- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q2 (20) | 49.91 | 44.29 | -23.5 | 1.24 | -17.88 | -42.06 | 2.48 | -1.98 | -16.5 | 2.59 | -0.38 | -4.78 | 2.48 | -43.09 | -24.26 | 4.97 | -32.06 | 9.15 | 5.19 | -30.96 | 24.47 | 4497 | 0.0 | -13.8 |
| 24Q1 (19) | 34.59 | -20.1 | -22.06 | 1.51 | 786.36 | 52.53 | 2.53 | -18.12 | 22.82 | 2.6 | -6.47 | 1.96 | 4.37 | 959.0 | 95.69 | 7.31 | 2.47 | 57.58 | 7.52 | 17.05 | 30.82 | 4497 | 0.0 | -13.8 |
| 23Q4 (18) | 43.29 | -2.76 | -22.24 | -0.22 | -115.28 | -113.25 | 3.09 | 20.23 | 40.45 | 2.78 | -0.36 | -1.77 | -0.51 | -115.71 | -117.04 | 7.14 | 23.65 | 80.62 | 6.42 | 2.47 | 26.33 | 4497 | -13.8 | -13.8 |
| 23Q3 (17) | 44.52 | -31.76 | -41.07 | 1.44 | -32.71 | -19.1 | 2.57 | -13.47 | -41.06 | 2.79 | 2.57 | 10.71 | 3.23 | -1.39 | 37.28 | 5.77 | 26.8 | 0.03 | 6.27 | 50.31 | 87.88 | 5217 | 0.0 | -18.84 |
| 23Q2 (16) | 65.24 | 47.0 | -39.49 | 2.14 | 116.16 | 12.04 | 2.97 | 44.17 | -10.0 | 2.72 | 6.67 | 9.68 | 3.28 | 47.05 | 85.17 | 4.55 | -1.92 | 48.74 | 4.17 | -27.44 | 81.26 | 5217 | 0.0 | -18.84 |
| 23Q1 (15) | 44.38 | -20.28 | -40.52 | 0.99 | -40.36 | -28.78 | 2.06 | -6.36 | -10.04 | 2.55 | -9.89 | 11.84 | 2.23 | -25.19 | 19.74 | 4.64 | 17.46 | 51.23 | 5.75 | 13.03 | 88.02 | 5217 | 0.0 | -18.84 |
| 22Q4 (14) | 55.67 | -26.31 | -41.95 | 1.66 | -6.74 | -20.57 | 2.2 | -49.54 | 0.92 | 2.83 | 12.3 | -9.29 | 2.98 | 26.56 | 36.82 | 3.95 | -31.52 | 73.85 | 5.08 | 52.4 | 56.25 | 5217 | -18.84 | -18.84 |
| 22Q3 (13) | 75.55 | -29.93 | -10.02 | 1.78 | -6.81 | 7.23 | 4.36 | 32.12 | 65.15 | 2.52 | 1.61 | -14.58 | 2.36 | 33.0 | 19.17 | 5.77 | 88.55 | 83.54 | 3.34 | 45.02 | -5.07 | 6428 | 0.0 | -19.1 |
| 22Q2 (12) | 107.82 | 44.51 | 44.98 | 1.91 | 37.41 | 24.03 | 3.3 | 44.1 | 7.49 | 2.48 | 8.77 | -7.81 | 1.77 | -4.91 | -14.45 | 3.06 | -0.28 | -25.86 | 2.30 | -24.73 | -36.41 | 6428 | 0.0 | -19.1 |
| 22Q1 (11) | 74.61 | -22.2 | 14.52 | 1.39 | -33.49 | -21.02 | 2.29 | 5.05 | -17.03 | 2.28 | -26.92 | -17.39 | 1.86 | -14.51 | -31.04 | 3.07 | 35.02 | -27.55 | 3.06 | -6.07 | -27.87 | 6428 | 0.0 | -19.1 |
| 21Q4 (10) | 95.9 | 14.22 | 39.86 | 2.09 | 25.9 | 16.76 | 2.18 | -17.42 | -8.02 | 3.12 | 5.76 | 0.32 | 2.18 | 10.23 | -16.51 | 2.27 | -27.71 | -34.23 | 3.25 | -7.41 | -28.27 | 6428 | -19.1 | -19.1 |
| 21Q3 (9) | 83.96 | 12.89 | 21.35 | 1.66 | 7.79 | 6.41 | 2.64 | -14.01 | -3.65 | 2.95 | 9.67 | 7.27 | 1.98 | -4.52 | -12.31 | 3.14 | -23.83 | -20.6 | 3.51 | -2.86 | -11.6 | 7946 | 0.0 | 11.34 |
| 21Q2 (8) | 74.37 | 14.15 | -3.62 | 1.54 | -12.5 | -8.88 | 3.07 | 11.23 | 31.76 | 2.69 | -2.54 | -2.89 | 2.07 | -23.35 | -5.46 | 4.13 | -2.56 | 36.7 | 3.62 | -14.62 | 0.76 | 7946 | 0.0 | 11.34 |
