- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 13.71 | 0.07 | -8.6 | 0.14 | 0.0 | -6.67 | 0.5 | -5.66 | -21.88 | 0.33 | -5.71 | -2.94 | 1.02 | -0.07 | 2.12 | 3.65 | -5.73 | -14.52 | 2.41 | -5.78 | 6.19 | 2828 | 0.0 | -0.42 |
| 24Q2 (19) | 13.7 | 1.11 | -4.93 | 0.14 | 7.69 | 0.0 | 0.53 | 3.92 | -15.87 | 0.35 | 2.94 | 2.94 | 1.02 | 6.51 | 5.18 | 3.87 | 2.78 | -11.51 | 2.55 | 1.81 | 8.28 | 2828 | 0.0 | -0.42 |
| 24Q1 (18) | 13.55 | -7.19 | 7.63 | 0.13 | -13.33 | 0.0 | 0.51 | -20.31 | -12.07 | 0.34 | -2.86 | 3.03 | 0.96 | -6.62 | -7.08 | 3.76 | -14.14 | -18.3 | 2.51 | 4.67 | -4.27 | 2828 | 0.0 | -0.42 |
| 23Q4 (17) | 14.6 | -2.67 | 18.03 | 0.15 | 0.0 | 7.14 | 0.64 | 0.0 | 14.29 | 0.35 | 2.94 | 0.0 | 1.03 | 2.74 | -9.22 | 4.38 | 2.74 | -3.17 | 2.40 | 5.76 | -15.27 | 2828 | -0.42 | -0.42 |
| 23Q3 (16) | 15.0 | 4.09 | 10.46 | 0.15 | 7.14 | 7.14 | 0.64 | 1.59 | 12.28 | 0.34 | 0.0 | -15.0 | 1.00 | 2.93 | -3.0 | 4.27 | -2.41 | 1.65 | 2.27 | -3.93 | -23.05 | 2840 | 0.0 | -4.92 |
| 23Q2 (15) | 14.41 | 14.46 | -12.61 | 0.14 | 7.69 | -17.65 | 0.63 | 8.62 | -14.86 | 0.34 | 3.03 | -27.66 | 0.97 | -5.91 | -5.76 | 4.37 | -5.1 | -2.58 | 2.36 | -9.98 | -17.22 | 2840 | 0.0 | -4.92 |
| 23Q1 (14) | 12.59 | 1.78 | -28.55 | 0.13 | -7.14 | -23.53 | 0.58 | 3.57 | -14.71 | 0.33 | -5.71 | -25.0 | 1.03 | -8.77 | 7.02 | 4.61 | 1.76 | 19.37 | 2.62 | -7.36 | 4.96 | 2840 | 0.0 | -4.92 |
| 22Q4 (13) | 12.37 | -8.91 | -37.11 | 0.14 | 0.0 | -26.32 | 0.56 | -1.75 | -31.71 | 0.35 | -12.5 | -20.45 | 1.13 | 9.78 | 17.17 | 4.53 | 7.86 | 8.59 | 2.83 | -3.94 | 26.49 | 2840 | -4.92 | -4.92 |
| 22Q3 (12) | 13.58 | -17.65 | -34.11 | 0.14 | -17.65 | -33.33 | 0.57 | -22.97 | -39.36 | 0.4 | -14.89 | -13.04 | 1.03 | 0.0 | 1.18 | 4.20 | -6.47 | -7.97 | 2.95 | 3.34 | 31.97 | 2987 | 0.0 | -0.07 |
| 22Q2 (11) | 16.49 | -6.41 | -17.3 | 0.17 | 0.0 | 0.0 | 0.74 | 8.82 | -25.25 | 0.47 | 6.82 | 2.17 | 1.03 | 6.85 | 20.92 | 4.49 | 16.28 | -9.61 | 2.85 | 14.14 | 23.55 | 2987 | 0.0 | -0.07 |
| 22Q1 (10) | 17.62 | -10.42 | 2.98 | 0.17 | -10.53 | 21.43 | 0.68 | -17.07 | 6.25 | 0.44 | 0.0 | 7.32 | 0.96 | -0.12 | 17.91 | 3.86 | -7.43 | 3.17 | 2.50 | 11.63 | 4.21 | 2987 | 0.0 | -0.07 |
| 21Q4 (9) | 19.67 | -4.56 | 29.15 | 0.19 | -9.52 | 35.71 | 0.82 | -12.77 | 34.43 | 0.44 | -4.35 | 10.0 | 0.97 | -5.2 | 5.08 | 4.17 | -8.6 | 4.08 | 2.24 | 0.22 | -14.83 | 2987 | -0.07 | -0.07 |
| 21Q3 (8) | 20.61 | 3.36 | 50.99 | 0.21 | 23.53 | 50.0 | 0.94 | -5.05 | 56.67 | 0.46 | 0.0 | 9.52 | 1.02 | 19.51 | -0.66 | 4.56 | -8.14 | 3.76 | 2.23 | -3.25 | -27.46 | 2989 | 0.0 | 4.66 |
