玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)454.18-1.299.653.395.2824.639.126.2138.094.55-14.152.940.756.6613.662.0027.8725.931.00-13.03-6.12427960.00.0
24Q3 (19)460.1314.8216.193.22-3.59-11.297.21-13.03-9.885.394.1423.830.70-16.03-23.651.57-24.25-22.431.1569.096.58427960.0-23.32
24Q2 (18)400.7521.811.713.3442.74-16.58.2944.432.352.73-26.02-55.830.8317.18-17.92.0718.570.630.68-39.26-56.57427960.0-23.32
24Q1 (17)329.0-20.57-16.362.34-13.97-50.635.74-12.9-30.423.69-16.52-41.240.718.31-40.981.749.66-16.821.125.1-29.75427960.0-23.32
23Q4 (16)414.194.59-15.092.72-25.07-48.096.59-17.622.494.423.27-23.920.66-28.36-38.871.59-21.2420.711.07-1.26-10.442796-23.32-23.32
23Q3 (15)396.020.51-22.473.63-9.25-34.368.0-1.23-7.514.28-30.74-46.70.92-9.71-15.342.02-1.7319.281.08-31.09-31.26558100.0-0.59
23Q2 (14)394.030.18-5.024.0-15.6111.118.1-1.822.536.18-1.59-20.771.02-15.7616.982.06-1.997.951.57-1.76-16.58558100.0-0.59
23Q1 (13)393.34-19.37-1.844.74-9.5417.628.2528.3-6.996.288.09-7.781.2112.1819.822.1059.12-5.251.6034.05-6.06558100.0-0.59
22Q4 (12)487.81-4.527.155.24-5.2442.786.43-25.66-25.495.81-27.65-10.621.07-0.7812.31.32-22.17-41.41.19-24.24-29.755810-0.59-0.59
22Q3 (11)510.7723.1244.525.5353.6118.428.659.499.778.032.952.031.0824.77-18.061.69-11.07-24.041.57-16.38-29.4561440.022.63
22Q2 (10)414.863.5330.183.6-10.676.827.9-10.94-9.097.814.545.550.87-13.72-17.941.90-13.98-30.161.8810.63-18.92561440.022.63
22Q1 (9)400.74.4417.164.039.8130.08.872.789.786.814.77-7.721.015.1410.962.21-1.59-6.31.700.31-21.24561440.022.63
21Q4 (8)383.668.552.313.67-21.4134.438.639.5210.086.5-17.411.720.96-27.6131.42.250.897.591.69-23.92-0.575614422.6322.63
21Q3 (7)353.4310.91.64.6738.5856.717.88-9.32-13.317.876.517.811.3224.9554.252.23-18.23-14.682.23-3.9715.96457830.011.22
21Q2 (6)318.69-6.8214.933.378.7132.168.697.5514.347.390.148.521.0616.6614.992.7315.42-0.512.327.46-5.58457830.011.22
21Q1 (5)342.01-8.821.263.113.559.548.083.060.877.3815.493.510.9124.51-9.672.3613.0-16.812.1626.63-14.64457830.038.02
20Q4 (4)375.07.80.02.73-8.390.07.84-13.750.06.39-4.340.00.73-15.020.02.09-19.990.01.70-11.260.04578311.220.0
20Q3 (3)347.8725.450.02.9816.860.09.0919.610.06.68-1.910.00.86-6.850.02.61-4.660.01.92-21.810.0411660.00.0
20Q2 (2)277.29-1.680.02.55-9.890.07.6-5.120.06.81-4.490.00.92-8.350.02.74-3.490.02.46-2.850.04116624.10.0
20Q1 (1)282.040.00.02.830.00.08.010.00.07.130.00.01.000.00.02.840.00.02.530.00.0331720.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)1644.052.9112.29-18.5630.34-1.9116.27-23.110.75-20.861.85-4.680.99-25.28427960.0
2023 (9)1597.57-11.9415.09-17.9930.93-2.8621.16-25.620.94-6.871.9410.311.32-15.5442796-23.32
2022 (8)1814.1429.7918.424.1631.84-4.3628.45-2.371.01-4.341.76-26.311.57-24.7755810-0.59
2021 (7)1397.799.0114.8233.7533.29-2.5829.147.931.0622.692.38-10.632.08-1.05614422.63
2020 (6)1282.2-6.7811.08-8.5134.17-0.6727.0-3.160.86-1.852.666.562.113.894578311.22
2019 (5)1375.53.5512.114.8534.427.4127.88-4.360.881.252.5023.042.03-7.644116624.1
2018 (4)1328.3311.4311.551.0527.011.6629.1510.170.87-9.322.030.212.19-1.14331722.79
2017 (3)1192.05-3.0611.43-3.1424.18-15.3426.466.520.96-0.082.03-12.662.229.8932273269.09
2016 (2)1229.7198.8411.865.2728.56225.6624.84237.040.96-44.72.328.972.0212.7887440.0
2015 (1)411.49-26.037.1417.638.775.667.3713.041.7402.1301.7908744-37.06

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