 (13) | 487.81 | -4.5 | 27.15 | 5.24 | -5.24 | 42.78 | 6.43 | -25.66 | -25.49 | 5.81 | -27.65 | -10.62 | 1.07 | -0.78 | 12.3 | 1.32 | -22.17 | -41.4 | 1.19 | -24.24 | -29.7 | 55810 | -0.59 | -0.59 |
| 22Q3 (12) | 510.77 | 23.12 | 44.52 | 5.53 | 53.61 | 18.42 | 8.65 | 9.49 | 9.77 | 8.03 | 2.95 | 2.03 | 1.08 | 24.77 | -18.06 | 1.69 | -11.07 | -24.04 | 1.57 | -16.38 | -29.4 | 56144 | 0.0 | 22.63 |
| 22Q2 (11) | 414.86 | 3.53 | 30.18 | 3.6 | -10.67 | 6.82 | 7.9 | -10.94 | -9.09 | 7.8 | 14.54 | 5.55 | 0.87 | -13.72 | -17.94 | 1.90 | -13.98 | -30.16 | 1.88 | 10.63 | -18.92 | 56144 | 0.0 | 22.63 |
| 22Q1 (10) | 400.7 | 4.44 | 17.16 | 4.03 | 9.81 | 30.0 | 8.87 | 2.78 | 9.78 | 6.81 | 4.77 | -7.72 | 1.01 | 5.14 | 10.96 | 2.21 | -1.59 | -6.3 | 1.70 | 0.31 | -21.24 | 56144 | 0.0 | 22.63 |
| 21Q4 (9) | 383.66 | 8.55 | 2.31 | 3.67 | -21.41 | 34.43 | 8.63 | 9.52 | 10.08 | 6.5 | -17.41 | 1.72 | 0.96 | -27.61 | 31.4 | 2.25 | 0.89 | 7.59 | 1.69 | -23.92 | -0.57 | 56144 | 22.63 | 22.63 |
| 21Q3 (8) | 353.43 | 10.9 | 1.6 | 4.67 | 38.58 | 56.71 | 7.88 | -9.32 | -13.31 | 7.87 | 6.5 | 17.81 | 1.32 | 24.95 | 54.25 | 2.23 | -18.23 | -14.68 | 2.23 | -3.97 | 15.96 | 45783 | 0.0 | 11.22 |
| 21Q2 (7) | 318.69 | -6.82 | 14.93 | 3.37 | 8.71 | 32.16 | 8.69 | 7.55 | 14.34 | 7.39 | 0.14 | 8.52 | 1.06 | 16.66 | 14.99 | 2.73 | 15.42 | -0.51 | 2.32 | 7.46 | -5.58 | 45783 | 0.0 | 11.22 |
| 21Q1 (6) | 342.01 | -8.8 | 21.26 | 3.1 | 13.55 | 9.54 | 8.08 | 3.06 | 0.87 | 7.38 | 15.49 | 3.51 | 0.91 | 24.51 | -9.67 | 2.36 | 13.0 | -16.81 | 2.16 | 26.63 | -14.64 | 45783 | 0.0 | 38.02 |
| 20Q4 (5) | 375.0 | 7.8 | 7.66 | 2.73 | -8.39 | -22.66 | 7.84 | -13.75 | -19.09 | 6.39 | -4.34 | -10.0 | 0.73 | -15.02 | -28.16 | 2.09 | -19.99 | -24.85 | 1.70 | -11.26 | -16.4 | 45783 | 11.22 | 38.02 |
| 20Q3 (4) | 347.87 | 25.45 | 0.0 | 2.98 | 16.86 | 0.0 | 9.09 | 19.61 | 0.0 | 6.68 | -1.91 | 0.0 | 0.86 | -6.85 | 0.0 | 2.61 | -4.66 | 0.0 | 1.92 | -21.81 | 0.0 | 41166 | 0.0 | 0.0 |
| 20Q2 (3) | 277.29 | -1.68 | 0.0 | 2.55 | -9.89 | 0.0 | 7.6 | -5.12 | 0.0 | 6.81 | -4.49 | 0.0 | 0.92 | -8.35 | 0.0 | 2.74 | -3.49 | 0.0 | 2.46 | -2.85 | 0.0 | 41166 | 24.1 | 0.0 |
| 20Q1 (2) | 282.04 | -19.03 | 0.0 | 2.83 | -19.83 | 0.0 | 8.01 | -17.34 | 0.0 | 7.13 | 0.42 | 0.0 | 1.00 | -0.99 | 0.0 | 2.84 | 2.09 | 0.0 | 2.53 | 24.03 | 0.0 | 33172 | 0.0 | 0.0 |
| 19Q4 (1) | 348.33 | 0.0 | 0.0 | 3.53 | 0.0 | 0.0 | 9.69 | 0.0 | 0.0 | 7.1 | 0.0 | 0.0 | 1.01 | 0.0 | 0.0 | 2.78 | 0.0 | 0.0 | 2.04 | 0.0 | 0.0 | 33172 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 1597.57 | -11.94 | 15.09 | -17.99 | 30.93 | -2.86 | 21.16 | -25.62 | 0.94 | -6.87 | 1.94 | 10.31 | 1.32 | -15.54 | 55810 | 0.0 |
| 2022 (9) | 1814.14 | 29.79 | 18.4 | 24.16 | 31.84 | -4.36 | 28.45 | -2.37 | 1.01 | -4.34 | 1.76 | -26.31 | 1.57 | -24.77 | 55810 | -0.59 |
| 2021 (8) | 1397.79 | 9.01 | 14.82 | 33.75 | 33.29 | -2.58 | 29.14 | 7.93 | 1.06 | 22.69 | 2.38 | -10.63 | 2.08 | -1.0 | 56144 | 22.63 |
| 2020 (7) | 1282.2 | -6.78 | 11.08 | -8.51 | 34.17 | -0.67 | 27.0 | -3.16 | 0.86 | -1.85 | 2.66 | 6.56 | 2.11 | 3.89 | 45783 | 11.22 |
| 2019 (6) | 1375.5 | 3.55 | 12.11 | 4.85 | 34.4 | 27.41 | 27.88 | -4.36 | 0.88 | 1.25 | 2.50 | 23.04 | 2.03 | -7.64 | 41166 | 24.1 |
| 2018 (5) | 1328.33 | 11.43 | 11.55 | 1.05 | 27.0 | 11.66 | 29.15 | 10.17 | 0.87 | -9.32 | 2.03 | 0.21 | 2.19 | -1.14 | 33172 | 2.79 |
| 2017 (4) | 1192.05 | -3.06 | 11.43 | -3.14 | 24.18 | -15.34 | 26.46 | 6.52 | 0.96 | -0.08 | 2.03 | -12.66 | 2.22 | 9.89 | 32273 | 269.09 |
| 2016 (3) | 1229.7 | 198.84 | 11.8 | 65.27 | 28.56 | 225.66 | 24.84 | 237.04 | 0.96 | -44.7 | 2.32 | 8.97 | 2.02 | 12.78 | 8744 | 0.0 |
| 2015 (2) | 411.49 | -26.03 | 7.14 | 17.63 | 8.77 | 5.66 | 7.37 | 13.04 | 1.74 | 59.02 | 2.13 | 42.84 | 1.79 | 52.81 | 8744 | -37.06 |
| 2014 (1) | 556.28 | 30.22 | 6.07 | 23.63 | 8.3 | 41.16 | 6.52 | 9.58 | 1.09 | 0 | 1.49 | 0 | 1.17 | 0 | 13892 | 61.93 |