| 21Q2 (7) | 19.94 | 16.54 | 54.81 | 0.17 | 21.43 | 21.43 | 0.99 | 54.69 | 62.3 | 0.46 | 12.2 | 9.52 | 0.85 | 4.19 | -21.56 | 4.96 | 32.73 | 4.83 | 2.31 | -3.73 | -29.25 | 2989 | 0.0 | 4.66 |
| 21Q1 (6) | 17.11 | 12.34 | 33.46 | 0.14 | 0.0 | 7.69 | 0.64 | 4.92 | 8.47 | 0.41 | 2.5 | -2.38 | 0.82 | -10.99 | -19.31 | 3.74 | -6.61 | -18.72 | 2.40 | -8.76 | -26.86 | 2989 | 0.0 | 2.08 |
| 20Q4 (5) | 15.23 | 11.58 | 21.16 | 0.14 | 0.0 | -6.67 | 0.61 | 1.67 | -3.17 | 0.4 | -4.76 | -13.04 | 0.92 | -10.37 | -22.97 | 4.01 | -8.88 | -20.09 | 2.63 | -14.64 | -28.23 | 2989 | 4.66 | 2.08 |
| 20Q3 (4) | 13.65 | 5.98 | 0.0 | 0.14 | 0.0 | 0.0 | 0.6 | -1.64 | 0.0 | 0.42 | 0.0 | 0.0 | 1.03 | -5.64 | 0.0 | 4.40 | -7.19 | 0.0 | 3.08 | -5.64 | 0.0 | 2856 | 0.0 | 0.0 |
| 20Q2 (3) | 12.88 | 0.47 | 0.0 | 0.14 | 7.69 | 0.0 | 0.61 | 3.39 | 0.0 | 0.42 | 0.0 | 0.0 | 1.09 | 7.19 | 0.0 | 4.74 | 2.91 | 0.0 | 3.26 | -0.47 | 0.0 | 2856 | -2.46 | 0.0 |
| 20Q1 (2) | 12.82 | 1.99 | 0.0 | 0.13 | -13.33 | 0.0 | 0.59 | -6.35 | 0.0 | 0.42 | -8.7 | 0.0 | 1.01 | -15.02 | 0.0 | 4.60 | -8.18 | 0.0 | 3.28 | -10.48 | 0.0 | 2928 | 0.0 | 0.0 |
| 19Q4 (1) | 12.57 | 0.0 | 0.0 | 0.15 | 0.0 | 0.0 | 0.63 | 0.0 | 0.0 | 0.46 | 0.0 | 0.0 | 1.19 | 0.0 | 0.0 | 5.01 | 0.0 | 0.0 | 3.66 | 0.0 | 0.0 | 2928 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 56.6 | -5.78 | 0.56 | -9.68 | 2.48 | -2.75 | 1.36 | -18.07 | 0.99 | -4.14 | 4.38 | 3.22 | 2.40 | -13.05 | 2840 | 0.0 |
| 2022 (9) | 60.07 | -22.32 | 0.62 | -11.43 | 2.55 | -24.56 | 1.66 | -6.21 | 1.03 | 14.02 | 4.25 | -2.88 | 2.76 | 20.73 | 2840 | -4.92 |
| 2021 (8) | 77.33 | 41.68 | 0.7 | 27.27 | 3.38 | 40.25 | 1.77 | 5.99 | 0.91 | -10.17 | 4.37 | -1.01 | 2.29 | -25.19 | 2987 | -0.07 |
| 2020 (7) | 54.58 | 15.66 | 0.55 | -1.79 | 2.41 | -8.02 | 1.67 | -9.73 | 1.01 | -15.08 | 4.42 | -20.47 | 3.06 | -21.95 | 2989 | 4.66 |
| 2019 (6) | 47.19 | -9.99 | 0.56 | -6.67 | 2.62 | -7.42 | 1.85 | 7.56 | 1.19 | 3.7 | 5.55 | 2.86 | 3.92 | 19.5 | 2856 | -2.46 |
| 2018 (5) | 52.43 | -13.54 | 0.6 | -1.64 | 2.83 | -1.05 | 1.72 | -9.95 | 1.14 | 13.76 | 5.40 | 14.45 | 3.28 | 4.15 | 2928 | -8.64 |
| 2017 (4) | 60.64 | 7.86 | 0.61 | -4.69 | 2.86 | 0.7 | 1.91 | -0.52 | 1.01 | -11.63 | 4.72 | -6.64 | 3.15 | -7.77 | 3205 | 8.46 |
| 2016 (3) | 56.22 | 2.03 | 0.64 | -23.81 | 2.84 | 0.71 | 1.92 | 25.49 | 1.14 | -25.33 | 5.05 | -1.3 | 3.42 | 22.99 | 2955 | 0.78 |
| 2015 (2) | 55.1 | -7.18 | 0.84 | 0.0 | 2.82 | -1.74 | 1.53 | 0.66 | 1.52 | 7.73 | 5.12 | 5.85 | 2.78 | 8.44 | 2932 | -7.91 |
| 2014 (1) | 59.36 | -1.85 | 0.84 | 5.0 | 2.87 | 0.7 | 1.52 | -3.8 | 1.42 | 0 | 4.83 | 0 | 2.56 | 0 | 3184 | 3.54 |
