玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)40.2-1.11-7.441.08-3.5710.21.260.8-13.70.8-9.09-20.02.69-2.4919.063.131.93-6.761.99-8.07-13.5756030.00.0
24Q3 (19)40.65-2.47-8.051.125.6623.081.25-10.71-8.760.882.337.322.768.3433.863.08-8.45-0.772.164.9216.7256030.0-2.68
24Q2 (18)41.681.613.841.06-3.6416.481.46.0622.810.861.1821.132.54-5.1612.183.364.3818.272.06-0.4316.6556030.0-2.68
24Q1 (17)41.02-5.553.321.112.2423.61.32-9.59-3.650.85-15.010.392.6818.8419.623.22-4.28-6.752.07-10.016.8456030.0-2.68
23Q4 (16)43.43-1.76-6.480.987.69-3.921.466.57-0.681.021.9525.02.269.632.743.368.486.22.3024.1433.665603-2.68-2.68
23Q3 (15)44.2110.143.580.910.0-12.51.3720.1817.090.8215.497.892.06-9.21-15.533.109.1113.041.854.864.1657570.0-5.62
23Q2 (14)40.141.11-7.660.912.25-28.911.14-16.7918.750.71-7.79-13.412.271.13-23.012.84-17.728.61.77-8.8-6.2357570.0-5.62
23Q1 (13)39.7-14.51-8.860.89-12.75-22.611.37-6.831.730.77-3.75-8.332.242.07-15.083.459.0244.541.9412.590.5857570.0-5.62
22Q4 (12)46.448.81-2.721.02-1.92-17.071.4725.6428.950.85.268.112.20-9.86-14.753.1715.4732.561.72-3.2611.135757-5.62-5.62
22Q3 (11)42.68-1.82-11.011.04-18.75-27.781.1721.883.540.76-7.320.02.44-17.25-18.842.7424.1316.351.78-5.612.3761000.0-4.04
22Q2 (10)43.47-0.21-0.81.2811.3-16.340.96-7.696.670.82-2.380.02.9411.53-15.672.21-7.57.531.89-2.180.8161000.0-4.04
22Q1 (9)43.56-8.762.091.15-6.5-28.121.04-8.77-4.590.8413.5113.512.642.47-29.592.39-0.02-6.541.9324.4111.1961000.0-4.04
21Q4 (8)47.74-0.4612.411.23-14.58-11.511.140.88-39.360.74-2.63252.382.58-14.19-21.282.391.35-46.061.55-2.18213.486100-4.04-4.04
21Q3 (7)47.969.4523.771.44-5.8834.581.1325.5652.70.76-7.32280.03.00-14.018.742.3614.7223.381.58-15.32207.0363570.0-22.95
21Q2 (6)43.822.742.831.53-4.3856.120.9-17.4345.160.8210.81310.03.49-6.889.312.05-19.61.631.877.9187.0663570.0-22.95
21Q1 (5)42.670.473.471.615.1112.681.09-42.02-1.80.74252.38252.383.7514.578.92.55-42.29-5.091.73250.73240.5763570.0-21.18
20Q4 (4)42.479.60.01.3929.910.01.88154.050.00.215.00.03.2718.530.04.43131.80.00.49-4.20.06357-22.950.0
20Q3 (3)38.7526.30.01.079.180.00.7419.350.00.20.00.02.76-13.550.01.91-5.50.00.52-20.830.082500.00.0
20Q2 (2)30.68-25.610.00.98-30.990.00.62-44.140.00.2-4.760.03.19-7.230.02.02-24.920.00.6528.020.082502.290.0
20Q1 (1)41.240.00.01.420.00.01.110.00.00.210.00.03.440.00.02.690.00.00.510.00.080650.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)163.55-2.354.3617.845.23-1.883.392.732.6720.683.200.492.075.256030.0
2023 (9)167.49-4.913.7-17.415.3314.873.32.482.21-13.153.1820.81.977.785603-2.68
2022 (8)176.14-3.324.48-22.764.648.923.225.232.54-20.112.6312.661.838.845757-5.62
2021 (7)182.1918.985.819.14.26-1.843.06273.173.180.12.34-17.51.68213.656100-4.04
2020 (6)153.13-14.24.87-13.044.34-2.250.82-21.93.181.362.8313.930.54-8.986357-22.95
2019 (5)178.48-11.535.65.074.44-12.431.05-19.233.1418.762.49-1.010.59-8.782502.29
2018 (4)201.74-14.685.33-10.875.07-3.431.3-2.262.644.472.5113.190.6414.578065-15.44
2017 (3)236.46-1.235.98-12.835.250.381.33-14.742.53-11.742.221.630.56-13.6895381.73
2016 (2)239.45.726.868.725.2318.591.56-20.812.872.832.1812.170.65-25.193762.53
2015 (1)226.446.296.31-3.814.4111.651.9714.532.7901.9500.870914515.21

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