玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q2 (20)41.681.613.841.06-3.6416.481.46.0622.810.861.1821.132.54-5.1612.183.364.3818.272.06-0.4316.6556030.0-2.68
24Q1 (19)41.02-5.553.321.112.2423.61.32-9.59-3.650.85-15.010.392.6818.8419.623.22-4.28-6.752.07-10.016.8456030.0-2.68
23Q4 (18)43.43-1.76-6.480.987.69-3.921.466.57-0.681.021.9525.02.269.632.743.368.486.22.3024.1433.665603-2.68-2.68
23Q3 (17)44.2110.143.580.910.0-12.51.3720.1817.090.8215.497.892.06-9.21-15.533.109.1113.041.854.864.1657570.0-5.62
23Q2 (16)40.141.11-7.660.912.25-28.911.14-16.7918.750.71-7.79-13.412.271.13-23.012.84-17.728.61.77-8.8-6.2357570.0-5.62
23Q1 (15)39.7-14.51-8.860.89-12.75-22.611.37-6.831.730.77-3.75-8.332.242.07-15.083.459.0244.541.9412.590.5857570.0-5.62
22Q4 (14)46.448.81-2.721.02-1.92-17.071.4725.6428.950.85.268.112.20-9.86-14.753.1715.4732.561.72-3.2611.135757-5.62-5.62
22Q3 (13)42.68-1.82-11.011.04-18.75-27.781.1721.883.540.76-7.320.02.44-17.25-18.842.7424.1316.351.78-5.612.3761000.0-4.04
22Q2 (12)43.47-0.21-0.81.2811.3-16.340.96-7.696.670.82-2.380.02.9411.53-15.672.21-7.57.531.89-2.180.8161000.0-4.04
22Q1 (11)43.56-8.762.091.15-6.5-28.121.04-8.77-4.590.8413.5113.512.642.47-29.592.39-0.02-6.541.9324.4111.1961000.0-4.04
21Q4 (10)47.74-0.4612.411.23-14.58-11.511.140.88-39.360.74-2.63252.382.58-14.19-21.282.391.35-46.061.55-2.18213.486100-4.04-4.04
21Q3 (9)47.969.4523.771.44-5.8834.581.1325.5652.70.76-7.32280.03.00-14.018.742.3614.7223.381.58-15.32207.0363570.0-22.95
21Q2 (8)43.822.742.831.53-4.3856.120.9-17.4345.160.8210.81310.03.49-6.889.312.05-19.61.631.877.9187.0663570.0-22.95
21Q1 (7)42.670.473.471.615.1112.681.09-42.02-1.80.74252.38252.383.7514.578.92.55-42.29-5.091.73250.73240.5763570.0-21.18
20Q4 (6)42.479.6-2.551.3929.910.01.88154.0563.480.215.0-4.553.2718.532.614.43131.867.750.49-4.2-2.056357-22.95-21.18
20Q3 (5)38.7526.3-10.431.079.18-11.570.7419.35-2.630.20.0-20.02.76-13.55-1.281.91-5.58.70.52-20.83-10.6982500.02.29
20Q2 (4)30.68-25.610.00.98-30.990.00.62-44.140.00.2-4.760.03.19-7.230.02.02-24.920.00.6528.020.082502.290.0
20Q1 (3)41.24-5.370.01.422.160.01.11-3.480.00.21-4.550.03.447.950.02.692.00.00.510.870.080650.00.0
19Q4 (2)43.580.740.01.3914.880.01.1551.320.00.22-12.00.03.1914.030.02.6450.20.00.50-12.650.080650.00.0
19Q3 (1)43.260.00.01.210.00.00.760.00.00.250.00.02.800.00.01.760.00.00.580.00.080650.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)167.49-4.913.7-17.415.3314.873.32.482.21-13.153.1820.81.977.7857570.0
2022 (9)176.14-3.324.48-22.764.648.923.225.232.54-20.112.6312.661.838.845757-5.62
2021 (8)182.1918.985.819.14.26-1.843.06273.173.180.12.34-17.51.68213.656100-4.04
2020 (7)153.13-14.24.87-13.044.34-2.250.82-21.93.181.362.8313.930.54-8.986357-22.95
2019 (6)178.48-11.535.65.074.44-12.431.05-19.233.1418.762.49-1.010.59-8.782502.29
2018 (5)201.74-14.685.33-10.875.07-3.431.3-2.262.644.472.5113.190.6414.578065-15.44
2017 (4)236.46-1.235.98-12.835.250.381.33-14.742.53-11.742.221.630.56-13.6895381.73
2016 (3)239.45.726.868.725.2318.591.56-20.812.872.832.1812.170.65-25.193762.53
2015 (2)226.446.296.31-3.814.4111.651.9714.532.79-9.51.955.040.877.76914515.21
2014 (1)213.0410.256.562.53.952.61.72-1.713.0801.8500.81079387.94

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