- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 317.38 | 1.02 | 15.85 | 20.25 | -4.66 | 33.05 | 16.44 | 6.61 | 12.6 | 8.66 | 0.23 | 19.45 | 6.38 | -5.62 | 14.85 | 5.18 | 5.54 | -2.8 | 2.73 | -0.78 | 3.11 | 36101 | 0.0 | -0.04 |
| 24Q2 (19) | 314.18 | 10.22 | 17.42 | 21.24 | 4.22 | 35.81 | 15.42 | -12.93 | 6.42 | 8.64 | 0.47 | 9.37 | 6.76 | -5.44 | 15.66 | 4.91 | -21.0 | -9.37 | 2.75 | -8.85 | -6.86 | 36101 | 0.0 | -0.04 |
| 24Q1 (18) | 285.05 | 4.18 | 9.23 | 20.38 | 13.6 | 43.62 | 17.71 | 4.67 | 11.66 | 8.6 | -0.81 | 26.1 | 7.15 | 9.04 | 31.48 | 6.21 | 0.47 | 2.23 | 3.02 | -4.79 | 15.44 | 36101 | 0.0 | -0.04 |
| 23Q4 (17) | 273.61 | -0.13 | -5.11 | 17.94 | 17.87 | 13.04 | 16.92 | 15.89 | -26.47 | 8.67 | 19.59 | 23.5 | 6.56 | 18.02 | 19.13 | 6.18 | 16.04 | -22.51 | 3.17 | 19.74 | 30.16 | 36101 | -0.04 | -0.04 |
| 23Q3 (16) | 273.96 | 2.39 | -11.04 | 15.22 | -2.69 | -8.04 | 14.6 | 0.76 | -20.39 | 7.25 | -8.23 | 4.47 | 5.56 | -4.96 | 3.37 | 5.33 | -1.59 | -10.52 | 2.65 | -10.37 | 17.43 | 36116 | 0.0 | 26.48 |
| 23Q2 (15) | 267.57 | 2.53 | -14.57 | 15.64 | 10.22 | -9.91 | 14.49 | -8.64 | -19.28 | 7.9 | 15.84 | 9.27 | 5.85 | 7.5 | 5.46 | 5.42 | -10.9 | -5.5 | 2.95 | 12.97 | 27.91 | 36116 | 0.0 | 26.48 |
| 23Q1 (14) | 260.96 | -9.5 | -13.4 | 14.19 | -10.59 | -9.5 | 15.86 | -31.07 | -8.59 | 6.82 | -2.85 | -2.71 | 5.44 | -1.2 | 4.5 | 6.08 | -23.84 | 5.56 | 2.61 | 7.35 | 12.34 | 36116 | 0.0 | 26.48 |
| 22Q4 (13) | 288.35 | -6.36 | -0.27 | 15.87 | -4.11 | -21.75 | 23.01 | 25.46 | -0.73 | 7.02 | 1.15 | -8.59 | 5.50 | 2.41 | -21.54 | 7.98 | 33.99 | -0.47 | 2.43 | 8.03 | -8.35 | 36116 | 26.48 | 26.48 |
| 22Q3 (12) | 307.95 | -1.68 | -7.48 | 16.55 | -4.67 | -2.24 | 18.34 | 2.17 | -7.51 | 6.94 | -4.01 | -6.72 | 5.37 | -3.03 | 5.65 | 5.96 | 3.92 | -0.04 | 2.25 | -2.37 | 0.82 | 28554 | 0.0 | -5.86 |
| 22Q2 (11) | 313.22 | 3.94 | -1.99 | 17.36 | 10.71 | 6.83 | 17.95 | 3.46 | -2.5 | 7.23 | 3.14 | -4.99 | 5.54 | 6.52 | 9.0 | 5.73 | -0.47 | -0.52 | 2.31 | -0.77 | -3.06 | 28554 | 0.0 | -5.86 |
| 22Q1 (10) | 301.34 | 4.23 | 7.52 | 15.68 | -22.68 | 6.16 | 17.35 | -25.15 | -0.34 | 7.01 | -8.72 | -6.53 | 5.20 | -25.82 | -1.27 | 5.76 | -28.19 | -7.32 | 2.33 | -12.43 | -13.07 | 28554 | 0.0 | -5.86 |
| 21Q4 (9) | 289.12 | -13.13 | 30.09 | 20.28 | 19.79 | 65.82 | 23.18 | 16.89 | 49.16 | 7.68 | 3.23 | 32.64 | 7.01 | 37.9 | 27.47 | 8.02 | 34.57 | 14.66 | 2.66 | 18.83 | 1.96 | 28554 | -5.86 | -5.86 |
| 21Q3 (8) | 332.83 | 4.15 | 51.61 | 16.93 | 4.18 | 71.7 | 19.83 | 7.71 | 71.24 | 7.44 | -2.23 | 29.39 | 5.09 | 0.04 | 13.25 | 5.96 | 3.43 | 12.95 | 2.24 | -6.13 | -14.66 | 30333 | 0.0 | 101.67 |
