玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)43.19127.324.20003.3955.511.880000.00007.85-31.597.370.0000000
24Q3 (19)19.014.3221.020002.18-19.5617.20000.000011.47-29.63-3.150.0000000
24Q2 (18)16.62-27.1119.310002.7143.3967.280000.000016.3196.740.210.0000000
24Q1 (17)22.8-44.99252.940001.89-37.6226.850000.00008.2913.4-64.060.0000000
23Q4 (16)41.45164.01165.710003.0362.922.180000.00007.31-38.3-54.020.0000000
23Q3 (15)15.712.7135.230001.8614.8145.310000.000011.851.877.460.0000000
23Q2 (14)13.93115.6312.340001.628.7218.250000.000011.63-49.585.260.0000000
23Q1 (13)6.46-58.59-42.880001.49-39.92-19.020000.000023.0745.0941.770.0000000
22Q4 (12)15.634.37-43.780002.4893.75-10.140000.000015.9044.1959.840.0000000
22Q3 (11)11.61-6.373.570001.28-6.57-33.330000.000011.02-0.21-35.630.0000000
22Q2 (10)12.49.646.530001.37-25.54-26.740000.000011.05-32.09-31.230.0000000
22Q1 (9)11.31-59.24-12.730001.84-33.334.550000.000016.2763.5719.80.0000000
21Q4 (8)27.75147.5598.070002.7643.7575.80000.00009.95-41.93-11.250.0000000
21Q3 (7)11.21-3.691.260001.922.6724.680000.000017.136.6123.120.0000000
21Q2 (6)11.64-10.1966.520001.876.258.720000.000016.0718.3-34.710.0000000
21Q1 (5)12.96-7.49140.00001.7612.181.440000.000013.5821.18-24.40.0000000
20Q4 (4)14.0126.560.0000.01.571.950.0000.00.0000.011.21-19.450.00.0000.0000.0
20Q3 (3)11.0758.370.0000.01.54-10.470.0000.00.0000.013.91-43.460.00.0000.0000.0
20Q2 (2)6.9929.440.0000.01.7277.320.0000.00.0000.024.6136.990.00.0000.0000.0
20Q1 (1)5.40.00.000.00.00.970.00.000.00.00.000.00.017.960.00.00.000.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)101.6131.030010.1727.12000.00010.01-2.980.00000
2023 (9)77.5552.3008.014.78000.00010.32-24.640.00000
2022 (8)50.92-19.89006.97-16.02000.00013.694.820.00000
2021 (7)63.5669.63008.343.1000.00013.06-15.640.00000
2020 (6)37.47116.09005.863.38000.00015.48-24.390.00000
2019 (5)17.3453.45003.5561.36000.00020.475.160.00000
2018 (4)11.343.4002.266.67000.00019.4716.220.00000
2017 (3)7.8875.5001.3221.1000.00016.75-31.00.00000
2016 (2)4.49-51.04001.09-12.1000.00024.2879.530.000110.0
2015 (1)9.17-50.46001.24-43.38000.00013.5200.000110.0

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