| 21Q1 (7) | 65.15 | -4.99 | 60.47 | 1.76 | -1.68 | 35.38 | 2.76 | 16.46 | 15.97 | 2.76 | -11.25 | 31.43 | 2.70 | 3.49 | -15.63 | 4.24 | 22.57 | -27.73 | 4.24 | -6.6 | -18.1 | 7946 | 0.0 | 10.01 |
| 20Q4 (6) | 68.57 | -0.9 | -4.68 | 1.79 | 14.74 | 113.1 | 2.37 | -13.5 | -13.5 | 3.11 | 13.09 | 20.54 | 2.61 | 15.78 | 123.57 | 3.46 | -12.72 | -9.25 | 4.54 | 14.11 | 26.47 | 7946 | 11.34 | 10.01 |
| 20Q3 (5) | 69.19 | -10.33 | -2.95 | 1.56 | -7.69 | -14.29 | 2.74 | 17.6 | 14.17 | 2.75 | -0.72 | 17.02 | 2.25 | 2.94 | -11.68 | 3.96 | 31.14 | 17.63 | 3.97 | 10.71 | 20.57 | 7137 | 0.0 | -1.19 |
| 20Q2 (4) | 77.16 | 90.05 | 0.0 | 1.69 | 30.0 | 0.0 | 2.33 | -2.1 | 0.0 | 2.77 | 31.9 | 0.0 | 2.19 | -31.6 | 0.0 | 3.02 | -48.49 | 0.0 | 3.59 | -30.59 | 0.0 | 7137 | -1.19 | 0.0 |
| 20Q1 (3) | 40.6 | -43.56 | 0.0 | 1.3 | 54.76 | 0.0 | 2.38 | -13.14 | 0.0 | 2.1 | -18.6 | 0.0 | 3.20 | 174.23 | 0.0 | 5.86 | 53.91 | 0.0 | 5.17 | 44.23 | 0.0 | 7223 | 0.0 | 0.0 |
| 19Q4 (2) | 71.94 | 0.91 | 0.0 | 0.84 | -53.85 | 0.0 | 2.74 | 14.17 | 0.0 | 2.58 | 9.79 | 0.0 | 1.17 | -54.26 | 0.0 | 3.81 | 13.14 | 0.0 | 3.59 | 8.8 | 0.0 | 7223 | 0.0 | 0.0 |
| 19Q3 (1) | 71.29 | 0.0 | 0.0 | 1.82 | 0.0 | 0.0 | 2.4 | 0.0 | 0.0 | 2.35 | 0.0 | 0.0 | 2.55 | 0.0 | 0.0 | 3.37 | 0.0 | 0.0 | 3.30 | 0.0 | 0.0 | 7223 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 197.42 | -37.06 | 4.35 | -35.56 | 10.69 | -11.94 | 10.85 | 7.32 | 2.20 | 2.38 | 5.41 | 39.89 | 5.50 | 70.5 | 5217 | 0.0 |
| 2022 (9) | 313.64 | -1.8 | 6.75 | -4.26 | 12.14 | 13.99 | 10.11 | -12.24 | 2.15 | -2.5 | 3.87 | 16.08 | 3.22 | -10.63 | 5217 | -18.84 |
| 2021 (8) | 319.38 | 22.86 | 7.05 | 11.2 | 10.65 | 8.34 | 11.52 | 7.26 | 2.21 | -9.49 | 3.33 | -11.81 | 3.61 | -12.69 | 6428 | -19.1 |
| 2020 (7) | 259.96 | -8.11 | 6.34 | 2.42 | 9.83 | -1.31 | 10.74 | 14.01 | 2.44 | 11.47 | 3.78 | 7.41 | 4.13 | 24.08 | 7946 | 11.34 |
| 2019 (6) | 282.91 | -11.02 | 6.19 | -4.77 | 9.96 | -11.47 | 9.42 | -11.63 | 2.19 | 7.03 | 3.52 | -0.5 | 3.33 | -0.68 | 7137 | -1.19 |
| 2018 (5) | 317.96 | 6.17 | 6.5 | -21.31 | 11.25 | 2.65 | 10.66 | -4.31 | 2.04 | -25.88 | 3.54 | -3.32 | 3.35 | -9.87 | 7223 | -6.29 |
| 2017 (4) | 299.47 | 0.0 | 8.26 | -78.29 | 10.96 | 2.53 | 11.14 | -4.21 | 2.76 | -78.29 | 3.66 | 2.52 | 3.72 | -4.22 | 7708 | 1.98 |
| 2016 (3) | 299.46 | -38.11 | 38.05 | 228.87 | 10.69 | -27.08 | 11.63 | -10.74 | 12.71 | 431.39 | 3.57 | 17.82 | 3.88 | 44.22 | 7558 | -11.09 |
| 2015 (2) | 483.87 | -13.43 | 11.57 | -7.96 | 14.66 | -0.88 | 13.03 | 6.54 | 2.39 | 6.33 | 3.03 | 14.5 | 2.69 | 23.07 | 8501 | -25.48 |
| 2014 (1) | 558.95 | -11.9 | 12.57 | -22.46 | 14.79 | -20.57 | 12.23 | 16.81 | 2.25 | 0 | 2.65 | 0 | 2.19 | 0 | 11407 | 1.11 |