| 21Q2 (7) | 319.58 | 14.03 | 137.25 | 16.25 | 10.02 | 108.33 | 18.41 | 5.74 | 195.98 | 7.61 | 1.47 | 206.85 | 5.08 | -3.52 | -12.19 | 5.76 | -7.27 | 24.75 | 2.38 | -11.02 | 29.34 | 30333 | 0.0 | 101.67 |
| 21Q1 (6) | 280.26 | 26.1 | 179.62 | 14.77 | 20.77 | 108.62 | 17.41 | 12.03 | 192.61 | 7.5 | 29.53 | 336.05 | 5.27 | -4.23 | -25.39 | 6.21 | -11.16 | 4.64 | 2.68 | 2.72 | 55.94 | 30333 | 0.0 | 91.45 |
| 20Q4 (5) | 222.25 | 1.24 | 121.89 | 12.23 | 24.04 | 557.53 | 15.54 | 34.2 | 19.35 | 5.79 | 0.7 | 214.67 | 5.50 | 22.52 | 196.32 | 6.99 | 32.55 | -46.21 | 2.61 | -0.54 | 41.81 | 30333 | 101.67 | 91.45 |
| 20Q3 (4) | 219.53 | 62.98 | 0.0 | 9.86 | 26.41 | 0.0 | 11.58 | 86.17 | 0.0 | 5.75 | 131.85 | 0.0 | 4.49 | -22.44 | 0.0 | 5.27 | 14.23 | 0.0 | 2.62 | 42.26 | 0.0 | 15041 | 0.0 | 0.0 |
| 20Q2 (3) | 134.7 | 34.39 | 0.0 | 7.8 | 10.17 | 0.0 | 6.22 | 4.54 | 0.0 | 2.48 | 44.19 | 0.0 | 5.79 | -18.02 | 0.0 | 4.62 | -22.21 | 0.0 | 1.84 | 7.29 | 0.0 | 15041 | -5.07 | 0.0 |
| 20Q1 (2) | 100.23 | 0.07 | 0.0 | 7.08 | 280.65 | 0.0 | 5.95 | -54.3 | 0.0 | 1.72 | -6.52 | 0.0 | 7.06 | 280.38 | 0.0 | 5.94 | -54.33 | 0.0 | 1.72 | -6.59 | 0.0 | 15844 | 0.0 | 0.0 |
| 19Q4 (1) | 100.16 | 0.0 | 0.0 | 1.86 | 0.0 | 0.0 | 13.02 | 0.0 | 0.0 | 1.84 | 0.0 | 0.0 | 1.86 | 0.0 | 0.0 | 13.00 | 0.0 | 0.0 | 1.84 | 0.0 | 0.0 | 15844 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 1076.09 | -11.13 | 63.0 | -3.76 | 61.86 | -19.3 | 30.63 | 8.62 | 5.85 | 8.3 | 5.75 | -9.19 | 2.85 | 22.22 | 36116 | 0.0 |
| 2022 (9) | 1210.87 | -0.89 | 65.46 | -4.06 | 76.65 | -2.78 | 28.2 | -6.68 | 5.41 | -3.19 | 6.33 | -1.9 | 2.33 | -5.84 | 36116 | 26.48 |
| 2021 (8) | 1221.79 | 80.55 | 68.23 | 84.51 | 78.84 | 100.66 | 30.22 | 91.87 | 5.58 | 2.19 | 6.45 | 11.14 | 2.47 | 6.27 | 28554 | -5.86 |
| 2020 (7) | 676.72 | 63.83 | 36.98 | -2.48 | 39.29 | 23.9 | 15.75 | 103.23 | 5.46 | -40.47 | 5.81 | -24.37 | 2.33 | 24.05 | 30333 | 101.67 |
| 2019 (6) | 413.07 | -46.46 | 37.92 | -41.63 | 31.71 | -9.99 | 7.75 | 87.65 | 9.18 | 9.02 | 7.68 | 68.12 | 1.88 | 250.51 | 15041 | -5.07 |
| 2018 (5) | 771.56 | 139.18 | 64.97 | 344.09 | 35.23 | 209.58 | 4.13 | 35.86 | 8.42 | 85.67 | 4.57 | 29.43 | 0.54 | -43.2 | 15844 | 38.16 |
| 2017 (4) | 322.59 | 16.11 | 14.63 | 6.32 | 11.38 | -8.74 | 3.04 | -5.0 | 4.54 | -8.43 | 3.53 | -21.4 | 0.94 | -18.18 | 11468 | 13.59 |
| 2016 (3) | 277.84 | 0.98 | 13.76 | -4.38 | 12.47 | 4.97 | 3.2 | -12.57 | 4.95 | -5.31 | 4.49 | 3.94 | 1.15 | -13.42 | 10096 | -1.97 |
| 2015 (2) | 275.13 | 1.8 | 14.39 | -3.1 | 11.88 | 0.76 | 3.66 | 3.68 | 5.23 | -4.81 | 4.32 | -1.02 | 1.33 | 1.85 | 10299 | 2.03 |
| 2014 (1) | 270.27 | 9.27 | 14.85 | 3.27 | 11.79 | 9.47 | 3.53 | -3.55 | 5.49 | 0 | 4.36 | 0 | 1.31 | 0 | 10094 | 7.8 |
